The Heart Foundation of Malaysia

Name

The Heart Foundation of Malaysia

Legal name

Yayasan Jantung Malaysia

Website

https://yjm.org.my

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Non-profit Cardiovascular Health Services

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industries

Community Health & Prevention Program Funding (HLAJALAF), Community Foundations (BPAGAKAB)

Keywords

• Cardiovascular health education
• CPR training certification
• Community health screening
• Heart disease awareness
• Nonprofit health foundation

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Sponsorships: Tax-exempt monetary contributions from individuals, companies, and trusts to support cardiovascular research, health promotion, CPR training, and rehabilitation programmes. Corporate sponsorship opportunities include sponsoring fellowships, research projects, and printing of educational materials.
2. Membership Fees: Annual membership program offering regular newsletter mailouts keeping members abreast of foundation activities and information on heart health.
3. Hall and Facility Rental: Rental of hall (RM1,000/day), dormitory beds (RM20/bed), and rooms (RM50-RM80 depending on amenities). Also includes Halfway House accommodation for families of heart patients undergoing treatment at hospitals.
4. CPR Training Fees: Fees from accredited CPR certification courses delivered to individuals, schools, and workplaces.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Heart Foundation of Malaysia is a non-profit foundation that delivers cardiovascular health education, accredited Basic Life Support CPR training and certification, community-based health screenings, and large-scale awareness campaigns (Walk-A-Mile, World Heart Day, Go Red for Women, AXA Hearts in Action Run) in Malaysia. It also provides cardiovascular research grants, Friends of the Foundation membership, the YJM News newsletter, health education publications, and facility services (hall rental and Halfway House accommodation for families of heart patients). The foundation is funded through tax-exempt donations, corporate sponsorships, membership fees, training fees, and facility rental income.

Product overview

The Heart Foundation of Malaysia (Yayasan Jantung Malaysia) is a non-profit health organization that operates as a unified service portfolio rather than a technology product. The core offerings include CPR (Cardiopulmonary Resuscitation) training courses, health screening programs, and community outreach through Heart Week events and the annual Walk-A-Mile event. The organization also provides facility services including hall rental and halfway house accommodation for families of heart patients. Additional programs include the Go Red for Women campaign, World Heart Day celebrations, the AXA Hearts in Action Virtual Run, YJM News newsletters, Friends of the Foundation membership, health education publications, and cardiovascular research funding. The foundation allocates over MYR50,000 annually to heart health promotion and RM10,000 annually to research grants.

Differentiator

Problem solved

Functional benefit

Brands

• Walk-A-Mile: Annual walk event for heart health advocacy, Malaysia's longest-running heart health walk event since 2001
• Heart Week
• Go Red For Women
• Friends of the Foundation

Products and services

• CPR Training Course (Basic Life Support) Accredited Cardiopulmonary Resuscitation certification course teaching life-saving techniques for cardiac arrest, choking, and heart attack/stroke warning signs. Certificate valid for two years with renewal requiring written test and skill demonstration reassessment. Targeted at schools, workplaces, higher education institutions, and members of the public.
• Health Screening Programs Free health screening services including blood pressure, blood sugar, cholesterol, and BMI tests delivered during Heart Week events and community outreach programs across Malaysia. Targeted at the general public and families.
• Hall Rental Event hall rental with 200 chairs, round tables, and PA system, including caretaker and cleaner services. Hall rate: RM1,000 per day with additional RM500 charge. Deposit is refundable one week after event. Targeted at event organizers, community groups, and SMB/individuals needing event space.
• Halfway House Accommodation Accommodation service for families of heart patients undergoing medical treatment at hospitals in Kuala Lumpur. Includes dormitory beds at RM20 per bed and rooms with fan (RM50/RM65) or air-conditioning (RM80). Targeted at families traveling for cardiac treatment.
• Heart Week Program Health promotion events held 4-6 times annually at shopping complexes across Malaysia, combining fun activities with fitness messaging, free health screening, and cardiovascular disease awareness. Targeted at the general public across all 13 Malaysian states.
• Walk-A-Mile Event Annual walking event for heart health advocacy, Malaysia's longest-running walk for heart health, run in partnership with Nestlé Omega Plus since 2001. Targeted at individuals and families; 2,000+ participants in 2014.
• Go Red for Women Campaign International awareness campaign dedicated to prevention, diagnosis, and control of cardiovascular disease in women, part of the World Heart Federation initiative. Targeted at women in Malaysia and globally.
• World Heart Day Celebrations Annual awareness events held on the last Sunday of September since 2000, organized in partnership with the World Heart Federation and World Health Organization. Targeted at the general public; celebrated in 120+ countries.
• AXA Hearts in Action Virtual Run Virtual run event in its 6th consecutive year by 2020, sponsored by AXA Malaysia, supporting heart and circulatory disease awareness with 6KM and 12KM categories. Targeted at runners and the general public supporting social causes including heart health.
• YJM News Newsletter Newsletter (currently Volume 63) providing updates on heart health, foundation activities, and cardiovascular disease prevention. Distributed to members, donors, and supporters via regular mailouts and the foundation website.
• Friends of the Foundation Membership Annual donation membership programme providing supporters with regular newsletter mailouts and the opportunity to start Healthy Heart Clubs in local communities. Targeted at individual donors and community health advocates.
• Health Education Publications Comprehensive series of health education publications covering heart attack, arrhythmias, inherited cholesterol disorder, tobacco effects, exercise, heart basics, and steps to better health. Targeted at the general public and freely available on the foundation's website.
• Cardiovascular Research Grants and Fellowships Annual research grants and fellowships awarded to Malaysian researchers studying cardiovascular diseases, with current focus on ECG biofeedback, dexmedetomidine sedation, and herbal effects on heart health. Approximately RM99,000 has been awarded since 1993 with RM10,000 allocated annually. Targeted at Malaysian cardiovascular researchers.

Quantifiable outcome

• 30% of medically certified deaths in Malaysian government hospitals attributed to cardiovascular diseases
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Ministry of Health MalaysiacoreStrategic or Co-development PartnerGovernment partner for World Heart Day wellness events including the 2009 'Wellness in the Workplace' event at Taman Tasik Permaisuri Cheras. Provides official support for heart health initiatives.
• National Heart Association of Malaysia (NHAM)coreStrategic or Co-development PartnerPartner organization for World Heart Day celebrations and heart health advocacy programs in Malaysia. Collaborates on awareness campaigns and health events.
• Kuala Lumpur City HallcoreStrategic or Co-development PartnerMunicipal partner for World Heart Day events held at Taman Tasik Titiwangsa and other locations in Kuala Lumpur.
• Nestlé Malaysia (OMEGA PLUS)flagshipGTM or Marketing PartnerLong-standing sponsor for Walk-A-Mile events and World Heart Day celebrations. Presented RM30,000 cheque in 2014 for heart health education efforts. ACTICOL plant sterols product featured at events.
• Dewan Bandaraya Kuala LumpurcoreStrategic or Co-development PartnerCity council partner for World Heart Day 2013 event at Astaka, Taman Tasik Titiwangsa, Kuala Lumpur.
• World Heart Federation (WHF)flagshipStrategic or Co-development PartnerGlobal umbrella organization for World Heart Day. YJM participates in the international campaign celebrated in 120+ countries, using WHF logos and following global themes.
• IM4U (I Make It Happen)minorGTM or Marketing PartnerPresented cheque donation to support heart health initiatives (photo gallery evidence from June 2015 at Putrajaya).
• AXA MalaysiaflagshipGTM or Marketing PartnerSponsor for AXA Hearts in Action Run 2020 - virtual run series for 6th consecutive year supporting 5 social causes including heart health awareness. Registration through bit.ly/axarun2020.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Others

• World Heart Federation: Global umbrella body for heart foundations; YJM is a member/partner, and WHF sets the agenda and campaigns (World Heart Day, Go Red for Women) that YJM executes locally.
• National Kidney Foundation of Malaysia: Malaysian health non-profit offering community health screenings and education; an adjacent peer in the country-level NCD prevention and community screening space.
• National Heart Institute of Malaysia (IJN): Malaysia's premier cardiac hospital; YJM lists IJN as a linked organization for heart-related services, making it a complementary healthcare provider rather than a direct competitor.

Broad incumbents

• American Heart Association: Global leader in CPR training, cardiovascular research funding, and public awareness; the originator of the Go Red for Women campaign that YJM runs locally, making it a structural and programmatic benchmark.
• British Heart Foundation: One of the largest heart-focused charities globally with research funding, CPR training, and public education; a comparable incumbent in the heart-foundation model that YJM operates locally.

Direct peers

• Malaysian Red Crescent Society: Provides first-aid and CPR training across Malaysia; an adjacent peer in the same life-saving training category that competes for trainees and corporate wellness programs.
• St. John Ambulance Malaysia: National first-aid and CPR training provider operating in Malaysia; competes directly with YJM in CPR certification and workplace first-aid training programs.
• National Heart Association of Malaysia (NHAM): Malaysia's professional cardiology society; directly comparable as a national heart health organization focused on advocacy, education, and awareness, and already a partner of YJM for World Heart Day events.

Regional players

• Singapore Heart Foundation: Singapore's national heart foundation delivering CPR/AED training, public education, and rehabilitation; directly comparable in mission and programs to YJM but operating in Singapore.
• Heart Foundation of New Zealand: National heart foundation with CPR training, research grants, and community programs; a comparable operating model to YJM but serving New Zealand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YayasanJantungMalaysia
• LinkedInlinkedin.com/company/yayasanjantung

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Heart Foundation of Malaysia