ZARINA Jewelry House

What ZARINA Jewelry House does

ZARINA Jewelry House is a Ukrainian national jewelry retailer founded in 1998 in Cherkasy and currently operated as a sole proprietorship (FOP Rozina Vitalina Vitaliivna) under founder/General Director Nataliia Kolodnytska (Netovkina). The company designs, sources, and sells gold, silver, diamond, and gemstone jewelry — rings, earrings, pendants, necklaces, bracelets, brooches, and chains — across a tiered portfolio of collections (Fine, Jewel, Story, Creative, You, plus the Everyday Diamonds line) with prices spanning roughly 26,000 UAH for silver pieces to 454,700 UAH for premium diamond jewelry.

The business operates an omnichannel model combining 21 corporate boutiques and 24 franchise partner boutiques (45 total) across major Ukrainian cities (Kyiv, Cherkasy, Odesa, Lviv, Poltava) with a Magento-powered e-commerce storefront (zarina.ua) available in Ukrainian, Russian, and English with UAH and EUR pricing. Underlying technology is conventional e-commerce (Magento) integrated with Nova Poshta for delivery, PrivatBank/MonoBank for installment financing, and VISA/Mastercard for card payments. No proprietary AI, data, or platform technology is disclosed.

ZARINA monetizes through one-time jewelry sales, a tiered loyalty program (ZARINA CLUB with 5%/10%/12% discount bands plus 2% cashback points redeemable up to 10% of next purchase), a unique old-to-new gold trade-in program valued at NBU exchange rates, custom engraving services, and gift certificates (1-year or 3-year 'Support Certificates'). Customer segments include Ukrainian women (primary), couples for engagement/wedding jewelry, men, and children/teenagers. Marketing is multi-channel (Instagram, Facebook, TikTok, YouTube, Telegram, WhatsApp, Viber, email, SEO), and the company has active social-responsibility partnerships with the Business Ukrainian Women NGO, charitable foundations, DonorUA, the RYM youth program, and the National Scout Organization of Ukraine.

Name

ZARINA Jewelry House

Legal name

FOP Rozina Vitalina Vitaliivna (ФОП Розіна Віталіна Віталіївна)

Website

https://zarina.ua

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

ZARINA Jewelry House is a Ukrainian national jewelry retailer founded in 1998, operating 45 boutiques (21 owned, 24 franchised) and a Magento e-commerce site, selling gold, silver, and diamond jewelry across tiered collections to Ukrainian consumers for personal wear, gifting, and bridal occasions.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)

akta.pro secondary industries

Colored Gemstone Jewelry (CRAKAAAB), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI), Religious & Cultural Fine Jewelry (CRAKAAAH), Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG)

Keywords

• Fine jewelry retail
• Gold and silver jewelry
• Diamond jewelry
• Wedding and engagement rings
• Jewelry franchise network

Headquarters

HQ city

Cherkasy

HQ country

Ukraine

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Jewelry retail sales: One-time purchase of gold, silver, and diamond jewelry through physical boutiques and e-commerce. Price range spans from budget-friendly silver items (from ~26,000 UAH for selected pieces) to premium diamond pieces (up to ~454,700 UAH).
2. Cashback and loyalty program: ZARINA CLUB loyalty program generates repeat revenue through accumulated cashback (2% on purchases credited as points; up to 10% of next purchase redeemable). New members receive 100 UAH welcome bonus.
3. Trade-in / exchange program: Old-for-new jewelry exchange program — customers trade in old gold jewelry (valued at NBU exchange rate) toward new ZARINA pieces, generating commission-like revenue on the price differential.
4. Engraving and personalization services: Custom engraving and personalization services on jewelry pieces as an add-on revenue stream.
5. Gift certificates: Gift certificates sold in any denomination (1-year validity; 'support certificate' valid 3 years) that drive future jewelry purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

ZARINA Jewelry House is a Ukrainian jewelry brand founded in 1998 that designs, retails, and distributes gold, silver, and diamond jewelry through 45 boutiques (21 corporate + 24 franchise) and the zarina.ua e-commerce platform. Its assortment spans rings, earrings, pendants, necklaces, bracelets, brooches, and chains organized into five collections (Fine, Jewel, Story, Creative, You), complemented by personalization/engraving, an old-for-new jewelry trade-in program, a multi-tier ZARINA CLUB loyalty program, and gift certificates.

Product overview

ZARINA Jewelry House operates an e-commerce platform and physical boutique network (45 total: 21 owned + 24 franchised) selling gold, silver, and diamond jewelry across multiple price tiers and styles. The product portfolio spans four main collections: Fine (premium: ANTIK, FUTURA, GRACE, GLACIER, FRESKY, MUSE, PERLA), Jewel (mid-range: SKIFIA, Tennis, ZIRKA, COLORS OF LOVE, MULTICOLORS, FANCY, ELLE, PRIVÉ, DIANA, SPARKLING EYES), Story (meaningful: GOLD BASE, ONE LOVE, LOVE & JOY, VINTAGE, Personalization), and Creative (contemporary: ELSA, Mr.Big, ONLY GOOD, ROOTS, PEARLINITY, FORMA, +380, SPHERA, UAflag), plus You (entry-level: SILVER BASE, FIRST DIAMOND, WE WILL SEA, NEON). Services include a ZARINA CLUB loyalty program (up to 12% discount), CashBack (2% back), installment payments via PrivatBank/Monobank, old-to-new jewelry exchange, engraving/personalization, and gift certificates. The platform is built on Magento e-commerce technology.

Differentiator

Problem solved

Functional benefit

Brands

• ZARINA Fine: Fine jewelry collection including ANTIK, FUTURA, GRACE, GLACIER, FRESKY, MUSE, PERLA, and BY ROMAN BAYAND collections
• ZARINA Jewel
• ZARINA Story
• ZARINA Creative
• ZARINA You
• Everyday Diamonds
• ZARINA Club

Products and services

• Diamond Jewelry (Прикраси з діамантами) High-end jewelry featuring diamonds, including rings, earrings, pendants, bracelets, and necklaces set in yellow, white, and rose gold as well as silver, targeting Ukrainian consumers seeking fine and bridal jewelry.
• Gold Jewelry (Золоті прикраси) Jewelry crafted in yellow, white, and rose gold featuring diamonds and colored gemstones across rings, earrings, pendants, necklaces, bracelets, and chains for everyday wear, gifting, and special occasions.
• Silver Jewelry (Срібні прикраси) Sterling silver jewelry including rings, earrings, pendants, chains, and bracelets with semi-precious stones and contemporary designs, positioned as the accessible tier of ZARINA's assortment.
• Engagement and Wedding Rings (Обручки, заручини) Engagement rings and wedding bands in gold and silver, with and without diamonds, in classic, modern, and designer styles for couples preparing for marriage.
• Fine Collection (ANTIK, FUTURA, GRACE, GLACIER, FRESKY, MUSE, PERLA, BY ROMAN BAYAND) Premium fine jewelry line grouping antique, futuristic, elegant, ice-inspired, fresh, artistic, pearl, and Roman Bayand designer sub-collections.
• Jewel Collection (SKIFIA, Tennis, ZIRKA, COLORS OF LOVE, MULTICOLORS, FANCY, ELLE, PRIVÉ, DIANA, SPARKLING EYES) Mid-range jewelry collection featuring Ukrainian-inspired, tennis, star-themed, colored gemstone, multi-gem, fancy colored diamond, and statement sub-collections.
• Story Collection (GOLD BASE, ONE LOVE, LOVE & JOY, VINTAGE, Personalization, KORALI, YES I DO, HLIB & MED, ZARINA ZEN, ZARINA x DonorUA) Meaningful jewelry line including everyday gold basics, love-themed, wedding/celebration, vintage, personalization, coral, and spiritual sub-collections for emotionally significant gifting.
• Creative Collection (ELSA, Mr.Big, ONLY GOOD, ROOTS, PEARLINITY, FORMA, +380, SPHERA, FASHIONISTA, UAflag) Bold contemporary jewelry featuring statement, nature-inspired, pearl-forward, geometric, Ukrainian country-code, sphere, fashionista, and Ukrainian-flag-themed sub-collections.
• You Collection (SILVER BASE, FIRST DIAMOND, WE WILL SEA, FUN SILVER, NEON) Entry-level and everyday jewelry including affordable silver basics, first-diamond purchase, lifestyle, and bright neon designs aimed at younger and first-time jewelry buyers.
• Everyday Diamonds Accessible diamond jewelry line designed for everyday wear, bridging fine and fashion jewelry with quality diamonds at approachable price points for Ukrainian consumers.
• Gift Certificates (Подарункові сертифікати) Gift certificates sold in any denomination, valid for 1 year, with a separate ZARINA Support Certificate variant valid for 3 years tied to boutique reconstruction efforts.
• Personalization and Engraving Service (Персоналізація, гравіювання) Custom engraving service allowing customers to add personal messages, names, dates, or symbols onto purchased ZARINA jewelry pieces.
• Old-to-New Jewelry Exchange Program (Старі прикраси — на нові) Trade-in service letting customers exchange old gold jewelry toward new ZARINA pieces; old gold is valued at the NBU exchange rate and the customer pays any price difference.
• ZARINA CLUB Loyalty Program (with CashBack Card) Multi-tier loyalty program with a CashBack card awarding 2% on purchases (1 UAH = 1 point), tiered discounts of up to -12%, 100 UAH welcome bonus, and partial payment by points on subsequent purchases.
• ZARINA Franchise Program Franchise partnership offering three store formats (ZARINA Corner 6-10 m², ZARINA Classic 20-100 m² in malls, ZARINA Fashion 40-100 m² standalone) with onboarding, design, marketing, training, and legal/accounting support for partners.

Quantifiable outcome

• 2% cashback on purchases credited as points (1 UAH = 1 point), with up to 10% of next purchase redeemable; new loyalty members receive 100 UAH welcome bonus
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ГО «Ділові Українські Жінки» (Business Ukrainian Women NGO)coreStrategic or Co-development Partner · 1 January 2018ZARINA partners with the Business Ukrainian Women NGO (founded by ZARINA's own Natalia Kолодницька / Netovkina) on women's leadership initiatives including 'Ранкова кава ділової жінки' (Business Woman's Morning Coffee) networking events and the Girl Power Sale charity initiative for women's shelters.
• Благодійний фонд «Віра, Надія, Любов» (Charitable Foundation Faith, Hope, Love)coreStrategic or Co-development PartnerLong-standing partnership with the charitable foundation for social initiatives. ZARINA co-conducts social campaigns and has donated a 20,000 UAH certificate to support Mozaika Art-Cafe project.
• DonorUA (ZARINA x DonorUA)minorStrategic or Co-development PartnerZARINA collaborates with DonorUA as part of the ZARINA Story collection line, supporting blood donation awareness and donor culture in Ukraine.
• RYM — Рух Успішної Молоді (Successful Youth Movement)minorStrategic or Co-development PartnerZARINA supports the RYM youth development program through jewelry presentations, mentorship, and gifts for teenage girls aged 11–17, including workshops on personal style and jewelry selection.
• Nova PoshtacoreOthersPrimary logistics partner for e-commerce deliveries across Ukraine, offering both parcel delivery to designated addresses and courier delivery throughout the country.
• PrivatBankcoreOthersInstallment payment partner (PrivatBank) enabling customers to purchase jewelry on installment plans. Business account held at PrivatBank (UA683052990000026004016817286, MFO 300711).
• MonoBankcoreOthersInstallment payment partner (MonoBank) alongside PrivatBank, offering flexible payment options for jewelry purchases.
• VISA / MastercardcoreOthersPayment processing partners for card payments on the e-commerce platform and in physical boutiques. 5% discount offered for card payments on the website.
• Землячки NGO and Щасливий малюк NGOminorStrategic or Co-development PartnerCharitable partners for the Wedding Pop-Up event — 100% of POP-UP PASS proceeds (500 UAH each) and 10% of partner sales on event day were donated to these foundations supporting women and children.
• Sisters StelmakhminorGTM or Marketing PartnerZARINA prepared special scratch-card gifts for the opening of Sisters Stelmakh beauty space in Lviv (July 2026), including -10% on silver jewelry, -10% on diamonds, 1,000 bonus UAH, and a special jewelry piece giveaway.
• Пласт — Національна скаутська організація України (Ukraine's National Scout Organization)minorStrategic or Co-development PartnerPartners with ZARINA's charitable shelter initiative to provide educational programming and nature activities for children staying at the shelter.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Pandora: Pandora operates branded boutiques across Ukrainian cities and competes in the same mid-market fine and charm jewelry category. Comparable product breadth (rings, bracelets, necklaces, charms), franchise/retail hybrid model, and gifting-driven customer base.
• Swarovski: Swarovski runs branded boutiques inside Ukrainian malls (e.g., similar real estate to ZARINA's mall formats) and competes for gifting and self-purchase occasions. Comparable price tier overlap on crystal, gold-tone and silver jewelry lines.
• SOVA Jewelry House: SOVA is one of the largest Ukrainian jewelry retail chains, with a similar omnichannel model (physical boutiques plus e-commerce) and overlapping gold, silver and diamond assortment. Direct domestic competitor to ZARINA in the same customer segments and price tiers.

Emerging players

• Brilliant Earth: Online jewelry retailer specializing in engagement rings and fine diamond jewelry. Comparable engagement/wedding band focus to ZARINA's YES, I DO and obruchky collections; relevant comparator for digital-first bridal category execution.
• Mejuri: Online-native fine jewelry brand targeting younger self-purchase and everyday-occasion customers with gold and diamond pieces. Conceptually analogous to ZARINA's Everyday Diamonds and Silver Base lines, and a useful comparator for e-commerce-led growth.

Broad incumbents

• Tiffany & Co. Global luxury jewelry incumbent operating broadly in fine jewelry and engagement rings. Relevant as a benchmark for the high-end of ZARINA's diamond collection, though Tiffany operates at materially higher price points and does not target the same Ukrainian mass-affluent customer.
• Zales: U.S. mall-based jewelry chain under Signet Jewelers, focusing on diamond bridal and everyday jewelry across price tiers. Useful benchmark for mall-format boutique economics, gifting-driven assortment, and loyalty program structure.

Regional players

• Sokolov: Major Russian jewelry manufacturer-retailer with a comparable gold, silver and diamond assortment sold through both own boutiques and online. Comparable omnichannel structure but serves a different geography; geopolitically relevant due to CIS market overlap.
• 585 Zolotoy: Large Russian mass-market jewelry chain with ~1,000 stores and a similar franchise/own-store mix. Comparable product breadth across gold, silver, diamonds at entry-to-mid price points; relevant regional benchmark for store-economics and franchise scaling.
• Aurum Jewellers: UK-based jewelry retailer with a strong store footprint and online presence. Comparable omnichannel retail approach and broad assortment across gold, diamond and gemstone jewelry at mid-market price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SHOP_ZARINA
• YouTubeyoutube.com/channel/UCqI2y_jTTD3K4ljWcU_fghw
• Facebookfacebook.com/ZarinaOfficial
• Instagraminstagram.com/zarina.ua
• TikToktiktok.com/@zarina.jewelry
• LinkedInlinkedin.com/company/zarina-jewelry-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZARINA Jewelry House