What Your Support Team Ltd does

Your Support Team Ltd is a UK-based outsourced finance services provider headquartered in Cheadle Hulme, Greater Manchester, operating as a privately-held limited company founded in 2015 by sisters-in-law Claire Willmott and Hayley Ekgren. The firm delivers a tailormade outsourced finance department to small businesses, entrepreneurs, and busy professionals, with selected consultancy support to larger organisations on a project basis. Core services span day-to-day bookkeeping, financial reporting and forecasting, financial healthchecks, VAT returns, payroll processing, credit control, and Xero-specific software setup, training, and migration from legacy accounting systems. The proposition centres on providing the functionality of an in-house finance function without the overhead of full-time staff, supported by dedicated account managers assigned to each client.

The underlying technology stack is a curated cloud-accounting ecosystem rather than a proprietary platform. YST is a Xero Gold Partner and works exclusively within the Xero environment, augmented by Dext (Receipt Bank)/Hubdoc for document capture and reconciliation, GoCardless for direct-debit collection, Zoho for CRM and AML compliance, Zoho Inventory for stock monitoring, Monday.com for internal time tracking and project management, and Alderley Payroll as a payroll partner. The firm does not develop proprietary software; the competitive edge is operational expertise within the Xero ecosystem combined with certified Gold Partner status.

The business model blends recurring monthly outsourced-finance packages (bookkeeping, management accounts, compliance) with project-based professional services (Xero setup, training, financial healthchecks, digital migration). Pricing is quote-based, tailored per client, and billed monthly for ongoing work or per-project for one-off engagements. Go-to-market is sales-led and community-led, relying heavily on referrals from a network of accountants who pass clients needing bookkeeping support, supplemented by word-of-mouth, networking via The Business Network in South Manchester and Chester, attendance at XeroCon, organic content marketing on LinkedIn and Facebook, and direct inbound via website and phone. The firm operates exclusively within the United Kingdom, has grown from two founders to a team of 12 by 2025, and serves hundreds of businesses across manufacturing, property, training, surveying, consulting, and trade association segments.

Name

Your Support Team Ltd

Legal name

Your Support Team Limited

Website

https://yoursupportteamltd.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Your Support Team Ltd is a UK-based outsourced finance services firm providing bookkeeping, financial reporting, payroll, VAT, and Xero implementation and training to small businesses and entrepreneurs, operating as a Xero Gold Partner with a referral-led go-to-market driven by accountants.

Ownership category

akta.pro rank

Product category

Outsourced Finance and Bookkeeping Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Management Consulting Services (54161)

SIC

Finance Services (6199), Services-Management Consulting Services (8742)

akta.pro primary industry

Treasury Operations Support (Cash Management, Bank Reconciliations, Payments Ops) (BPAAAGAH)

akta.pro secondary industry

Finance, Accounting & Audit Staffing (BPACADAM)

Keywords

• Outsourced bookkeeping services
• Xero accounting partner
• Financial reporting forecasting
• Payroll VAT services
• SMB finance support

Headquarters

HQ city

Cheadle Hulme

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outsourced Finance Services: Ongoing bookkeeping, financial reporting, forecasting, VAT returns, payroll processing, and financial consulting services provided as a fully outsourced finance department. Flexible packages that can scale up or down based on client needs.
2. Project-Based Services: One-off projects including financial healthchecks, Xero software setup and migration, and software training

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Your Support Team provides a tailormade outsourced finance department for small businesses, entrepreneurs, and busy professionals, covering bookkeeping, financial reporting and forecasting, VAT returns, payroll processing, credit control, and financial healthchecks. The firm is a Xero Gold Partner delivering Xero software setup, migration, and training, and supplies consultancy and interim finance support to larger organisations.

Product overview

Your Support Team Ltd operates as an outsourced finance department offering a suite of financial services primarily centred around Xero accounting software. The core offering includes bookkeeping, financial reporting and forecasting, and financial healthchecks. Supporting this are Xero-focused software services comprising setup, training, and digital migration. Additional services include credit control, payroll processing, and VAT returns. The company positions itself as a Xero Gold Partner, delivering services to small businesses, entrepreneurs, and larger organisations requiring flexible, tailormade finance support.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourced Finance Department Comprehensive outsourced finance support covering all aspects of bookkeeping, financial processing, and day-to-day accounting tasks without the overheads of an in-house finance department, targeted at UK small businesses, entrepreneurs, and busy professionals.
• Bookkeeping

Quantifiable outcome

• Debtor days reduced from 80+ to average of 32
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• XerocoreTechnology or IntegrationXero Gold Partner status. Your Support Team is a certified Xero partner providing setup, training, and ongoing support services. They exclusively work with Xero for client accounting software needs and have helped hundreds of businesses migrate to the platform.
• The Business Network (South Manchester and Chester)minorGTM or Marketing PartnerActive networking organisation where team members attend events to build relationships with other businesses. Hayley and Claire have presented at networking events showcasing their services.
• Inspire 25 Club (Speed of Sight charity)minorOthersCharitable initiative enabling businesses to support and change lives of people living with life-limiting disabilities.
• JCM Charitable Foundation / Stockport Food NetworkminorOthersClaire Willmott serves as a trustee for this foundation working to end childhood hunger. YST participates in the 100 club, contributing to food banks, breakfast clubs, and food vouchers.
• Accountant PartnerscoreChannel Partner/ Reseller/ DistributorStrong network of accountants who refer clients to Your Support Team. Most new leads and clients come from accountants the company works with or knows. YST provides clean, accurate financial data that reduces year-end workload for accountants.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• 8020 (now Atrium): 8020/Atrium provides outsourced finance and accounting services to high-growth SMBs and startups, with a fractional CFO/finance function model very similar to YST's outsourced finance department offering.
• Bench Accounting: Bench provides outsourced bookkeeping and financial reporting to small businesses, combining dedicated bookkeepers with software. It is a direct competitor in the SMB outsourced bookkeeping category, though larger and North America-focused.
• Pilot.com: Pilot is a US-based bookkeeping, accounting, and CFO services provider focused on startups and SMBs. While larger and US-focused, it is the closest scaled analog to YST's outsourced finance department model serving growing businesses with cloud-accounting-native workflows.
• inDinero: inDinero provides outsourced bookkeeping, tax, and CFO services to growing SMBs. Comparable as a scaled outsourced finance function provider, though US-based and serving larger SMB clients.
• Crunchers: Crunchers is a UK accounting and bookkeeping firm providing outsourced finance support, accounts, tax, and Xero-based services to small businesses. It is a comparable UK SMB bookkeeping/accounting services competitor.
• Air Accounting: Air Accounting is a UK-based outsourced finance and accounting firm offering cloud bookkeeping, management accounts, and Xero services to SMBs. It is a direct UK competitor with a similar SMB-focused, Xero-centric outsourced model.
• DNS Accountants: DNS Accountants is a UK accountancy practice offering bookkeeping, payroll, and outsourced finance support to SMBs and freelancers. Direct competitor in the UK outsourced accounting services market.

Emerging players

• Botkeeper: Botkeeper is an AI-powered bookkeeping automation platform targeting accounting firms and SMBs. It represents the emerging automated-bookkeeping segment that competes with traditional outsourced bookkeeping models like YST's.

Broad incumbents

• QuickBooks Online (Intuit): QuickBooks Online is the dominant SMB cloud accounting platform and a competitor/alternative to Xero. Many UK bookkeeping firms offer services on both Xero and QuickBooks, making it a competitive incumbent in the same addressable market.
• Xero: Xero is the cloud accounting platform on which YST's entire service offering is built. It is the core technology partner and largest enabler of YST's business, while also a potential competitive threat if Xero expands direct SMB services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yoursupportteam
• LinkedInlinkedin.com/company/your-support-team-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Support Team Ltd