Young Professionals

What Young Professionals does

Young Professionals (YP) is a privately held, founder-owned direct-to-consumer fashion brand founded in 2025 by Preston Davis in Oakland, California. The company designs and sells a focused assortment of three signature products — the YP Hybrid Briefcase ($69.98), the Silver Watch by Preston Davis ($144.99), and the YP Unisex Denim Jacket ($67.00) — positioned at the intersection of streetwear and professional wear. Products are sold exclusively through the company's owned Shopify storefront at youngprofessionalsyp.com, with no wholesale, marketplace, or physical retail presence. Distribution is US-only, with free shipping and 30-day return policies supporting conversion.

The core products combine accessible price points with luxury-house design cues: the Hybrid Briefcase offers 2-in-1 briefcase-to-backpack versatility with individually numbered collectible tags; the Silver Watch features Japanese movement, a Milanese mesh band, and a signed PD caseback. The brand relies on organic social media (Instagram and TikTok @youngprofessionalsbrand), an email newsletter signup, and earned media (USA Wire feature) for customer acquisition. Review volumes of 122 (bag, 4.5/5) and 72 (watch, 4.9/5) indicate early but measurable traction. Headcount stands at 16 employees, and the company is bootstrapped with no disclosed institutional funding, no parent company, and no M&A activity to date.

The business model is one-time unit purchase with no subscription component, and revenue is generated on a per-transaction basis. Customer segments are horizontal: primary target is early-to-mid-career young professionals across corporate, consulting, creative, and tech environments, with a secondary explicitly defined segment of African American young professionals aligned with the founder's cultural positioning and Oakland roots. The company is privately held under founder control, with Preston Davis as the sole named member of management and Marquett Burton referenced as a mentor.

Name

Young Professionals

Legal name

Young Professionals

Website

https://youngprofessionalsyp.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Young Professionals is a founder-owned direct-to-consumer fashion brand selling the YP Hybrid Briefcase, Silver Watch, and Unisex Denim Jacket to early-to-mid-career young professionals through its own Shopify storefront, positioned at the intersection of streetwear and professional wear.

Ownership category

akta.pro rank

Product category

Fashion Accessories

NAICS

Clothing and Clothing Accessories Retailers (458110), Jewelry, Luggage, and Leather Goods Retailers (4583), Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

akta.pro secondary industries

Luxury Denim & Premium Casualwear (CRAAAFAK), Leather Travel Goods & Luggage (CRAKAEAC), Teen/Youth Apparel (13–18) (CRAAAHAD)

Keywords

• Convertible laptop briefcase
• Professional accessories
• Minimalist wristwatch
• Unisex denim jacket
• Direct-to-consumer fashion

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Product Sales — Bags & Accessories: Direct product sales through the company's e-commerce store. Primary products include the Hybrid Briefcase ($69.98), Silver Watch by Preston Davis ($144.99), and denim jacket ($67.00). Revenue is generated on a per-transaction, one-time purchase basis with no subscription component. Free shipping and 30-day returns support conversion.
2. Product Sales — Timepieces: Premium-priced branded watches sold directly to consumers. The Silver Watch by Preston Davis is priced at $144.99 and features Japanese movement, Milanese mesh band, and luxury detailing. Reviews indicate cross-sell opportunities with bags.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Young Professionals is a direct-to-consumer fashion accessories brand selling a focused collection of three signature products through its own online storefront: the YP Hybrid Briefcase (a 2-in-1 convertible briefcase/backpack laptop bag), the Silver Watch by Preston Davis (a minimalist Japanese-movement timepiece with Milanese mesh band), and a YP Unisex Denim Jacket. Each product is positioned at the intersection of streetwear and professional wear, individually numbered (bags) for collectibility, and priced as a one-time purchase.

Product overview

Young Professionals (YP) is a fashion lifestyle brand offering a focused collection of three signature products positioned at the intersection of streetwear and professional wear. The core portfolio consists of the YP Hybrid Briefcase—a 2-in-1 convertible laptop bag that transforms between briefcase and backpack modes—the Silver Watch by Preston Davis featuring Japanese movement and Milanese mesh band, and a unisex denim jacket available in multiple colorways. The brand operates on a direct-to-consumer e-commerce model through its Shopify platform, targeting young professionals seeking luxury aesthetics at accessible price points. All products are designed with individually numbered collectible status and share a unified Black & Gold or Silver aesthetic representing the YP brand identity.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Executive Laptop Backpack & Briefcase — Convertible 17 Inch Business Travel Bag (YP Hybrid) A 2-in-1 convertible briefcase and backpack with premium vegan leather construction, gold-tone hardware, velvet-lined laptop compartment fitting up to 17-inch laptops, and individually numbered collectible status. Transforms between briefcase and backpack modes with adjustable carry system and dual straps; aimed at young professionals who need flexible carry for commuting, business travel, and after-hours use. Priced at $69.98 with free 2-4 day shipping and 30-day return guarantee; 4.5/5 stars from 122 verified reviews.
• Silver Watch by Preston Davis A minimalist timepiece featuring Japanese movement, polished stainless-steel Milanese mesh band with fold clasp, sunray brushed dial with Roman numerals and crystal/diamond-accented markers, and a signed caseback with PD monogram. Priced at $144.99 as an accessible luxury option for young professionals; includes free shipping and 30-day return guarantee; 4.9/5 stars from 72 verified reviews (88% five-star).
• YP Unisex Denim Jacket A unisex denim jacket available in black denim, classic denim, and white colorways, designed to be versatile enough to pair with t-shirts, hoodies, or dresses across various occasions. Sized from S to 2XL and priced at $67.00.

Quantifiable outcome

• 122 verified reviews with 4.5/5 average for the Hybrid Briefcase
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Staud: Emerging player — DTC fashion accessories and ready-to-wear brand with a strong founder-led identity, premium-but-accessible pricing, and a similar demographic of style-conscious young professionals. Comparable on brand-storytelling GTM and category mix (bags + apparel).
• Aurate: Emerging player — DTC jewelry and accessory brand targeting professional women with classic-but-modern design at accessible luxury price points. Comparable on premium-but-accessible positioning, e-commerce-led GTM, and audience overlap with the YP customer (corporate / finance / consulting professionals).
• Telfar: Emerging player — independent fashion brand that built a viral DTC bag business targeting young, culturally-connected consumers with accessible price points and founder-led identity. Closely comparable on community-led, culturally-rooted, accessibility-driven positioning and bag-centric hero product.
• Ridge (The Ridge Wallet): Emerging player — DTC brand built around a single hero EDC/leather accessory, social-led acquisition, and accessible premium pricing for the same young professional cohort. Closely comparable to YP on hero-SKU concentration and channel strategy.

Direct peers

• Bellroy: Direct peer — DTC premium bag and leather goods brand targeting young professionals who want quality and design at accessible prices. Closely comparable to YP Hybrid Briefcase on customer profile, design-led positioning, and 2-in-1 / multi-function carry philosophy.
• Herschel Supply Co. Direct peer — backpacks, briefcases, and travel bags DTC brand with a minimalist, design-forward aesthetic for young commuters and professionals. Closely comparable to YP on bag category, target demographic, and lifestyle-led brand storytelling.
• Daniel Wellington: Direct peer — global DTC watch brand built around minimalist mesh-band timepieces for young professionals, originally driven by Instagram influencer marketing. The YP Silver Watch mirrors the DW aesthetic (sunray dial, mesh strap, Roman numerals) and demographic targeting.
• MVMT (now part of Movado Group): Direct peer — DTC-born watch brand positioned at 'affordable luxury' for style-conscious professionals, with minimalist dial design and social-media-led GTM. Closely matches the YP Silver Watch on price band ($100–$200), target customer, and channel strategy.

Broad incumbents

• Tumi: Broad incumbent — established premium bag and travel goods brand that dominates the executive professional segment YP targets. Comparable as the brand YP's Hybrid Briefcase is positioned against on the lower end — same use case, much higher price band.
• Warby Parker: Broad incumbent — established DTC-native brand that proved the playbook of vertical e-commerce, social-led acquisition, and design-forward affordable luxury for a younger professional cohort. YP's go-to-market (owned storefront, social-first, accessible premium) is the same architecture Warby Parker pioneered.

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/youngprofessionalsbrand
• TikToktiktok.com/@youngprofessionalsbrand
• LinkedInlinkedin.com/company/young-professionals-yp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young Professionals