Mid-Willamette Family YMCA

What Mid-Willamette Family YMCA does

Mid-Willamette Family YMCA is a 501(c)(3) nonprofit community organization headquartered at 3201 Pacific Blvd SW in Albany, Oregon, operating continuously for over 60 years as an independent local chapter of the national YMCA network. It serves the Albany and greater Linn County community through four functional pillars aligned with the YMCA mission: youth development, healthy living, social responsibility, and community programming. The organization delivers a unified portfolio spanning aquatics (swimming lessons, open swim, swim team, lifeguard certification, 100-Mile Swim Challenge, Learn to Swim Week), fitness (CrossFit Mid Valley, boxing, Rock Steady Boxing for Parkinson's, personal training, pickleball, Better Bones & Balance), youth and adult sports (basketball, soccer, flag football, baseball, volleyball, tumbling, dance, cheer), childcare and preschool (YMCA Preschool, Growing Leaders ELC, Mighty Explorers Preschool, before/after school programs, summer day camp), and certification classes (CPR/First Aid, babysitter, lifeguard, mobile corporate CPR).

The infrastructure is concentrated on a single large campus complemented by two satellite preschool sites (1054 29th Ave SW and 325 Pacific Blvd SW). The main facility includes a pool, two gymnasiums (House of Noodle Gym, Pure Energy Gym), 7+ acres of artificial turf fields, a 110'x80' Family Activities Center with 16' ceilings, a laser tag arena, and the 7,200 sq ft Republic Services All-Adaptive and Inclusive Playground. Service delivery uses a third-party registration platform (Recliquecore), online rental request forms, and on-site programming. Strategic partners include LevelOne (volleyball), We Make Art (youth art education), Arketa Foundation (women's self-defense), CrossFit Mid Valley, Albany Aquatics Association, and a bench of community/corporate sponsors (Samaritan Health Services, Republic Services, Central Willamette Credit Union, Country Financial, Willamette Valley Bank).

The revenue model is multi-stream and characteristic of community YMCAs: recurring membership dues, monthly preschool/childcare subscriptions, pay-as-you-go facility and birthday-party rentals (hourly, session, half-day, full-day, overnight packages ranging from $60 to $6,215), one-time certification course fees, annual and multi-year corporate/campus sponsorships ($220-$20,000), corporate membership discount programs (25-50% off for 50+ employee organizations), and tax-deductible donations including a "5 for Families" monthly giving program. GTM is direct-to-consumer with walk-in membership sales at the Welcome Center, a complimentary first-visit day pass, online program registration, and corporate outreach. Customer segments span youth/families, active older adults, health-conscious adults, corporate/business organizations, children with disabilities, and underserved youth for drowning-prevention programming.

Name

Mid-Willamette Family YMCA

Legal name

Mid-Willamette Family YMCA

Website

https://ymcaalbany.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mid-Willamette Family YMCA is a 60+ year-old nonprofit community center in Albany, Oregon, delivering youth development, aquatics, fitness, childcare/preschool, youth sports, and facility rental programming to families, seniors, and local employers across the Willamette Valley.

Ownership category

akta.pro rank

Product category

Community Recreation and Youth Services

NAICS

Arts, Entertainment, and Recreation (71), Sports and Recreation Instruction (61162), Child Care Services (6244), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Community fitness center
• Youth sports programs
• Aquatics and swimming
• Childcare and preschool
• Facility rentals

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Recurring membership fees providing access to fitness facilities, pools, gyms, and member-only hours at certain amenities like the adaptive playground.
2. Youth Development Programs: Fees for swimming lessons, youth sports (soccer, basketball, flag football, baseball, volleyball), before/after school care, preschool, summer camps, and childcare programs.
3. Facility Rentals: Hourly and package rentals for birthday parties, corporate events, pool parties, turf fields, gymnasiums, conference rooms, bounce house, and overnight full facility rentals.
4. Certification Classes: CPR/First Aid certification courses, babysitter certification, and mobile CPR training for corporate groups.
5. Corporate Partnerships: Sponsorship revenue from campus, program, sports, and event sponsorships. Corporate membership discount programs for businesses.
6. Donations and Fundraising: Tax-deductible donations, legacy giving, bottle drop program, and 5 for Families monthly giving program supporting scholarship funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Mid-Willamette Family YMCA operates a community-based recreation and youth development facility in Albany, Oregon, providing YMCA memberships, aquatics and swimming lessons, fitness classes, youth and adult sports leagues, preschool and before/after school childcare, summer camps, certification training (CPR/First Aid, babysitter), facility rentals, and adaptive playground access. The organization serves as a one-stop community center for youth development, healthy living, and social responsibility programming.

Product overview

Mid-Willamette Family YMCA is a community-focused nonprofit organization offering a diverse portfolio of programs and services centered around youth development, healthy living, and social responsibility. The organization operates as a unified platform providing fitness and recreation facilities (pools, gyms, turf fields, playgrounds) alongside structured programming including childcare/preschool, youth and adult sports, aquatics, fitness classes, and certification training. The core offerings include Aquatics Programs (swimming lessons, open swim, swim team), Fitness Programs (CrossFit, boxing, personal training), Youth Sports Programs (tots sports, basketball, soccer, flag football, volleyball), Childcare & Preschool Programs (Growing Leaders ELC, Mighty Explorers Preschool), Before & After School Programs, Summer Day Camp, Facility Rentals (pools, gyms, turf fields, event spaces), Birthday Party Packages, Certification Classes (CPR/First Aid, babysitter training), Membership Program, Corporate Membership & Business Offerings, Special Events (carnival, golf classic, Y Games, Winter Gala), and the Adaptive & Inclusive Playground. The organization functions as a community services provider rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• Growing Leaders Early Learning Center: State-licensed early learning program for children ages 3 to 5, utilizing Creative Curriculum and Second Step social-emotional learning.
• Mighty Explorers Preschool
• YMCA Preschool
• Republic Services All-Adaptive and Inclusive Playground

Products and services

• Aquatics Programs Comprehensive water-based programs for all ages including general, private, and adult swimming lessons, aquatics exercise classes, open swim, swim team, homeschool swim & gym, lifeguard certification, 100-Mile Swim Challenge, and Learn to Swim Week.
• Fitness Programs Fitness offerings including CrossFit Mid Valley, Elite Boxing, Rock Steady Boxing for Parkinson's support, personal training, active older adults programs, pickleball, and Better Bones & Balance classes.
• Youth Sports Programs Youth sports leagues and classes including tots sports (baseball, tumbling, dancing, cheer, soccer, basketball), youth basketball, youth rec soccer, flag football, Y Dancers, youth cheer fundamentals, OverFlow Performance, volleyball academy, and Little League Baseball.
• Childcare & Preschool Programs Early childhood education and care including YMCA Preschool, Growing Leaders Early Learning Center (ages 3-5), Growing Leaders ELC Toddler Care (ages 2-3), Mighty Explorers Preschool, and summer camp for preschoolers.
• Before & After School Programs School-age childcare serving elementary students including YMCA Campus Before & After School and BRIDGES Before & After School programs, plus non-school day care options.
• Summer Day Camp 10-week summer camp program with activities for youth, including Growing Leaders ELC Summer Camp and youth art workshops.
• Facility Rentals Event and facility rental options including pool rentals, gym rentals (House of Noodle Gym, Pure Energy Gym), turf field rentals, conference rooms, Family Activities Center, overnight full facility rentals, and hourly facility rentals.
• Birthday Party Packages Birthday party options including bounce house, pool, basketball & volleyball, playground, tumbling tots, laser tag, and build-your-own party packages for children and families.
• Certification Classes Safety and certification training including CPR & First Aid certification (ASHI-certified, 2-year certification), mobile CPR & First Aid training for businesses, and babysitter certification (ages 11+, 2-year certification).
• YMCA Membership Program Recurring membership providing access to fitness facilities, pools, fitness classes, and member benefits including free Child Watch childcare, program discounts, and access to YMCAs nationwide.
• Corporate Membership & Business Offerings Business partnerships including corporate membership discounts (25-50% savings for organizations with 50+ employees), branded guest passes, mobile CPR & First Aid certification, employee appreciation weekends, team building & event space, and volunteer opportunities.
• Special Events
• Republic Services All-Adaptive and Inclusive Playground 7,200 square foot inclusive playground with wheelchair-accessible equipment, adaptive swings, and inclusive features for children of all abilities, available for member and guest use.

Quantifiable outcome

• Serves 250+ swimmers annually through free Learn to Swim Week
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Mike's Heating & AircoreGTM or Marketing PartnerPresenting sponsor for the 2026 Summer Y Games event, providing major event support and marketing exposure.
• Davis FamilycoreGTM or Marketing PartnerPresenting sponsor for the Ken Davis Golf Classic, honoring Ken Davis's dedication to youth, families, and the community.
• Albany Area Habitat for HumanityminorStrategic or Co-development PartnerCo-benefit partner for the Albany Community Carnival & Great Platypus Drop event, supporting safe housing and youth sports scholarships.
• LevelOnecoreStrategic or Co-development PartnerPartnership to bring elite volleyball sports performance training to young athletes using YMCA facilities. Dave K has founded DSK Volleyball at the YMCA, achieving national recognition for the club.
• We Make ArtminorStrategic or Co-development PartnerArt education collaborative led by Britni Pitochelli, Claudia Earl, and Branislava Backer providing youth art workshops at the YMCA. Established 2020, serves Title 1 & 2 elementary schools, senior centers, and community events.
• Arketa FoundationminorStrategic or Co-development PartnerProvides empowerment-based women's self-defense classes at the YMCA covering situational awareness, boundary setting, and physical self-defense. Free for YMCA Members & Guests.
• House of NoodminorGTM or Marketing PartnerCommunity partner/sponsor displayed on website homepage logo slider.
• Samaritan Health ServicesminorGTM or Marketing PartnerCommunity partner/sponsor displayed on website homepage logo slider.
• Republic ServicesminorGTM or Marketing PartnerSponsor of the All-Adaptive and Inclusive Playground (Republic Services All-Adaptive and Inclusive Playground).
• Central Willamette Credit UnionminorGTM or Marketing PartnerCommunity partner/sponsor displayed on website homepage logo slider.
• Country FinancialminorGTM or Marketing PartnerCommunity partner/sponsor displayed on website homepage logo slider.
• Fitz (Fitz Marketing Agency)minorGTM or Marketing PartnerCommunity partner/sponsor displayed on website homepage logo slider.
• Burcham's (Burcham Metals)minorGTM or Marketing PartnerCommunity partner/sponsor displayed on website homepage logo slider.
• no dinxminorGTM or Marketing PartnerCommunity partner/sponsor displayed on website homepage logo slider.
• Albany Aquatics AssociationminorStrategic or Co-development PartnerSwim team program hosted at YMCA pool facilities.
• CrossFit Mid ValleyminorStrategic or Co-development PartnerCrossFit training program operating at YMCA Athletic Performance Center.
• Mallard Creek Golf CourseminorStrategic or Co-development PartnerVenue partner for the Ken Davis Golf Classic event held at Mallard Creek Golf Course.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Planet Fitness: National low-cost commercial fitness chain. Overlaps with the Y's basic gym membership offering at a lower price point, but lacks aquatics, youth programs, and childcare - so it competes for adult fitness members without matching the Y's program breadth.
• LA Fitness: National mid-market fitness chain offering comparable adult fitness amenities. Competes for the health-conscious adult segment of Y membership but does not offer youth development, aquatics instruction, or childcare programming.
• Gold's Gym: Established national fitness chain. Competes for adult fitness memberships and group classes but does not match the Y's childcare, youth sports, or community nonprofit programming.
• Life Time Fitness: Premium national fitness operator offering fitness, aquatics, kids programming, and family amenities comparable to Y's core offerings, but as a for-profit premium operator rather than a community nonprofit.

Direct peers

• Salem-Keizer YMCA: Regional YMCA chapter with similar facilities (pool, gyms, youth programs). Comparable as a mid-size Oregon YMCA with overlapping community-recreation and childcare model.
• Corvallis YMCA: Neighboring Oregon YMCA chapter offering the same membership, youth sports, aquatics, and childcare model. Most directly comparable peer given similar size and same Willamette Valley market.
• Boys & Girls Club of Albany: Local nonprofit youth development organization already participating in YMCA events (Summer Y Games). Directly competes for youth/family programming dollars and shares the same community funding pool.
• YMCA of Columbia-Willamette: Adjacent YMCA chapter serving the Portland metro area. Directly comparable as a multi-facility YMCA with aquatics, youth sports, childcare, and membership programs targeting similar demographics in the same Oregon region.
• JCC (Jewish Community Center): JCCs operate the same community-center model: membership-based fitness, aquatics, youth sports, preschool, summer camps, and senior programming. Directly comparable nonprofit community recreation operators, often with similar facility footprints.

Regional players

• Albany Community Pool / Albany Parks & Recreation: Local municipal recreation provider competing for youth sports, swim lessons, and community programming in the same Albany market. Competes on price (subsidized) but typically lacks the Y's facility scale and corporate partnership infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCock6NUIpZTApJB4XIK3SKg
• Facebookfacebook.com/ymcaalbany
• Instagraminstagram.com/ymca_albany
• LinkedInlinkedin.com/company/mid-willamette-family-ymca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-Willamette Family YMCA