Yotta

What Yotta does

Yotta (legal entity: Yotta Media Labs Limited) is a UK-based technology company founded in 2016 by Raj Patel (CEO) and Gary Knowles (Development Director), headquartered in Hanwell, London, with engineering operations in Vizag and Bengaluru, India, and approximately 32 employees. The company specializes in building bespoke Operator Applications (OpApps) for TVs, set-top boxes, and mobile devices on behalf of major global consumer electronics brands and television operators, with deep concentration in three platform standards: HbbTV Operator Applications, Android Operator Tier Applications, and ATSC 3.0 interactive applications. Its technology portfolio centers on three proprietary application frameworks (a HbbTV Platform Abstraction Framework, a Kotlin-based Android TV Application Framework, and an ATSC 3.0 Interactive Application Framework built on behalf of Run3TV), augmented by the freely available DVB-I Super Service Discovery (Decentralised Service List Registry) launched in 2023, the Testify automated testing tool, and a stack of infrastructure services including Application Delivery, Analytics Capture, Widevine-based DRM, Monitoring/Operator Bots, Secure AllowList, and Managed Device Registry.

Yotta operates through three product divisions: Yotta Media (the core operator-application development business for CE brands and broadcasters), Yotta Services (infrastructure and consultancy offerings), and Yotta Data Center (sister company providing application hosting and dedicated servers for media clients, established via a February 2025 strategic investment in Media Data Centre). Monetization combines professional services for custom HbbTV OpApp, ATSC 3.0 Run3TV and Android Operator Tier development; managed services under an "Operator Application as a Service" model for pre-integrated deployments; and recurring tech services subscriptions across the Yotta Services stack, with consultancy on standards bodies (ATSC 3.0, HbbTV, DVB, DASH-IF, IAB). Pricing is quote-based and not publicly disclosed, and no external venture funding rounds have been announced. The go-to-market blends direct enterprise sales to broadcasters/CE manufacturers with active participation in industry events (IBC, NAB Show, CES, DVB World, HbbTV Symposium). Notable customers include Sony, Samsung, LG, Panasonic, Vestel, Hisense, TP Vision, HD+, Tivùsat, Freesat, Pearl TV, Sinclair Broadcast Group, Univision, Gray Television, WGBH, and A3SA (Brazil).

Name

Yotta

Legal name

Yotta Media Labs Limited

Website

https://yotta.work

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Yotta is a UK-based technology company founded in 2016 that builds bespoke operator applications for TVs, set-top boxes and mobile devices for major global CE manufacturers (Sony, Samsung, LG, Panasonic) and television operators across HbbTV, Android TV, and ATSC 3.0 platforms.

Ownership category

akta.pro rank

Product category

Broadcast Operator Applications & Media Technology Services

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Video Player SDKs & Playback Apps (Web/Mobile/CTV) (MPAHAJAD)

akta.pro secondary industries

Wholesale/White-Label Pay-TV Platform Operators (MPABAGAE), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• Broadcast operator applications
• HbbTV application development
• ATSC 3.0 interactive apps
• Android TV operator tier
• Media technology services

Headquarters

HQ city

Hanwell, London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Application Development Services: Professional development and integration support for custom HbbTV OpApp projects, ATSC 3.0 Run3TV development, and Android Operator Tier Applications for TV Operators.
2. Operator Application as a Service: Pre-integrated Operator Tier Applications for HbbTV and Android environments provided as a managed service.
3. Technology Consultancy: Tech specification authoring, tech standardisation engagement with bodies like ATSC 3.0, HbbTV, DVB, DASH-IF, IAB, and marketing/consultancy services.
4. Tech Services: Application Delivery Service, Analytics Capture Service, DRM, Monitoring/Bots, Secure AllowList Service, and Managed Device Registry.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Yotta creates bespoke Operator Applications (OpApps) for TVs, set-top-boxes and mobile devices for major consumer electronics brands (Sony, Samsung, LG, Panasonic, Vestel, Hisense, TP Vision) and media companies/TV operators (HD+, Tivùsat, Freesat, Pearl TV, Sinclair). The company specialises in HbbTV Operator Applications, Android Operator Tier Applications, and ATSC 3.0 Interactive Applications, delivering these alongside pre-integrated Operator Tier Applications-as-a-Service, automated testing (Testify), DVB-I service discovery, DRM, analytics capture, monitoring and managed device registry services, plus technology consultancy around ATSC 3.0, HbbTV, DVB and DASH-IF standards.

Product overview

Yotta operates as a technology company with three core divisions: Yotta Media (primary business creating Operator Applications for TVs, set-top-boxes and mobiles for CE brands and media companies), Yotta Services (supporting tech and media services including Application Delivery, Analytics, DRM, Monitoring, Device Registry, and three media frameworks for HbbTV, Android TV, and ATSC 3.0), and Yotta Data Center (sister company for data centre and hosting services). The product portfolio centres on Yotta Media's operator applications and supporting infrastructure services, supplemented by application frameworks and testing tools like Testify and the DVB-I Super Service Discovery registry.

Differentiator

Problem solved

Functional benefit

Brands

• Testify: Automated testing capability for TV Operators and CE Manufacturers to improve product quality and reduce costs.
• OpApp as a Service

Products and services

• Yotta Media - Bespoke Operator Application Development
• Operator Application as a Service
• Testify Automated Testing
• DVB-I Super Service Discovery
• Yotta Consulting
• Yotta Data Center

Quantifiable outcome

• 24/7 monitoring capability with constant service availability and zero outages
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Yotta Data Center (formerly Media Data Centre)coreStrategic or Co-development Partner · 28 February 2025Strategic investment by Yotta in Media Data Centre, which rebranded as Yotta Data Center. Creates seamless integration of expertise and offerings across both organisations. Positions Yotta Data Center for accelerated growth in key markets with new locations planned in US and Europe.
• DVB ProjectcoreStrategic or Co-development Partner · 24 January 2025Yotta is now a member of the DVB Project, an industry-led consortium of the world's leading media and technology companies. DVB Members work together to design open technical specifications for digital media delivery which are turned into standards by international standards bodies. Raj Patel stated: 'The partnership enables Yotta to collaborate more closely with industry leaders, paving the way for cutting-edge solutions that enhance the consumer viewing experience globally.'
• Widevine (Google)coreTechnology or IntegrationYotta's Digital Rights Management (DRM) service uses Widevine for encryption, key management and licensing. Compatible with A3SA requirements for content security.
• Run3TVcoreStrategic or Co-development PartnerYotta developed the ATSC 3.0 Interactive Application Framework compatible with the A/344 specification on behalf of Run3TV for US Broadcasters. Supports the US ATSC 3.0 Platform.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• NetRange MMH: NetRange provides a white-label OTT app platform and operator application services for smart TVs and set-top boxes globally. Closely comparable managed-services offering to Yotta's OpApp-as-a-Service.
• ACCESS Europe: ACCESS provides HbbTV browser/player SDKs and TV platform software used by CE manufacturers and broadcasters. Overlaps with Yotta's framework and player layer, particularly for HbbTV.
• Fincons Group: Fincons Group provides custom HbbTV operator app development and broadcast software services for European broadcasters. Competes for the same professional-services engagements Yotta serves.
• iWedia: iWedia delivers TV software, including operator applications, STB middleware and HbbTV/browser stacks for operators and CE manufacturers. Direct competitor in the operator app and middleware layer.
• Telesur: Telesur develops HbbTV and broadcast-related software for operators in Europe. Small specialist similar in profile and customer set to Yotta.
• 3 Screen Solutions (3SS): 3SS designs and delivers entertainment software for operators, including Android TV Operator Tier launchers and managed TV app platforms. Competes with Yotta for operator-tier application engagements.
• EKT Digital: EKT builds advanced TV software stacks, including HbbTV operator applications and Android TV Operator Tier solutions for broadcasters and operators. Highly comparable specialist competitor with similar technology focus.

Others

• TP Vision: TP Vision is both a Yotta customer (Philips-branded TVs) and a TV OEM with substantial in-house OpApp capability, illustrating the structural risk of CE OEMs internalising operator-app work.

Broad incumbents

• Tata Elxsi: Tata Elxsi provides TV and STB software services, including Android TV and RDK platform development for operators. Larger, broader IT-services peer competing in operator-app development.
• CommScope (formerly ARRIS): CommScope supplies set-top boxes, video infrastructure and operator platforms for broadcasters and pay-TV operators globally. A much larger incumbent touching the same delivery chain, though not a specialist in OpApps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yotta-media-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yotta