ZEBRA PR Sp. z o.o.
ZEBRA PR is a Warsaw-based Polish PR agency founded in 2006 with 8 employees, delivering communication strategy, media relations, crisis communication, public affairs, and content marketing services to enterprise clients across real estate, finance, energy, transport, technology, and healthcare sectors.
- Company typePrivate
- Founded2006
- HeadquartersWarsaw, Poland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ZEBRA PR Sp. z o.o. does
ZEBRA PR Sp. z o.o. is a Polish public relations agency founded in 2006 and headquartered in Warsaw, operating as a professional services firm with a team of 8 employees. The company delivers PR campaigns and communication services across six named specializations: Content Marketing, Product PR (PR produktowy), Public Affairs, Crisis Communication (Komunikacja kryzysowa), Media Relations, and Reputation Management (Zarządzanie reputacją). All engagements follow a proprietary 4-step checkpoint methodology (Analysis, Strategy, Implementation, Evaluation), and project management is conducted through mobile-friendly collaboration tools including Asana and Trello, which provide clients with real-time status visibility.
The firm serves enterprise clients across seven verticals: real estate, finance and banking, energy and power, transport/logistics (TSL), technology and IT, healthcare and pharma, and administration and government. Notable recurring clients include Cisco, Orange, PZU, GPW (Warsaw Stock Exchange), GSK, Roche, PGE, Nordea, Continental, and Qualcomm, indicating a track record with multinational and large domestic enterprises. The company also offers media training and presentation coaching as a complementary service line.
ZEBRA PR operates a sales-led, direct consulting GTM model with custom project-based pricing and multi-year contract cadences. Revenue is generated through retainer engagements and project work, with no publicly disclosed pricing or revenue figures. The company is privately held, has no parent company, no subsidiaries, no reported funding rounds, and no M&A activity. Leadership is split between President Barbara Ryttel (Corporate PR & Strategy) and Vice-President Dominika Kowalczyk (Public Affairs & Crisis Communication), with department heads covering product marketing, content marketing, and creative design.
ZEBRA PR Sp. z o.o. firmographics
Firmographics- Name
- ZEBRA PR Sp. z o.o.
- Legal name
- ZEBRA PR Sp. z o.o.
- Website
- https://zebrapr.pl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ZEBRA PR is a Warsaw-based Polish PR agency founded in 2006 with 8 employees, delivering communication strategy, media relations, crisis communication, public affairs, and content marketing services to enterprise clients across real estate, finance, energy, transport, technology, and healthcare sectors.
- Ownership category
- akta.pro rank
ZEBRA PR Sp. z o.o. industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM), Event PR & Communications Support (BPAFADAO)
Keywords
Where ZEBRA PR Sp. z o.o. is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
ZEBRA PR Sp. z o.o. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- PR Campaign Services: Professional PR agency providing communication strategy development, media relations, public affairs, crisis communication, reputation management, content marketing, and product PR services. Revenue generated through project-based consulting and retainer engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
ZEBRA PR Sp. z o.o. product offering
Product offeringCore offering
ZEBRA PR is a Polish public relations agency that creates and manages the image of organizations, individuals, and products. It delivers PR campaigns and communication strategies across six specializations: Content Marketing, Product PR, Public Affairs, Crisis Communication, Media Relations, and Reputation Management, supported by a four-step checkpoint methodology (Image Analysis, Communication Strategy, Implementation, Evaluation).
Product overview
ZEBRA PR is a Polish public relations agency (Sp. z o.o.) founded in 2006, operating as a single unified service offering rather than a platform-plus-modules architecture. The company does not offer standalone software products; its entire portfolio consists of professional services organized under six named specializations: Content Marketing, Product PR (PR produktowy), Public Affairs, Crisis Communication (Komunikacja kryzysowa), Media Relations, and Reputation Management (Zarządzanie reputacją). These six specializations are delivered by a team organized into departments (Corporate PR & Strategy, Public Affairs & Crisis Communication, Product Marketing & Content Marketing, Creative Department, Social Media, and Media Relations). Additionally, the company offers a complementary media and presentation training program covering areas such as rhetoric and persuasion techniques, television appearances, press conferences, team communication, crisis communication, and change management. All services share a common four-step methodology (Image Analysis, Communication Strategy, Implementation, Evaluation) and are delivered with mobile-friendly project management tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Marketing
Quantifiable outcome
- 74% increase in customer trust through image investment
- +5 more outcomes
Companies that use ZEBRA PR Sp. z o.o.
Customer profileNamed customers30 records
Segments7 records
Ideal customer profiles3 records
ZEBRA PR Sp. z o.o. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ZEBRA PR Sp. z o.o. partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
ZEBRA PR Sp. z o.o. competitors and assessment
Company assessmentDirect peers
- 24/7 Communication: Polish public relations and communications agency offering media relations, crisis communication, content marketing, and reputation management to enterprise clients, similar in scale and service mix to ZEBRA PR.
- Walk PR: Warsaw-based Polish PR agency providing strategic communications, media relations, and content services to corporate clients across multiple verticals, directly comparable in geography and offering.
Broad incumbents
- Hill+Knowlton Strategies Poland: Global public relations firm with operations in Poland offering corporate, crisis, and public affairs communications to large multinational clients, providing a broader-portfolio alternative to ZEBRA PR.
- MSL Group Poland: Publicis-owned global PR network with Polish operations providing corporate, consumer, and public affairs communications, offering a scaled alternative for multinational clients in ZEBRA PR's verticals.
- Grayling Poland: Global communications consultancy with a Polish presence focused on public affairs, corporate communications, and media relations—an incumbent alternative for clients considering ZEBRA PR.
- Edelman Poland: Global communications firm with Polish operations delivering corporate PR, public affairs, and brand communications to enterprise and multinational clients, overlapping with ZEBRA PR's service lines at greater scale.
- Publicis Groupe Poland: Global advertising and communications holding group with significant Polish operations delivering integrated marketing, PR, and digital services to enterprise clients across multiple sectors.
- Burson Cohn & Wolfe (BCW) Poland: WPP-owned global communications agency with Polish presence offering corporate communications, crisis management, and public affairs; competes for the same enterprise and multinational accounts as ZEBRA PR.
- FleishmanHillard Poland: International PR and communications agency operating in Warsaw, providing corporate communications, public affairs, and content services that compete for the same enterprise clients ZEBRA PR serves.
- Havas PR Poland: Global PR and communications network with Polish operations offering earned media, influencer, and corporate communications; competes for enterprise clients across the same verticals ZEBRA PR addresses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ZEBRA PR Sp. z o.o. social profiles
Digital presenceZEBRA PR Sp. z o.o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZEBRA PR Sp. z o.o. leadership team
Management profileNumber of profiles
Profiles4 records
ZEBRA PR Sp. z o.o. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZEBRA PR Sp. z o.o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZEBRA PR Sp. z o.o.
What does ZEBRA PR Sp. z o.o. do?
ZEBRA PR is a Polish public relations agency that creates and manages the image of organizations, individuals, and products. It delivers PR campaigns and communication strategies across six specializations: Content Marketing, Product PR, Public Affairs, Crisis Communication, Media Relations, and Reputation Management, supported by a four-step checkpoint methodology (Image Analysis, Communication Strategy, Implementation, Evaluation).
Is ZEBRA PR Sp. z o.o. a public or private company?
ZEBRA PR Sp. z o.o. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ZEBRA PR Sp. z o.o. founded?
ZEBRA PR Sp. z o.o. was founded in 2006. It employs 1 to 10 people.
Where is ZEBRA PR Sp. z o.o. based?
ZEBRA PR Sp. z o.o. is headquartered in Warsaw, Poland, in the Europe region.
How does ZEBRA PR Sp. z o.o. make money?
One revenue line is on record: PR Campaign Services.
Who are ZEBRA PR Sp. z o.o.'s main competitors?
Direct peers on record are 24/7 Communication and Walk PR. Broad incumbents are Hill+Knowlton Strategies Poland, MSL Group Poland, Grayling Poland, Edelman Poland, Publicis Groupe Poland, Burson Cohn & Wolfe (BCW) Poland, FleishmanHillard Poland and Havas PR Poland.
Does ZEBRA PR Sp. z o.o. have an API?
No public API is recorded for ZEBRA PR Sp. z o.o..
What industry is ZEBRA PR Sp. z o.o. in?
ZEBRA PR Sp. z o.o.'s product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 54182 and its SIC code is 7311.