Visit Ylläs
Visit Ylläs is a Finnish Lapland destination marketing organisation jointly owned by Kolari municipality and local businesses, coordinating marketing, trail fees and events for Finland's largest ski resort across Äkäslompolo and Ylläsjärvi villages.
- Company typePrivate
- Founded-
- HeadquartersÄkäslompolo, Finland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Visit Ylläs does
Visit Ylläs (legal entity Ylläksen Markkinointi Oy) is the destination marketing organisation and trail-funding coordinator for the Ylläs resort area in Finnish Lapland, jointly owned by Kolari municipality and a network of local tourism businesses. The company markets Ylläs — described as Finland's largest ski resort — across two villages (Äkäslompolo and Ylläslompolo and Ylläsjärvi) on either side of Yllästunturi fell within Pallas-Yllästunturi National Park. Its core product portfolio centers on winter alpine skiing, cross-country skiing on a 320 km trail network, snowmobile routes totalling 340 km, and summer mountain biking at the award-winning Ylläs Bike Park (Vuoden Bike Park 2024 and 2025). Underlying technology includes the kartta.yllas.fi electronic trail map, integrated trail-fee payment rails (MobilePay/Vipps, Epassi, Smartum, Edenred), and a Snow Sat system installed on groomers to optimise snow management.
The organisation operates as a coordination and marketing layer rather than a vertically integrated resort operator; lift ticket sales, accommodation (over 21,000 beds across cabins, hotels and hostels), ski school, equipment rental, slope restaurants and the ski bus are delivered through partner businesses including Lapland Hotels, Hiyllas, Jänkä Resort, Kuer properties, Riekko Lodge, Ylläs Express and Ylläs-Kolari Taksit. Revenue is generated from trail fees (EUR 10 day / EUR 25 week / EUR 50 season for visitors; EUR 170–250 for vacation homes), Ylläs Member marketing subscriptions with Gold and Basic tiers, and event income from Ylläs Heat Wave, Ylläs-Levi Hiihto and the Arctic Bike Festival. Customer segments span leisure tourists, families, corporate groups, vacation home owners, remote workers and event participants, distributed across Finnish, Nordic and broader European source markets. The company holds EcoCompass and Sustainable Travel Finland certifications (both renewed spring 2025) and a small six-person team led by CEO Miska Jukkola.
Visit Ylläs firmographics
Firmographics- Name
- Visit Ylläs
- Legal name
- Ylläksen Markkinointi Oy
- Website
- https://yllas.fi
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Visit Ylläs is a Finnish Lapland destination marketing organisation jointly owned by Kolari municipality and local businesses, coordinating marketing, trail fees and events for Finland's largest ski resort across Äkäslompolo and Ylläsjärvi villages.
- Ownership category
- akta.pro rank
Visit Ylläs industry classification
Industry- Product category
- Tourism Destination Marketing
- NAICS
- Skiing Facilities (71392), Traveler Accommodation (7211), Scenic and Sightseeing Transportation, Other (4879)
- SIC
- Services-Amusement & Recreation Services (7900), Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)
Keywords
Where Visit Ylläs is headquartered
LocationHeadquarters
- HQ city
- Äkäslompolo
- HQ country
- Finland
- HQ region
- Europe
Offices5 records
Markets served
Visit Ylläs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Trail Fees: Annual trail maintenance funding collected from visitors, vacation home owners, member businesses, and Kolari municipality to cover 600,000€ annual trail care costs. Visitor fees: Day 10€, Week 25€, Season 50€.
- Ski Lift Tickets: Sales of lift tickets, day passes, season passes, and ski school lessons through Ylläs Ski Resort ticket offices and online shop
- Event Revenue: Organizing and hosting events including Ylläs Heat Wave, Ylläs-Levi Hiihto cross-country skiing event, Arctic Bike Festival, and other seasonal events
- Marketing Membership (Ylläs Member): Partnership program where tourism businesses pay for marketing and trail access inclusion, with Gold and Basic tiers available
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Visitor Trail Fee - Day Pass |
| Subscription | Pay-as-you-go | Visitor Trail Fee - Week Pass |
| Subscription | Multi-year contract | Visitor Trail Fee - Season Pass |
| Subscription | Multi-year contract | Vacation Home Trail Fee |
| One time/ perpetual license | Multi-year contract | Company Lift Pass - First |
| One time/ perpetual license | Multi-year contract | Company Lift Pass - Additional |
| Unit Pricing | Pay-as-you-go | Ski Bus Single Ticket |
| Unit Pricing | Pay-as-you-go | Ski Bus Day Ticket |
| Unit Pricing | Pay-as-you-go | Bike Park Day Pass |
| Unit Pricing | Pay-as-you-go | Gondola Tour |
| Unit Pricing | Pay-as-you-go | Ski School Private Lesson - 1 Person |
| Unit Pricing | Pay-as-you-go | Ski School Private Lesson - 2 Persons |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Visit Ylläs product offering
Product offeringCore offering
Visit Ylläs (Ylläksen Markkinointi Oy) is a destination marketing organization that coordinates branding, joint marketing, and trail maintenance funding for the Ylläs ski resort area in Finnish Lapland. The organization promotes Finland's largest ski resort, spanning two villages (Äkäslompolo and Ylläsjärvi) on either side of Yllästunturi fell, offering year-round activities including alpine skiing, cross-country skiing, mountain biking, hiking, and northern lights viewing within the Pallas-Yllästunturi National Park. It manages a 320 km cross-country trail network, 21,000+ beds of accommodation, ski schools, equipment rental, and seasonal events.
Product overview
Visit Ylläs operates Finland's largest ski resort, a year-round outdoor recreation destination spanning two Lapland villages (Äkäslompolo and Ylläsjärvi) on both sides of Ylläs fell. The product portfolio centers on Ylläs Ski Resort for winter alpine skiing and Ylläs Bike Park (Vuoden Bike Park 2024 & 2025) for summer mountain biking, supported by accommodation booking services (21,000+ beds), the Sauna Gondola experience, ski schools at two locations, equipment rental, slope restaurants, and an extensive trail network. Visit Ylläs as the managing entity coordinates marketing, trail maintenance funding, and tourism services. Seasonal events including Ylläs Heat Wave, Ylläs-Levi Hiihto, and Arctic Bike Festival drive visitor engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Ylläs: Ylläs - Finland's largest ski resort and year-round tourism destination in Lapland, featuring skiing, outdoor activities, accommodations, and restaurants across Äkäslompolo and Ylläsjärvi villages.
Products and services
- Ylläs Ski Resort
- Ylläs Bike Park
- Ylläs Accommodation Services Accommodation booking platform offering over 21,000 beds including cabins, hotels, hostels, bed & breakfasts, accessible options, pet-friendly lodging, and northern lights accommodations across Ylläsjärvi and Äkäslompolo villages.
- Trail Fee System Trail maintenance funding system supporting 320 km of cross-country trails, 100 km of winter trails, and 340 km of snowmobile routes. Visitors pay daily, weekly, or seasonal fees via MobilePay/Vipps, Epassi, Smartum, Edenred, or PayPal.
- Sauna Gondola Unique sauna experience inside a gondola cabin fitting up to 4 people for a 20-minute ride, with additional top-of-fell sauna facilities including lounge, showers, outdoor jacuzzi, and northern lights viewing.
- Ylläs Ski School Ski instruction at both Ylläsjärvi (South) and Äkäslompolo (North) locations offering private lessons, group courses for children and adults in alpine skiing, snowboarding, telemark, cross-country skiing, and adaptive skiing.
- Equipment Rental Rental services at Ylläsjärvi (HILL Ski Rent, Saaga Ski Rental) and Äkäslompolo (Y1 Ski Rental) offering alpine skis, snowboards, cross-country gear, telemark equipment, snowshoes, pulks, E-fatbikes, and avalanche safety gear.
- Ylläs-Levi Hiihto Cross-Country Skiing Event Annual cross-country skiing event alternating between Ylläs and Levi locations, scheduled for April 2027, 2028, and 2029.
- Ylläs Heat Wave Spring skiing and music festival featuring slope competitions, live concerts, DJ sets, and après-ski events at Ylläs resort, scheduled for April 23-24, 2027.
- Arctic Bike Festival Mountain biking festival and adventure event scheduled for August 2026 at Ylläs Bike Park.
- Ylläs Member Marketing Partnership Partnership program where tourism businesses pay for marketing and trail access inclusion, with Gold and Basic tiers available.
Quantifiable outcome
- Annual trail maintenance investment of 600,000€ ensures high-quality trail network
- +1 more outcomes
Companies that use Visit Ylläs
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Visit Ylläs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Visit Ylläs partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Ylläs Express (Liikenne Satokangas Oy)coreOperates the Ylläs Ski Bus service connecting Äkäslompolo, Ylläsjärvi villages and ski resort areas throughout the ski season. Email: [email protected], Phone: +358 40 575 4765
- Ylläs-Kolari Taksit OycoreLocal taxi company operating 15 modern vehicles for 24/7 transport services including airport transfers, local transport, and special transport needs
- Lapland Hotels (Saaga, Y1)coreMajor hotel partner with properties in Ylläsjärvi (Lapland Hotels Saaga) and Äkäslompolo (Y1), offering accommodation, dining, and ski rental services
- HiyllasminorOnline accommodation booking platform for Ylläs properties
- Jänkä ResortminorAccommodation partner offering resort services in Ylläs
- Kuerhostel, Kuerhotel, KuerkaltiominorCollection of accommodation options in Kuer area near Ylläs
- Riekko LodgeminorSpecialty accommodation provider in Ylläs area
- Hill Ski Rent (Ylläsjärvi)coreEquipment rental shop located in Taiga building at Ylläsjärvi ski resort offering alpine skiing, snowboarding, cross-country, and biking equipment
- Saaga Ski Rental (Ylläsjärvi)coreSki rental at Lapland Hotels Saaga, Ylläsjärvi, offering equipment and lift ticket sales
- Y1 Ski Rental (Äkäslompolo)coreFull-service rental and equipment maintenance at Äkäslompolo ski resort, Y1 service building, with equipment for alpine, snowboard, telemark, and freeriding
- Kolari MunicipalitycoreCo-owner of Visit Ylläs (Ylläksen Markkinointi Oy) alongside local businesses; contributes to trail funding and local tourism development
- Ylläs Member BusinessescoreNetwork of local tourism businesses that are shareholders in Visit Ylläs and participate in collective marketing and trail funding
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Visit Ylläs competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses3 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Visit Ylläs social profiles
Digital presenceVisit Ylläs compliance and trust
Trust signalCompliance2 records
Visit Ylläs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Ylläs leadership team
Management profileNumber of profiles
Profiles6 records
Visit Ylläs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Ylläs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Ylläs
What does Visit Ylläs do?
Visit Ylläs (Ylläksen Markkinointi Oy) is a destination marketing organization that coordinates branding, joint marketing, and trail maintenance funding for the Ylläs ski resort area in Finnish Lapland. The organization promotes Finland's largest ski resort, spanning two villages (Äkäslompolo and Ylläsjärvi) on either side of Yllästunturi fell, offering year-round activities including alpine skiing, cross-country skiing, mountain biking, hiking, and northern lights viewing within the Pallas-Yllästunturi National Park. It manages a 320 km cross-country trail network, 21,000+ beds of accommodation, ski schools, equipment rental, and seasonal events.
Is Visit Ylläs a public or private company?
Visit Ylläs is a private company. It is classified as corporate owned and is currently operating.
When was Visit Ylläs founded?
Visit Ylläs was founded in -1. It employs 1 to 10 people.
Where is Visit Ylläs based?
Visit Ylläs is headquartered in Äkäslompolo, Finland, in the Europe region.
How does Visit Ylläs make money?
Four revenue lines are on record. Trail Fees are the primary driver. The others are ski Lift Tickets, event Revenue and marketing Membership (Ylläs Member).
Does Visit Ylläs have an API?
No public API is recorded for Visit Ylläs.
What industry is Visit Ylläs in?
Visit Ylläs's product category is Tourism Destination Marketing. Its primary akta.pro industry code is THAAAJAA, Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding), with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 71392 and its SIC code is 7900.