zactrack
zactrack GmbH is a Vienna-based subsidiary of z·koor GmbH that builds Ultra-Wideband automated tracking systems (mini, SMART, PRO) used by concert tours, theatres, broadcasters and immersive shows to convert moving lights into automated followspots without dedicated operators, selling globally through a network of regional distributors.
- Company typePrivate
- Founded-
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What zactrack does
zactrack GmbH is an Austrian technology company founded in 2009 and headquartered in Vienna (Schlosshoferstrasse 4, 1210 Vienna) that develops and sells Ultra-Wideband (UWB) real-time automated tracking systems for the live entertainment industry. Its core products are a three-tier hardware family — zactrack mini (compact, battery-operated, wireless), zactrack SMART (mid-range, arena-scale) and zactrack PRO (stadium-scale) — comprising fixed anchor receivers, performer-worn tracker tags, servers and accessories. The system triangulates performer positions in 3D space with ±5 cm accuracy and sends the data to lighting consoles (primarily grandMA3) via protocols such as sACN, Art-Net, OSC and MSC, converting standard moving lights into automated followspots without dedicated followspot operators. Proprietary features include the Terrain function for multi-level stages, Auto-Dimmer Zones, and approximately 300 configurable Auto-Function Points per show.
The company operates as a subsidiary of z·koor GmbH, a Vienna-based technology incubator focused on VR/AR/XR systems for entertainment. zactrack sells exclusively to businesses (not consumers) under Austrian commercial law, with net ex-works pricing in euros. Its go-to-market is channel-led through a global network of regional value-added resellers — ACT Entertainment (North America), Ambersphere Solutions (UK), SuperDiode (Norway), LiteNordic (Norway), Total Solution Marketing (Thailand/Singapore), Hi-Tech Audio & Image (India), Thomann Audio Professionell (Germany, effective June 2025) and TrackingPRO (Germany) — complemented by direct sales inquiries and a web store with a 14-day voluntary trial period. Revenue streams consist primarily of hardware sales across the three product tiers, supplemented by training, technical support and RMA services delivered through distribution partners.
Customers span concert touring (Adele, Glass Animals, Ice Cube, Astrid S, Åge Aleksandersen, Avatar, 01099, Deine Freunde, Disney in Concert), theatre and opera (Bridge Theatre London, Lillehammer Opera, NCPA Beijing), broadcast (The Voice Thailand), and immersive spectacle (Souk Wonders/Dragone Riyadh). Notable technical benchmarks include a 14,000 sqm mesh field at Adele's 2024 Munich residency (25 anchors) and 32 active trackers across ~90,000 cubic metres at Souk Wonders in 2025. The company is privately held with 14 employees, no disclosed funding rounds or external investors, and no public revenue figures.
zactrack firmographics
Firmographics- Name
- zactrack
- Legal name
- zactrack GmbH
- Website
- https://zactrack.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- zactrack GmbH is a Vienna-based subsidiary of z·koor GmbH that builds Ultra-Wideband automated tracking systems (mini, SMART, PRO) used by concert tours, theatres, broadcasters and immersive shows to convert moving lights into automated followspots without dedicated operators, selling globally through a network of regional distributors.
- Ownership category
- akta.pro rank
zactrack industry classification
Industry- Product category
- Automated Live Entertainment Tracking Systems
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)
Keywords
Where zactrack is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
zactrack business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hardware Tracking Systems (Mini, SMART, PRO): zactrack generates revenue primarily through the sale of its hardware tracking systems. The product line includes three tiers: zactrack mini (compact, battery-operated, wireless), zactrack SMART (mid-range), and zactrack PRO (largest scale, highest capacity). Systems include Anchors, Trackers/Tags, servers, and accessories. Products are priced net ex-works excluding packaging, freight, insurance, and VAT.
- Training and Support Services: The company provides system training for touring crews, technical support, and RMA (Return Merchandise Authorization) services. Training is delivered through distribution partners and direct support from zactrack's team.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
zactrack product offering
Product offeringCore offering
zactrack designs and manufactures Ultra-Wideband (UWB) real-time automated tracking systems for the live entertainment industry. Its product line—zactrack mini, zactrack SMART, and zactrack PRO—uses performer-worn trackers (Tags) and fixed anchor receivers to pinpoint performer positions in 3D space with +/- 5 cm accuracy, integrating with lighting consoles via sACN to convert any moving light into an automated followspot. The systems eliminate the need for dedicated followspot operators across concert tours, theatre, opera, broadcast, and immersive productions.
Product overview
zactrack offers a three-tier product family of automated followspot tracking systems: zactrack mini (compact, battery-operated for rapid deployment), zactrack SMART (mid-range for arena/touring), and zactrack PRO (full-featured for stadium-scale productions). All systems use Ultra-Wideband (UWB) radio technology to track performer positions in real-time and automatically control lighting fixtures as followspots. The ecosystem includes Anchors (receiver units deployed around the venue) and Trackers/Tags (performer-worn devices). The systems integrate with major lighting consoles (grandMA3, ETC EOS) and protocols (sACN, Art-Net) to provide automated lighting control without manual followspot operators.
Differentiator
Problem solved
Functional benefit
Brands
- zactrack mini: Compact tracking solution with battery-operated components and wireless connectivity for faster and easier setup.
- zactrack SMART
- zactrack PRO
Products and services
- zactrack mini Compact automated followspot tracking system with a smaller form factor, battery-operated components, and wireless connectivity for faster and easier setup. Designed for smaller venues and productions requiring rapid deployment, including theatre, education, and small-scale live events.
- zactrack SMART Mid-range automated followspot tracking system providing wider coverage, additional anchor receivers, and Z-axis (height) tracking capability. Used across arena-sized venues and touring productions, including The Voice Thailand, Astrid S at Oslo Spektrum, and the Glass Animals 'Tour of Earth'.
- zactrack PRO Full-featured automated followspot tracking system offering the highest specifications, the largest mesh field coverage, and support for the highest number of trackers. Designed for large-scale stadium productions and complex installations, including Adele's Munich residency (14,000 sqm, 25 anchors) and the Souk Wonders immersive show in Riyadh (32 active trackers, 90,000 cubic metres).
- zactrack System Training and Technical Support Services System training for touring crews and technical support, including RMA (Return Merchandise Authorization) services, delivered by the zactrack team and its distribution partners. Targeted at production companies, tour crews, and venues operating zactrack systems in the field.
Quantifiable outcome
- Setup time of 1.5 hours for complete system, with 20-40 minutes for zactrack tracking alone, and fastest turnaround of 20 minutes achieved on a touring production
- +4 more outcomes
Companies that use zactrack
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
zactrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability2 records
Feature8 records
zactrack partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship and major.
- Thomann Audio ProfessionellcoreThomann Audio Professionell became a value-added reseller for zactrack in Germany effective June 1, 2025. The partnership strengthens zactrack's presence in the German market. Thomann is an established partner with over 20 years in professional audio, video, lighting, and media technology.
- ACT EntertainmentflagshipACT Entertainment is zactrack's exclusive distributor in the United States and North America. ACT provides sales, support, backend infrastructure, and coordinates with touring productions. ACT has been instrumental in setting up zactrack systems for major North American tours including Glass Animals, Ice Cube, and Avatar.
- Ambersphere SolutionscoreAmbersphere Solutions is zactrack's UK distributor, handling sales, training, and support for the UK market. Provided excellent support for productions including 'Guys and Dolls' at Bridge Theatre London and Adele's Munich residency.
- SuperDiode AScoreNorwegian distributor and technical supporter of zactrack. Supplied and provided on-site support for Åge Aleksandersen & Sambandet's farewell tour and Astrid S's Oslo Spektrum concert. Jan Martin Svensson Vågen (SuperDiode) serves as creative director and zactrack specialist.
- LiteNordiccoreLiteNordic is zactrack's Nordic distributor, mentioned in connection with the opera 'Hulda' production at Lillehammer Opera Foundation in Norway.
- Total Solution Marketing (TSM)coreTotal Solution Marketing (TSM) is zactrack's distributor for Thailand and Singapore, supplying and deploying zactrack systems for productions including The Voice Thailand, SOTA Singapore productions, and SIFA Pavilion. TSM provides specialist support and system deployment.
- Hi-Tech Audio & ImagecoreHi-Tech Audio & Image is zactrack's distributor in India, supplying the zactrack mini system for the National School of Drama production of 'Shakuni – Prashna Shesh Hai' in New Delhi.
- TrackingPROcoreGerman tracking specialist that supplied zactrack systems for the 01099 tour and the Souk Wonders production in Riyadh. TrackingPRO handles system training for touring crews and provides advance planning and on-site technical support for complex deployments.
- PRG (Production Resource Group)corePRG supplied all technical equipment including the zactrack PRO system for the Souk Wonders immersive show in Riyadh. PRG's German office sourced the system from TrackingPRO. PRG is a major international lighting rental company.
- Neg Earth Lights (NEL)coreUK-based lighting rental company that supplied all lighting equipment including the zactrack PRO system for Adele's Munich residency. Technical solutions manager Joao Magalhaes tech'd the zactrack system on site.
- grandMA3 / MA Lightingcorezactrack integrates seamlessly with grandMA3 lighting consoles from MA Lighting via sACN protocol. The majority of zactrack deployments use grandMA3 as the primary lighting control platform. zactrack fixtures are patched as child fixtures within grandMA3. Integration described as 'rock solid' and straightforward by lighting designers.
- AyrtonmajorAyrton lighting fixtures (Diablo, Perseo, Huracán, Eurus, Rivale, Bora, Domino) are widely used as automated followspots in zactrack deployments. Ayrton and zactrack are both distributed by ACT Entertainment in North America, and Ayrton's Tracking 360 feature complements zactrack's 360-degree tracking capabilities.
- Robe LightingmajorRobe moving lights (iFORTE LTX, Esprit) are frequently used as automated followspots in zactrack deployments, including Adele's Munich residency (iFORTE LTX).
- Martin by Harman (MAC fixtures)majorMartin MAC moving lights (MAC Encore Performance, MAC Viper, MAC Ultra Performance, MAC Aura XIP) are commonly used as zactrack-tracked followspot fixtures in theatre, opera, and concert productions.
- DragoneflagshipDragone is a renowned creative production company that devised and produced the 'Souk Wonders' immersive performance show in Riyadh. zactrack PRO was deployed for this landmark production in one of the largest and most complex tracking installations to date.
- Stufish Entertainment ArchitectsmajorStufish Entertainment Architects designed the stage for Adele's Munich residency, which featured a massive 4,000+ sqm LED screen. The scenic design necessitated zactrack's automated tracking to ensure performers were properly lit against the intense ambient light from the LED backdrop.
- Stage Sound ServicescoreUK-based audio supplier that purchased the zactrack system from Ambersphere Solutions for the 'Guys and Dolls' production at Bridge Theatre London.
- Concert Stuff Group (SES/SET/Musical Coaches)coreConcert Stuff Group (CSG) in North Carolina, through its divisions SES, SET, and Musical Coaches, provided support for Glass Animals' 'Tour of Earth' including audio, video, lighting, rigging, trucking, and tour buses. Purchased zactrack SMART specifically for the tour.
- z·koor GmbHflagshipz·koor GmbH is zactrack's parent company, described as a technology think-tank and incubator focused on the development of VR, AR, and XR systems for the entertainment industry. z·koor provides strategic direction and technology development for the zactrack subsidiary.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
zactrack competitors and assessment
Company assessmentDirect peers
- Follow-Me: Follow-Me is the closest direct competitor, offering camera-based automated followspot tracking systems for live entertainment. Both companies compete for the same touring, theatre, and broadcast lighting designers seeking to eliminate manual followspot operators.
- CAST BlackTrax (now part of ETC / Electronic Theatre Controls): BlackTrax (acquired by ETC) is a direct competitor offering real-time tracking for lighting and media in live entertainment. Both systems target the same lighting designers and venues with automated performer tracking, and compete for inclusion in touring and theatrical production packages.
Emerging players
- Pixotope: Pixotope provides real-time virtual production and broadcast graphics with tracking integration. It competes indirectly with zactrack in productions seeking camera and performer tracking for LED-volume and XR workflows, an adjacent market to live entertainment.
- Disguise: Disguise is a visual production platform for concerts, broadcast, and immersive experiences with growing tracking and XR capabilities. It intersects with zactrack in large-scale immersive shows (e.g., Souk Wonders) where disguise servers and zactrack tracking operate side-by-side.
Broad incumbents
- Robe Lighting: Robe is one of the largest moving-light manufacturers globally and a frequent fixture choice in zactrack deployments (notably Adele Munich with iFORTE LTX). Robe is both a major partner supplying fixtures used as zactrack-tracked followspots and a broad incumbent in professional lighting.
- Ayrton: Ayrton is a major professional moving-light manufacturer whose Tracking 360 feature competes with zactrack by enabling certain tracking functionality natively in fixtures. Ayrton is also a distribution partner and major fixture supplier used as automated followspots in zactrack deployments.
- MA Lighting: MA Lighting makes the grandMA3 console — the de facto lighting control platform where zactrack integrates via sACN. As the dominant lighting console incumbent, MA Lighting is a critical partner but also a potential competitor if it were to ship a first-party tracking module.
- Martin Professional (Harman): Martin by Harman manufactures professional moving lights (MAC Encore, MAC Viper, MAC Ultra Performance) commonly deployed as zactrack-tracked followspots. As a broad lighting incumbent, Martin overlaps with zactrack's customer base in touring, theatre, and broadcast productions.
Others
- Production Resource Group (PRG): PRG is one of the world's largest production services and equipment rental companies, and a customer channel for zactrack systems (e.g., supplied zactrack PRO for Souk Wonders). PRG is not a direct competitor but a key ecosystem enabler that packages tracking into its broader production offerings.
- Out Board (TiMax): TiMax manufactures spatial audio tracking systems integrated with zactrack for sound design use cases (e.g., Bridge Theatre's Guys and Dolls). While focused on audio rather than lighting, TiMax serves the same production teams and complements zactrack's tracking data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
zactrack social profiles
Digital presencezactrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
zactrack leadership team
Management profileNumber of profiles
Profiles4 records
zactrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
zactrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about zactrack
What does zactrack do?
zactrack designs and manufactures Ultra-Wideband (UWB) real-time automated tracking systems for the live entertainment industry. Its product line—zactrack mini, zactrack SMART, and zactrack PRO—uses performer-worn trackers (Tags) and fixed anchor receivers to pinpoint performer positions in 3D space with +/- 5 cm accuracy, integrating with lighting consoles via sACN to convert any moving light into an automated followspot. The systems eliminate the need for dedicated followspot operators across concert tours, theatre, opera, broadcast, and immersive productions.
Is zactrack a public or private company?
zactrack is a private company. It is classified as corporate owned and is currently operating.
When was zactrack founded?
zactrack was founded in -1. It employs 11 to 50 people.
Where is zactrack based?
zactrack is headquartered in Vienna, Austria, in the Europe region.
How does zactrack make money?
Two revenue lines are on record. Hardware Tracking Systems (Mini, SMART, PRO) is the primary driver. The others are training and Support Services.
Who are zactrack's main competitors?
Direct peers on record are Follow-Me and CAST BlackTrax (now part of ETC / Electronic Theatre Controls). Emerging players are Pixotope and Disguise. Broad incumbents are Robe Lighting, Ayrton, MA Lighting and Martin Professional (Harman). Others are Production Resource Group (PRG) and Out Board (TiMax).
Does zactrack have an API?
No public API is recorded for zactrack.
What industry is zactrack in?
zactrack's product category is Automated Live Entertainment Tracking Systems. Its primary akta.pro industry code is MPAGAJAG, Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID). Its NAICS code is 334519 and its SIC code is 3829.