What Mortgage Intelligence does

Mortgage Intelligence, doing business as Your Mortgage Your Way (yourmortgageyourway.ca), is a Toronto-based retail mortgage brokerage operating under Ontario license #12462 and affiliated with The Mortgage Centre, a national Canadian mortgage brand. The firm is headquartered at 45 Harbour Square in Toronto and serves borrowers across the Greater Toronto Area and broader Canada, offering brokerage services across first-time buyer, fixed-rate, pre-approval, new home, and refinance transactions.

The business is structured around eight employees, including named producers Joe Busillo, Roy, Savio, Anita, and Shane Ferrao, delivering broker-led origination rather than a self-serve or technology-led platform. The product surface is conventional for the category: lender matching across the affiliated broker network, application support, and a published suite of affordability, payment, refinancing, and land-transfer-tax calculators intended to drive organic search traffic and pre-qualify prospects. No proprietary technology, patents, or AI/ML components are evident in the input data.

Revenue is generated on a commission basis, with broker compensation typically ranging from 0.5% to 1.5% of mortgage value at origination, a transaction-fee model that ties revenue directly to closed loan volume. Go-to-market is sales-led and supplemented by referral networks and ongoing content marketing (blog activity continuing through July 2026). The firm has no disclosed funding rounds, M&A activity, or institutional investors, consistent with the profile of a small independent brokerage operating within a larger national brand umbrella.

Name

Mortgage Intelligence

Legal name

Your Mortgage Your Way

Website

https://yourmortgageyourway.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Mortgage Intelligence (DBA Your Mortgage Your Way) is an 8-person Toronto-based mortgage brokerage affiliated with The Mortgage Centre, serving retail borrowers across Canada with first-time buyer, refinance, and pre-approval services on a commission-based model.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Mortgage brokerage
• Mortgage advisory
• Home loan services
• Mortgage refinancing
• First-time homebuyer

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Mortgage Commission Revenue: The company generates revenue through commissions paid by lenders when mortgages are placed. Mortgage brokers earn trailing commissions on mortgages arranged for clients, typically a percentage of the mortgage amount.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mortgage Intelligence is a Toronto-based mortgage brokerage (operating as Your Mortgage Your Way) that connects individual borrowers with multiple lenders to source tailored mortgage products. Services span first-time home buying, fixed-rate mortgages, mortgage financing, pre-approval, new construction purchases, refinancing, and self-employed mortgage solutions, supported by a suite of online mortgage calculators.

Product overview

Your Mortgage Your Way operates as a mortgage brokerage platform offering a unified suite of mortgage brokering services. The core offering is personalized mortgage brokering with access to multiple lenders, supported by digital tools including a suite of mortgage calculators. The product portfolio centers on the main brokerage service with specialized modules for first-time buyers, fixed-rate products, financing, pre-approval, new home purchases, and refinancing. All services are delivered through a team of mortgage advisors and consultants operating across the Greater Toronto Area and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage Brokering Services Full-service mortgage brokering providing tailored mortgage solutions across the Greater Toronto Area and Canada, including access to multiple lenders, competitive rates, and personalized guidance for home financing. For individual consumers seeking residential mortgages.
• First-Time Home Buyer Mortgage

Quantifiable outcome

• Clients successfully secure mortgage approval even when banks decline applications

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Mortgage CentrecoreChannel Partner/ Reseller/ Distributoryourmortgageyourway.ca is part of the national Canadian brand - The Mortgage Centre. This affiliation provides access to a broader network of mortgage products and lenders while maintaining local personalized service in Toronto.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Emerging players

• Borrowell: Canadian fintech offering credit products and rate comparison with growing mortgage content and lead-gen capabilities. Represents the emerging digital-direct channel that could pull low-complexity volume away from traditional brokerages.

Broad incumbents

• Ratehub.ca: Canadian rate-comparison and mortgage marketplace platform. Not a brokerage itself, but a structural competitor that enables borrowers to bypass brokers entirely by comparing lender rates and connecting directly, threatening the broker intermediary model over time.
• EQ Bank (Equitable Bank): Canadian digital direct mortgage lender offering online pre-approval and rate quotes bypassing brokers. A direct-to-consumer incumbent competitor that pressures broker commissions by simplifying the borrower journey.

Direct peers

• Verico Financial Group: Canadian mortgage brokerage network operating a similar lender-agnostic broker model across Canada. Directly comparable in service offering, target borrower, and revenue mechanism (lender-paid commissions).
• Dominion Lending Centres: One of Canada's largest mortgage brokerage networks, operating a franchise model similar to The Mortgage Centre. Comparable in that member brokers serve Canadian homebuyers across purchase, refinance, and renewal use cases, generating lender-paid commissions.
• Mortgage Alliance Company of Canada: National Canadian mortgage brokerage network providing brokers with multi-lender access. Operates in the same GTA and broader Canadian residential mortgage market with the same commission-based revenue model.
• TMG The Mortgage Group: Canadian mortgage broker network offering multi-lender access to independent brokers. Highly comparable business model: commissioned brokers, residential purchase/refinance focus, and affiliation-based brand structure.
• Mortgage Architects: Canadian mortgage brokerage network with a comparable franchise/affiliate structure. Competes directly for the same GTA and national broker talent pool and serves similar borrower segments including self-employed and first-time buyers.
• Butler Mortgage Group: Canadian independent mortgage brokerage operating across multiple provinces including Ontario. Compares on commissioned-broker model, residential purchase/refinance focus, and lender-agnostic positioning.
• Invis Inc. Canadian mortgage brokerage with strong Toronto/GTA presence, serving similar first-time buyer and refinance segments through commissioned brokers. Direct competitor for borrower mind-share and broker recruitment in the same geography.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mortgage-intelligence_4

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mortgage Intelligence