Zeocel Italia

What Zeocel Italia does

Zeocel Italia is a Pisa-headquartered specialty mineral products company that develops and commercializes natural and chemically modified zeolite (clinoptilolite) products across five application domains: agriculture (soil improvers, plant strengtheners, CE fertilizers, cultivation substrates), livestock breeding (feed additives and sanitizing amendments), pet nutrition, water filtration (municipal, industrial, pool, and aquarium), and biogas production. Founded in 2019 as a brand of DND Biotech srl and part of the multinational ZeoGroup network (Italy, Brazil, Bolivia, Colombia, Peru, Argentina, Portugal), the company exploits the high cation exchange capacity, porosity, and adsorption properties of volcanic clinoptilolite to deliver quantifiable agronomic and industrial outcomes — including up to 30% fertilizer reduction, up to 35% water retention in soils, and targeted removal of ammonium, iron, manganese, arsenic, chromium, and other heavy metals in water treatment applications.

The company monetizes primarily through direct product sales — bagged SKUs of 5–25 kg distributed via a domestic Italian agent network and dedicated country-specific sales representatives in France, Turkey, and Spain — and secondarily through fee-based technical consulting and feasibility studies (batch and column tests, adsorption isotherms, system sizing, custom zeolite formulation) targeted at water-treatment and biogas clients. The portfolio comprises approximately 25 branded, trademarked SKUs (including ZEOFERT, ZEODRY, ZEOSOAP, ZEOWATER ZN/ZF/ZE/ZI, ZEOGAS, ZEOFIBRA, and ZEOPET), each tied to a specific particle size or chemical modification. Pricing is quote-based and not publicly disclosed.

The company maintains ISO 9001 quality management certification, FAMIQS feed-safety certification, EU E559 feed-additive authorization, CE fertilizer compliance, and organic-farming authorization across the agricultural portfolio, and collaborates on research with CNR, the University of Pisa, Scuola Superiore Sant'Anna, and the University of Florence. Headcount is 8 employees, including the founder-CEO Cosimo Masini, an R&D lead, two biotechnologists, an agronomist, a Filtration & Industry sales lead, and international country representatives. No external funding rounds or revenue figures are disclosed.

Name

Zeocel Italia

Legal name

DND Biotech srl

Website

https://zeocelitalia.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Zeocel Italia is a Pisa-based specialty mineral company that develops and commercializes natural and modified zeolite (clinoptilolite) products for agriculture, livestock breeding, pet nutrition, water filtration, and biogas applications, serving farmers, livestock operators, water utilities, and biogas plant operators primarily in Italy and select European markets.

Ownership category

akta.pro rank

Product category

Specialty Mineral Products (Zeolite)

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (32532), Ground or Treated Mineral and Earth Manufacturing (327992), Fertilizer (Mixing Only) Manufacturing (325314)

SIC

Industrial Inorganic Chemicals (2810), Chemicals & Allied Products (2800), Agricultural Chemicals (2870), Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290)

akta.pro primary industry

Zeolites & Molecular Sieves (IMAEAIAE)

akta.pro secondary industries

Zeolites (Natural & Synthetic) (IMAEAFAN), Foliar Fertilizers & Foliar Nutrition Programs (AFABACAC)

Keywords

• Zeolite products
• Soil amendments
• Water filtration media
• Animal feed additives
• Biogas additives

Headquarters

HQ city

Pisa

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Zeolite-Based Product Sales: Zeocel Italia generates revenue primarily through the sale of its proprietary zeolite-based product lines across five application categories: Agriculture (soil improvers, plant strengtheners, fertilizers, cultivation substrates), Breeding (animal feed additives, bedding amendments), Pet (feed additives), Water Filtration (natural and modified zeolites for industrial, civil, pool, and aquarium applications), and Biogas (micronized zeolite for anaerobic digestion). Products are sold in bag units of varying sizes (5kg to 25kg) via a direct sales force and agent network across Italy and export markets.
2. Technical Consulting and Feasibility Studies: Zeocel offers custom laboratory testing services including batch and column tests, adsorption isotherms, saturation curves, micronized zeolite dosage tests, and customized modified zeolites. The company also provides system sizing, column filtration design, breakthrough curves, and release curves as part of its service offerings for water treatment and biogas applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Zeocel Italia develops and commercializes natural and chemically modified zeolite (clinoptilolite) products under five product lines: agriculture (corroborants, soil improvers, CE fertilizers, cultivation substrates), breeding (feed additives and sanitizing amendments for livestock), pet (feed additives), water filtration (filter media for municipal, industrial, pool, and aquarium use), and biogas (micronized zeolite for anaerobic digestion). Products are sold in bag units of 5–25 kg via a direct sales force and agent network across Italy and export markets, with custom formulation and laboratory testing for water and biogas applications.

Product overview

Zeocel Italia is a specialty mineral products company developing and commercializing products based on natural and modified zeolite (clinoptilolite). The portfolio consists of five interconnected product lines: (1) Agriculture products including corroborants (CAOLINO NATURAL WHITE, ZEODRY, ZEOSOAP), soil improvers (ZEOFERT, CELTONITA, ZEOGOLF), CE fertilizers (NATURAL WHITE +, CELFOS, ZEOSTART MICRO), and cultivation substrates (BIOCEL, ECOCEL); (2) Breeding products including feed additives (ZEOMIX, NATURAL WHITE FEED, ZEOFIBRA) and sanitizing amendments (ZEOCLEAN); (3) Pet products (ZEOPET); (4) Water filtration products including natural zeolites (ZEOWATER ZN, ZEOWATER ZNAV), modified zeolites (ZEOWATER ZF, ZEOWATER ZI), micronized zeolites (ZEOWATER ZE), pool filters (ZEOPOOL), and aquarium filters (ZEOFISH); and (5) Biogas products (ZEOGAS). All products are anchored in zeolite technology with applications across agriculture, animal husbandry, water treatment, and industrial biogas.

Differentiator

Problem solved

Functional benefit

Brands

• Zeowater: Product line for water filtration applications, including ZEOWATER ZN, ZNAV, ZF, ZI, and ZE variants for different water treatment needs
• Zeopet
• Zeogolf

Products and services

• CAOLINO NATURAL WHITE 100% kaolin-based micronized rock dust used as a corroborant to improve plant resistance to biotic and abiotic stresses. Approved for organic farming. Effective repellent against insects like olive fly.
• ZEODRY 100% micronized clinoptilolite zeolite powder used as a plant strengthener. Creates protective barrier on leaves, stems and fruits, accelerates wound healing, naturally disfavors fungi, insects, bacteria, mites, nematodes.
• ZEOSOAP Totally biodegradable corroborant made from aqueous gel of potassium salts and vegetable oils (olive oil). Removes honeydew and sooty mold, reduces leaf moisture, strengthens plant defenses against soft-bodied insects.
• ZEOFERT Soil improver composed of 100% natural zeolitite based on clinoptilolite. Improves physical characteristics of soils, acts as storage site for nutrients and water, enables up to 30% reduction in fertilizer use, retains up to 35% water.
• CELTONITA Soil improver used in preparation of substrates for horticulture, floriculture, shrubs and olive groves. Improves physical state of soil, provides balanced nutrient reserves, facilitates root aeration.
• ZEOGOLF Soil improver for golf courses. Can be used in substrate preparation or applied by coring/drilling. Improves soil physical characteristics, reduces fertilizer use by up to 30%, retains up to 35% water.
• NATURAL WHITE + CE fertilizer mixture of microelements based on boron and zinc. Approved for organic farming. Creates whitish protective film against heat stroke and sunburn, reduces evapotranspiration.
• CELFOS NPK (MgO) 5-11-7 (2) fertilizer. Ideal for crops requiring large amounts of P and soils with immobilization problems. Guarantees excellent nutrient absorption, increases root growth, reduces transplant stress.
• ZEOSTART MICRO NP 5-12 organo-mineral fertilizer with Iron (Fe) and Zinc (Zn). Used at seeding and transplanting stage. Provides all-round support from germination to crop emergence.
• BIOCEL Mixed cultivation substrate derived from mixing zeolite minerals, green composted soil conditioner and organic mineral fertilizer. For seed beds, nurseries and open fields. Increases crop production and soil water capacity.
• ECOCEL Mixed growing substrate composed of different mineral sources combined with an organic source. Improves physical soil structure, creates reserve effect preventing nutrient loss, reduces root diseases.
• ZEOMIX Natural technological additive used in complete or complementary feeds as adsorbent and anti-caking agent. Improves pellet durability, adsorbs excess water, eliminates mycotoxins, reduces ammonia emissions.
• NATURAL WHITE FEED Animal nutrition additive authorized as E559 (100% active ingredient level). For all animal species. Improves pellet durability, reduces odorous emissions, improves feed conversion and weight gain.
• ZEOFIBRA Complementary feed for farm animals used in complete feed or UNIFEED wagon. Improves production performance including +31% microbial protein, +16% AGV production, +3.8% annual milk production in lactating cows.
• ZEOCLEAN Natural sanitizing amendment for litter boxes, cubicles and farrowing rooms. Removes ammonia, decreases humidity, neutralizes odors, prevents insects, fungi and unwanted biological proliferations.
• ZEOPET Adsorbent and anti-caking agent for complementary and complete feeds for dogs and cats. Has anti-diarrheal action, adsorbs mycotoxins and heavy metals, improves liver functions, decreases fecal and urine odors.
• ZEOWATER ZN Natural zeolite for removal of ammonium, turbidity, suspended solids, apparent color and SDI. Suitable for wastewater treatment, groundwater treatment, water purification and domestic systems. Filters particles down to 5 microns.
• ZEOWATER ZNAV Natural zeolite for removal of manganese, ammonium, heavy metals, turbidity, suspended solids and apparent color from water.
• ZEOWATER ZF Chemically modified natural zeolite for removal of iron and manganese from water. Removes both soluble (Fe2+, Mn2+) and insoluble (Fe3+, Mn4+) forms. Suitable for well water treatment.
• ZEOWATER ZI Chemically modified natural zeolite for removal of anionic species including arsenic, chromium, fluorides, phosphates and nitrates from water.
• ZEOWATER ZE Micronized natural clinoptilolite zeolite with high selectivity for ammonium and heavy metals (chromium, copper, nickel, lead, cadmium, tin, mercury, silver, zinc, cobalt). For industrial and civil wastewater treatment, sedimentation tanks, industrial sludge treatment.
• ZEOPOOL 100% natural high-purity granular clinoptilolite zeolite for swimming pool water filtration. Removes particles down to 5 microns, reduces chlorine effects (eye burning, skin irritation), lowers backwashing frequency.
• ZEOFISH 100% natural high-purity clinoptilolite zeolite for aquariums, filters, tanks and terrariums. Suitable for fresh and marine waters. Binds ammonium quickly, prevents ammonia formation, reduces algae growth.
• ZEOGAS Micronized zeolite with high ammonia selectivity for biogas plants. Used inside primary fermenter, post fermenter or other system points. Reduces NH3-NH4 peaks, provides buffer effect, improves biogas production efficiency.
• Technical Consulting and Feasibility Studies Custom laboratory testing service including batch and column tests, adsorption isotherms, saturation curves, micronized zeolite dosage tests, and customized modified zeolites. Provides system sizing, column filtration design, breakthrough curves, and release curves for water treatment and biogas applications.

Quantifiable outcome

• Reduces fertilizer use by up to 30%
• +8 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• MIBIREM (Research Grant)minorStrategic or Co-development Partner · 1 February 2026MIBIREM is a European research project (mibirem.eu) in which Zeocel participates, focused on environmental remediation and bioremediation applications where zeolite technology may play a role.
• SIRENA (Research Grant)minorStrategic or Co-development Partner · 1 January 2025SIRENA is a research grant project that Zeocel participates in, contributing to the company's research output and innovation pipeline. Details available in project documentation on the Zeocel website.
• ZeoGroupcoreStrategic or Co-development PartnerZeocel Italia is the Italian brand of ZeoGroup, a multinational group with locations in Brazil, Bolivia, Colombia, Peru, Argentina, and Portugal. ZeoGroup has been active in the zeolite market for over 20 years, providing Zeocel Italia with global sourcing, R&D capabilities, and market reach beyond Italy.
• DND BiotechcoreOthersZeocel Italia is a brand of DND Biotech srl, the parent company incorporated in Italy. DND Biotech is the legal entity behind the Zeocel brand and handles corporate functions for the business.
• CNR (Consiglio Nazionale delle Ricerche)coreStrategic or Co-development PartnerNational Research Council of Italy — Zeocel collaborates with CNR on research initiatives related to zeolite applications in agriculture, water treatment, and environmental remediation.
• University of PisacoreStrategic or Co-development PartnerZeocel collaborates with the University of Pisa on research projects related to zeolite science and applications.
• Scuola Superiore Sant'AnnacoreStrategic or Co-development PartnerZeocel collaborates with Scuola Superiore Sant'Anna (Pisa) on advanced research in zeolite applications for environmental and agricultural purposes.
• University of FlorencecoreStrategic or Co-development PartnerZeocel collaborates with the University of Florence on research and development of zeolite-based solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Clariant: Large specialty chemicals and catalysts player with significant zeolite catalyst and adsorbent products serving industrial and environmental applications. Overlaps with Zeocel's modified zeolite and biogas/industrial offerings but as part of a much broader chemicals portfolio.
• EP Minerals: A large, established specialty minerals company (diatomaceous earth, perlite, and zeolite filter media) serving industrial filtration, water treatment, and agriculture. Overlaps with Zeocel's water filtration and substrate lines but operates at significantly larger scale and broader portfolio.
• Imerys: Global specialty mineral giant with broad portfolios in filtration media, functional additives, and agricultural inputs. Comparable as a broader incumbent in the specialty mineral space that competes for the same water-filtration and industrial customers as Zeocel.
• Tolsa: Specialty mineral company producing zeolites, sepiolite, and other functional additives for agricultural, industrial, and consumer applications. Comparable in vertical mix and bagged specialty product delivery to industrial and agribusiness buyers.

Regional players

• Ida-Ore: U.S.-based zeolite mining and processing company producing clinoptilolite products for agricultural, water filtration, and industrial uses. Comparable in product portfolio but primarily serving North American markets rather than Europe.

Emerging players

• KMI Zeolite: Smaller specialty zeolite producer offering natural zeolite products for water filtration, aquariums, agriculture, and industrial applications. Comparable in product mix and small-company scale, with similar channel strategy.
• International Zeolite Corp: Canada-based emerging zeolite product company focused on agricultural and industrial applications. Comparable as a smaller, application-focused zeolite player competing in the same agricultural and water-treatment niches.

Direct peers

• ZEOCAT: Specialty zeolite manufacturer (formerly St. Cloud Mining) producing natural and synthetic zeolite products for environmental, agricultural, and industrial markets. Closest direct competitor in the zeolite-based specialty minerals market.
• ZeoGroup: Direct parent/multinational network of Zeocel Italia, operating in the same natural zeolite space across Latin America and Europe. It is the closest comparable as the same business model applied across other countries.
• Zeocem: Slovak producer of natural zeolite products for agriculture, water treatment, and industrial applications. Directly comparable in mineral-mineral processing, product format (bagged clinoptilolite), and go-to-market through agricultural and water-treatment channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/Zeocelitalia
• YouTubeyoutube.com/channel/UC0Zf-iPoIK2dLCVKguUPSIA
• Facebookfacebook.com/zeocelitalia
• LinkedInlinkedin.com/company/zeocelitalia
• Instagraminstagram.com/zeocelitalia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeocel Italia