Zangstudio The Voice
Zangstudio The Voice is a privately-held vocal coaching studio in Leidschendam, Netherlands, founded by Marian Pijnaker in 2014. It serves individual students, aspiring professional artists, schools, and corporate groups with personalized singing lessons, workshops, group choirs, and premium production programs via a Dan Secret Labs partnership.
- Company typePrivate
- Founded2014
- HeadquartersLeidschendam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Zangstudio The Voice does
Zangstudio The Voice is a privately-owned, founder-operated vocal coaching studio based in Leidschendam, Netherlands, established by Marian Pijnaker in 2014. The studio delivers personalized 30-minute singing lessons at €25.50 (youth under 21) and €31 (adults), alongside loose lessons, TV audition preparation, and TV audition/music academy entrance coaching. The service menu is structured across four tiers: individual one-on-one lessons, group/recurring programs (Pop Choir for Ladies and Small Vocal Groups running twice monthly on Tuesdays at €10-€15 per participant), workshops (Basic Singing Technique €50, Masterclass €80, School Workshops and corporate teambuilding), and a premium 'Zangles met Ambitie!' end-to-end artist development program delivered in partnership with Dan Secret Labs that bundles 10 lessons with full song production, recording, mixing, mastering, cover art, and distribution.
The underlying technology is non-proprietary: the studio's intellectual property is Marian Pijnaker's unique teaching methodology, developed over a career spanning pop groups Tower (1982), Split Decision (1985), and Fantastique, plus studio work for artists including André Hazes and touring with Harry Slinger of Drukwerk (1991-2011). Marian also serves concurrently as a talent scout at Talpa TV, which feeds the studio's audition-preparation pipeline. The studio has no technology platform, no app, no API, and no AI tooling — service delivery is entirely in-person at the Hoefblad 21 studio address, with marketing and registration handled via a content-managed website and organic social channels (Facebook, Instagram, TikTok).
The business model is direct-to-consumer, in-person services revenue. The model blends pay-as-you-go (cash upfront for loose lessons and workshops; quarterly invoicing for regular lessons) with a modest recurring subscription layer (Pop Choir and Small Vocal Groups). Notable customer outcomes include artist development for Mart Hoogkamer (hit song 'Ik ga zwemmen'), Robert van Hemert, and Chicco van de Luijtgaarden. The company is privately held with no institutional investors, no parent company, and operates with 9 employees. Gift vouchers (12-month validity, non-transferable) serve as a secondary lead-generation and prepay mechanism.
Zangstudio The Voice firmographics
Firmographics- Name
- Zangstudio The Voice
- Legal name
- Zangstudio The Voice
- Website
- https://zangstudiothevoice.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zangstudio The Voice is a privately-held vocal coaching studio in Leidschendam, Netherlands, founded by Marian Pijnaker in 2014. It serves individual students, aspiring professional artists, schools, and corporate groups with personalized singing lessons, workshops, group choirs, and premium production programs via a Dan Secret Labs partnership.
- Ownership category
- akta.pro rank
Zangstudio The Voice industry classification
Industry- Product category
- Vocal Coaching Services
- NAICS
- Fine Arts Schools (61161), Sound Recording Studios (512240)
- akta.pro primary industry
- Private Voice Lessons (Vocal) (EDAMANAB)
- akta.pro secondary industry
- Vocal Production & Coaching (in-studio) (MPAIAHAI)
Keywords
Where Zangstudio The Voice is headquartered
LocationHeadquarters
- HQ city
- Leidschendam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Zangstudio The Voice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Singing Lessons: One-on-one vocal coaching sessions of 30 minutes offered at different rates for youth (under 21) and adults. Sold as individual sessions or in packages.
- Group Singing Programs: Recurring membership programs for pop choir and small vocal groups, billed per session on a regular schedule (2x per month).
- Workshops: One-time workshop sessions including Basic Singing Technique (€50) and Masterclass Singing (€80), also offered for schools and corporate teambuilding.
- Studio Coaching: Professional vocal recording sessions including Complete Studio Vocal Coaching and 'Zangles met Ambitie' package with full song production, songwriting, and distribution. Pricing on request.
- Gift Vouchers: Gift vouchers available, valid for 12 months and non-transferable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual 30-minute lessons for youth under 21 |
| Unit Pricing | Pay-as-you-go | Individual 30-minute lessons for adults |
| Unit Pricing | Pay-as-you-go | Loose lesson for youth under 21 |
| Unit Pricing | Pay-as-you-go | Loose lesson for adults |
| Unit Pricing | Pay-as-you-go | TV audition/preparation |
| Other | Pay-as-you-go | Complete Studio Vocal Coaching |
| Other | Pay-as-you-go | Zangles met Ambitie (Ambitious Singing Program) |
| Subscription | Monthly | Pop Choir (Ladies) - age 21+ |
| Subscription | Monthly | Small Vocal Groups - age 21+ |
| Unit Pricing | Pay-as-you-go | Basic Singing Technique Workshop |
| Unit Pricing | Pay-as-you-go | Masterclass Singing Workshop |
| Other | Pay-as-you-go | School Singing Workshop |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Zangstudio The Voice product offering
Product offeringCore offering
Zangstudio The Voice delivers personalized one-on-one vocal coaching (30-minute lessons) along with group singing programs, themed workshops, and TV audition preparation, all led by founder Marian Pijnaker at a single physical studio in Leidschendam, Netherlands. The studio's premium package 'Zangles met Ambitie!' bundles 10 lessons with full professional song production — recording, mixing, mastering, cover art and distribution — delivered in collaboration with Dan Secret Labs, enabling aspiring artists to release original radio-ready pop songs.
Product overview
Zangstudio The Voice is a vocal coaching studio founded in 2014 by Marian Pijnaker, offering personalized singing lessons and related music services. The core offering consists of individual 30-minute singing lessons (€25.50-€31) covering technique and repertoire across multiple genres. The premium 'Zangles met Ambitie!' program combines 10 singing lessons with full professional song production including studio recording, mixing, mastering, and distribution through collaboration with Dan Secret Labs. Additional offerings include workshops (Basis Zangtechniek, Hollandse Meezing, School Workshops), Studio Vocal Coaching, Ladies Pop Choir, and TV audition preparation. The studio also operates a vocal coaching studio in Leidschendam where Marian Pijnaker provides instruction and manages talent development.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Singing Lessons (Individuele Zangles) Personalized 30-minute one-on-one vocal coaching covering technique (breathing, posture, tone, pitch, range expansion, chest-to-head voice transition) and repertoire (timing, interpretation, presentation, dynamics, improvisation, audience connection) across pop, jazz, musical, blues, soul, and Latin genres for singers of all skill levels.
- Zangles met Ambitie! (Ambitious Singing Program) Comprehensive 10-lesson premium package combining singing coaching with full professional song production — including songwriting, arrangement, professional studio vocal recording, mixing, mastering, cover art design, distribution, and basic promotion via studio platforms — delivered jointly with Dan Secret Labs to create radio-ready pop productions inspired by Bruno Mars, Tate McRae, Billie Eilish, Dua Lipa, and The Weeknd.
- Basis Zangtechniek Workshop (Basic Singing Technique Workshop) 90-minute foundational singing technique workshop (€50, minimum 6 participants) covering posture, breathing technique, mouth position, sound placement, vocal agility, diction, lyric interpretation, timing, and performance; designed for choir members or solo singers experiencing voice fatigue or breathlessness.
- Masterclass Zang Workshop (Singing Masterclass) 120-minute masterclass singing workshop (€80, minimum 6 participants) led by Vocal Coach Marian Pijnaker for singers seeking to professionalize their voice use and stage presence.
- Hollandse Meezing Workshop (Dutch Sing-Along Workshop) Humor-laced sing-along workshop featuring beloved Dutch 'smartlappen' songs and famous hits such as 'De Vlieger' and Mart Hoogkamer's 'Ik ga zwemmen'; includes playful warm-up, YouTube karaoke accompaniment, team competition elements, and custom birthday/jubilee songs. Tailored for teambuilding, family gatherings, and company events.
- Workshop Zang voor Scholen (School Singing Workshop) 90-minute singing workshop for secondary school students passionate about music, led by Vocal Coach Marian Pijnaker; covers breathing, posture, lyric interpretation, harmony, performance, confidence, and courage, and doubles as a teambuilder; CJP (Dutch youth culture pass) accepted.
- Studio Vocal Coaching (Complete Studio Vocal Coaching) Professional vocal recording coaching in studio, including guidance during vocal takes and up to 5 hours of coaching; available at the studio or on-location (travel costs additional); pricing on request and bundled within the 'Zangles met Ambitie!' program.
- Popkoor (Ladies Pop Choir) Recurring ladies-only pop choir for adults 21 years and older, meeting 90 minutes twice monthly on Tuesday evenings (19:30–21:00) including coffee and tea, at €10 per person per session.
- Kleine Vocal Groepen (Small Vocal Groups) Recurring small vocal group sessions for adults 21 years and older, meeting 90 minutes twice monthly on Tuesdays, focused on ensemble singing and technique development, at €15 per person per session.
- TV Audition Preparation (Voorbereiding TV auditie/toelatingsexamen) Specialized 30-minute coaching sessions (€30 youth under 21 / €37.50 adults) preparing singers for TV show auditions (notably Talpa TV's The Voice) and entrance exams for music academies such as Lucia Marthas, leveraging Marian Pijnaker's industry role as Talpa TV talent scout.
Quantifiable outcome
- Results guaranteed within one lesson
- +2 more outcomes
Companies that use Zangstudio The Voice
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Zangstudio The Voice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Zangstudio The Voice partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dan Secret LabscoreDan Secret Labs is a strategic partner providing professional studio recording services in collaboration with Zangstudio The Voice. Together they offer complete artist development including song production, professional vocal recording, mixing, mastering, cover art design, promotion, and distribution. This partnership enables the 'Zangles met Ambitie' program which offers radio-ready pop productions with international sound quality inspired by artists like Bruno Mars, Tate McRae, and Billie Eilish.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Zangstudio The Voice competitors and assessment
Company assessmentEmerging players
- ArtistWorks: Online music school offering video-based vocal lessons with master instructors. Comparable as a vocal coaching alternative, but delivered asynchronously online rather than in-person, representing a different but adjacent business model.
Others
- The Voice of Holland (Talpa TV): The Dutch TV talent show for which Marian Pijnaker serves as a talent scout. Comparable not as a direct competitor but as the primary aspirational destination whose audition pipeline the studio feeds and whose brand name the studio shares.
- Singer's Room: Online community and resource hub for vocalists. Comparable as a supplementary ecosystem that aspiring singers tap into alongside in-person coaching at establishments like Zangstudio The Voice.
Broad incumbents
- MasterClass: Premium online education platform featuring celebrity vocal coaches and singers. Comparable as a high-end alternative channel where aspiring singers can access world-class singing instruction, representing a different delivery model for the same end-customer.
- TakeLessons: Largest U.S.-based marketplace connecting students to local and online music teachers including vocal coaches. Comparable as a structural alternative to a single-studio model, illustrating the scale and customer-acquisition efficiency that a marketplace player can achieve versus a solo studio.
- Codarts Rotterdam: Major Rotterdam-based conservatory offering degree programs in music, dance, and circus arts. Comparable as a Dutch vocational/educational destination for serious vocal students, though it operates at significantly larger scale and as a formal academic institution rather than private coaching.
- Conservatorium van Amsterdam: Leading Dutch music conservatory under the Amsterdam University of the Arts. Comparable as a Dutch vocal training destination that serious amateur and pre-professional singers consider alongside private coaches like Zangstudio The Voice.
Direct peers
- New York Vocal Coaching: Premium private vocal coaching studio operating in-person and online with a strong brand around a lead coach's methodology. Comparable as a personalized, methodology-led vocal coaching brand that pairs individual lessons with audition preparation and recording services.
- Lucia Marthas Institute for Performing Arts: Dutch performing arts training institute specifically referenced in Zangstudio's testimonials as a destination students are coached into. Comparable as a serious Dutch vocal/performing arts training brand targeting aspiring professional artists.
Regional players
- Popsport: Dutch nationwide talent development program (supported by the Ministry of Education) that runs pop music coaching tracks for talented amateurs across the Netherlands. Comparable as a parallel Dutch pathway for aspiring vocalists to develop technique and stage skills outside a formal conservatory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Zangstudio The Voice social profiles
Digital presenceZangstudio The Voice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zangstudio The Voice leadership team
Management profileNumber of profiles
Profiles1 record
Zangstudio The Voice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zangstudio The Voice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zangstudio The Voice
What does Zangstudio The Voice do?
Zangstudio The Voice delivers personalized one-on-one vocal coaching (30-minute lessons) along with group singing programs, themed workshops, and TV audition preparation, all led by founder Marian Pijnaker at a single physical studio in Leidschendam, Netherlands. The studio's premium package 'Zangles met Ambitie!' bundles 10 lessons with full professional song production — recording, mixing, mastering, cover art and distribution — delivered in collaboration with Dan Secret Labs, enabling aspiring artists to release original radio-ready pop songs.
Is Zangstudio The Voice a public or private company?
Zangstudio The Voice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zangstudio The Voice founded?
Zangstudio The Voice was founded in 2014. It employs 1 to 10 people.
Where is Zangstudio The Voice based?
Zangstudio The Voice is headquartered in Leidschendam, Netherlands, in the Europe region.
How does Zangstudio The Voice make money?
Five revenue lines are on record. Individual Singing Lessons are the primary driver. The others are group Singing Programs, workshops, studio Coaching and gift Vouchers.
Who are Zangstudio The Voice's main competitors?
ArtistWorks is listed as an emerging player. Others are The Voice of Holland (Talpa TV) and Singer's Room. Broad incumbents are MasterClass, TakeLessons, Codarts Rotterdam and Conservatorium van Amsterdam. Direct peers are New York Vocal Coaching and Lucia Marthas Institute for Performing Arts. Popsport is listed as a regional player.
Does Zangstudio The Voice have an API?
No public API is recorded for Zangstudio The Voice.
What industry is Zangstudio The Voice in?
Zangstudio The Voice's product category is Vocal Coaching Services. Its primary akta.pro industry code is EDAMANAB, Private Voice Lessons (Vocal), with a secondary code of MPAIAHAI, Vocal Production & Coaching (in-studio). Its NAICS code is 61161.