Zaufaj Położnej

What Zaufaj Położnej does

Zaufaj Położnej (Trust the Midwife) is a Polish midwife-led perinatal education and care provider operating as a civil partnership (spółka cywilna) under the legal name Anna Bulczak I. Zaufaj Położnej II. ZP MED, founded in 2016 by Anna Bulczak. The company is registered at ul. Robotnicza 23, Gdynia, with clinical services delivered at ul. Słowicza 1/1, Gdynia, and serves a customer base of women in the pregnancy, childbirth, and postpartum phases, alongside their partners and families. It claims to be the author of the first comprehensive online birthing school in Poland and operates a portfolio that includes the Szkoła Rodzenia Online (Standard and Premium tiers plus extension modules), individual courses such as 'Jak szczęśliwie urodzić', in-person stationary courses and workshops in Gdynia, telemedicine and in-person consultations (lactation, postnatal, urogynecological physiotherapy), physical products (breast pumps), and the Premature Baby Support Center. The company has no proprietary technology stack; its delivery relies on a standard e-commerce website (zaufajpoloznej.pl) integrated with PayU for payments, LiveChat for support, and eGabinet for telemedicine scheduling. All services are private-pay, explicitly not covered by the Polish National Health Fund (NFZ). The team of approximately 6 employees — primarily certified midwives, Certified Lactation Consultants, Hypnobirthing Instructors, Accredited Babywearing Consultants, and a Spinning Babies® educator — combines clinical expertise with content production. Distribution is anchored by a product-led growth model, a 215,000+ follower social media presence across Instagram, TikTok, Facebook, and YouTube, an active blog with a weekly pregnancy newsletter, a community forum, and the largest pregnancy conference in Poland (held online and in-person). Cumulative customer scale is reported at tens of thousands of perinatal course customers and over 25,000 consultation customers.

Name

Zaufaj Położnej

Legal name

Anna Bulczak I. Zaufaj Położnej II. ZP MED (wspólnik spółki cywilnej)

Website

https://zaufajpoloznej.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Zaufaj Położnej is a Polish midwife-led perinatal education and care provider founded in 2016, offering online and in-person birthing school courses, telemedicine and in-person consultations, workshops, and a Premature Baby Support Center for women in the perinatal period and their partners, operating primarily via its own e-commerce platform with social-media-led demand generation.

Ownership category

akta.pro rank

Product category

Perinatal Education and Midwifery Services

NAICS

Offices of Physicians (6211), Other Individual and Family Services (624190)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC), Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance) (HLALAHAD), General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA)

Keywords

• Perinatal education services
• Midwifery consultations
• Online birthing school
• Breastfeeding support
• Prenatal care courses

Headquarters

HQ city

Gdynia

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Online educational products: Sale of online courses, workshops, and birthing school programs delivered digitally. Products are accessible for 9 months from purchase. Includes the Szkoła Rodzenia Online (online birthing school) in Standard and Premium tiers, individual courses such as 'Jak szczęśliwie urodzić', and various thematic workshops.
2. Medical consultations and telehealth services: Paid outpatient specialist healthcare services provided by certified midwives and physiotherapists, including lactation consultations, postnatal care visits, pregnancy monitoring, and urogynecological physiotherapy. Services are delivered in-person at the clinic in Gdyni, at the patient's location, or via telemedicine platforms.
3. Offline / in-person courses and workshops: Stationary birthing school courses and workshops held in Gdyni, offered in weekday (7 sessions) or weekend (4 sessions) formats. The course fee covers participation of two persons (pregnant woman and a companion).
4. Physical products: Sale of physical products through the company's online store, including breast pumps and related accessories, targeting women planning pregnancy, currently pregnant, or postpartum.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Zaufaj Położnej is a midwife-led perinatal education and midwifery services provider selling online and in-person birthing school courses (Szkoła Rodzenia Online in Standard and Premium tiers), thematic workshops, and individual courses such as "Jak szczęśliwie urodzić" for women planning pregnancy, pregnant, or postpartum. The company also delivers paid midwifery and physiotherapy consultations (lactation, postnatal care, pregnancy monitoring, urogynecological physiotherapy) via in-person clinic in Gdynia, home visits, and telemedicine, plus physical products such as breast pumps through its online store.

Product overview

Zaufaj Położnej is a midwife-led perinatal education platform offering a comprehensive portfolio of products and services for pregnant women and new mothers in Poland. The core offerings include the Szkoła Rodzenia Online (Online Childbirth School) available in Standard and Premium versions, plus extension modules. The company provides online and in-person courses, workshops, and individual consultations with midwives covering topics such as lactation counseling, hypnobirthing, and postnatal care. Additional services include teleporada (telemedicine consultations), a dedicated Premature Baby Support Center, an educational blog, community forum, and downloadable materials. The company also operates a physical medical practice (ZP MED) in Gdynia providing obstetric and physiotherapy services. All digital products are accessible for 9 months from purchase and include video content, live Q&A sessions, and course chat functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Szkoła Rodzenia Online (Standard) Online childbirth school (Standard tier) covering pregnancy, childbirth, postpartum, and newborn care through video content, live Q&A sessions, and course chat. Targeted at pregnant women and their partners, accessible for 9 months from purchase.
• Szkoła Rodzenia Online Premium Premium online childbirth school with expanded content and additional features beyond the Standard tier, providing comprehensive prenatal education for pregnant women and their partners.
• Jak szczęśliwie urodzić Online course focused on achieving a positive childbirth experience, addressing fears and providing hypnobirthing techniques for pregnant women and couples.
• Kursy stacjonarne (In-person courses) In-person childbirth education courses held in Gdynia, offered in weekday (7 sessions) and weekend (4 sessions) formats, with course fees covering two participants (pregnant woman and companion).
• Warsztaty (Workshops) Educational workshops on specific topics related to pregnancy, childbirth, and newborn care, available in both online and in-person formats for expectant and new parents.
• Konsultacje (Teleporada) Online and in-person paid consultations with certified midwives covering lactation counseling, babywearing, postnatal care, pregnancy monitoring, and urogynecological physiotherapy, delivered via telemedicine platforms or at the Gdynia clinic.
• Centrum Wsparcia Wcześniaka (Premature Baby Support Center) Specialized support center for parents of premature babies, offering educational resources, free access to selected workshops and materials, and care packages with handmade octopus toys. Built in partnership with Pampers, Mileo Baby, and Dla Wcześniaka.
• Physical products (breast pumps and accessories) Physical products including breast pumps and related accessories sold through the company's online store, targeting women planning pregnancy, pregnant, or postpartum.

Quantifiable outcome

• Over 25,000 women have used consultations at Zaufaj Położnej
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered minor.

• PampersminorOthersPampers is recommended within the Premature Baby Support Center (Centrum Wsparcia Wcześniaka) run by Zaufaj Położnej. The company links to Pampers' dedicated premature baby diaper page, offering premature-size diapers as part of the support package for parents of premature babies.
• Mileo BabyminorOthersMileo Baby is featured in the Premature Baby Support Center as a recommended retailer for premature baby clothing. The company highlights Mileo Baby's dedicated product category for premature babies within their support package for parents of premature babies.
• Dla WcześniakaminorOthersDla Wcześniaka (dlawczesniaka.pl) is listed in the Premature Baby Support Center as a specialized e-commerce store for premature baby accessories and products, recommended as part of the support package for parents of premature babies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Mamamajster.pl: Mamamajster is a Polish parenting and maternity content portal serving the same pregnant/new-mother audience with editorial content, guides, and product recommendations, complementing Zaufaj Położnej's blog and SEO funnel.
• Kobiety i Zdrowie / Hello Zdrowie: Hello Zdrowie (Kobiety i Zdrowie) is a Polish female-focused health content and telehealth platform competing for the same audience of pregnant women with editorial content and online specialist consultations.

Broad incumbents

• Medela: Medela is a global incumbent in breastfeeding and lactation products, also offering extensive breastfeeding education content - serving overlapping customer needs from a brand, retail, and educational standpoint.
• Lansinoh: Lansinoh is a global incumbent in breastfeeding accessories with a substantial educational content library and lactation expertise, comparable to Zaufaj Położnej's lactation-consulting and pump-product offering.

Emerging players

• BabySparks: BabySparks is a digital parenting platform offering structured, expert-authored developmental programs for parents - comparable in its productized online-course model targeting early-parenthood customers.
• Peanut: Peanut is a community-app platform for women across life stages (including pregnancy and postpartum) - comparable to Zaufaj Położnej's forum and community-driven engagement model for expectant and new mothers.
• Mamaginekolog: Mamaginekolog is a Polish digital OB/GYN and women's health platform offering telemedicine consultations and educational content; overlaps with Zaufaj Położnej's prenatal telemedicine and education offerings in the Polish market.

Direct peers

• Szkoła Rodzenia Bocianowo: Bocianowo is one of Poland's established Szkoły Rodzenia (birthing schools) offering both online and in-person perinatal education in Polish - directly competing for the same customer segment in the same geography.
• Tinyhood: Tinyhood is a US-based online platform offering live, expert-led classes (including birthing, baby care, and breastfeeding) taught by certified professionals - the closest direct functional peer in form (online perinatal education school + live consultations) to Zaufaj Położnej's model.
• Szkoła Rodzenia "Malinowa" / Przy Malinowej: Przy Malinowej is a competing Polish birthing school offering prenatal courses in-person and online; competes directly for the same Polish-speaking expectant parents with comparable course curriculum and midwife-led delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ZaufajPo%C5%82o%C5%BCnej
• Facebookfacebook.com/zaufajpoloznej
• Instagraminstagram.com/zaufajpoloznej
• TikToktiktok.com/@zaufajpoloznej
• LinkedInlinkedin.com/company/zaufajpoloznej

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zaufaj Położnej