Yunomori Onsen and Spa Singapore

What Yunomori Onsen and Spa Singapore does

Yunomori Onsen & Spa is a Southeast Asian wellness spa chain that combines authentic Japanese onsen bathing with traditional Thai massage. Founded in Bangkok in 2014, the company operates four physical retail locations: Sukhumvit Soi 26 and Sathorn 10 in Bangkok, Pattaya, and Singapore (Kallang Wave Mall). Its core offering uses mineral-rich thermal water sourced from Wat Wangkaai in Kanchanaburi, Thailand, circulated through a high-standard filtration system across seven bath types (hot, cold, jet, silk/microbubble, soft bubble, sauna, steam). Supporting services include Thai massage, aromatherapy, deep tissue, herbal compress, body scrubs, and facials, plus on-site dining at the Happy Rice cafe.

The business operates on a direct-to-consumer model with no third-party distribution. Pricing is tiered: one-time day passes (SGD 45 adult in Singapore; THB 650 in Thailand), individual massage treatments (SGD 90–227), and subscription-style plans including monthly memberships (THB 2,490–3,490), 6-month passports (SGD 1,800), and 12-month passports (SGD 3,500) that bundle onsen access with Happy Rice discounts and insurance coverage. Distribution is via walk-in, online reservation (rsvn.yunomorionsen.com), WhatsApp, and LINE.

The customer base consists of urban professionals experiencing office syndrome and stress, tourists and expats seeking authentic Japanese onsen, and fitness enthusiasts using onsen for recovery. With 25 employees across 4 locations and no public revenue disclosure, the company operates as a private, founder-led small business with no disclosed institutional funding, M&A activity, or patents.

Name

Yunomori Onsen and Spa Singapore

Website

https://yunomorionsen.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Yunomori Onsen and Spa Singapore operates a multi-location Southeast Asian wellness spa chain combining authentic Japanese onsen bathing with traditional Thai massage, serving urban professionals, tourists, and fitness enthusiasts across four branches in Thailand and Singapore.

Ownership category

akta.pro rank

Product category

Wellness Spa and Onsen Services

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Destination Spas & Spa Resorts (HSALAFAC), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)

Keywords

• Japanese onsen spa
• Traditional Thai massage
• Wellness spa services
• Thermal bathing therapy
• Aromatherapy massage

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Onsen Day Pass / Entry: Customers purchase single-entry day passes for onsen access, including sauna (male onsen area), steam room, towels, yukata, amenities, and lounge access. Prices vary by customer type (adult, child, senior) and membership status.
2. Massage and Spa Treatments: Individual massage and spa treatments including Thai massage, aromatherapy, deep tissue, head massage, office syndrome treatment, body scrub, herbal compress, and face contouring. Sold as individual add-on services or as part of combined onsen+massage packages.
3. Onsen Membership and Passport Plans: Monthly onsen passes (Everyday and Off-Peak plans), half-year and annual passports offering unlimited onsen usage with tiered pricing. These recurring/subscription-style plans provide predictable revenue and encourage repeat visits.
4. Dining (Happy Rice Cafe): On-site dining at Happy Rice cafe offering Japanese, Thai, and Western dishes, generating additional per-transaction revenue from food and beverage sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Yunomori Onsen & Spa operates a chain of wellness spa facilities offering Japanese onsen bathing using mineral-rich thermal waters sourced from Wat Wangkahai in Kanchanaburi, combined with traditional Thai massage and spa treatments. The company sells onsen day passes, individual massage therapies, multi-month membership plans, and on-site dining at its Happy Rice Café across four locations in Thailand and Singapore.

Product overview

Yunomori Onsen & Spa is a wellness spa chain combining authentic Japanese onsen bathing traditions with traditional Thai massage therapies. The company operates multiple branches across Thailand (Sukhumvit, Sathorn, Pattaya) and Singapore (Kallang). The core product portfolio includes Onsen Baths featuring mineral-rich thermal waters from Wat Wangkanai, and Massage & Spa Services offering Thai Massage, Aromatherapy, Deep Tissue, Office Syndrome Treatment, Head Massage, and body treatments. Supporting services include Happy Rice Café for healthy dining, and various access passes including Onsen Day Pass, Unlimited Monthly Pass, 1-Month Onsen Membership, and Yunomori Passport (6/12-month passes). The Singapore branch also offers seasonal experiences like the Sake Pairing Event.

Differentiator

Problem solved

Functional benefit

Brands

• Happy Rice: In-house dining restaurant serving Japanese, Thai, and Western dishes at Yunomori locations

Products and services

• Onsen Baths Japanese onsen bathing experience using mineral-rich thermal waters sourced from Wat Wangkahai in Kanchanaburi, Thailand, featuring 7 different bath types including mineral water bath, jet bath, silk/micro bubble bath, soft bubble bath, cold bath, deep cold bath, steam room, and sauna. Available to individual consumers seeking therapeutic thermal bathing and relaxation.
• Massage and Spa Treatments Traditional Thai massage and spa treatments including Thai Massage, Aromatherapy Massage, Deep Tissue Massage, Office Syndrome Treatment, Deep Sleep Head Massage, Herbal Compress, Body Scrub, Korean Scrub, Radiantly Beautiful Skin Facial, and Face Contouring Massage. Available to individual consumers seeking therapeutic massage and body treatments.
• Happy Rice Café On-site dining facility offering Japanese, Thai, and Western dishes in a contemporary Japanese home ambience. Available to onsen guests and walk-in diners at participating locations.
• Onsen Day Pass Single-entry access to onsen facilities including sauna, steam room, towels, yukata, amenities, and lounge access. Available to individual consumers for single-day onsen bathing.
• 1-Month Onsen Membership Monthly membership offering unlimited onsen access with two plan options: Everyday Pass (3,490 THB) valid all day for 30 days, and Off-Peak Pass (2,490 THB) valid Monday-Friday 10:00 AM-4:00 PM. Available to fitness enthusiasts and regular onsen users in Thailand.
• Yunomori Passport (6-Month and 12-Month Pass) Long-term unlimited onsen access passes with 6-month (SGD 1,800) and 12-month (SGD 3,500) options, including 10% discount at Happy Rice and AVA Temporary Insurance coverage. Available to regular onsen users in Singapore.
• Unlimited Onsen Monthly Pass Unlimited monthly access to onsen facilities for fitness enthusiasts, including hot and cold baths for muscle recovery. Available to individual consumers seeking regular onsen-based recovery.
• Discount Voucher (E-Voucher) Bulk purchase vouchers offering savings on onsen entry, aromatherapy massage, Thai massage, radiantly beautiful skin treatments, and combination packages with varying discount tiers. Available to consumers seeking prepaid access to multiple services.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spa Esprit Group: Singapore-based lifestyle spa and wellness group operating multiple spa brands across the city. Directly comparable to Yunomori's Singapore branch (Kallang) as a multi-brand day spa operator targeting urban professionals in Singapore.
• Let's Relax: Thailand's largest Thai massage and spa chain with multiple Bangkok and tourist-area branches. Directly comparable to Yunomori as a day-spa, multi-location operator selling massage packages and onsen-adjacent wellness in the same geographies.
• Health Land: Bangkok-headquartered Thai massage and spa chain with extensive Bangkok and Thailand footprint. Closely comparable in core offering (Thai massage, spa packages, memberships) and customer base to Yunomori's Thai branches.
• Siam Wellness Group: Public Thai company operating the Let's Relax and Baan Suan spa brands across Thailand and internationally. Closely comparable to Yunomori as a multi-brand, multi-location Thai day-spa operator competing for the same urban and tourist customer base.
• Divana Spa: Bangkok-based luxury spa operator with multiple branches and a sister wellness brand. Comparable to Yunomori as a premium Thai day spa with curated bath and massage packages and a strong brand identity.

Broad incumbents

• Banyan Tree Spa: Global luxury spa brand under Banyan Tree Holdings, present across Asia and the Middle East. Comparable as a premium Asian spa operator, though positioned at a higher price tier and integrated with hotel/resort distribution rather than standalone urban day spas.
• Mandara Spa: Asian-origin spa brand operating within Starwood/Marriott and other hotel networks across Asia Pacific. Comparable to Yunomori in offering signature Asian-inspired massage and spa treatments, though embedded in hotel rather than standalone retail.
• Away Spa (W Hotels): W Hotels' spa brand with signature urban spa locations in major Asia Pacific cities including Singapore. Comparable as a premium urban spa targeting professionals and travelers, though anchored within hotel properties.

Emerging players

• Como Shambhala: Wellness-focused hospitality brand under Como Hotels, offering holistic wellness, massage, and hydrothermal experiences. Comparable to Yunomori's holistic wellness positioning, though more retreat- and resort-oriented than urban day-spa.
• Asia Herb Association: Thailand-based spa and wellness brand combining Thai massage, herbal treatments, and onsen/bath experiences. Comparable to Yunomori in Thailand-based thermal bath and massage offering, with similar wellness-tourist customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_jlXNZs4Ma1ueUleczhW-w/videos
• Facebookfacebook.com/YunomoriOnsen
• Instagraminstagram.com/yunomori_onsen
• LinkedInlinkedin.com/company/yunomori-onsen-u0026-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yunomori Onsen and Spa Singapore