Yogaspace

What Yogaspace does

Yogaspace (legally STUDIO YOGA DINAMICO SSDRL) is a privately held Italian sports association operating yoga and Pilates studios in Bergamo and Cremona. Founded in 2018 with approximately 10 employees, the company runs three Bergamo studios (Sala Azzurra for yoga, Sala Academy for Pilates with 10 Reformer machines across 150 sqm, and Sala Eco in Redona for yoga, aerial, and functional fitness), a Cremona studio, and a digital channel offering over 200 live Zoom classes per month plus 200+ recorded replays. Its core products span multi-discipline yoga (Energy, Flow, Fly Yoga, Prenatal, Kids, Family), Pilates Reformer and Matwork, and Athletic Move functional fitness, with all instructors individually certified by Yoga Alliance and the school registered with CONI and affiliated with CSEN.

The business generates revenue through a hybrid model: non-expiring credit bundles (€15–€800), unlimited subscriptions (€90–€140/month, up to €1,080 annually), online-only subscriptions, mandatory annual CONI memberships (€25–€55), Yoga Alliance-certified teacher training courses (€790–€2,200 plus €300 registration), masterclasses and private lessons, and acceptance of corporate welfare vouchers from Fitprime, Wellhub, Edenred, Tantosvago, Aon, and Double You. The technology stack is intentionally lightweight, built on Supersaas for scheduling and credit management, Zoom for live streaming, and PayPal for payment processing.

Yogaspace serves individual wellness consumers across multiple segments — adults seeking general yoga and Pilates, expectant mothers, children aged 3–11, families, university students (with discounted plans), and corporate employees via welfare platforms — as well as aspiring instructors enrolled in its certification programs. Customer acquisition is driven by a €20/3-credit trial pack, a community-led loyalty Club with 25+ Bergamo partners (launched February 2024), events and masterclasses, and word-of-mouth referrals. Growth has been incremental, marked by the March 2023 Pilates studio opening, Cremona geographic expansion, and a steady cadence of teacher training cycles.

Name

Yogaspace

Legal name

STUDIO YOGA DINAMICO SSDRL

Website

https://yogaspace.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Yogaspace is a private Italian sports association operating three yoga and Pilates studios in Bergamo, a studio in Cremona, and live Zoom classes, offering multi-discipline yoga, Reformer Pilates, prenatal/kids yoga, Athletic Move functional fitness, and Yoga Alliance-certified teacher training to individual wellness consumers across Lombardy.

Ownership category

akta.pro rank

Product category

Yoga and Pilates Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Professional and Management Development Training (61143)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Kids & Family Yoga (HSADACAK), Corporate/Workplace Yoga & Pilates (HSADACAJ), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Yoga studio services
• Pilates reformer classes
• Aerial yoga training
• Prenatal yoga programs
• Yoga teacher certification

Headquarters

HQ city

Bergamo

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Credit Packets: Non-expiring credit bundles purchased upfront. Credits are consumed on a per-class basis: 1 credit for Yoga/Aerial Yoga/Pilates Matwork; 2 credits for Pilates Reformer. Credits are nominative, non-transferable, and usable across all three studios and online. No refunds.
2. Unlimited Subscriptions (Full): Monthly, 3-month, 6-month, and annual subscriptions offering unlimited class attendance (max 1 class/day) for Yoga and Matwork Pilates. Includes free suspension with medical certificate or paid suspension (€30). Excludes Pilates Reformer and Aerial Yoga.
3. Online-Only Subscriptions: Monthly, 3-month, and annual subscriptions for live Zoom yoga classes only. Classes are streamed in real-time via Zoom.
4. Annual Membership (Tesseramento): Mandatory annual CONI-mandated membership required for in-studio attendance. Includes insurance coverage. €35 for base coverage, €45 for Plus, €55 for Premium. €25 for online-only membership.
5. Teacher Training & Certification Courses: Yoga Alliance and CONI-certified instructor training programs: Yoga Instructor 250h (€2,200), Pilates Reformer 100h (€1,500), Pilates Matwork 50h (€790). Registration fee of €300 per program.
6. Masterclasses & Workshops: Single-session specialized workshops (e.g., Yogilates, Mindful Yoga, Yoga in Famiglia) priced at €20 per session. Open to both members and non-members.
7. Private Lessons: Individual private yoga (€60) or Pilates Reformer (€70) sessions; couple sessions at €80 (yoga) or €90 (Pilates Reformer). Booked via ticket system.
8. Welfare & Corporate Vouchers: Acceptance of corporate wellness vouchers (Fitprime, Wellhub, Edenred, Tantosvago, Aon, Double You) for class attendance. Requires annual membership and advance reservation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Yogaspace operates a multi-studio yoga and Pilates school in Bergamo and Cremona, Italy, delivering in-studio classes (Yoga, Pilates Reformer, Pilates Matwork, Fly Yoga/aerial, Prenatal, Kids, Family, Functional Fitness/Athletic Move) across three locations, live online classes via Zoom, and recorded replay sessions. It also offers Yoga Alliance- and CONI-certified instructor training programs (250h Yoga, 100h Pilates Reformer, 50h Pilates Matwork), private lessons, masterclasses, corporate welfare voucher acceptance, and a loyalty Club (YogaSpace Club) with 25+ Bergamo partners. Customers purchase non-expiring credit bundles, unlimited monthly-to-annual subscriptions, or pay per session, with mandatory annual CONI membership for in-studio attendance.

Product overview

Yogaspace (Studio Yoga Dinamico SSDRL) is a yoga and Pilates studio network operating primarily in Bergamo (with a secondary location in Cremona) and fully online. The offering spans in-studio classes (Sala Azzurra, Sala Academy, and Sala Eco across three locations), live online classes via Zoom, and recorded replay sessions. The core studio product is a broad yoga program covering multiple styles (Energy, Flow, Fly Yoga, Prenatal, Kids, Family), complemented by Pilates Reformer and Matwork classes at a dedicated Pilates studio. Additional offerings include online subscriptions, credit packages, and full subscriptions. Upsell programs include specialized workshops (Mindful Yoga, Yogilates) and nationally and internationally certified teacher training courses. A loyalty program (YogaSpace Club Card) provides partner discounts across Bergamo.

Differentiator

Problem solved

Functional benefit

Brands

• Yoga Space Pilates: Dedicated Pilates studio featuring reformer machines, opened in March 2023 at Via Palma il Vecchio 12, Bergamo.

Products and services

• Studio Yoga Courses

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• YogaSpace Club Partners (25+ local Bergamo partners)coreGTM or Marketing Partner · 1 February 2024YogaSpace launched a loyalty Club program on February 1, 2024, offering Club Card holders discounts across 25+ local Bergamo partners. Partners span: culture (Accademia Carrara, FAI Palazzo Moroni, Museo delle Storie), wellness (QC Terme, Sabai Thai Spa, Humanitas Medical Care, Ottica Foppa), lifestyle (Lululemon, Manduka yoga mats, Giunti librerie), food & beverage (Privø gluten-free bakery, I Buoni Sani, Le Selvagge eggs, Enchan-Tè, Miele Ronchello, Agrigal, Polisena Agriturismo), travel (Vagari Travel Agency), sports (Golf Club Parco dei Colli, Colere Ski, Motorama), and services (Oblò Studio marketing, Byron Pulizie, IrinaG Photography, Leolandia, Coquette Hair Spa, Oltre le Stelle nursery).
• Yoga AlliancecoreStrategic or Co-development PartnerYogaSpace is internationally certified by Yoga Alliance as a registered yoga school. All instructors hold international certifications. The school offers Yoga Alliance-approved teacher training programs (250h Yoga Instructor). Yoga Alliance certification is a recognized international standard for yoga teacher credentialing.
• CONI (Comitato Olimpico Nazionale Italiano)coreStrategic or Co-development PartnerYogaSpace is a sports society regularly registered with CONI and affiliated with CSEN (Ente di Promozione Sportiva). Annual membership is mandatory per CONI requirements. The studio follows CONI regulations for sports societies, including medical certificate requirements and insurance coverage for members.
• CSEN (Centro Sportivo Educativo Nazionale)coreStrategic or Co-development PartnerYogaSpace is affiliated with CSEN as its sports promotion entity, required for CONI registration. Member registration data is transmitted to CONI through CSEN for proper sports federation management.
• FitprimeminorChannel Partner/ Reseller/ DistributorCorporate wellness voucher provider accepted by YogaSpace for class attendance. Requires advance activation and annual membership.
• WellhubminorChannel Partner/ Reseller/ DistributorCorporate wellness platform whose vouchers are accepted by YogaSpace for class attendance. Members must register, book in advance via SMS/email, and check in on the platform before each class.
• EdenredminorChannel Partner/ Reseller/ DistributorCorporate benefit voucher provider whose vouchers are accepted by YogaSpace for class attendance.
• TantosvagominorChannel Partner/ Reseller/ DistributorCorporate welfare voucher provider whose vouchers are accepted by YogaSpace for class attendance.
• AonminorChannel Partner/ Reseller/ DistributorCorporate wellness voucher provider accepted by YogaSpace for class attendance.
• Double YouminorChannel Partner/ Reseller/ DistributorCorporate benefit voucher provider whose vouchers are accepted by YogaSpace for class attendance.
• SupersaascoreTechnology or IntegrationOnline scheduling and booking platform used by YogaSpace for class reservations, credit management, and account creation. Integrated into the YogaSpace website for both in-studio and online class booking.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Others

• Wellhub (formerly Gympass): Global corporate wellness platform whose vouchers are accepted by Yogaspace. Comparable as a partner-side counterparty in the corporate welfare distribution model and as a reference point for B2B2C wellness economics.
• Fitprime: Italian corporate wellness marketplace whose vouchers Yogaspace accepts. Comparable as a partner in the corporate welfare voucher channel and as a structural comparator for how boutique studios monetize employer-sponsored wellness demand.
• Edenred Italia: Italian corporate welfare voucher provider whose tickets Yogaspace accepts. Comparable as an ecosystem enabler/distributor in the corporate wellness channel that drives incremental demand for boutique studios like Yogaspace.

Broad incumbents

• Virgin Active Italy: Large Italian premium fitness club chain whose club memberships include yoga, Pilates, and functional classes. Comparable as an incumbent competitor for Bergamo wellness spend and as a benchmark for corporate welfare acceptance and club-style pricing.
• Basic-Fit Italy: European low-cost fitness chain operating across Italy with large-format clubs including group class programming. Comparable as a price-anchoring incumbent that competes for the same Italian wellness subscription wallet.
• Anytime Fitness Italy: 24/7 franchise fitness chain with Italian locations offering group classes including yoga and Pilates. Comparable as a broad incumbent in the same Italian membership-club category with overlapping yoga/Pilates programming.

Direct peers

• Asha Yoga: Italian yoga studio chain offering multi-style yoga classes, teacher training, and corporate wellness across multiple cities. Directly comparable in discipline mix, instructor training programs, and Italian local-studio GTM.
• Pilates & Co: Italian boutique Pilates specialist operating Reformer-based studios with matwork and instructor certification. Closely comparable on the Reformer-centric, instructor-training, credit/subscription model side of Yogaspace's Pilates offering.

Emerging players

• F45 Training: Functional-training studio franchise with growing Italian footprint offering Athletic Move-style group classes. Comparable as a peer for Yogaspace's Athletic Move functional fitness product line and as a benchmark for boutique specialization within a larger fitness trend.

Regional players

• QC Terme: Italian thermal-wellness chain offering wellness experiences including yoga and movement programming. Comparable as a regional player in the broader Italian wellness-and-movement category and as a partner in Yogaspace's Club loyalty network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yogaspace.it

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yogaspace