arketa
Arketa is a New York–based vertical SaaS platform that provides booking, payments, CRM, marketing automation, branded apps and websites, accounting, and an AI assistant for boutique fitness and wellness studios and solo instructors. It serves 1,000+ businesses across yoga, Pilates, HIIT, gym, and recovery verticals with self-serve and sales-led plans.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What arketa does
Arketa (legal entity Sutra Fitness, Inc.) is a New York–based vertical SaaS company that provides cloud-based booking, operations, and marketing software for boutique fitness and wellness studios. The platform unifies class and appointment scheduling, membership and loyalty management, point-of-sale, payments, on-demand video, marketing automation, CRM, branded websites, and branded iOS/Android mobile apps (with Apple TV, Chromecast, and Roku display) into a single dashboard, supported by direct integrations with Stripe, ClassPass, Zoom, Mailchimp, Google Calendar, Zapier, and Kisi. The company sells in two tiers: self-serve Individual plans for solo instructors and digital studios ($49–$124/mo with a 7-day free trial and a 3% transaction fee on bookings) and custom-quoted Studio plans (Core, Growth, Suite) for multi-instructor and multi-location operators, with add-on modules including Arketa AI, Marketing Suite, Branded Website, Branded Mobile App, Arketa Accounting, and Arketa Bookkeeping. A separate consulting-plus-software program, Arketa Elevate, bundles the platform with expert guidance on real estate, financing, branding, marketing, and operations for aspiring and expanding studio owners.
The underlying technology combines a web-based dashboard with no-code app and website builders, a wellness-tuned general ledger and reporting engine, and a domain-specialized AI assistant (Arketa AI) that learns each studio's brand voice and policies to handle 24/7 client messaging, booking, and waitlist management. Distribution is hybrid: PLG/self-serve for individual creators, sales-led demos for Studio plans with account executives, marketplace distribution via per-studio branded apps on iOS/Android/Apple TV, and a high-touch consulting channel for Elevate. The company reports being trusted by 1,000+ businesses, has raised approximately $22.7M in venture funding across Y Combinator, First Round Capital, Amity Ventures, Inspired Capital Partners, Velvet Sea Ventures, and Fitt Capital, and operates with 101–250 employees under a New York mailing address with California governing law.
arketa firmographics
Firmographics- Name
- arketa
- Legal name
- Sutra Fitness, Inc.
- Website
- https://arketa.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Arketa is a New York–based vertical SaaS platform that provides booking, payments, CRM, marketing automation, branded apps and websites, accounting, and an AI assistant for boutique fitness and wellness studios and solo instructors. It serves 1,000+ businesses across yoga, Pilates, HIIT, gym, and recovery verticals with self-serve and sales-led plans.
- Ownership category
- akta.pro rank
arketa industry classification
Industry- Product category
- Fitness and Wellness Studio Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Content Management (ECM) Suites (HDAEAGAB)
Keywords
Where arketa is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
arketa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS subscription fees (Individual plans): Recurring monthly SaaS subscriptions for solo/digital studios at $49/mo (Basic), $83/mo (Growth), and $124/mo (Suite), with 17% annual billing discount and 7-day free trial.
- SaaS subscription fees (Studio plans): Custom quote-based recurring Studio subscriptions (Core, Growth, Suite) for studios with multiple team members and locations, with add-ons for branded website, branded mobile app, and marketing suite.
- Booking transaction fees: 3% transaction fee on bookings for Individual partners, layered on top of Stripe processing fees (2.9% + $0.30 in the US). Studio partners discuss transaction options with their Account Executive.
- Arketa Accounting and Bookkeeping (managed services): Wellness-specific managed bookkeeping and accounting add-on services, priced as add-ons to the core subscription.
- Arketa Elevate (professional services): Premium launch and growth program combining software with real-estate, financing, branding, marketing, operations, and hiring consulting — high-touch consulting engagement for new and expanding studios.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Basic — $49/mo (annual billing, save 17%) with 3% + Stripe transaction fees; 1 team member login, client CRM, programs/workshops/events, custom embeddable widgets. |
| Subscription | Annual | Individual Growth — $83/mo (annual, save 17%); everything in Basic plus 1:1 text messaging and 15,000 emails + 1,500 SMS/mo. |
| Subscription | Annual | Individual Suite — $124/mo (annual, save 17%); everything in Growth plus integrations for digital advertising and a custom branded website. |
| Subscription | Multi-year contract | Studio Core — custom pricing; unlimited team members, multi-room/multi-location scheduling, CRM, memberships, on-demand library, point of sale, staff/payroll reporting, dedicated account management. |
| Subscription | Multi-year contract | Studio Growth — custom pricing; everything in Core plus email + text campaigns, automated workflows, lead pipeline, AI email builder, task management, 1:1 texting. |
| Subscription | Multi-year contract | Studio Suite — custom pricing; everything in Growth plus branded mobile app (iOS + Android, Apple TV + Roku), branded website, push notifications, dedicated onboarding. Marketed as 'Most Popular' studio tier. |
| Other | Multi-year contract | Arketa Elevate — premium consulting + software launch program (pricing not publicly disclosed). |
| Subscription | Multi-year contract | Branded Website, Branded Mobile App, Marketing Suite, Arketa Accounting, Arketa Bookkeeping — add-ons. |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
arketa product offering
Product offeringCore offering
Arketa is an all-in-one cloud-based booking, CRM, payments and marketing automation platform purpose-built for fitness and wellness studios. It combines class scheduling, memberships, on-demand video, events/retreats/courses, marketing automations, branded websites, branded mobile apps, accounting and bookkeeping into a single SaaS dashboard sold in Individual and Studio subscription tiers with add-ons.
Product overview
Arketa is a single integrated platform for fitness and wellness businesses with an extensive add-on module ecosystem. The core platform combines Schedule Management, Membership + Loyalty, On-Demand Library, Events/Retreats/Courses, Client Experience CRM, Operations + Reporting, and Multi-Location + Team Management. Layered on top are optional add-on modules including Arketa AI (AI assistant), the Marketing + Automations Suite, Custom Branded Website, Branded Mobile App, Arketa Accounting, Arketa Bookkeeping, Challenges, and Arketa Rewind. Arketa Elevate is a non-software services program combining the platform with expert coaching for opening/expanding studios. The platform is sold in tiered Individual (Basic/Growth/Suite) and Studio (Core/Growth/Suite) plans.
Differentiator
Problem solved
Functional benefit
Brands
- Arketa Elevate: A program helping fitness and wellness professionals open or expand studios with expert guidance on real estate, financing, branding, marketing, and operations.
- Arketa AI
- Arketa Accounting
Products and services
- Arketa Platform (Studio + Individual SaaS subscriptions)
Quantifiable outcome
- 26% average revenue growth and +$18,657 in the first 6 months for switching studios
- +9 more outcomes
Companies that use arketa
Customer profileNamed customers14 records
Segments9 records
Ideal customer profiles4 records
arketa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature9 records
arketa partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- StripecoreStripe is Arketa's payment processing partner powering all checkout flows, including contactless options (Google Pay, Apple Pay). Stripe fees (2.9% + $0.30 in the US) are layered on top of Arketa's 3% transaction fee for Individual partners; Studio partners discuss with their Account Executive.
- MailchimpcoreDirect integration with Mailchimp for email + SMS marketing. The Dragonfly Hot Yoga case study explicitly notes Mailchimp was retired (~"$400/month" saved) after Arketa's broadcast features took over, indicating Arketa also positions itself as a Mailchimp replacement rather than a pure integration.
- Google CalendarcoreDirect integration with Google Calendar for schedule sync, listed alongside Mailchimp, ClassPass, Zoom and Zapier on Arketa's pricing/FAQ page.
- ClassPasscoreDirect integration with ClassPass for class discovery and bookings, listed as a core partner on the pricing/FAQ page.
- ZoomcoreDirect integration with Zoom to power livestream and virtual classes. Arketa also offers a guide on 'Recording Your Perfect Zoom Workout', indicating deep product use.
- ZapiercoreDirect integration with Zapier plus an extended Zapier-based ecosystem for additional third-party integrations.
- CapterraminorListed as a verified review platform with badge displayed on Arketa's homepage; serves as a customer-review and lead-generation channel.
- Purpose BrandsminorLogo featured on Arketa Elevate page under 'The expertise behind these companies, working for you', signaling an advisory/affiliation role in the Elevate program.
- TDM (The Design Mafia / similar)minorLogo featured on Arketa Elevate page under 'The expertise behind these companies, working for you'.
- CorePower YogaminorLogo featured on Arketa Elevate page under 'The expertise behind these companies, working for you', indicating advisory or industry affiliation for the Elevate launch program.
- RhoneminorLogo featured on Arketa Elevate page under 'The expertise behind these companies, working for you', signaling a brand/lifestyle partnership associated with the Elevate program.
Scale indicators14 records
Recent moves6 records
Expansion highlights7 records
arketa competitors and assessment
Company assessmentBroad incumbents
- Mindbody: Long-standing category leader in fitness/wellness booking, scheduling, and payments. Explicitly listed in Arketa's competitive displacement dropdown alongside Glofox, WellnessLiving, MarianaTek, and Momence.
- ClubReady: Multi-location fitness club management platform (acquired by ABC Fitness alongside Glofox). Competes with Arketa at the multi-location/chain tier that Arketa targets with its Studio plans.
Direct peers
- Glofox: Boutique fitness studio management platform (now owned by ABC Fitness) competing head-to-head with Arketa in the same yoga, Pilates, and group-fitness segment. 444 Pilates switched from Glofox to Arketa as a documented case study.
- Mariana Tek: Boutique fitness studio software offering booking, payments, branded apps, and member management. Listed in Arketa's competitive displacement dropdown as a direct competitor.
- Momence: Booking and member-management platform for fitness studios, yoga, and wellness businesses with class packs, memberships, and branded apps. Listed in Arketa's competitive displacement dropdown.
- WellnessLiving: All-in-one business management platform for fitness, yoga, Pilates, and wellness studios covering scheduling, memberships, marketing, and payments. Listed in Arketa's competitive displacement dropdown.
Emerging players
- PushPress: Modern gym and strength-training management software with branded apps, billing, and member engagement. Adjacent competitor focused on the strength-training/gym segment Arketa also serves.
- Walla: Boutique fitness studio software with branded app, booking, and marketing features. Emerging direct peer in the same boutique studio segment Arketa targets.
- Hapana: Vertical SaaS for boutique fitness studios offering booking, branded apps, and member management. Comparable in positioning to Arketa's mid-market studio tier.
Regional players
- Booksy: Booking and management platform primarily for beauty, barber, and wellness appointment-based businesses. Comparable booking and appointment-management functionality, though stronger in personal-care verticals outside Arketa's fitness focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
arketa social profiles
Digital presencearketa compliance and trust
Trust signalCompliance3 records
arketa financial estimates
Financial estimateRevenue estimate
Valuation estimate
arketa leadership team
Management profileNumber of profiles
Profiles3 records
arketa funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
arketa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about arketa
What does arketa do?
Arketa is an all-in-one cloud-based booking, CRM, payments and marketing automation platform purpose-built for fitness and wellness studios. It combines class scheduling, memberships, on-demand video, events/retreats/courses, marketing automations, branded websites, branded mobile apps, accounting and bookkeeping into a single SaaS dashboard sold in Individual and Studio subscription tiers with add-ons.
Is arketa a public or private company?
arketa is a private company. It is classified as venture growth investor backed and is currently operating.
When was arketa founded?
arketa was founded in 2020. It employs 101 to 250 people.
Where is arketa based?
arketa is headquartered in New York, United States, in the North America region.
How does arketa make money?
Five revenue lines are on record. SaaS subscription fees (Individual plans) is the primary driver. The others are saaS subscription fees (Studio plans), booking transaction fees, arketa Accounting and Bookkeeping (managed services) and arketa Elevate (professional services).
Who are arketa's main competitors?
Broad incumbents on record are Mindbody and ClubReady. Direct peers are Glofox, Mariana Tek, Momence and WellnessLiving. Emerging players are PushPress, Walla and Hapana. Booksy is listed as a regional player.
Does arketa have an API?
No public API is recorded for arketa.
What industry is arketa in?
arketa's product category is Fitness and Wellness Studio Management Software. Its primary akta.pro industry code is HDAEAGAB, Enterprise Content Management (ECM) Suites. Its NAICS code is 541511 and its SIC code is 7370.