广州市易工品科技有限公司

What 广州市易工品科技有限公司 does

广州市易工品科技有限公司 (YGP, 易工品) is a privately held, Guangzhou-based industrial supply-chain empowerment platform incubated by a leading domestic machinery manufacturing enterprise. The company operates a B2B digital procurement platform that aggregates industrial buyer demand and routes it to a network of supply partners, serving 10,000+ industrial customers across five core service industries.

The platform runs two integrated service lines. The first is centralized sourcing of production materials — connecting buyers to over 30 top-tier domestic steel mills for steel plates, coils, pipes, profiles, and wire rod — where revenue is generated through markup on aggregated bulk procurement. The second is MRO non-production materials direct sales and distribution, covering 32 industrial supply categories including lubricants, welding consumables, coatings, tires, packaging materials, cutting tools, and abrasives. The platform is differentiated by two proprietary aftermarket sub-brands targeting the construction-machinery out-of-warranty segment: 易质选 (YiZhiXuan / E-Prem) for OEM-grade premium demand and 易惠选 (YiHuiXuan / E-Cho) for cost-sensitive buyers.

YGP's go-to-market is enterprise field sales to industrial buyers, supported by a digital-first marketing approach anchored on its gongpin.com website and amplified by industry-recognition awards (Fortune China, Hurun Report, Guangzhou Future Unicorn 2022–2024). Pricing is quote-based and not publicly disclosed. The company has not raised or disclosed external funding rounds in the available source material, and its registered headcount field (1–10) appears inconsistent with its described scale and should be treated as a legal-entity artifact rather than operational headcount.

Name

广州市易工品科技有限公司

Legal name

广州市易工品科技有限公司

Website

https://yigongpin.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

广州市易工品科技有限公司 (YGP, 易工品) is a Guangzhou-based B2B industrial supply-chain platform serving 10,000+ industrial customers with centralized steel sourcing from 30+ mills, MRO distribution across 32 categories, and two proprietary construction-machinery aftermarket brands.

Ownership category

akta.pro rank

Product category

Industrial Supply Chain Platform

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Industrial Supplies & MRO Marketplaces (CRAFAHAA)

akta.pro secondary industries

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK), End-to-End Supply Chain Control Tower Platforms (TLAEAKAA)

Keywords

• Industrial supply chain
• MRO procurement
• Steel sourcing
• B2B procurement platform
• Construction machinery aftermarket

Headquarters

HQ city

广州, 广东

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Production Materials Centralized Sourcing: B2B transaction-based model aggregating demand from multiple customers to negotiate bulk pricing with steel mills. Revenue generated through markup on steel products including plates, coils, pipes, profiles, and wire rod.
2. MRO Non-Production Materials Distribution: Direct sales and distribution of maintenance, repair, and operations supplies across 32 categories. Digital procurement solutions provided alongside product sales.
3. Proprietary Aftermarket Brand Sales: Sales of self-developed construction machinery aftermarket products under 易质选 (premium) and 易惠选 (value) brands targeting different customer segments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

YGP (易工品) operates a one-stop industrial supply chain empowerment platform that aggregates centralized procurement of production materials (steel plates, coils, pipes, profiles, and wire rod) from over 30 top-tier domestic steel mills, and provides MRO direct sales and distribution across 32 industrial supply categories including lubricants, welding consumables, coatings, tires, packaging materials, cutting tools, and abrasives. The platform is complemented by two proprietary construction machinery aftermarket brands—易质选 (YiZhiXuan) for OEM-grade premium solutions and 易惠选 (YiHuiXuan) for cost-optimized value products—targeting out-of-warranty equipment needs across five core service industries.

Product overview

YGP (易工品) operates as a one-stop industrial supply chain empowerment platform offering two core service lines: centralized sourcing of production materials (steel products from 30+ top-tier steel mills including plates, pipes, profiles, and wire rod) and MRO direct sales/distribution covering 32 industrial supply categories. The platform is supported by two proprietary sub-brands—易质选 (OEM-grade solutions for out-of-warranty construction machinery) and 易惠选 (cost-optimized value solutions for price-sensitive equipment)—together forming a comprehensive digital supply chain solution for enterprise procurement.

Differentiator

Problem solved

Functional benefit

Brands

• 易质选 (E-Prem): Original factory quality, professional selection. Suitable for out-of-warranty equipment demanding high standards.
• 易惠选 (E-Cho)

Products and services

• 易质选 (YiZhiXuan / E-Prem) Proprietary brand offering OEM-grade solutions and expertly curated products for out-of-warranty construction machinery demanding high standards.
• 易惠选 (YiHuiXuan / E-Cho) Proprietary brand delivering quality-engineered, value-optimized solutions for cost-sensitive end-equipment needs.
• 生产性物料集采 (Centralized Sourcing for Production Materials) Centralized procurement service connecting to over 30 top-tier domestic steel mills, offering steel plates, steel coils, steel pipes, profiles, and wire rod products for industrial enterprises.
• 非生产性物料直/分销 (MRO Direct Sales & Distribution) One-stop MRO direct sales and distribution service covering 32 industrial supply categories including lubricants and greases, welding consumables, coatings, tires, packaging materials, cutting tools, and abrasives, with integrated digital procurement solutions.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 30+ Top-Tier Steel MillscoreStrategic or Co-development PartnerStrategic sourcing partnerships with over 30 leading domestic steel mills enabling centralized procurement of production materials including steel plates, coils, pipes, profiles, and wire rod products. These partnerships form the core of the company's production materials sourcing business.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Grainger: Global industrial supplies distributor with extensive MRO catalog and digital procurement platform. Comparable to YGP in MRO distribution and digital procurement model, though operating at far larger scale and focused on Western markets.
• JD Industrial (京东工业): JD.com's B2B industrial supply chain arm offering MRO and industrial products to enterprise customers. Comparable to YGP as a digital industrial procurement platform but with substantially larger scale, broader catalog, and stronger logistics infrastructure.
• Fastenal: Global industrial supplies and MRO distributor with strong digital and on-site vending solutions. Comparable to YGP as an industrial MRO supplier with B2B distribution model, though operating globally and at a much larger scale.
• Alibaba 1688: Alibaba's B2B wholesale marketplace covering industrial products, raw materials, and MRO supplies. Comparable broadly to YGP as a B2B industrial procurement channel, though 1688 is far broader and less specialized.

Direct peers

• Xiyu (西域): Chinese B2B industrial MRO e-commerce platform serving manufacturing and industrial enterprises. Directly comparable to YGP in MRO-focused one-stop procurement model and enterprise customer base.
• Zhenkunhang (震坤行): Leading Chinese B2B industrial MRO marketplace covering a broad catalog of maintenance, repair, and operations supplies. Closely comparable to YGP in business model, target customer (industrial enterprises), and digital procurement platform approach.
• Xinfangsheng (鑫方盛): Chinese industrial supplies distributor with strong B2B digital platform covering MRO and industrial products. Comparable to YGP in broad industrial supply distribution and enterprise procurement focus.
• Zhaogang.com (找钢网): Leading Chinese B2B steel e-commerce platform aggregating demand from construction and manufacturing buyers. Directly comparable to YGP's centralized steel sourcing service connecting to upstream mills.

Emerging players

• Mysteel (我的钢铁/钢联): Steel information services and trading platform in China, providing pricing data and transaction services across steel products. Adjacent/emerging overlap with YGP's steel sourcing business.
• SYIC (树根互联): Chinese industrial internet platform providing supply chain digitalization solutions for manufacturing enterprises. Partial overlap with YGP's industrial supply chain digitalization positioning, particularly in machinery manufacturing ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%B9%BF%E5%B7%9E%E5%B8%82%E6%98%93%E5%B7%A5%E5%93%81%E7%A7%91%E6%8A%80%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 广州市易工品科技有限公司