Run3TV

What Run3TV does

Run3TV (legally ATSC 3.0 Framework Alliance, LLC) is a privately held B2B application platform purpose-built for NEXTGEN TV, the U.S. broadcast standard defined by ATSC 3.0. The company was formally incorporated in May 2024 as a spin-off of software assets developed by the Pearl TV consortium, with founding capital and customer commitments from six major U.S. broadcast station groups: Sinclair Broadcast Group, Hearst Television, TEGNA, The E.W. Scripps Company, Graham Media Group, and Gray Television. NBCUniversal joined as an additional investor in October 2025. The company is reported to have 1–10 employees and operates from San Rafael, California, with an additional office presence in Washington, D.C.

The company's core product is the Run3TV Application Framework, a web-based (HTML5) application layer integrated onto multiple Smart TV OEM platforms and external ATSC 3.0 set-top boxes, enabling "write once, play everywhere" deployment of interactive TV applications across dissimilar TV hardware. The framework orchestrates hybrid delivery of over-the-air broadcast and OTT video streams and exposes differentiated features such as Program Restart (tearing down a linear broadcast and launching OTT playback from program start), Linear Addressability (replacing broadcast ads with targeted ads selected for specific devices or viewer segments), and Smart Broadcasting capabilities with privacy-compliant first-party data collection. Reach metrics include more than 140 broadcast stations running Run3TV, presence in roughly 75–100 markets across 70+ Designated Market Areas, household coverage of approximately 80 million U.S. homes, and a cumulative install base of about 15 million ATSC 3.0-capable Smart TVs. Documented customers and partners include NBC and NBCUniversal (Program Restart and Summer Olympics interactive features), local TV stations, sports teams and leagues, and advertisers such as Ford and small retailers.

Run3TV monetizes primarily through B2B licensing of the application framework to local broadcasters and broadcast groups, with secondary exposure to addressable advertising economics via dynamic ad insertion and potentially improved CPMs. Go-to-market is enterprise field sales targeting broadcast groups, supported by active participation in industry events (NAB Show Las Vegas, April 5–9, 2025; NAB New York, October 9–10, 2025), public relations through trade outlets such as TV Tech, and content marketing via the company website. The company has received industry recognition including TV Tech's 2023 Product Innovation Award and a BaM Award from the broadcasting and media industry. No pricing tiers, subscription models, revenue figures, or ARR data have been publicly disclosed.

Name

Run3TV

Legal name

ATSC 3.0 Framework Alliance, LLC

Website

https://run3tv.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Run3TV (legally ATSC 3.0 Framework Alliance, LLC) provides a B2B HTML5 application framework for ATSC 3.0 / NEXTGEN TV broadcasters, enabling interactive features such as Program Restart and addressable advertising across Smart TV OEMs and 140+ broadcast stations serving approximately 80 million U.S. TV households.

Ownership category

akta.pro rank

Product category

NEXTGEN TV / ATSC 3.0 Broadcast Application Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

akta.pro secondary industries

Smart Entertainment & Media Devices (Connected TVs, Streaming, Multiroom Audio) (HSAPAQAI), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• ATSC 3.0 platform
• NEXTGEN TV applications
• Broadcast TV software
• Addressable advertising technology
• Interactive TV framework

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Licensing to Broadcasters: Run3TV provides its application framework to broadcasters, enabling them to build and deploy interactive ATSC 3.0 applications. Revenue is generated through licensing the platform to local TV stations and broadcast groups.
2. Addressable Advertising: The platform enables dynamic ad insertion and addressable advertising, allowing broadcasters to provide precision-targeted ad formats that rival digital platforms, potentially sharing in ad revenue with improved CPMs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Run3TV provides an ATSC 3.0-compliant TV application framework for NEXTGEN TV broadcasters, integrating onto Smart TV OEM platforms and external set-top boxes so that local TV stations and networks can deploy interactive HTML5 applications. The platform enables hybrid broadcast/OTT delivery, supports features such as Program Restart, Linear Addressability (targeted ad insertion), and on-demand news/weather/sports enhancements, and is licensed to broadcasters across the United States.

Product overview

Run3TV offers a single unified platform — the Run3TV Application Framework — which is an ATSC 3.0 compliant TV application platform for NEXTGEN TV. The platform consists of the core Run3TV application framework that integrates onto Smart TV OEM platforms and external set-top boxes, enabling broadcasters to deploy interactive applications. Key features built on this platform include NEXTGEN TV Interactive Features (Program Restart, expanded viewing options, on-demand content), Linear Addressability (targeted advertising), and Smart Broadcasting capabilities. The platform enables hybrid delivery combining broadcast TV and OTT video through web-based applications, supporting 'write once and play everywhere' deployment across different TV manufacturers and devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Run3TV Application Framework An ATSC 3.0-compliant HTML5 TV application framework that integrates onto multiple Smart TV OEM platforms and external ATSC 3.0 set-top boxes, enabling local TV broadcasters, networks, content providers and advertisers to deploy interactive NEXTGEN TV applications across dissimilar TV devices without platform-specific development.

Quantifiable outcome

• Over 20 million TV households can access NEXTGEN TV with Run3TV-enabled features
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• TVisioncoreStrategic or Co-development Partner · 17 October 2024Partnership with audience measurement firm TVision to provide accurate viewing and attention data. TVision maintains a panel of approximately 5,000 U.S. households representing more than 14,000 people, measuring person-level viewer engagement and attention on a second-by-second basis. Run3TV plans to use this data to improve broadcasters' understanding of audiences, measure viewing time lift from Smart Broadcasting capabilities, and measure attention metrics for Enhanced TV content.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Roku: Roku operates a leading CTV operating system and ad platform that competes for the same interactive, addressable TV ad budgets Run3TV is targeting via the broadcast side of NEXTGEN TV.
• Samsung Tizen: Samsung's Tizen Smart TV platform is one of the broader Smart TV OEMs that Run3TV integrates onto and competes with as a destination for interactive broadcast applications.
• Amazon Fire TV: Amazon Fire TV is a major connected-TV platform with a large app and advertising storefront that overlaps with Run3TV's Smart TV OEM and addressable advertising footprint.
• LG webOS: LG webOS is another major Smart TV platform that integrates with ATSC 3.0 sets; comparable to Run3TV as another operating layer consumers interact with for streaming and broadcast experiences.
• Google TV / Android TV: Google TV (Android TV) is an installed base of Smart TV and streaming devices that competes for OTT app distribution, addressable advertising and viewer engagement against Run3TV's hybrid broadcast/OTT framework.

Emerging players

• Innovid: Innovid is a CTV ad tech and analytics provider with overlap to Run3TV's addressable advertising and first-party data capabilities for television.
• FreeWheel: FreeWheel offers ad serving and monetization technology for premium TV and streaming publishers, comparable to Run3TV on the addressable advertising and broadcaster monetization side.
• Comscore: Comscore provides cross-platform TV and audience measurement that overlaps with Run3TV's partnership-driven approach to broadcast audience analytics via TVision.

Direct peers

• Pearl TV: Pearl TV is the broadcast consortium that originally developed the Run3TV platform and contributed the assets when Run3TV spun out as an independent entity in 2024. It remains the closest peer in the ATSC 3.0 application framework space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/run3tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Run3TV