Zedflo Australia

What Zedflo Australia does

Zedflo Australia is a privately-held Western Australian distributor of industrial test and measurement equipment founded in 1982 and headquartered in Wangara, Perth. The company supplies process calibrators, electrical test and measurement instruments, clamp-on ultrasonic flow meters, digital pressure gauges, utility survey and locating equipment, pressure and temperature switches, level instrumentation, solenoid valves, filter-regulator-lubricator units, and water treatment sensors to oil & gas, mining, chemical and process industries across Australia. It maintains distribution agreements with more than twenty manufacturers including Additel, Metrel, Radiodetection, Siemens, Baumer, BEKO, GEMS, ITT Neo-Dyn, Permacal, pFlow, Ralston, SHAKO, Tokyo Keiki, WEKA, East Hills/Winchester Engineering, 3D Instruments, Dinel, McDonnell & Miller, PCI, and FlowT, with exclusive Australian distribution rights for FlowT ultrasonic flow meters.

The company's service offering is built around an in-house NATA accredited laboratory operating under ISO/IEC 17025 for pressure and electrical calibration parameters, supplemented by OEM-backed repair services (authorized for Metrel and Additel) and short-term equipment hire for ultrasonic flow meters. Zedflo describes its laboratory uncertainty of measurement capabilities as among the best in Australia and offers same-day repairs for some instruments at its Wangara facility. The product portfolio is organized into twelve core categories spanning over 200 distinct SKUs from leading international manufacturers, with extensive warehouse stock enabling same or next business day dispatch.

Commercially, Zedflo operates as a B2B industrial equipment distributor selling directly to customers through its e-commerce-enabled website, phone, and email channels. Revenue is generated through one-time product sales, professional services (calibration and repair), and usage-based equipment hire. Pricing is predominantly quote-based for capital equipment, with retail pricing shown on selected accessories. The company is privately held with no disclosed external investors, funding rounds, or parent company, and operates with a small seven-person team. Its stated differentiators are extensive inventory, NATA accredited calibration, authorized local service for major brands, and over 40 years of industry relationships.

Name

Zedflo Australia

Legal name

Zedflo Australia

Website

https://zedflo.com.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Zedflo Australia is a Western Australian industrial equipment distributor and NATA-accredited calibration laboratory, supplying process calibrators, electrical test equipment, flow meters, and field instrumentation to oil & gas, mining, chemical, and process industries across Australia since 1982.

Ownership category

akta.pro rank

Product category

Industrial Test & Measurement Equipment Distribution

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Testing Laboratories and Services (54138), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Services-Testing Laboratories (8734), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

Keywords

• Industrial test equipment
• Process calibration
• Electrical test measurement
• Ultrasonic flow meters
• Calibration services

Headquarters

HQ city

Wangara

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: One-time sales of test and measurement equipment including process calibrators, electrical testers, digital pressure gauges, flow meters, and process control instrumentation. Products are sold directly through their website and sales team.
2. Calibration Services: NATA Accredited calibration services for pressure and electrical parameters. Zedflo operates an in-house laboratory offering calibration for instruments they supply, with uncertainty of measurement capabilities among the best in Australia.
3. Repair Services: OEM backed and authorised repair services for Metrel and Additel products among many other products in their range. Same-day repairs possible for some instruments at their Wangara facility.
4. Equipment Hire: Hire service for clamp-on ultrasonic flow meters for customers who require equipment for a limited period or particular job, or wish to trial before purchasing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Zedflo Australia is an industrial equipment distributor established in 1982 that supplies test and measurement products to Australian industries including oil & gas, mining, chemical, and process sectors. The company distributes process calibrators, electrical test and measurement instruments, digital pressure gauges, clamp-on ultrasonic flow meters, and process control field instrumentation from multiple manufacturers. Additionally, Zedflo provides NATA-accredited calibration services and OEM-backed repair services at its Wangara facility, and offers equipment hire for short-term needs.

Product overview

Zedflo Australia is a Western Australian distributor and stockist of test and measurement products established in 1982, supplying comprehensive process calibration equipment, electrical test equipment, clamp-on ultrasonic flow meters, and process control field instrumentation. The product portfolio is organized into 12 core product categories: Process Calibration Equipment (including Additel pressure calibrators like ADT760A, ADT673, ADT273EX, multifunction calibrators like ADT226, dry well calibrators like ADT875-660, liquid calibration baths, thermocouple calibration furnaces, hydraulic/pneumatic calibration pumps, reference thermometers/recorders, loop signal calibrators, and accessories); Electrical Test Equipment (including Metrel installation testers like MI 3136, insulation testers like MI3215 (15kV), power quality analysers like MI 2992, portable appliance testers like MI 3365 OmegaEE XD, EVSE testers like MI 3132, photovoltaic testers like MI 3116, current clamp meters like MD 9273, multimeters, earth testers, machine testers, micro ohm meters); Digital Pressure Gauges (including Additel ADT680P, ADT681A, ADT686, ADT685, ADT601EX in various pressure types and intrinsically safe variants); Utility Survey and Locating Equipment (including Radiodetection RD8200SG/RD7200 cable and pipe locators, MRX RF marker locators, Sensors and Software LMX100/LMX150 FINDAR/LMX200 ground penetrating radar, Schonstedt magnetic locators, C.A.T4+ cable avoidance tools, TX transmitters, water pipe locators); Flow Meters (including FlowT FT221 portable ultrasonic flow meters, pFlow P117 clamp-on meters, inline electromagnetic meters, visual flow indicators, flow switches); Pressure and Temperature Switches (including ITT Neo-Dyn pressure/temperature switches); Pressure and Temperature Gauges; Level Indicators/Switches/Transmitters (including BESTA float switches, ultrasonic/hydrostatic/capacitance/conductivity level devices); Solenoid Valves (including SHAKO brass and stainless steel valves); Filter Regulator Lubricator and Compressed Air Equipment (including PCI 316 SS filters/regulators/lubricators, BEKO Bekomat condensate drains); Water Treatment and Monitoring (including Cerlic sludge blanket sensors); and Hire Equipment. Zedflo exclusively distributes FlowT ultrasonic flow meters in Australia and holds NATA accreditation for pressure and electrical calibration parameters under ISO/IEC 17025. The company also provides OEM-backed repair services for Metrel and Additel products at its Wangara facility.

Differentiator

Problem solved

Functional benefit

Brands

• FlowT: FlowT is a professional flow meter manufacturer with independent R&D technology focused on ultrasonic flow measurement. Zedflo exclusively stocks FlowT ultrasonic flow meters in Australia.

Products and services

• Process Calibration Equipment Comprehensive range of process calibration equipment including pressure calibrators, temperature calibrators, multifunction calibrators, hydraulic and pneumatic calibration pumps, dry well calibrators, liquid calibration baths, thermocouple calibration furnaces, reference thermometers, reference recorders, loop and signal calibrators, hoses, fittings, and accessories for industrial process calibration applications.
• Electrical Test Equipment Comprehensive range of electrical test and measurement equipment including installation testers, insulation testers, power quality analysers, portable appliance testers, clamp meters, multimeters, earth testers, photovoltaic testers, EVSE testers, and machine testers for industrial and commercial electrical testing applications.
• Digital Pressure Gauges Digital pressure gauges including panel mount gauges, intrinsically safe gauges, advanced gauges, and auto-ranging models for various pressure measurement applications in industrial environments.
• Utility Survey and Locating Equipment Utility survey and locating equipment including cable and pipe locators, ground penetrating radar, metal detectors, cable avoidance tools, and RF markers for underground utility detection and surveying applications.
• Flow Meters, Indicators and Switches Flow measurement equipment including clamp-on ultrasonic flow meters, inline electromagnetic flow meters, visual flow indicators, and flow switches for industrial process flow monitoring and measurement applications.
• Pressure and Temperature Switches Pressure and temperature switches for industrial process control applications including general purpose, hazardous area, and special application variants for monitoring and controlling process parameters.
• Pressure and Temperature Gauges and Accessories Pressure gauges, temperature indicators, and accessories including high performance gauges and bi-metal temperature indicators for industrial pressure and temperature measurement and display applications.
• Level Indicators, Switches and Transmitters Level measurement instrumentation including ultrasonic level transmitters, hydrostatic pressure transmitters, capacitance and conductivity level switches, float level switches, and magnetic level indicators for industrial tank and vessel level monitoring applications.
• Solenoid Valves Solenoid valves in brass and 316 stainless steel materials for process control applications, including pilot operated and assisted lift 2/2 way configurations for industrial fluid control.
• Filter Regulator Lubricator and Compressed Air Equipment Filter regulator lubricator units and compressed air equipment including 316 stainless steel components, condensate management, and compressed air accessories for industrial compressed air treatment and pneumatic systems.
• Water Treatment and Monitoring Water treatment and monitoring equipment including sludge blanket level sensors and profile sensors for industrial water treatment applications, particularly in wastewater treatment plants and clarifiers.
• Calibration Services NATA accredited calibration services for pressure and electrical parameters including pressure transmitter calibration, pressure switch calibration, digital and analogue pressure gauge calibration, multimeter and clamp meter calibration, installation tester calibration, RCD tester calibration, insulation tester calibration, loop calibrator calibration, earth tester calibration, PAT calibration, micro-ohm/ductor calibration, transformer analyser calibration, and ultrasonic flow meter calibration. The laboratory operates in accordance with ISO/IEC 17025.
• Repair Services OEM backed and authorised repair services for Metrel and Additel products among many other products in the range. Same-day repairs may be possible for some instruments at the Wangara facility, reducing the need for costly overseas servicing.
• Hire Equipment Equipment hire service including clamp-on ultrasonic flow meters for short-term or project-specific needs. Clients can hire units to test before purchasing, providing flexibility for trial periods or limited-duration jobs.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core, major and standard.

• FlowTcoreTechnology or IntegrationExclusive Australian distributor for FlowT ultrasonic flow meters. Zedflo has trained technical sales and service staff to ensure minimal downtime for service and calibration requirements.
• MetrelcoreImplementation/ SI/ Consulting PartnerAuthorized Metrel service and calibration centre. Zedflo provides local service and support for Metrel products, with capability to repair and calibrate instruments at their Wangara facility, sometimes same-day.
• AdditelcoreImplementation/ SI/ Consulting PartnerAuthorized Additel service and calibration centre. Local repair and calibration services at Wangara facility enable faster turnaround compared to overseas repairs.
• RadiodetectionmajorChannel Partner/ Reseller/ DistributorAustralian distributor of Radiodetection cable and pipe locator products including RD8200 series and accessories.
• 3D InstrumentsstandardChannel Partner/ Reseller/ DistributorAustralian distributor for 3D Instruments products.
• BaumerstandardChannel Partner/ Reseller/ DistributorAustralian distributor for Baumer sensors and process instrumentation.
• BEKOstandardChannel Partner/ Reseller/ DistributorAustralian distributor for BEKO compressed air equipment including Bekomat condensate drains.
• BESTAstandardChannel Partner/ Reseller/ DistributorAustralian distributor for BESTA level switches and float chambers.
• DinelstandardChannel Partner/ Reseller/ DistributorAustralian distributor for Dinel industrial sensors and instrumentation.
• GEMSstandardChannel Partner/ Reseller/ DistributorAustralian distributor for GEMS Sensors & Controls products.
• ITT Neo-DynstandardChannel Partner/ Reseller/ DistributorAustralian distributor for ITT Neo-Dyn pressure and temperature switches.
• McDonnell & MillerstandardChannel Partner/ Reseller/ DistributorAustralian distributor for McDonnell & Miller (Xylem) liquid level and boiler controls.
• PCIstandardChannel Partner/ Reseller/ DistributorAustralian distributor for PCI 316 stainless steel filters, regulators and lubricators.
• PermacalstandardChannel Partner/ Reseller/ DistributorAustralian distributor for Permacal pressure measurement products.
• pFlowstandardChannel Partner/ Reseller/ DistributorAustralian distributor for pFlow flow meters and sensors.
• Ralston InstrumentsstandardChannel Partner/ Reseller/ DistributorAustralian distributor for Ralston Instruments pressure calibration products.
• SHAKOstandardChannel Partner/ Reseller/ DistributorAustralian distributor for SHAKO solenoid valves and pneumatic components.
• SiemensstandardChannel Partner/ Reseller/ DistributorAustralian distributor for Siemens process instrumentation including SITRANS flow meters.
• Tokyo KeikistandardChannel Partner/ Reseller/ DistributorAustralian distributor for Tokyo Keiki process control instrumentation.
• WEKAstandardChannel Partner/ Reseller/ DistributorAustralian distributor for WEKA industrial equipment including aerial platforms.
• East Hills / Winchester EngineeringstandardChannel Partner/ Reseller/ DistributorAustralian distributor for East Hills/Winchester Engineering instrumentation products.
• Sensors & SoftwarestandardChannel Partner/ Reseller/ DistributorAustralian distributor for Sensors & Software ground penetrating radar products including LMX series.
• SchonstedtstandardChannel Partner/ Reseller/ DistributorAustralian distributor for Schonstedt magnetic locators including MAGGIE, GA-92XTd, GA-72Cd, and GA-52Cx.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WIKA: WIKA is a leading global manufacturer of pressure, temperature, level and flow measurement instrumentation. WIKA products overlap with Zedflo's pressure gauges, switches and process instrumentation lines, and WIKA maintains its own Australian distribution network.
• Endress+Hauser: Endress+Hauser is a major global manufacturer of industrial process measurement instrumentation, including flow, level, pressure and analytical products. E+H competes with Zedflo's Siemens, BESTA, Dinel and GEMS-supplied process instrumentation lines and operates its own Australian sales/service organization.
• Fluke Corporation: Fluke (a Fortive company) is the dominant global manufacturer of portable electrical test and measurement instruments. Fluke competes at the product level with much of Zedflo's electrical test range (multimeters, clamp meters, insulation testers) and also sells through Australian distributors.
• Yokogawa Electric: Yokogawa supplies industrial process instrumentation, control systems and field devices to oil & gas, chemical and power customers — the same verticals Zedflo serves. Yokogawa's Australian presence competes with Zedflo for process instrumentation budgets.

Direct peers

• Beamex: Beamex is a specialized manufacturer of process calibration equipment (pressure, temperature, electrical) and calibration software. It directly competes with Zedflo's Additel process calibrator line for the same industrial customer segments in oil & gas, power and process industries.
• Transcat: Transcat is a US-based provider of calibration services and distributed test & measurement equipment, combining accredited lab services with product distribution from major brands. Its hybrid services-plus-distribution model is directly comparable to Zedflo's structure.
• Trescal: Trescal is a global calibration services provider operating accredited labs across multiple countries. Like Zedflo, Trescal combines accredited calibration with equipment supply and repair, and is the most direct analogue to Zedflo's services-led distribution model.
• RS Group (RS Components): RS Group is a global distributor of electronic, electrical and industrial components, including a substantial test & measurement category. RS operates a dedicated Australian business serving industrial customers with similar product breadth and direct sales model to Zedflo, making it the closest direct peer at larger scale.
• Farnell / element14: element14 (formerly Farnell) is a high-service electronic and industrial product distributor operating in Australia, carrying extensive test & measurement lines from multiple manufacturers. It competes with Zedflo for the same industrial customers via a similar multi-brand catalog approach.

Regional players

• AMS Instrumentation & Calibration: AMS is an Australian provider of calibration, validation and test & measurement equipment services, with NATA-accredited capabilities and a multi-brand product portfolio. It is a close Australian analogue to Zedflo across both services and product distribution, serving overlapping mining and process industry customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zedflo-australia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zedflo Australia