Yoga Scotland
Yoga Scotland is a registered Scottish charity and the recognized Governing Body for Yoga in Scotland, delivering accredited yoga teacher training, foundation courses, and continuing professional development to a 3,000+ alumni network of teachers and practitioners across Scotland via in-person courses and membership subscriptions.
- Company typePrivate
- Founded1976
- HeadquartersKelso, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Yoga Scotland does
Yoga Scotland is a registered Scottish charity (SC047418) operating since approximately 1976 as the Governing Body for Yoga in Scotland, recognized by Sport Scotland and as a CIMSPA Education Partner. The organization delivers yoga teacher training, foundation courses, specialist modules, and continuing professional development to a community of 3,000+ alumni teachers and practitioners across Scotland. Its product portfolio includes the Foundation Course (60-hour, £660), Living Yoga (60-hour, £660), 500-Hour Teacher Training diploma (two-year, £3,990), 300-Hour Advanced Teacher Training (£2,300), Pregnancy Yoga Teaching Module (85-hour, £795), and Tutor Training Programme (£1,600), delivered in-person across Edinburgh, Glasgow, Falkirk, Aberdeen, Dunfermline, and Callander.
The business model operates through four revenue streams: recurring annual memberships (Love Yoga at £35, Accredited Teacher tiers at £55), one-time training course fees, workshop and CPD event revenue, and an insurance affiliate partnership with Balens. Courses include free complimentary membership for enrolled trainees, creating a conversion funnel from student to accredited member. Distribution is entirely direct-to-consumer via a WordPress website and Microsoft PowerApps membership portal, with no resellers or distributors. Marketing relies on content (news articles, blog), social media (Facebook, LinkedIn, Instagram), email newsletters via Mailchimp, community events including International Day of Yoga, and a public Teacher Finder directory.
Operationally, the charity is run by 7 paid administrative employees and a Board of Trustees, with the remainder of activities delivered by volunteers. Tutors are employed on a per-course basis. The organization has no external investors, no subsidiaries, and no disclosed revenue, with all fee income reinvested into programme delivery under its charitable constitution. The technology stack is non-proprietary (WordPress + Divi + SiteGround + Google Analytics), and the organization has no app, no API, and no AI/ML capabilities.
Yoga Scotland firmographics
Firmographics- Name
- Yoga Scotland
- Legal name
- Yoga Scotland
- Website
- https://yogascotland.org.uk
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yoga Scotland is a registered Scottish charity and the recognized Governing Body for Yoga in Scotland, delivering accredited yoga teacher training, foundation courses, and continuing professional development to a 3,000+ alumni network of teachers and practitioners across Scotland via in-person courses and membership subscriptions.
- Ownership category
- akta.pro rank
Yoga Scotland industry classification
Industry- Product category
- Yoga Teacher Training
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Other Schools and Instruction (6116), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)
- akta.pro secondary industries
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where Yoga Scotland is headquartered
LocationHeadquarters
- HQ city
- Kelso
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Yoga Scotland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Subscriptions: Annual membership fees providing access to discounts, magazine, newsletters, knowledge portal, and community benefits. Membership types include Love Yoga (£35), 500 Hour Accredited Teacher (£55), and 200 Hour Accredited Teacher (£55).
- Training Course Fees: Revenue from yoga training programs including Foundation Course (£660), Living Yoga (£660), Teacher Training 500-hour (£3,990), 300-Hour Advanced (£2,300), Pregnancy Yoga (£795), and Tutor Training (£1,600). Students on teacher training, foundation, or living yoga courses receive free membership.
- Workshops and CPD Events: Revenue from workshops and continuing professional development events for yoga teachers and practitioners. Events include Ayurveda workshops, First Aid training, menopause yoga, and specialist topic workshops with member/non-member pricing tiers.
- Insurance Partnership: Balens insurance partnership provides discounted insurance rates to accredited teacher members. Balens confirms membership directly with Yoga Scotland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Love Yoga Member - for beginners to seasoned yogis |
| Subscription | Annual | 500 Hour Accredited Teacher Member - for fully qualified teachers |
| Subscription | Annual | 200 Hour Accredited Teacher Member - for qualified teachers |
| One time/ perpetual license | Pay-as-you-go | Foundation Course - One-year part-time certified foundational programme |
| One time/ perpetual license | Pay-as-you-go | Living Yoga Course - 60 hours over 10 months |
| One time/ perpetual license | Multi-year contract | 500 Hour Teacher Training - Two-year diploma programme |
| One time/ perpetual license | Multi-year contract | 300 Hour Advanced Teacher Training - 14 months |
| One time/ perpetual license | Pay-as-you-go | Pregnancy Yoga Teacher Training - 85 hours specialist module |
| One time/ perpetual license | Multi-year contract | Tutor Training Programme - 16 to 18 months |
| Unit Pricing | Pay-as-you-go | Workshops and CPD Events - Various pricing tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Yoga Scotland product offering
Product offeringCore offering
Yoga Scotland is a non-profit governing body that sells certified yoga teacher training programmes (Foundation Course, 500-Hour, 300-Hour Advanced, Pregnancy Yoga, and Tutor Training) and operates a tiered membership programme (Love Yoga, 200-Hour and 500-Hour Accredited Teacher) for individual yoga practitioners and qualified teachers across Scotland. It also delivers continuing professional development (CPD) workshops and an online Teacher Finder directory, with all fees reinvested into programme delivery through its registered charity structure.
Product overview
Yoga Scotland is a non-profit governing body and membership organisation providing yoga training programmes throughout Scotland. The organisation operates a platform of educational programmes including: the Foundation Course (60-hour foundational training), Living Yoga Course (60-hour immersive course), 500 Hour Teacher Training (two-year diploma), 300 Hour Advanced Teacher Training (for 200-hour qualified teachers), Pregnancy Yoga Teaching Module (85-hour specialist module), and Tutor Training Programme. Membership tiers (Love Yoga, 500 Hour Accredited Teacher, 200 Hour Accredited Teacher) provide community access, discounted insurance through Balens, CIMSPA partnership, workshops/CPD events, and a Teacher Finder directory. The platform is a charity (SC047418) recognised by Sport Scotland as the governing body for yoga in Scotland.
Differentiator
Problem solved
Functional benefit
Products and services
- Foundation Course A 60-hour, one-year part-time certified foundational yoga training programme; often the first formal yoga training and prerequisite for Teacher Training, delivered in-person across Scottish cities at venues including Edinburgh, Glasgow, and others.
- Living Yoga Course A 60-hour immersive course delivered over 10 months for experienced practitioners to deepen yoga understanding, personal growth, and integration of yoga into daily life.
- 500 Hour Teacher Training A two-year, 500-hour diploma-certified training programme offering the highest achievable qualification for yoga teachers in Scotland, externally verified and recognised worldwide.
- 300 Hour Advanced Teacher Training Part-time certified 300-hour qualification for 200-hour+ qualified teachers to advance their knowledge and teaching to 500-hour teacher status, delivered over 14 months.
- Pregnancy Yoga Teaching Module An 85-hour specialist module integrating yoga, childbirth education and contemporary understanding of pregnancy for safely supporting women throughout pregnancy.
- Tutor Training Programme In-depth training and mentorship programme for experienced yoga teachers (minimum 5 years) to become accredited Yoga Scotland tutors.
- Love Yoga Membership Annual membership tier for beginners to seasoned yogis offering community benefits, 10% event discounts, free magazine subscription, and newsletter access at £35/year.
- 500 Hour Accredited Teacher Membership
Quantifiable outcome
- 3,000+ yoga teachers trained and connected through Scotland's largest yoga network
- +1 more outcomes
Companies that use Yoga Scotland
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Yoga Scotland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yoga Scotland partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Sport ScotlandcoreSport Scotland is the national agency for sport in Scotland and officially recognizes Yoga Scotland as the Governing Body for Yoga in Scotland. This recognition establishes Yoga Scotland's authority and credibility in the Scottish yoga teaching community.
- CIMSPA (Chartered Institute for the Management of Sport and Physical Activity)coreYoga Scotland is recognized by CIMSPA as an Education Partner. This partnership provides quality assurance for their training programmes and CIMSPA partnership benefits for accredited teacher members, required by many Health and Fitness Centres.
- Balens InsurerscoreBalens provides discounted insurance rates to Yoga Scotland Accredited Teacher Members. Yoga Scotland members receive reduced cost insurance when they mention their Yoga Scotland membership during application. Balens confirms membership directly with Yoga Scotland.
- Yoga Alliance InternationalminorYoga Scotland Teacher Training courses are aligned with Yoga Alliance International requirements. Application for full Yoga Alliance recognition is currently in process.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Yoga Scotland competitors and assessment
Company assessmentBroad incumbents
- Sport England: National agency for sport in England (the English counterpart to Yoga Scotland's recognized partner Sport Scotland). Comparable in its role recognizing national governing bodies and channelling public recognition and partnership value to sport/fitness federations.
- International Yoga Federation: Global umbrella organization linking national yoga federations and federating bodies worldwide. Comparable as a higher-tier governing/umbrella body that relates to Yoga Scotland's domestic governing-body function at an international level.
- Yoga Alliance International: Large global yoga accreditation body whose recognition Yoga Scotland is currently pursuing. Comparable as a sector standards-setter providing the international benchmark against which Yoga Scotland's qualifications are measured.
Direct peers
- Yoga Alliance Professionals: UK-based international yoga accreditation body registering teachers and training schools. Comparable in providing tiered membership, accredited training programme recognition, and insurance partnerships to qualified yoga teachers.
- British Wheel of Yoga: The other principal UK-wide yoga governing body and longest-established yoga charity in Britain. Directly comparable as a membership-based, non-profit organization delivering accredited teacher training, foundation courses, and continuing professional development to a UK teacher network.
- Independent Yoga Network: UK-based yoga teacher membership organization offering accreditation, insurance benefits, and CPD. Comparable as a competing membership body for qualified yoga teachers with similar insurance partnership and event-driven engagement models.
- Dru Yoga: International yoga organization offering teacher training, CPD, and membership programmes with strong UK presence. Comparable in delivering multi-level accredited yoga teacher training with charitable/community positioning.
- Iyengar Yoga (UK) Association: UK national association for Iyengar Yoga providing teacher certification, training, and assessment. Comparable as a membership-based non-profit delivering accredited yoga teacher training and ongoing professional standards in the UK.
Others
- CIMSPA: Chartered Institute for the Management of Sport and Physical Activity, an Education Partner of Yoga Scotland. Comparable as a sector accreditation framework whose recognition materially affects the employability and credibility of qualified yoga teachers in the UK fitness industry.
Emerging players
- Minded Institute: Specialist provider of yoga therapy and mental health-focused yoga training programmes. Comparable in delivering accredited continuing education for qualified yoga teachers, particularly at advanced/specialist tiers where Yoga Scotland also operates (Pregnancy Yoga, advanced modules).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yoga Scotland social profiles
Digital presenceYoga Scotland compliance and trust
Trust signalCompliance4 records
Yoga Scotland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoga Scotland leadership team
Management profileNumber of profiles
Profiles11 records
Yoga Scotland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoga Scotland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoga Scotland
What does Yoga Scotland do?
Yoga Scotland is a non-profit governing body that sells certified yoga teacher training programmes (Foundation Course, 500-Hour, 300-Hour Advanced, Pregnancy Yoga, and Tutor Training) and operates a tiered membership programme (Love Yoga, 200-Hour and 500-Hour Accredited Teacher) for individual yoga practitioners and qualified teachers across Scotland. It also delivers continuing professional development (CPD) workshops and an online Teacher Finder directory, with all fees reinvested into programme delivery through its registered charity structure.
Is Yoga Scotland a public or private company?
Yoga Scotland is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Yoga Scotland founded?
Yoga Scotland was founded in 1976. It employs 1 to 10 people.
Where is Yoga Scotland based?
Yoga Scotland is headquartered in Kelso, United Kingdom, in the Europe region.
How does Yoga Scotland make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are training Course Fees, workshops and CPD Events and insurance Partnership.
Who are Yoga Scotland's main competitors?
Broad incumbents on record are Sport England, International Yoga Federation and Yoga Alliance International. Direct peers are Yoga Alliance Professionals, British Wheel of Yoga, Independent Yoga Network, Dru Yoga and Iyengar Yoga (UK) Association. CIMSPA is listed as an others. Minded Institute is listed as an emerging player.
Does Yoga Scotland have an API?
No public API is recorded for Yoga Scotland.
What industry is Yoga Scotland in?
Yoga Scotland's product category is Yoga Teacher Training. Its primary akta.pro industry code is HSADACAL, Yoga Teacher Training (YTT) & Pilates Instructor Training, with a secondary code of HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow). Its NAICS code is 61162 and its SIC code is 8200.