Zerobet doo
Zerobet doo is a Serbian sports betting operator founded in 2020 that serves individual bettors in Serbia through a direct-to-consumer online platform and physical payment-collection points, offering pre-match and live betting across multiple sports in Serbian Dinar.
- Company typePrivate
- Founded2020
- HeadquartersSerbia, Serbia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Zerobet doo does
Zerobet doo, operating under the trade name ZeroBet (legal name: Zero bet kladionica), is a privately-held Serbian sports betting operator founded in 2020. The company operates as a Društvo sa ograničenom odgovornošću (limited liability company) headquartered in Indjija, Serbia. It serves individual sports bettors in the domestic Serbian market through a direct-to-consumer platform combining an online betting website with a network of physical payment-collection points (uplato-isplatna mesta). The platform supports both pre-match and live (in-play) betting across approximately 11 sports categories including football, basketball, tennis, volleyball, handball, hockey, futsal, water polo, baseball, rugby, and NFL, with market types ranging from final outcome and handicaps to totals, both teams to score, and combinations.
The technology stack centers on a web-based sportsbook interface with real-time odds management, live score tracking, and an electronic ticket validation system (Brzi Tiket Validacija) that allows instant status checking of betting slips at physical locations. The platform supports single, combination, and system bet types, with account management functionality including balance, points, bonus, and transaction history. It does not appear to have a native mobile application, public API/SDK, or external integrations disclosed. All operations are conducted in Serbian, denominated in Serbian Dinar (RSD), and restricted to the Serbian domestic market.
The business model relies on transaction margins embedded in betting odds — revenue is generated through the spread between offered odds and true probability on winning bets rather than fixed subscription or pricing tiers. The company has no disclosed institutional investors, venture capital backing, funding rounds, or public market presence. No management team, partnerships, certifications, or awards are disclosed in the available data. With a 12-person headcount and no disclosed revenue, Zerobet operates as a small, single-country bookmaker reliant on a hybrid online-offline distribution model within the regulated Serbian gambling market.
Zerobet doo firmographics
Firmographics- Name
- Zerobet doo
- Legal name
- Zero bet kladionica
- Website
- https://zerobet.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zerobet doo is a Serbian sports betting operator founded in 2020 that serves individual bettors in Serbia through a direct-to-consumer online platform and physical payment-collection points, offering pre-match and live betting across multiple sports in Serbian Dinar.
- Ownership category
- akta.pro rank
Zerobet doo industry classification
Industry- Product category
- Sports Betting
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industries
- Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), Sportsbook Retail Technology (Terminals, POS, Self-Service Betting) (MPAEACAN)
Keywords
Where Zerobet doo is headquartered
LocationHeadquarters
- HQ city
- Serbia
- HQ country
- Serbia
- HQ region
- Europe
Offices1 record
Markets served
Zerobet doo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Sports Betting Transaction Margins: Zerobet generates revenue through sports betting odds margins. Customers place bets on various sports outcomes (football, basketball, tennis, hockey, handball, volleyball, futsal, water polo, baseball, rugby, NFL) and the company retains a margin built into the odds. Revenue is generated on winning bets through the spread between offered odds and true probability.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Zerobet doo product offering
Product offeringCore offering
Zerobet doo operates the ZeroBet sports betting brand in Serbia, offering an online sports betting platform and a network of physical payment-collection points. Customers can place pre-match and live (in-play) bets across multiple sports including football, basketball, tennis, volleyball, handball, hockey, futsal, water polo, baseball, rugby, and NFL, using Serbian Dinars (RSD). The platform supports various market types (final outcome, handicaps, totals, both teams to score, combinations) and includes an electronic ticket validation system and account management features.
Product overview
ZeroBet is an online sports betting platform operated by Zerobet doo, offering both pre-match and live (in-play) betting services. The platform covers multiple sports including football, basketball, tennis, volleyball, handball, hockey, futsal, waterpolo, baseball, rugby, and American football. The core product suite consists of the main online betting platform with electronic ticket validation for physical betting locations, supporting single, combination, and system bet types. Users can manage their accounts through a profile section with transaction history, bonus points, and balance tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- ZeroBet Online Sports Betting Platform An online sports betting platform offering pre-match and live (in-play) betting on multiple sports including football, basketball, tennis, volleyball, handball, hockey, futsal, water polo, baseball, rugby, and NFL. Provides real-time odds, live score tracking, electronic ticket validation, and account management for adult Serbian bettors.
- Physical Payment-Collection Points (Uplatno-isplatna mesta) A retail network of physical betting locations in Serbia where customers can fill out electronic betting tickets, place bets, deposit funds, and collect winnings. Features the electronic ticket form (elektronska forma za popunjavanje tiketa) and Quick Ticket Validation System.
Companies that use Zerobet doo
Customer profileSegments1 record
Ideal customer profiles1 record
Zerobet doo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Zerobet doo partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Zerobet doo competitors and assessment
Company assessmentRegional players
- Stoiximan (Kaizen Gaming): Greek-founded online sportsbook and casino operator with expansion across European markets. Comparable as a digital-first sportsbook with strong live betting focus, though primarily competing in Greece and other European markets rather than Serbia.
- Superbet: Large Romanian-founded sportsbook with growing presence across CEE and Balkans. Comparable as a regional multi-channel sportsbook with live betting and broad sport coverage, though larger scale and broader geographic footprint than Zerobet.
- STS (Star-Typ-Sport): One of Poland's largest sportsbook operators with online and retail presence. Comparable as a hybrid online/retail multi-sport sportsbook with live betting capabilities, though primarily operates in the Polish market rather than the Balkans.
Broad incumbents
- Pinnacle: Established global online sportsbook known for low-margin odds and sharp bettor focus. Comparable as a multi-sport online sportsbook operator, though primarily digital-only and serves a more professional/semi-professional customer base.
- Bet365: Global online sportsbook leader with extensive live betting, multi-sport coverage, and market-leading technology. Comparable as a sportsbook operator with similar product offering, though vastly larger scale and broader geographic reach than Zerobet.
- Betsson: Swedish-founded major European sportsbook and casino operator with significant Balkan presence. Comparable as a multi-vertical gambling operator with sportsbook products, though vastly larger scale and broader geographic footprint.
Direct peers
- Meridianbet: Major Serbian-founded sportsbook with Balkan and international operations. Directly comparable hybrid online/retail sportsbook operating in Serbia with live betting, multi-sport markets, and similar German/European technology roots.
- Balkan Bet: Serbian sports betting operator with retail and online presence. Directly comparable domestic competitor offering pre-match and live betting across multiple sports, serving the same Serbian bettor segment.
- MaxBet: Domestic Serbian sports betting and casino operator with retail shop network. Directly comparable local competitor offering pre-match and live sports betting with multi-sport coverage from a similar operational base.
- Mozzart: Leading Serbian and Balkan sports betting operator with both online and extensive retail footprint. Directly comparable as a hybrid online/retail sportsbook serving the same Serbian customer base with football, basketball, and multi-sport coverage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Zerobet doo social profiles
Digital presenceZerobet doo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zerobet doo leadership team
Management profileNumber of profiles
Zerobet doo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zerobet doo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zerobet doo
What does Zerobet doo do?
Zerobet doo operates the ZeroBet sports betting brand in Serbia, offering an online sports betting platform and a network of physical payment-collection points. Customers can place pre-match and live (in-play) bets across multiple sports including football, basketball, tennis, volleyball, handball, hockey, futsal, water polo, baseball, rugby, and NFL, using Serbian Dinars (RSD). The platform supports various market types (final outcome, handicaps, totals, both teams to score, combinations) and includes an electronic ticket validation system and account management features.
Is Zerobet doo a public or private company?
Zerobet doo is a private company. It is classified as unknown and is currently operating.
When was Zerobet doo founded?
Zerobet doo was founded in 2020. It employs 11 to 50 people.
Where is Zerobet doo based?
Zerobet doo is headquartered in Serbia, Serbia, in the Europe region.
How does Zerobet doo make money?
One revenue line is on record: sports Betting Transaction Margins.
Who are Zerobet doo's main competitors?
Regional players on record are Stoiximan (Kaizen Gaming), Superbet and STS (Star-Typ-Sport). Broad incumbents are Pinnacle, Bet365 and Betsson. Direct peers are Meridianbet, Balkan Bet, MaxBet and Mozzart.
Does Zerobet doo have an API?
No public API is recorded for Zerobet doo.
What industry is Zerobet doo in?
Zerobet doo's product category is Sports Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEACAG, Payments, Wallets & Cashiering for Sports Betting. Its NAICS code is 7132 and its SIC code is 7990.