Marketing Evolution
Marketing Evolution is a New York-based enterprise SaaS provider that sells the Mevo platform—an AI-powered unified marketing measurement and attribution system—targeting large advertisers with $10M+ annual media budgets in financial services, healthcare, automotive, and consumer industries.
- Company typePrivate
- Founded2000
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Marketing Evolution does
Marketing Evolution is a New York-based enterprise SaaS company founded in 2000 that sells the Mevo platform, an AI-powered unified marketing measurement, attribution, and optimization system built for large advertisers with annual media budgets exceeding $10 million. The company serves financial services institutions, healthcare insurers, automotive OEMs, and consumer packaged goods brands, with disclosed client engagements covering media budgets from $55 million to $400 million, including named customers Regions Bank and MillerCoors alongside anonymized top-tier accounts in banking, healthcare, automotive, and insurance.
The Mevo platform is organized into five core modules—Mevo Data Platform, Mevo Decision Engine, Mevo Insights, Mevo Reporting, and Scenario Planner—built on a multi-agent AI architecture that decomposes the marketing lifecycle into audience intelligence, media optimization, creative insights, and on-demand query agents, supported by proprietary machine learning prediction machines and a natural-language Convo UI. The platform reconstructs user-level marketing journeys from aggregate population data without requiring first-party data or site tagging, ingesting data from TV set-top box providers, digital logs, ad servers, and 15+ paid media platforms including Google, Meta, Amazon, and TikTok. Operations span a New York headquarters, a Sacramento-area engineering and R&D hub, and a Sydney, Australia office supporting international delivery.
Revenue is generated through enterprise SaaS subscriptions priced on media spend volume and data complexity, distributed via a direct field sales motion backed by a structured "Crawl, Walk, Run, Fly" onboarding methodology, a certified channel partner program offering white-label and grey-label deployments, and self-service listings on the Salesforce AppExchange and AWS Marketplace. The company is venture-backed with Insight Partners as the lead investor across multiple financing rounds totaling approximately $62.7 million in disclosed funding between 2016 and 2021, followed by an undisclosed round in December 2025.
Marketing Evolution firmographics
Firmographics- Name
- Marketing Evolution
- Legal name
- Marketing Evolution Inc.
- Website
- https://marketingevolution.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Marketing Evolution is a New York-based enterprise SaaS provider that sells the Mevo platform—an AI-powered unified marketing measurement and attribution system—targeting large advertisers with $10M+ annual media budgets in financial services, healthcare, automotive, and consumer industries.
- Ownership category
- akta.pro rank
Marketing Evolution industry classification
Industry- Product category
- Marketing measurement and attribution software
- NAICS
- Other Services Related to Advertising (541890), Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Pricing, Revenue Management & Promotion Optimization (HDAAAHAB), Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where Marketing Evolution is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Marketing Evolution business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D
Revenue model
- SaaS Platform Subscription: Marketing Evolution operates as a SaaS platform providing subscription-based access to its Mevo platform for marketing measurement, attribution, media planning, and AI-driven optimization. Pricing is driven by client media spend volume and data complexity. The platform supports enterprise clients through a structured onboarding and implementation process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with subscription pricing based on media spend volume and data complexity. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Marketing Evolution product offering
Product offeringCore offering
Marketing Evolution provides the Mevo platform, an AI-powered SaaS system that unifies marketing data and applies multi-agent AI and machine learning to deliver person-level marketing measurement, cross-channel attribution, media mix modeling, scenario planning, and always-on media optimization for enterprise marketing organizations. The platform is sold via annual subscriptions with pricing correlated to client media spend volume and data complexity, supported by direct enterprise sales, a certified channel partner program, and listings on the Salesforce AppExchange and AWS Marketplace.
Product overview
Marketing Evolution offers a unified AI-powered marketing intelligence platform called Mevo, consisting of the core Mevo Data Platform for integrating and unifying marketing data (audience, media exposure, third-party signals, proprietary sources), the Mevo Decision Engine for AI-powered optimization and real-time action, plus module add-ons including Mevo Insights for visual dashboards and reporting, Mevo Reporting for granular attribution and API access, and Scenario Planner for what-if budget and conversion planning. The platform uses multi-agent AI architecture and ML prediction machines to transform aggregate data into user-level journeys and deliver actionable recommendations across the full marketing funnel.
Differentiator
Problem solved
Functional benefit
Brands
- Mevo: AI-powered marketing data and intelligence platform providing unified marketing measurement, attribution, media planning, and optimization capabilities for enterprise marketers
- Mevo Data Platform
- Mevo Decision Engine
Products and services
- Mevo Data Platform
Quantifiable outcome
- Average 35% increase in marketing ROI for customers using the Mevo analytics platform
- +11 more outcomes
Companies that use Marketing Evolution
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
Marketing Evolution technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability8 records
Feature8 records
Marketing Evolution partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, strategic and supporting.
- Salesforce (AppExchange)coreMarketing Evolution is available on the Salesforce AppExchange, enabling Salesforce-using enterprises to discover and integrate the Mevo marketing measurement platform within their Salesforce ecosystem.
- AWS (Amazon Web Services Marketplace)coreMarketing Evolution is available on AWS Marketplace, enabling AWS customers to procure and deploy the Mevo platform through their AWS accounts with streamlined procurement and deployment processes.
- Cossette MediastrategicCossette Media served as the advertising agency partner for a global sporting goods retailer, collaborating with Mevo to deliver omnichannel attribution insights across TV, radio, digital, and in-store channels. Cossette used Mevo's platform to guide media investment decisions between performance-driven and brand-building media for the client's rebranding campaign in Canada.
- Google (Ads, Campaign Manager 360, Search Ads 360, Analytics 4, Display & Video 360)coreMarketing Evolution integrates with multiple Google advertising and analytics products for data ingestion and campaign measurement. The platform accesses aggregated and anonymized data from Google Ads, CM360, SA360, GA4, and DV360 for analytical and performance optimization purposes. Google API usage adheres to the Google API Services User Data Policy including Limited Use requirements.
- Meta (Facebook, Instagram)coreMarketing Evolution integrates with Meta advertising platforms (Facebook and Instagram) for social advertising data ingestion and attribution measurement across its client media mixes.
- Amazon (Advertising)coreMarketing Evolution integrates with Amazon advertising platforms for data ingestion and attribution measurement, enabling clients to track Amazon ad performance within their unified media mix.
- Snap Inc. (Snapchat)supportingMarketing Evolution integrates with Snapchat advertising for data ingestion and attribution across its media measurement platform.
- PinterestsupportingMarketing Evolution integrates with Pinterest advertising for social advertising data ingestion and attribution measurement.
- TikToksupportingMarketing Evolution integrates with TikTok advertising for social video ad data ingestion and attribution measurement across its platform.
- Twitter / XsupportingMarketing Evolution integrates with Twitter/X advertising for social advertising data ingestion and attribution measurement as part of its cross-channel media analytics capabilities.
- YouTubesupportingMarketing Evolution integrates with YouTube advertising for video ad attribution and performance measurement across its cross-channel analytics platform.
- LinkedInsupportingMarketing Evolution integrates with LinkedIn advertising for B2B advertising data ingestion and attribution measurement.
- Microsoft AdvertisingsupportingMarketing Evolution integrates with Microsoft Advertising platforms for search and display advertising data ingestion and attribution.
- AdformsupportingMarketing Evolution integrates with Adform for programmatic advertising data ingestion and measurement.
- ShopifysupportingMarketing Evolution integrates with Shopify for ecommerce advertising data and conversion tracking.
- Data Partners (Third-Party Demographic and Inferred Interest Data)supportingMarketing Evolution obtains information from data partners to supplement its attribution services. This third-party data typically consists of demographic and inferred interest data, used alongside client first-party data to build unified consumer journey models.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Marketing Evolution competitors and assessment
Company assessmentBroad incumbents
- Adobe Analytics: Part of Adobe Experience Cloud, offering cross-channel marketing attribution, customer journey analytics, and predictive intelligence at enterprise scale. Competes broadly on attribution and measurement but as part of a much wider martech suite rather than a standalone measurement platform.
- Nielsen: Global leader in media measurement, audience analytics, and MMM. Comparable in cross-channel media measurement and MMM offerings but operates at much broader scale and across more verticals than Marketing Evolution's focused enterprise platform.
- Kantar: Global data, insights, and consulting company offering marketing mix modeling, brand measurement, and media effectiveness analytics. Comparable in MMM and brand-equity measurement serving large enterprise CMOs but at much larger scale globally.
- Google Analytics 4: Free/default digital analytics offering from Google with cross-platform measurement and machine learning insights. Competes on attribution and analytics but bundled with Google's broader ad stack and constrained by its own data policies.
Emerging players
- Innovid: Independent ad measurement and optimization platform focused on CTV and cross-channel video. Comparable in cross-channel measurement and AI-driven optimization but with narrower channel focus (CTV/video) and emerging scale.
- Amplitude: Product and digital analytics platform with AI-driven user behavior insights and experimentation. Partial overlap on attribution and AI-driven marketing optimization for digital-first brands, though focused more on product analytics than cross-channel media measurement.
Direct peers
- AppsFlyer: Mobile marketing attribution and analytics platform with privacy-first measurement. Comparable in providing cross-channel attribution, AI-driven insights, and SaaS delivery to enterprise marketers facing signal loss.
- LiveRamp: Data connectivity and identity resolution platform enabling cross-channel measurement and audience activation. Closely comparable in addressing cookieless measurement, data clean room alternatives, and enterprise marketing data infrastructure.
- Singular: Marketing attribution and analytics platform unifying cost, ROI, and creative performance across channels. Comparable in cross-channel attribution, AI-driven recommendations, and SaaS delivery to mid-market and enterprise marketers.
- Analytic Partners: Enterprise marketing ROI analytics and MMM provider serving large advertisers with cross-channel measurement. Directly comparable to Marketing Evolution in targeting enterprise CMOs with MMM/attribution, customer base overlap, and outcome-based value propositions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Marketing Evolution social profiles
Digital presenceMarketing Evolution financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketing Evolution leadership team
Management profileNumber of profiles
Profiles7 records
Marketing Evolution funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketing Evolution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketing Evolution
What does Marketing Evolution do?
Marketing Evolution provides the Mevo platform, an AI-powered SaaS system that unifies marketing data and applies multi-agent AI and machine learning to deliver person-level marketing measurement, cross-channel attribution, media mix modeling, scenario planning, and always-on media optimization for enterprise marketing organizations. The platform is sold via annual subscriptions with pricing correlated to client media spend volume and data complexity, supported by direct enterprise sales, a certified channel partner program, and listings on the Salesforce AppExchange and AWS Marketplace.
Is Marketing Evolution a public or private company?
Marketing Evolution is a private company. It is classified as venture growth investor backed and is currently operating.
When was Marketing Evolution founded?
Marketing Evolution was founded in 2000. It employs 51 to 100 people.
Where is Marketing Evolution based?
Marketing Evolution is headquartered in New York, United States, in the North America region.
How does Marketing Evolution make money?
One revenue line is on record: saaS Platform Subscription.
Who are Marketing Evolution's main competitors?
Broad incumbents on record are Adobe Analytics, Nielsen, Kantar and Google Analytics 4. Emerging players are Innovid and Amplitude. Direct peers are AppsFlyer, LiveRamp, Singular and Analytic Partners.
Does Marketing Evolution have an API?
Yes. Marketing Evolution offers a queryable API that enables analysts to build custom reports and access specific datasets for off-platform analysis. The API supports data shares with popular cloud-based databases to automate data ingestion.
What industry is Marketing Evolution in?
Marketing Evolution's product category is Marketing measurement and attribution software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAAAHAB, Pricing, Revenue Management & Promotion Optimization. Its NAICS code is 541890 and its SIC code is 7310.