YOTTA
YOTTA is a Warsaw-based consulting and implementation agency within Publicis Groupe that delivers data, research, and marketing-technology services — including marketing mix modeling, attribution, UX, and consumer research — to enterprise advertisers across 40+ markets.
- Company typePrivate
- Founded-
- HeadquartersWarsaw, Poland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What YOTTA does
YOTTA is a consulting and implementation agency specializing in data, research, and marketing technology, operating as a dedicated unit within Publicis Groupe's Poland network. The firm acquires, integrates, and analyzes data to embed insights into clients' business and marketing challenges, then delivers ready-to-implement recommendations. Its offering is organized across four business areas: Brand Experience (brand and consumer research, creative testing, communication impact studies), Consumer Insights (agile insights, data-driven segmentation, influencer evaluation, UX services), Marketing Optimization (attribution, direct impact, marketing mix modeling including MMM 2.0, SMMM 2.0, POEM, and the COMPASS application on Google Meridian), and Business Efficiency (consulting, connected intelligence solutions, portfolio optimization). Supporting this are standardized consulting products (CIA, CAMI, DMI, DMM) and packaged research reports such as the Retail Media Report.
YOTTA firmographics
Firmographics- Name
- YOTTA
- Legal name
- YOTTA
- Website
- https://yotta.com.pl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- YOTTA is a Warsaw-based consulting and implementation agency within Publicis Groupe that delivers data, research, and marketing-technology services — including marketing mix modeling, attribution, UX, and consumer research — to enterprise advertisers across 40+ markets.
- Ownership category
- akta.pro rank
YOTTA industry classification
Industry- Product category
- Marketing Analytics Consulting
- NAICS
- Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Pricing, Revenue & Commercial Analytics (BPAHALAM)
- akta.pro secondary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where YOTTA is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
YOTTA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consulting Services: Strategic consulting engagements providing recommendations for business challenges in areas of analytics, research, digital transformation, and technology implementation
- Research Projects: Custom research projects including Brand & Consumer studies, Creative Testing, Communication Impact Studies, Agile Insights, and Consumer Research
- Consulting Products: Assessment products including CIA (Cookie-less Impact Assessment), CAMI (Channel Activation Maturity Index), DMI (Digital Maturity Index), and DMM (Data Maturity Model)
- Implementation Services: Implementation of analytics solutions, AdTech and MarTech deployments, web analytics tools, and Business Intelligence solutions
- Research Reports: Pre-packaged research reports such as Retail Media Report and Consumer Contest Mechanisms Report available for purchase
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
YOTTA product offering
Product offeringCore offering
YOTTA is a consulting and implementation agency that acquires, integrates, and analyzes data embedded in client business and marketing contexts, translating the resulting insights into ready-to-implement recommendations. Core deliverables span marketing mix modeling, attribution, predictive analytics, consumer research, UX optimization, AdTech/MarTech deployment, and business intelligence/Data Lake solutions, delivered through proprietary tools (MMM 2.0, SMMM 2.0, COMPASS, ViRO, Connected Database) and consulting products (CIA, CAMI, DMI, DMM). The agency combines strategic advisory with full technical implementation for enterprise advertisers across 40+ markets.
Product overview
YOTTA is a consulting and implementation agency specializing in data and technology within Publicis Groupe, offering analytical, research, and technology projects. Its offering is organized as a platform-plus-modules architecture organized across four core business areas: Brand Experience (Brand & Consumer Solutions, Creative Study Tools, Communication Impact Study Products), Consumer Insights (Agile Insight Tools, Data Driven Segmentation Tools, Person Evaluator Product, User Experience Services), Marketing Optimization (Attribution, Direct Impact Campaign, Marketing Mix Modeling Tools including MMM 2.0, SMMM 2.0, POEM, and the COMPASS application built on Google Meridian), and Business Efficiency (Business Consulting, Connected Intelligence Solutions including Connected Database, Connected Reporting, Connected Dashboards, and Portfolio Optimization Tools). Supporting these are consulting products including Cookie-Less Impact Assessment (CIA), Channel Activation Maturity Index (CAMI), Digital Maturity Index (DMI), and Data Maturity Model (DMM). The company has a team of experienced consultants and developers and operates across 40+ markets serving 200+ clients, having delivered 720+ econometric models and 1500+ research projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand & Consumer Solutions Research and solutions for building brand strength, including consumer profiling, purchase decision processes, and brand strengths and weaknesses analysis for CPG and brand-led clients.
- Creative Study Tools Evaluation and testing of creative ideas and executions at multiple development stages, including AI-assisted Digital Creative Booster and in-depth Full Creative Testing for brand owners and agencies.
- Communication Impact Study Products Studies measuring the impact of campaigns, influencers, content, PR, and non-standard actions on brand KPIs, including Cross Campaign Study, Cross Media Study, Influencer Impact Study, Podcast Impact Study, and PR Impact Study.
- Agile Insight Tools Rapid data and knowledge acquisition tools for consumer, brand, category, and trend insights via The Street community, nEtno ethnography, Omnibus, and Social Listening.
- Data Driven Segmentation Tools Segmentation and activation of customer groups based on actual behaviors, including ML-powered Scoring for remarketing and Customer Lifetime Value predictive modeling.
- Person Evaluator Product Evaluation of ambassadors, celebrities, and influencers for fit with brand needs and desired brand associations, including Brand Ambassador Evaluator, Celebrity Evaluator, and Influencer Evaluator.
- User Experience Services End-to-end evaluation and optimization of UX across web and mobile, including UX Audit, UX Tool Implementation, UX Analysis, UX Analysis Training, A/B Testing, and the Website Experience Booster engagement.
- Attribution Evaluation and optimization of marketing activity and channel effectiveness across the online purchase path, including Built-In Attribution Analysis and Advanced Custom Attribution using proprietary ML models.
- Direct Impact Campaign Short-term impact analysis of advertising (Direct TV, Direct Radio) on selected brand KPIs such as leads and sales in direct response campaigns.
- Marketing Mix Modeling Tools Advanced econometric tools that attribute sales to each marketing mix element and optimize media plans, comprising MMM 2.0, SMMM 2.0, POEM, Media Impact Optimizer, and Media Impact Simulator.
- COMPASS Standalone application for automated Marketing Mix Modeling analyses, built on Google Meridian and Google Cloud Platform, enabling scalable and accessible MMM for enterprise advertisers.
- Web & App Analysis Tools Comprehensive measurement and optimization of KPIs and user activity on websites and applications, including Web & Analytics Audit, Tool Implementation, Data Reporting, Data Analysis, and Web Analytics Training.
- Business Consulting Strategic consulting spanning Analytics Consulting, Web & App Consulting, UX Consulting, Connected Intelligence Consulting, and Data Driven Transformation engagements for enterprise clients.
- Connected Intelligence Solutions Data integration, organization, and visualization solutions including Connected Database, Connected Reporting, Connected Dashboards, Connected Development, and the Business Intelligence Solution with Data Lake architecture.
- Portfolio Optimization Tools Portfolio-level marketing budget optimization across markets, brands, and media, including Portfolio Media Budget Optimizer and Portfolio Media Budget Simulator powered by econometric models.
- ViRO (Video Reach Optimiser) Tool for strategic support in maximizing video campaign reach, processing video advertising data to optimize reach outcomes for advertisers and media agencies.
- Consulting Products (CIA, CAMI, DMI, DMM) Standardized assessment products for enterprise clients: Cookie-less Impact Assessment (CIA), Channel Activation Maturity Index (CAMI), Digital Maturity Index (DMI), and Data Maturity Model (DMM).
- Retail Media Report Pre-packaged research report on the role of Retail Media in Poland, covering offline and online retail media's role in building brand position from awareness through consideration.
- Consumer Contests and Lotteries Mechanisms Report Pre-packaged research report providing knowledge for effective use of consumer contests and lotteries in Below The Line marketing activities.
- Opinion Auditor AI-based application that converts dispersed customer opinions from point-of-sale locations into readable and valuable data for brands.
- The Street Online research community providing rapid delivery of consumer insights on brands, products, social phenomena, and trends.
- nEtno Online ethnographic research tool for detailed understanding of specific consumer groups, their motivations, attitudes, and history with a category or brand.
- Omnibus Quick quantitative research on any topic, conducted on a representative group of 1,000 people in Poland.
Quantifiable outcome
- Top of Mind awareness increased by 11pp (3pp + 8pp) within 3 quarters for smartphone brand client
- +3 more outcomes
Companies that use YOTTA
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
YOTTA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability10 records
Feature8 records
YOTTA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TikTokcoreYOTTA is a TikTok Marketing Partner in the Measurement category (Cross Channel), offering Media Mix Modeling solutions. This partnership enables YOTTA to provide TikTok advertising effectiveness measurement to clients.
- Google MeridiancoreYOTTA is one of the first certified Google Meridian partners globally, enabling scalable and accessible Marketing Mix Modeling analyses powered by Google Cloud Platform. This partnership allows YOTTA to offer advanced MMM capabilities to clients.
- Publicis GroupecoreYOTTA is a specialized agency within Publicis Groupe, bringing together media, communications and marketing practitioners profiled in data and technology. The company operates as part of the groupe, leveraging experience from media, creative, performance, commerce, influencer and PR agencies.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
YOTTA competitors and assessment
Company assessmentBroad incumbents
- Nielsen: Nielsen is a global measurement and data analytics incumbent offering MMM (Nielsen Catalina Solutions), audience measurement, and consumer research. It competes broadly with YOTTA's research and MMM capabilities at much larger scale.
- Ipsos: Ipsos is a global market research and analytics firm offering brand research, communication effectiveness, and consumer insights. It directly overlaps with YOTTA's Communication Impact Study and Brand & Consumer Solutions products.
- Accenture Song: Accenture Song is the creative and technology arm of Accenture offering marketing transformation, MarTech implementation, and data analytics services. It competes with YOTTA's consulting and MarTech implementation offerings at enterprise scale.
- Deloitte Digital: Deloitte Digital provides marketing transformation, analytics consulting, and MarTech advisory to global enterprises. It competes with YOTTA's Business Consulting and Digital Maturity Index offerings at the enterprise transformation level.
- Kantar: Kantar is a major market research and analytics group providing brand tracking, MMM, and consumer insights. It serves overlapping enterprise clients with YOTTA across the full research-to-activation workflow.
- Merkle (Dentsu): Merkle is a Dentsu-owned customer experience and analytics agency specializing in data-driven marketing, attribution, and MarTech implementation. It overlaps with YOTTA's attribution, segmentation, and Connected Intelligence offerings.
Regional players
- Gemius: Gemius is a Poland- and Central Europe-based digital audience measurement and analytics firm. As a regional specialist, it directly competes with YOTTA in web/app analytics and digital measurement in overlapping Polish/CEE markets.
Direct peers
- Analytic Partners: Analytic Partners is a global Marketing Mix Modeling and commercial analytics specialist serving enterprise advertisers with proprietary ROI planning tools. It directly competes with YOTTA in MMM, attribution, and portfolio optimization services.
Emerging players
- Marketing Evolution: Marketing Evolution is an AI-driven marketing measurement platform offering MMM and attribution solutions. As a technology-led specialist, it competes with YOTTA's MMM 2.0 and COMPASS offerings with a more productized approach.
Others
- Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe offering consulting and technology implementation. As a sister unit within the same parent, it represents both a peer and a potential internal competitor for transformation engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
YOTTA social profiles
Digital presenceYOTTA financial estimates
Financial estimateRevenue estimate
Valuation estimate
YOTTA leadership team
Management profileNumber of profiles
Profiles8 records
YOTTA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YOTTA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YOTTA
What does YOTTA do?
YOTTA is a consulting and implementation agency that acquires, integrates, and analyzes data embedded in client business and marketing contexts, translating the resulting insights into ready-to-implement recommendations. Core deliverables span marketing mix modeling, attribution, predictive analytics, consumer research, UX optimization, AdTech/MarTech deployment, and business intelligence/Data Lake solutions, delivered through proprietary tools (MMM 2.0, SMMM 2.0, COMPASS, ViRO, Connected Database) and consulting products (CIA, CAMI, DMI, DMM). The agency combines strategic advisory with full technical implementation for enterprise advertisers across 40+ markets.
Is YOTTA a public or private company?
YOTTA is a private company. It is classified as corporate owned and is currently operating.
When was YOTTA founded?
YOTTA was founded in -1. It employs 51 to 100 people.
Where is YOTTA based?
YOTTA is headquartered in Warsaw, Poland, in the Europe region.
How does YOTTA make money?
Five revenue lines are on record. Consulting Services are the primary driver. The others are research Projects, consulting Products, implementation Services and research Reports.
Who are YOTTA's main competitors?
Broad incumbents on record are Nielsen, Ipsos, Accenture Song, Deloitte Digital, Kantar and Merkle (Dentsu). Gemius is listed as a regional player. Analytic Partners is listed as a direct peer. Marketing Evolution is listed as an emerging player. Publicis Sapient is listed as an others.
Does YOTTA have an API?
No public API is recorded for YOTTA.
What industry is YOTTA in?
YOTTA's product category is Marketing Analytics Consulting. Its primary akta.pro industry code is BPAHALAM, Pricing, Revenue & Commercial Analytics, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541613 and its SIC code is 8742.