Запіканка
Запіканка (Zapikanka) is a Ukrainian B2B custom corporate merchandise and branded clothing service, founded in 2015, that produces apparel, accessories, drinkware, and gift sets for over 1,000 businesses monthly across IT, HoReCa, banking, retail, FMCG, and NGO sectors using in-house embroidery, DTF, screen printing, UV, and laser engraving.
- Company typePrivate
- Founded2015
- HeadquartersSofiivska Borshchahivka, Ukraine
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Запіканка does
Запіканка (Zapikanka) is a Ukrainian custom corporate merchandise and branded clothing service founded in 2015, operating from Sofiivska Borshchahivka in Kyiv Oblast with a 6-person team. The company provides full-cycle production from design and garment sourcing through branding to quality control and nationwide delivery, serving 1,000+ businesses monthly across IT, HoReCa, banking, retail, FMCG, manufacturing, and NGO verticals. Notable named clients include Carlsberg Ukraine, AJAX Systems, Uklon, Novus, Checkbox, the ÉDES bakery chain, and state-affiliated Ощадбанк.
The core technology layer is a multi-method physical production capability combining machine embroidery, screen printing (silk-screen), DTF (Direct to Film), DTG (Direct to Garment), UV-DTF, sublimation, laser engraving, and flex/flock printing, deployed on German industrial equipment including heat presses, embroidery machines, and laser engravers. The company has produced 50,000+ branded units and developed 100,000+ custom print designs from scratch, with daily branding capacity of up to 80 units. Products span apparel (t-shirts, hoodies, polo shirts, sweatshirts, fleece, vests, jackets, workwear, uniforms), accessories (caps, bags, umbrellas, blankets), drinkware (mugs, thermoses, water bottles), stationery, electronics (USBs, power banks), gift sets (Welcome Packs, Goodbye Boxes, New Year gift sets), and souvenirs.
The business model is a sales-led B2B service operating on a quote-based unit pricing structure with three tiers: Quick (warehouse stock from European suppliers, from 500 UAH/unit, from 10-unit minimums), Optimal (own-brand fabrics, from 800 UAH/unit, 10–14 day lead time), and Custom (individual tailoring, from 1,000 UAH/unit, 100-unit minimum, 3–5 week lead time). Revenue is generated through one-time project-based orders with no recurring subscription component. Distribution is via the company's own e-commerce website (zapikanka.com), direct phone/messaging outreach (Telegram, WhatsApp, Viber), and Nova Poshta nationwide delivery. The company is privately held, bootstrapped, and does not disclose financial information.
Запіканка firmographics
Firmographics- Name
- Запіканка
- Legal name
- Zapikanka Print
- Website
- https://zapikanka.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Запіканка (Zapikanka) is a Ukrainian B2B custom corporate merchandise and branded clothing service, founded in 2015, that produces apparel, accessories, drinkware, and gift sets for over 1,000 businesses monthly across IT, HoReCa, banking, retail, FMCG, and NGO sectors using in-house embroidery, DTF, screen printing, UV, and laser engraving.
- Ownership category
- akta.pro rank
Запіканка industry classification
Industry- Product category
- Corporate Merchandise and Promotional Products
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Manufacturing (315), Textile Bag and Canvas Mills (314910)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Branded Merchandise & Corporate Gifts (BPAFAMAA)
- akta.pro secondary industry
- Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)
Keywords
Where Запіканка is headquartered
LocationHeadquarters
- HQ city
- Sofiivska Borshchahivka
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Запіканка business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Corporate Merchandise Production: Design, production, and branding of custom corporate clothing, accessories, uniforms, gifts, and merchandise for businesses. Revenue is generated through one-time project-based orders for custom branded products. The company offers three service tiers: Quick (from warehouse stock, from 500 UAH), Optimal (own brand fabrics, from 800 UAH), and Custom (individual tailoring, from 1000 UAH). Minimum order quantities start at 10 units for most products. Pricing is quote-based, varying by product type, quantity, branding method, design complexity, materials, and urgency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quick solution — warehouse stock from European suppliers, lower price, fast turnaround |
| Unit Pricing | Pay-as-you-go | Optimal solution — own brand fabrics, better quality fabrics, branded merchandise |
| Unit Pricing | Pay-as-you-go | Custom solution — individual tailoring, unique models, custom hardware selection |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
Запіканка product offering
Product offeringCore offering
Запіканка (Zapikanka) provides full-cycle custom branded corporate merchandise production for businesses, including design, garment sourcing, branding (printing, embroidery, laser engraving, UV printing), quality control, and delivery. The portfolio spans corporate clothing (t-shirts, hoodies, polo shirts, sweatshirts, fleeces, vests, caps, jackets), accessories (bags, umbrellas, blankets, towels), drinkware (mugs, bottles, thermoses), stationery, electronics, souvenirs, and gift sets (Welcome Packs, Goodbye Boxes, New Year gifts). Production runs start from 10 units with a capacity of 80 units of branding per day, delivered nationwide across Ukraine.
Product overview
Zapikanka is a Ukrainian corporate merchandise and branded clothing service offering full-cycle production — from design, garment manufacturing, and branding (printing, embroidery, laser engraving, UV printing) to quality control and delivery. The core product portfolio centers on corporate clothing (t-shirts, hoodies, polo shirts, sweatshirts, fleece jackets, vests, jackets, caps, and more), complemented by branded accessories (bags, cosmetic bags, blankets, umbrellas, backpacks), drinkware (mugs, water bottles, thermal mugs, thermoses), stationery (pens, notebooks, diaries), electronics (USB drives, power banks), tools, packaging, and souvenir products. Service tiers include: a Quick solution (warehouse stock from European suppliers, from 10 units, starting at 500 UAH), an Optimal solution (Zapikanka's own brand garments, 10-14 day lead time, from 800 UAH), and a Custom solution (individual tailoring, custom models and hardware selection, from 100 units, 3-5 week lead time, from 1,000 UAH). The company operates from Kyiv, Ukraine, with nationwide delivery via Nova Poshta, serving 1,000+ companies monthly with a production capacity of 80 units of branding per day.
Differentiator
Problem solved
Functional benefit
Products and services
- Branded Corporate Clothing (T-shirts, Hoodies, Polo Shirts, Sweatshirts, Fleeces, Vests, Jackets, Pants, Shirts, Sportswear) Custom branded corporate apparel for businesses, including t-shirts, hoodies, polo shirts, sweatshirts, fleece jackets, vests, jackets, pants/shorts, dress shirts, and sports uniforms, with printing or embroidery of client logos. Available from 10 units, the clothing serves staff uniforms, team merchandise, and promotional use across industries.
- Branded Headwear and Caps Custom branded hats, beanies, and caps with embroidery or print for corporate merch, team accessories, and giveaways.
- Branded Accessories (Bags, Umbrellas, Blankets, Towels, Cosmetic Bags, Laptop Bags) Custom branded accessories including umbrellas, tote bags, backpacks, cosmetic bags, blankets, towels, and laptop bags/sleeves for corporate gifts and merchandise.
- Branded Drinkware (Mugs, Water Bottles, Thermal Mugs, Thermoses, Dishware) Custom branded drinkware including ceramic mugs, metal water bottles, thermal mugs, thermos bottles, and printed dishware (cups, plates, glasses, bowls) for corporate gifts and everyday office use.
- Branded Stationery (Pens, Notebooks, Diaries) Custom branded pens, notebooks, notepads, and diaries for corporate gifts and office use.
- Branded Electronics (USB Flash Drives, Power Banks, Device Cases) Custom branded electronics including USB flash drives, power banks, and device cases/covers as practical corporate tech gifts.
- Branded Souvenirs and Small Accessories Custom branded souvenir products and small accessories including keychains, patches, badges, stickers, bracelets, car air fresheners, and calendars produced in bulk with minimum orders from 100 units.
- Branded Workwear, Special Clothing, and Staff Uniforms Custom branded workwear, special clothing, and complete staff uniform programs including aprons, combinations, robes, and other professional attire for service industry, industrial, construction, and technical personnel.
- Branded Children's Clothing Custom branded children's apparel for family-oriented brands and corporate family events.
- Corporate Gift Sets (Welcome Pack, Goodbye Box, New Year Gifts, Custom Gift Sets) Curated branded gift sets for new employees, departing employees, holiday seasons, and clients/partners, combining multiple branded items in premium packaging. Welcome Pack targets onboarding; Goodbye Box targets farewell gestures; New Year gift sets are seasonal offerings.
- Machine Embroidery Branding Service Industrial computer-controlled embroidery service for applying logos to clothing, providing premium durable finish on hoodies, polo shirts, caps, and other garments. Available from 10 units.
- Fabric Printing Service (DTF, UV-DTF, Screen, Flex/Flock, DTG) Comprehensive fabric printing services including DTF, UV-DTF, screen printing (silk-screen), flex/flock, and direct-to-garment printing, with consultation on the optimal method based on fabric, design, quantity, and budget. Available from 10 units.
- Branded Tools and Branded Packaging Custom branded tools and instruments for construction, automotive, and technical industries, plus custom branded packaging solutions and consumable items for office and corporate use.
Quantifiable outcome
- 50,000+ units of branded clothing manufactured
- +4 more outcomes
Companies that use Запіканка
Customer profileNamed customers13 records
Segments9 records
Ideal customer profiles6 records
Запіканка technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Запіканка partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights4 records
Запіканка competitors and assessment
Company assessmentBroad incumbents
- Crestline: North American promotional products distributor offering custom branded apparel, drinkware, and corporate gifts — overlapping supply categories and B2B marketing-customer orientation with Zapikanka, though at a regional rather than Ukrainian footprint.
- Vistaprint (Cimpress): Global mass-customization platform offering printed merchandise, apparel, signage, and marketing materials for small and mid-market businesses — overlapping custom branded products category at much larger scale and broader portfolio.
- HALO Branded Solutions: Large US-based branded merchandise and corporate gifting company serving enterprise customers with decorated apparel and gifts — directly comparable service offering to Zapikanka's enterprise tier but at much greater scale.
Direct peers
- Printful: Latvia-headquartered print-on-demand and custom merchandise platform offering DTG, embroidery, sublimation, and DTF across apparel and accessories — directly comparable in multi-technology custom merch production for business customers.
- Spreadshirt: European custom apparel and merchandise platform with print-on-demand and bulk order capabilities across apparel, accessories, and gift items — comparable product breadth and printing-technology approach.
- Custom Ink: US-based custom apparel and accessories printing service offering screen printing, embroidery, and digital decoration for businesses, teams, and events — directly comparable operating model to Zapikanka's branded corporate apparel business.
- Quality Logo Products: US custom promotional products company offering decorated apparel, drinkware, bags, and accessories with screen print and embroidery — comparable breadth of branded merchandise categories and B2B customer profile.
- RushOrderTees: US custom apparel printer specializing in low minimum order quantities and quick-turnaround screen printing and embroidery for businesses and groups — close analogue to Zapikanka's 10-unit minimum and 5-day production promise.
- Sticker Mule: Custom print-on-demand provider specializing in stickers, labels, and branded merchandise with rapid production — comparable in low-MOQ, high-throughput custom decorated goods for businesses and marketing teams.
- 4AllPromos: US promotional products distributor and decorator offering custom branded apparel, drinkware, and accessories with decoration services — overlapping mid-market corporate merchandise use cases served by Zapikanka.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Запіканка social profiles
Digital presenceЗапіканка financial estimates
Financial estimateRevenue estimate
Valuation estimate
Запіканка leadership team
Management profileNumber of profiles
Запіканка funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Запіканка M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Запіканка
What does Запіканка do?
Запіканка (Zapikanka) provides full-cycle custom branded corporate merchandise production for businesses, including design, garment sourcing, branding (printing, embroidery, laser engraving, UV printing), quality control, and delivery. The portfolio spans corporate clothing (t-shirts, hoodies, polo shirts, sweatshirts, fleeces, vests, caps, jackets), accessories (bags, umbrellas, blankets, towels), drinkware (mugs, bottles, thermoses), stationery, electronics, souvenirs, and gift sets (Welcome Packs, Goodbye Boxes, New Year gifts). Production runs start from 10 units with a capacity of 80 units of branding per day, delivered nationwide across Ukraine.
Is Запіканка a public or private company?
Запіканка is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Запіканка founded?
Запіканка was founded in 2015. It employs 1 to 10 people.
Where is Запіканка based?
Запіканка is headquartered in Sofiivska Borshchahivka, Ukraine, in the Europe region.
How does Запіканка make money?
One revenue line is on record: custom Corporate Merchandise Production.
Who are Запіканка's main competitors?
Broad incumbents on record are Crestline, Vistaprint (Cimpress) and HALO Branded Solutions. Direct peers are Printful, Spreadshirt, Custom Ink, Quality Logo Products, RushOrderTees, Sticker Mule and 4AllPromos.
Does Запіканка have an API?
No public API is recorded for Запіканка.
What industry is Запіканка in?
Запіканка's product category is Corporate Merchandise and Promotional Products. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts, with a secondary code of IMAOAFAA, Headwear Manufacturing (Hats/Caps/Beanies). Its NAICS code is 3159 and its SIC code is 2300.