Air Accounting

What Air Accounting does

Air Accounting Pty Ltd is a privately held Australian professional services firm headquartered in Sydney that delivers outsourced finance functions to small and mid-sized Australian businesses. Its core offering is a packaged suite of five integrated service lines — Advisory, Accounting, Payroll, Compliance, and Reporting — delivered on a recurring engagement model with professional services layered on top. Underlying delivery is built on the Xero accounting platform, which the firm operates as a Xero Partner Top Advisor, integrating Xero with clients' sales platforms, inventory systems, and hospitality POS environments to produce real-time cash flow, margin, and performance reporting.

The firm concentrates its go-to-market on two Australian verticals: e-commerce brands (where it focuses on landed costs, customer acquisition cost, and unit economics) and food-and-beverage/hospitality venues (where it manages POS integration, hospitality payroll, and compliance). It is trusted by hundreds of hospitality venues and supports publicly named clients including Leif, Alton Goods, Easy Signs, Paramount Coffee Project, Reuben Hills Cafe, and Plate It Forward. Customer acquisition is sales-led, anchored by a free business health check consultation, website booking, phone outreach, and Xero partner referral flow, supplemented by case-study-led content marketing.

The business model combines subscription-style recurring monthly retainers for bookkeeping, payroll, compliance, and reporting with professional services engagements for advisory and tax planning. Pricing is not publicly disclosed and is quote-based per engagement. Founded in 2015, the firm operates as an independently owned Pty Ltd with a leadership team led by founder and director Shaun Stubley and head of compliance Armand Nariman, and serves clients exclusively within Australia.

Name

Air Accounting

Legal name

Air Accounting Pty Ltd

Website

https://airaccounting.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Air Accounting is a Sydney-based Australian accounting firm that delivers outsourced bookkeeping, advisory, payroll, compliance, and reporting services to SMB e-commerce brands and hospitality venues, operating as a Xero Partner Top Advisor.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Accounting & Bookkeeping Services: Day-to-day financial operations including bookkeeping, reconciliations, and workflow management. Provides ongoing account management as a service.
2. Advisory Services: Strategic financial guidance and data-driven business advice for growth and performance improvement.
3. Payroll Processing: Automated payroll processing, superannuation management, and compliance reporting.
4. Compliance Services: BAS preparation, tax filing, and regulatory compliance management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Air Accounting provides outsourced accounting, bookkeeping, payroll, tax compliance, and financial advisory services to Australian e-commerce brands and hospitality venues. The firm integrates Xero accounting software with e-commerce sales platforms, inventory systems, and hospitality POS systems to deliver ongoing financial operations management plus strategic advisory on landed costs, CAC, and unit economics.

Product overview

Air Accounting is an Australian accounting services firm offering a unified suite of financial services for e-commerce brands and hospitality venues. Their core offering consists of five integrated service lines: Advisory (strategic growth guidance), Accounting (bookkeeping and day-to-day financial operations), Payroll (automated payroll processing and superannuation), Compliance (BAS, tax and regulatory obligations), and Reporting (real-time financial insights and business intelligence). These services are delivered by their team of accountants and are designed to work together to provide comprehensive financial management for growing Australian businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory Strategic, data-driven advisory service providing practical growth strategies and performance improvement guidance beyond core bookkeeping, for Australian e-commerce brands and hospitality venues.
• Accounting Day-to-day financial operations service managing bookkeeping, reconciliations, and financial workflows for Australian e-commerce brands and hospitality venues using Xero as the core platform.
• Payroll Automated payroll processing, superannuation management, and payroll reporting service delivered to Australian businesses, with specialized expertise in hospitality payroll compliance.
• Compliance Regulatory compliance service managing BAS preparation, tax filing, and Australian regulatory obligations with accuracy and transparency for SMB clients.
• Reporting Real-time financial reporting and business intelligence service delivering insights on cash flow, margins, and overall performance to support day-to-day business decisions.

Quantifiable outcome

• Gaining clarity on landed costs, CAC, and unit economics for e-commerce brands
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• XerocoreTechnology or IntegrationAir Accounting is a Xero Partner Top Advisor, integrating Xero accounting software into their service delivery for e-commerce brands and hospitality clients. Xero is their primary accounting platform for bookkeeping, reconciliations, and financial reporting.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bean Ninjas: Australian accounting firm that is a Xero Platinum Partner specializing in e-commerce and Amazon sellers, offering bookkeeping, accounting, and CFO services. Closely matches Air's vertical specialization in e-commerce SMBs and Xero-led service model.
• Bizzcount: Australian accounting practice built specifically for online and e-commerce businesses, providing bookkeeping, BAS, tax, and growth advisory. Comparable target customer (ecom SMB), service mix (bookkeeping to advisory), and Australia-only focus.
• Pilot.com: US-based bookkeeping, accounting, and CFO services firm purpose-built for e-commerce, SaaS, and startups. Same vertical specialization (ecom/SaaS SMBs) and same bundled service-line model as Air Accounting, but at materially larger scale.

Broad incumbents

• QuickBooks Live: Intuit's online bookkeeping service delivered by certified bookkeepers on the QuickBooks platform. Competes for the same SMB outsourced bookkeeping demand as Air, with the advantage of platform integration but less vertical specialization in e-commerce or hospitality.
• Xero: Air's primary accounting software platform and partner/referral channel. Xero is the broader incumbent that defines the SMB accounting ecosystem Air operates in, and any direct advisory offerings from Xero would represent direct competition.
• MYOB: Australia-focused accounting and business management software platform with a large SMB installed base. Competes with Xero for Air's underlying SMB customer mindshare and represents the principal alternative platform Air could be asked to support.
• Reckon: ASX-listed accounting and practice software provider with strong Australian SMB presence. Competes for the same accounting software relationships and SMB advisory dollars, though at a less vertical-specialized level than Air.
• RSM Australia: Mid-tier Australian accounting and advisory firm serving SMEs and growth-stage businesses. Overlaps with Air in the advisory and compliance space for Australian SMBs, but lacks Air's e-commerce/hospitality vertical specialization.
• BDO Australia: Major Australian accounting and advisory network with a substantial SMB practice. Represents the broader incumbent tier that Air's growing e-commerce and hospitality clients could upgrade into as they scale.
• PKF Australia: Mid-tier Australian accounting, tax, and advisory firm with a strong hospitality and SMB client base. Directly comparable in hospitality sector exposure and generalist SMB service mix, providing an incumbent alternative for the same buyer personas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AirAccountingAU
• Facebookfacebook.com/AirAccountingAU

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air Accounting