Young Voices UK

What Young Voices UK does

Young Voices (UK) Limited is a Cardiff-headquartered private company founded in 1996 that operates the world's largest children's choir concerts, hosting up to 9,000 children per event across five major UK arenas (The O2, bp pulse LIVE Birmingham, Co-op Live Manchester, OVO Arena Wembley, Utilita Arena Sheffield) during an annual January-February season. The company has engaged over 2 million children cumulatively and serves more than 200,000 children and teachers annually from UK primary schools, with concerts primarily for pupils aged 7-11. Revenue derives from school subscriptions (£120/annual per school providing access to resources and concert participation), parent ticket sales through venue box offices, made-to-order choir merchandise (t-shirts), optional teacher CPD workshops (£90/person), and concert video downloads. Distribution is direct-to-school via a website-based Teacher Centre, with parents accessing rehearsal resources and purchasing tickets through the YV Music Room portal.

The technology stack is purpose-built but conventional, comprising a Teacher Centre subscription portal, YV Music Room online learning environment for parents and pupils, YV Teacher Community (powered by Yammer), and a Shopify-hosted merchandise shop. Concert video is delivered through a platform developed by third-party Innovate Live LTD. Payment processing uses Worldpay and Realex, email marketing runs on Campaign Monitor, and web analytics through Google Analytics. The company maintains a sister entity Young Voices International Limited, a related charity (Young Voices Foundation, charity number 1137635), and has recently extended into adjacent products including YV Cymru (Wales), the Land of Song Festival, and Côr World Choir for adults. With 24 employees, Young Voices operates as a lean, established media-and-events business with high brand recognition but no disclosed external capital or AI/ML capabilities.

Name

Young Voices UK

Legal name

Young Voices (UK) Limited

Website

https://youngvoices.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Young Voices UK operates the world's largest children's choir concerts, hosting up to 9,000 children per event across five major UK arenas each January-February, serving over 200,000 UK primary school pupils and teachers annually through £120 school subscriptions and ancillary ticket, merchandise, and workshop revenue.

Ownership category

akta.pro rank

Product category

Children's Choir Concert Production and Music Education Services

NAICS

Fine Arts Schools (61161), Performing Arts Companies (7111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE)

Keywords

• Children's choir concerts
• School music programs
• Primary school concerts
• Music education resources
• Arena choir productions

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. School Concert Subscriptions: Schools pay an annual subscription fee of £120 to participate in Young Voices concerts. This grants access to the Teacher Centre, receipt of a posted music book, online learning portal access, learning and backing tracks, choreography videos, detailed Teacher Guides, and inclusion in a concert regardless of choir size.
2. Parent Concert Tickets: Parents and family members purchase tickets to attend the evening concerts. Tickets are issued via venue-specific ticketing apps and box offices. Ticket prices vary based on purchase timing and venue.
3. Choir Merchandise (T-shirts): Schools and parents can order official Young Voices choir t-shirts and other merchandise through the Teacher Centre or Music Room. T-shirts are concert-specific and non-refundable as they are made to order for each concert series.
4. Teacher Workshop Fees: Teachers can attend optional full-day professional development workshops (CPD) led by the YV creative team (Principal Conductor David Lawrence, Musical Director Craig McLeach, Creative Director Andy Instone). Workshops cost £90 per person and include lunch and refreshments.
5. Concert Videos and Memorabilia: Digital footage and video downloads from concerts are available for purchase through the Young Voices Shop and Music Room.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Young Voices organises and produces the world's largest children's choir concerts, held annually in January–February across major UK arenas, hosting up to 9,000 children per concert with live musicians and guest artists. UK primary schools subscribe annually (£120) to access the Teacher Centre, receive a music book, access online learning resources, and secure a concert slot. The offering is supplemented by parent tickets, official merchandise, optional teacher CPD workshops, and digital concert video downloads.

Product overview

Young Voices UK operates a single core product — large-scale children's choir concerts in major UK arenas — supported by a suite of digital platforms and supplementary services. The primary offering is the annual concert season, hosting up to 9,000 children per event with live musicians and guest artists. This is supported by the Teacher Centre (school subscription and resource portal) and the YV Music Room (online learning portal for pupils and parents), both hosted at yvmusicroom.com. The YV Teacher Community (powered by Yammer) enables peer and staff engagement. Supplementary services include the Young Voices Shop (Shopify-hosted merchandise), Teacher Workshops (CPD sessions led by the creative team), and concert video downloads. The Young Voices Foundation provides charitable grant support for participation. The company also operates sister initiatives including Young Voices in Wales (YV Cymru), the Land of Song Festival, and Côr World Choir (for adults).

Differentiator

Problem solved

Functional benefit

Brands

• YV Music Room: Online learning portal for teachers and choirs providing music tracks, choreography videos, and rehearsal resources
• YV Teacher Community
• Young Voices Foundation
• YV Cymru

Products and services

• Young Voices Annual Concert Tour
• YV Music Room

Quantifiable outcome

• Over 2 million children have taken part in Young Voices concerts since inception
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Young Voices FoundationcoreOthersThe Young Voices Foundation (charity number 1137635) is a related charity that processes data controlled by Young Voices UK. The foundation supports access to music education and may provide grants to enable schools to participate in Young Voices concerts. The foundation website (yvfoundation.org.uk) is referenced as part of the Young Voices ecosystem.
• Young Voices International LtdminorOthersSister company registered in England (Company Number: 08308223) at the same Grove Mews address. Some emails may originate from this entity, and it may handle international operations or licensing.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• School of Rock: International music education franchise for children and adults. Comparable in operating structured music performance programs for children that culminate in live performances, though focused on rock bands rather than choral/ensemble formats.
• iSing (International Music Eisteddfod and Sing): Welsh singing event combining competition and mass performance format. Comparable in staging mass-choral events for children, but operates as a single festival rather than annual arena concert series.

Direct peers

• Stagecoach Performing Arts: UK-based performing arts education franchise offering weekend and holiday classes in singing, dancing, and acting for children aged 4-18. Comparable as a structured children's performing arts education provider, though focused on recurring weekly classes rather than large-scale concerts.
• National Youth Choirs of Great Britain: UK organization running auditioned youth choirs and large-scale performances. Directly comparable in operating large-scale children's/youth choir performances, though NYCGB targets older, auditioned singers rather than mass primary school participation.
• Sing Up: UK-based singing education charity providing songs, resources, and training to schools. Directly comparable as a music education provider targeting UK primary schools with a similar pedagogical mission, though Sing Up focuses on in-classroom singing rather than arena concerts.

Broad incumbents

• Music Mark: UK subject association for music education representing Music Education Hubs and schools. Comparable as a broader music education ecosystem player in UK schools, though operates as an advocacy/coordination body rather than direct concert production.

Regional players

• One Voice Children's Choir: US-based children's choir producing large-scale performances and recordings. Comparable in operating high-profile children's choir events and digital content distribution, but serves the North American market rather than competing with Young Voices in the UK.
• Llangollen International Musical Eisteddfod: Wales-based international music festival hosting large-scale choral and musical performances including children's categories. Comparable in operating mass-choral events, but as a festival/competition format rather than a subscription-based schools program.

Others

• Drumchapel Steel Orchestra: Scotland-based large-scale children's ensemble performances. Comparable in operating large-scale children's musical ensembles with public performances, though focused on steel pan rather than choral music.
• BBC Ten Pieces: BBC-led initiative introducing primary school children to classical music through resources and performances. Comparable as a UK primary school music education resource provider, but operates as a free public service rather than a subscription business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@YVTVChannel
• Facebookfacebook.com/YVConcerts
• Instagraminstagram.com/yvconcerts
• TikToktiktok.com/@yv.concerts
• LinkedInlinkedin.com/company/young-voices-uk-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young Voices UK