Tally Weijl
Tally Weijl is a privately held Swiss fast-fashion retailer, founded in 1984 and headquartered in Basel, that designs and sells apparel to young women via a direct-to-consumer e-commerce storefront shipping to 19 European countries.
- Company typePrivate
- Founded1984
- HeadquartersBasel, Switzerland
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Tally Weijl does
Tally Weijl (legal trade style: TALLY WEiJL) is an international fast-fashion retailer founded in 1984 and headquartered in Basel, Switzerland. The company targets young self-confident women and self-describes as 'one of the bold players of today's international fast fashion market.' Its founder-owners — Beat Grüring and Tally Elfassi-Weijl (also CEO) — have remained in continuous control since inception, an unusually long founder tenure in European specialty retail. The company remains privately held with no disclosed funding rounds, investors, or public-market activity.
The commercial model is direct-to-consumer retail of fast-fashion apparel. Distribution is anchored by an owned e-commerce storefront at tally-weijl.com that ships to 19 European countries and supports multiple localised entry points (German, French, Italian) and country-specific storefronts for Germany, Italy, Switzerland, France, Austria, Poland, Greece & Cyprus, and a broader 'Europe' cluster. Physical retail and wholesale channels are not documented in the source material, so the observable commercial surface is the DTC e-commerce channel plus its country/language matrix.
Operationally, the company employs between 1,001 and 5,000 people and has formalised a C-suite spanning technology (CTO), product and marketing (CPMO), and human resources (CHRO) alongside the founder-CEO. Revenue, financial performance, store count, technology stack, AI capabilities, and partnership networks are not disclosed in the source data, which limits the depth of technical and financial commentary.
Tally Weijl firmographics
Firmographics- Name
- Tally Weijl
- Website
- https://tally-weijl.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Tally Weijl is a privately held Swiss fast-fashion retailer, founded in 1984 and headquartered in Basel, that designs and sells apparel to young women via a direct-to-consumer e-commerce storefront shipping to 19 European countries.
- Ownership category
- akta.pro rank
Tally Weijl industry classification
Industry- Product category
- Women's Fast Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fast Fashion & Trend-led Apparel Retail (CRAAABAH)
Keywords
Where Tally Weijl is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Tally Weijl business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels1 record
Tally Weijl product offering
Product offeringCore offering
Tally Weijl is a Swiss fast fashion retailer that designs, sources and sells on-trend clothing, accessories and footwear targeted at young women. Founded in 1984 and headquartered in Basel, the company operates its own branded e-commerce site and physical stores across multiple European markets, including Germany, Italy, Switzerland, France, Austria, Poland and other EU countries.
Product overview
Tally Weijl is an international fashion retailer. Based on the limited source data available (homepage header), specific product portfolio details, modules, or named product offerings are not documented in this source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Fashion Apparel On-trend, affordably priced clothing (tops, dresses, bottoms, outerwear, swimwear and loungewear) designed and retailed under the Tally Weijl brand for young women.
- Fashion Accessories Bags, belts, hats, scarves, jewelry and other fashion accessories complementing the apparel assortment for young female consumers.
- Footwear Women's shoes and sandals sold under the Tally Weijl brand as part of the seasonal fashion assortment.
- Tally Weijl Online Store Brand-operated e-commerce site (tally-weijl.com) where consumers in multiple European countries can browse and purchase Tally Weijl's fashion assortment online.
Companies that use Tally Weijl
Customer profileIdeal customer profiles1 record
Tally Weijl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tally Weijl partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Tally Weijl competitors and assessment
Company assessmentDirect peers
- C&A: European fast fashion and family apparel retailer founded in the Netherlands/Germany with extensive brick-and-mortar and online presence; directly comparable mid-market fast fashion operator with similar European footprint.
- New Look: UK-based fast fashion retailer focused on young women's apparel with strong online and store presence; comparable on positioning, merchandising model and core demographic.
- ASOS: UK-based online fashion retailer serving young adult customers across Europe with trend-led apparel; comparable on demographic focus, digital-native distribution, and pan-European reach.
- Mango: Spain-based international fashion retailer with strong European DTC operations targeting women's apparel; directly comparable on product mix, customer demographic, and multi-country European storefront model.
- Primark: Ireland-headquartered value fast fashion retailer with large physical store network across Europe; highly comparable on customer demographic (young women) and trend-led low-price merchandising model.
- Inditex (Zara): Spain-based global fast fashion group (Zara, Bershka, Pull&Bear) with European roots and strong trend-led apparel offerings for young women; competes head-on with Tally Weijl's positioning and geography.
- Boohoo: UK-based online-led fast fashion group targeting young women with trend-led apparel at value prices; comparable on customer segment, digital-first distribution, and price positioning.
- Bershka (Inditex): Inditex-owned fast fashion chain specifically targeting the same young-woman demographic Tally Weijl addresses; competes directly on price, trend velocity, and assortment across European markets.
- H&M: Swedish-headquartered fast fashion retailer with similar store and online presence across Europe targeting value-conscious apparel shoppers; directly comparable business model and customer segment to Tally Weijl.
Emerging players
- SHEIN: Online-first ultra-fast fashion operator with strong European customer base among young women; competes intensely with Tally Weijl in the same demographic and price band via aggressive online-only model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tally Weijl social profiles
Digital presenceTally Weijl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tally Weijl leadership team
Management profileNumber of profiles
Profiles5 records
Tally Weijl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tally Weijl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tally Weijl
What does Tally Weijl do?
Tally Weijl is a Swiss fast fashion retailer that designs, sources and sells on-trend clothing, accessories and footwear targeted at young women. Founded in 1984 and headquartered in Basel, the company operates its own branded e-commerce site and physical stores across multiple European markets, including Germany, Italy, Switzerland, France, Austria, Poland and other EU countries.
When was Tally Weijl founded?
Tally Weijl was founded in 1984. It employs 1,001 to 5,000 people.
Where is Tally Weijl based?
Tally Weijl is headquartered in Basel, Switzerland, in the Europe region.
Who are Tally Weijl's main competitors?
Direct peers on record are C&A, New Look, ASOS, Mango, Primark, Inditex (Zara), Boohoo, Bershka (Inditex) and H&M. SHEIN is listed as an emerging player.
Does Tally Weijl have an API?
No public API is recorded for Tally Weijl.
What industry is Tally Weijl in?
Tally Weijl's product category is Women's Fast Fashion Retail. Its primary akta.pro industry code is CRAAABAH, Fast Fashion & Trend-led Apparel Retail. Its NAICS code is 45811 and its SIC code is 5621.