Zeki

What Zeki does

Zeki, legally ZEKİ GLOBAL MODA VE MAĞAZACILIK A.Ş., is a privately held Turkish swimwear and beachwear brand founded in Istanbul in 1958 and repositioned under a single corporate entity in December 2021. The company designs, manufactures, and sells premium women's swimwear (bikini, mayo/one-piece, mayokini hybrid), beachwear (pareo, şort, elbise, bluz), men's swimwear, children's swimwear including matching mother-daughter sets, and plus-size lines spanning sizes 36-48. The product line is anchored by Italian-sourced polyamide and elastane fabrics, proprietary pattern libraries, advanced stitching techniques, and non-corrosive accessories; a SWAROVSKI-embellished sub-brand and a MIX&MATCH configurable line add premium and customization tiers. Zeki employs ~260 staff, operates 7 owned retail showrooms across Istanbul, Izmir, Antalya, Mugla, Sakarya, Afyonkarahisar, and Dubai, and sells globally through the zekitriko.com e-commerce site and dedicated iOS/Android mobile apps.

Zeki's revenue model is direct-to-consumer unit pricing on physical apparel, with typical bikini sets at ₺10,999-₺15,999 and one-pieces at ₺10,999-₺16,999, accompanied by 35-50% promotional discounting via a dedicated Special Offers collection. Go-to-market spans organic social (Instagram, Facebook, YouTube, LinkedIn), email newsletter, a lifestyle blog, press coverage, and 5-continent global shipping from its own digital storefronts, with no disclosed wholesale, marketplace, or B2B distribution. Primary customer segments are fashion-conscious women seeking durable, well-fitted swimwear (primary), plus-size buyers in the 36-48 size band, mothers buying matching children's sets, and men's swimwear buyers (secondary). The company's stated competitive positioning centers on 65+ years of brand heritage, Italian fabric quality, experienced in-house production talent with 20+ year tenures, and inclusive sizing — rather than on technology differentiation, as no AI/ML, API, or proprietary digital platform capabilities are evidenced in the source data.

Name

Zeki

Legal name

ZEKİ GLOBAL MODA VE MAĞAZACILIK ANONİM ŞİRKETİ

Website

https://zekitriko.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

251–500 employees

Short description

Zeki is a privately held Turkish swimwear and beachwear brand founded in 1958, designing and selling premium women's, men's, and children's swimwear (sizes 36-48) in Italian fabrics through 7 owned stores, global e-commerce, and mobile apps.

Ownership category

akta.pro rank

Product category

Women's Swimwear

NAICS

Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Swimwear & Beachwear Cut & Sew (IMAOAEAH)

akta.pro secondary industries

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Swimwear (Children) (CRAAAHAG), Swim & Surf Performance Wear (CRAAAEAG)

Keywords

• Women's swimwear
• Beachwear apparel
• Bikini manufacturing
• Plus-size swimwear
• Children's swimwear

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Swimwear Product Sales: Primary revenue from designing, manufacturing, and selling swimwear products including bikinis, swimsuits, beachwear, and accessories through retail stores and e-commerce channels

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Zeki designs, manufactures, and sells women's swimwear (bikini, mayo/one-piece, mayokini) and beachwear under its own brand, complemented by plus-size, men's, children's, and premium SWAROVSKI-embellished lines. Products use Italian-sourced fabrics and proprietary patterns sized 36-48, sold through company-owned retail stores in Turkey and Dubai, plus direct e-commerce via zekitriko.com and iOS/Android mobile apps.

Product overview

Zeki is a Turkish swimwear and beachwear brand operated by Zeki Global Moda ve Mağazacılık A.Ş., offering a comprehensive portfolio centered on women's swimwear (bikini, mayo, mayokini) and beachwear (plaj giyim), supplemented by men's and children's lines. The core product family includes the BIKINI (two-piece), MAYO (one-piece swimsuit), and MAYOKINI (hybrid) categories, each available in multiple sub-styles such as straplez, üçgen, kruvaze, aksesuar detaylı, balenli, askılı, tek omuz, and el işlemeli. Extended lines cover Büyük Beden (plus sizes), Erkek (men's), and Çocuk (children's including matching mother-daughter sets). Premium offerings include the SWAROVSKI Collection featuring crystal embellishments, and the MIX&MATCH line enabling customers to mix and match bikini tops and bottoms. The brand emphasizes Italian-sourced fabrics (polyamide and elastane blends), hand-crafted details, and sizing from 36 to 48. New arrivals and discounted items are featured through dedicated collections.

Differentiator

Problem solved

Functional benefit

Brands

• SWAROVSKI Collection: Special production products featuring Swarovski crystals, offered as premium designer swimwear items.

Products and services

• Bikini Women's two-piece swimwear in various styles including straplez, üçgen, kruvaze, aksesuar detaylı, and balenli designs, available in sizes 36-48.
• Mayo (Swimsuit / One-Piece) One-piece women's swimsuits in styles such as askılı, straplez, kruvaze, boyundan bağlamalı, tek omuz, and el işlemeli designs.
• Mayokini Hybrid swimwear combining bikini and swimsuit features, offering bikini-style top with swimsuit-style bottom coverage.
• Plaj Giyim (Beachwear) Beach clothing including dresses, blouses, shorts, and cover-ups (pareo, şort, elbise, bluz) for use beyond the water.
• Büyük Beden (Plus Size Line) Extended size product line offering the full range of mayo and bikini styles in plus sizes beyond standard sizing.
• SWAROVSKI Collection Premium special production swimwear and beachwear line featuring SWAROVSKI crystal embellishments, including Swarovski-strapped bikinis and Swarovski-detailed swimsuits.
• MIX&MATCH Collection Mix-and-match bikini collection allowing customers to pair different bikini tops and bottoms independently for a customized look.
• Erkek (Men's Swimwear) Men's swimwear and beachwear including swim trunks and men's-specific designs.
• Çocuk (Children's Swimwear) Children's swimwear including matching mother-daughter bikini and swimsuit collections where mothers and daughters can wear the same design.

Quantifiable outcome

• Fabrics maintain color and form after extended sun exposure

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Etam: French lingerie and swimwear brand with strong European and emerging-market presence. Comparable in women's intimates-adjacent swimwear category, premium positioning, and DTC + retail store distribution.
• La Perla: Luxury Italian lingerie and beachwear house serving premium price tiers. Comparable on premium positioning, Italian textile heritage (parallel to Zeki's Italian fabric story), and resort-style swimwear.
• Victoria's Secret (PINK and swim line): Major intimates-led brand with seasonal swimwear assortment and global DTC. Comparable on women's swimwear, plus-size coverage, and multi-channel DTC, though at vastly larger scale than Zeki.
• Roxy: Women's surf and swimwear brand (Quiksilver subsidiary) with multi-category beach lifestyle offering. Comparable in women's swimwear focus and resort/beach positioning, with broader global distribution than Zeki.
• Calzedonia: Italian-founded swimwear, hosiery and beachwear brand with extensive global retail footprint. Directly comparable to Zeki on swimwear category and Mediterranean/Turkish customer overlap, though operating at meaningfully larger scale.
• Billabong: Global surf- and swimwear brand operating across men's and women's categories. Comparable in product mix (swimwear-led) and international DTC model, though positioned more toward surf/active than Zeki's premium fashion swim.

Emerging players

• Liu Jo: Italian premium fashion brand with seasonal beachwear and swimwear capsule collections. Comparable to Zeki on premium European aesthetic, Italian textile association, and Mediterranean customer base.

Direct peers

• Seafolly: Heritage Australian swimwear brand focused on women's bikinis, one-pieces, and beachwear at premium price points. Closest category peer to Zeki in terms of swimwear-first positioning, premium fabrics, and resort/lifestyle branding.
• Speedo: Global swimwear specialist spanning performance and lifestyle. Comparable category breadth (one-pieces, two-pieces, beachwear) and Turkish/international distribution, though positioned more around performance than Zeki's fashion-led line.
• Sunseeker (Sunsea): Turkish swimwear and beachwear brand with overlapping Mediterranean aesthetic and domestic market presence. Directly competes with Zeki in the Turkish swimwear category with similar one-piece and bikini assortment structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@zeki_triko?si=4eyEjECeOeR761la
• Facebookfacebook.com/zekitrikotr
• LinkedInlinkedin.com/company/zekitriko
• Instagraminstagram.com/zewski_triko?igsh=cWx0azc2Y3RzbGsx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeki