Grupa ZART

What Grupa ZART does

Grupa ZART (legal name: Zachodniopomorska Agencja Rozwoju Turystyki ZART Sp. z o.o.) is a privately held Polish limited liability company headquartered in Szczecin, founded in 1996 and operating as a regional tourism development agency for nearly 30 years. The firm sells promotion, sales support, and workforce training services to local governments (samorządy terytorialne), HORECA businesses, and tourism-adjacent enterprises, primarily in the West Pomerania voivodeship with stated reach into Poland and abroad. Its operations span six sub-brands covering destination marketing portals (Discover Pomerania), digital and multimedia production (Solutions360), tourism technology (Lightmouse), EU-funded vocational training (Centrum Szkoleń Turystycznych), an annual industry conference (Gremium Ekspertów Turystyki, co-organized since 2003 with Forum Turystyki Regionów), and the Piknik nad Odrą travel and leisure festival (35th edition in 2026).

The commercial model combines fee-based professional services, advertising on the Discover Pomerania portal, exhibitor and sponsorship income from Piknik nad Odrą, and unit-priced training courses (180-480 PLN per participant) that are 90% co-funded by EU programs. The firm operates a sales-led go-to-market via a named commercial department (Dział handlowy), targeting local governments and HORECA accounts directly. The most material current project is the InfoTrip – Wirtualna Informacja Turystyczna system, a digital tourism information platform funded by 579,709 PLN from the Krajowy Plan Odbudowy i Zwiększania Odporności (KPO/NextGenerationEU) under contract KPOD.01.03-IW.01-9401/24-00, with a total project value of 790,891.07 PLN. Headcount is approximately 10 employees, no external institutional investors or subsidiaries are disclosed, and the firm has a share capital of 609,800 PLN.

Name

Grupa ZART

Legal name

Zachodniopomorska Agencja Rozwoju Turystyki ZART Sp. z o.o.

Website

https://zart.pl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupa ZART is a Szczecin-based tourism development agency that sells destination promotion, digital services, certified training, and events to local governments, HORECA businesses, and tourism enterprises across Poland.

Ownership category

akta.pro rank

Product category

Tourism Development Services

NAICS

Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSACAKAF

Tours, Activities & Experiences Booking

Home & Personal Services/Event & Personal Concierge Services/Travel & Itinerary Concierge Services

SECONDARYTHALAIAF

Travel Search, Shopping & Conversion Analytics

Travel & Hospitality/Travel Technology & Distribution Services/Travel Data, Analytics & Intelligence (Pricing, Demand, Market Data)

SECONDARYTHAKAOAK

Culture, Heritage & Arts Itinerary Planning

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services

Keywords

• Tourism promotion services
• Hospitality training programs
• Destination marketing platforms
• Tourism event management
• Digital tourism information

Headquarters

HQ city

Szczecin

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism promotion and sales support services: Solutions supporting promotion and sale of products and services offered by local governments, HORECA businesses, and tourism-related enterprises. Revenue derived from service contracts with public and private sector tourism clients.
2. Tourism training programs: EU-funded training programs for tourism, hotel, and catering professionals, priced at 180-480 PLN per participant. Completed training programs covering barista, bartender, hotel manager, tour guide, and other hospitality roles, certified by Polish Chamber of Tourism or Polish Chamber of Hospitality.
3. Discover Pomerania portal and publishing: Portal and publication promoting West Pomeranian tourism, offering advertising space, sponsored articles, and accommodation listings for local governments and businesses.
4. Event organization (Piknik nad Odrą): Organizing and hosting the annual Piknik nad Odrą (Piknik Festival), one of Poland's largest open-air tourism fairs in Szczecin. Revenue model through exhibitor fees and sponsorship.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Grupa ZART delivers tourism promotion and sales support services to local governments, HORECA businesses, and tourism enterprises through a multi-brand portfolio. Its offerings span digital destination marketing (Discover Pomerania portal, InfoTrip virtual tourist information system), EU-funded professional training for the hospitality sector (Centrum Szkoleń Turystycznych), large-scale tourism events (Piknik nad Odrą festival, Gremium Ekspertów Turystyki conference), and digital/multimedia content production (Solutions360, Lightmouse).

Product overview

Grupa ZART (Zachodniopomorska Agencja Rozwoju Turystyki) operates as a tourism development agency that has been market for nearly 30 years. The company offers a multi-brand portfolio centered around tourism promotion and services, consisting of core divisions and specialized sub-brands. The main brands include Lightmouse (technology solutions), Solutions360 (digital services including website development and multimedia/360-degree video production), and the parent agency. Key service projects include InfoTrip (virtual tourist information system), Piknik nad Odrą (Poland's largest open-air tourism festival), Discover Pomerania (regional travel portal and publication), Centrum Szkoleń Turystycznych (EU-funded professional training programs), and Gremium Ekspertów Turystyki (annual industry conference). The company primarily serves local governments, HORECA businesses, and tourism-related enterprises in the West Pomeranian region and throughout Poland.

Differentiator

Problem solved

Functional benefit

Brands

• Lightmouse: Brand under Grupa ZART focused on innovative tourism technology solutions.
• Solutions360
• Discover Pomerania
• Piknik nad Odrą
• Centrum Szkoleń Turystycznych

Products and services

• Lightmouse A sub-brand of Grupa ZART providing technology solutions for the tourism industry.
• Solutions360 A sub-brand of Grupa ZART offering digital services including website development and 360-degree multimedia/video production for tourism businesses.
• InfoTrip – Wirtualna Informacja Turystyczna (Virtual Tourist Information) Virtual tourist information system providing innovative digital tourism information services for destination promotion, developed under KPO/NextGenerationEU funding.
• Piknik nad Odrą (Travel and Leisure Festival) Annual Travel and Leisure Festival held in Szczecin, one of the largest open-air tourism events in Poland, where exhibitors present and sell tourism offerings in commercial and fair zones.
• Discover Pomerania (Tourist Guide to Western Pomerania) Travel portal and publication showcasing tourism offerings of the West Pomeranian region, with advertising space, sponsored articles, and accommodation listings offered to local governments and businesses.
• Centrum Szkoleń Turystycznych (Tourism Training Centre) Tourism Training Centre offering EU-funded professional courses (Barista, Barman, Hotel Manager, Tour Guide, Tour Pilot, Tourism Product Manager, etc.) for the tourism, hotel, and gastronomy sectors, certified by Polish Chambers.
• Gremium Ekspertów Turystyki (Tourism Experts' Forum Conference) Annual rotating scientific-industry conference co-organized with Forum Turystyki Regionów since 2003, featuring expert debates, workshops, and presentations for tourism sector representatives.

Quantifiable outcome

• 35th edition of Piknik nad Odrą festival in 2026, one of Poland's largest open-air tourism events
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Forum Turystyki RegionówcoreStrategic or Co-development PartnerLong-standing co-organizer of the Gremium Ekspertów Turystyki conference since 2003. Forum Turystyki Regionów is an association that co-creates Poland's premier rotating industry conference with ZART, bringing together science, business, government, and NGO representatives.
• Izba Gospodarcza Hotelarstwa Polskiego (Polish Chamber of Hospitality)coreStrategic or Co-development PartnerIssues certifications for ZART's tourism training programs including Barista, Barman, and other hospitality courses. Certification partnership ensures industry-recognized credentials for graduates.
• Polska Izba Turystyki (Polish Chamber of Tourism)coreStrategic or Co-development PartnerIssues certifications for ZART's tourism training programs including Tour Guide, Tour Pilot, Hotel Manager, and Tourism Product Manager. Certification partnership ensures industry-recognized credentials for graduates.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tour Salon (Międzynarodowe Targi Turystyczne): Long-running international tourism trade fair organized in Poznań. Comparable to Piknik nad Odrą as a major Polish tourism B2C/B2B event generating exhibitor fees, sponsorship, and destination marketing reach.
• Pomorska Regionalna Organizacja Turystyczna (PROT): Regional tourism organization for the Pomerania region centered on Gdańsk. Directly comparable as a Polish regional DMO delivering destination promotion, training, events, and tourism information services with similar customer profiles.
• Dolnośląska Organizacja Turystyczna (DOT): Regional tourism organization for Lower Silesia. Directly comparable to ZART in mandate, structure, and Polish regional DMO operating model, including destination portals, training, and event co-organization.
• Małopolska Organizacja Turystyczna (MOT): Regional tourism organization for the Małopolska (Lesser Poland) region. Comparable in function to ZART as a regional DMO promoting destination marketing, supporting local governments and HORECA, and operating tourism content portals in Poland.

Others

• Polska Izba Turystyki (PIT): Polish Chamber of Tourism, the industry body that certifies ZART's tour-guide, tour-pilot, and hotel-manager courses. Encompasses ZART's training business as a partner/industry infrastructure player rather than a competitor.

Broad incumbents

• VisitBerlin: Berlin's destination marketing organization, a well-established European city/regional DMO. Comparable as a more mature, larger-scale operator of destination portals, visitor information, and tourism promotion events that ZART aspires to scale toward.
• GetYourGuide: Global online marketplace for tours, activities, and experiences. Relevant as a broader incumbent competing for the tours and experiences discovery/booking demand that InfoTrip and Discover Pomerania serve at a regional level.
• Polska Organizacja Turystyczna (POT): National Tourism Organization of Poland responsible for promoting Poland abroad. Operates as a broader incumbent over the same regional DMO layer that ZART participates in, with overlapping destination-marketing mandate and EU-co-funded programs.
• Informa Markets: Global exhibitions and trade-show organizer running major tourism and travel fairs worldwide. Comparable as a broader incumbent for the events/exhibitions component of ZART's business.
• Eventbrite: Global event ticketing and management platform. Relevant as an incumbent technology layer for the ticketing and event-management components of Piknik nad Odrą and similar regional tourism events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupazart

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupa ZART