Zero Suicide Institute

What Zero Suicide Institute does

Zero Suicide Institute is a non-profit program division of Education Development Center (EDC), headquartered in Waltham, Massachusetts. Founded in 2016, the Institute provides training, consultation, and implementation support to healthcare systems, behavioral health organizations, schools, and community coalitions seeking to adopt the Zero Suicide framework—a system-wide continuous quality improvement approach to suicide prevention and care. Its core products include the Zero Suicide Academy (a three-part team-based learning series priced at $5,500 per team), the AMSR (Assessing and Managing Suicide Risk) training suite offered in five curricula variants ($145-$170 per participant), the free self-paced CALM (Counseling on Access to Lethal Means) online course, the Zero Suicide Toolkit digital implementation resource, the National Community-Led Suicide Prevention (CLSP) Academy, and the National Zero Suicide Community of Practice. ZSI holds federally recognized authority as co-lead of the Suicide Prevention Resource Center (SPRC) and home of the National Action Alliance for Suicide Prevention.

The organization generates revenue through a mix of fee-for-service training and workshop fees, sponsored academy programs funded by state mental health agencies (notably Missouri Department of Mental Health and Colorado Office of Suicide Prevention), grant-funded technical assistance delivered to SAMHSA grantees (Project AWARE, GLS, MHAT), and paid organizational reporting services. Its go-to-market is hybrid: enterprise-style direct engagement with healthcare systems and state agencies for Academy and Community of Practice sales, paired with self-serve online enrollment for individual trainees through the CALM course and AMSR workshops. The platform is built on EDC's digital infrastructure, including a learning management system (zerosuicidetraining.edc.org), the Zero Suicide Toolkit website, and event registration tooling. ZSI's customer segments span healthcare systems and hospitals, behavioral health organizations, K-12 schools and districts, state and community coalitions, and federal grantees, with marketing driven by content marketing, federal grant support guides, conferences (NASMHPD, GLS meetings), and direct state agency partnerships.

The 13-person team operates under EDC's 60+ year nonprofit umbrella, with leadership including Director Julie Goldstein Grumet (PhD, also Senior Health Care Advisor for SPRC and VP of Suicide Prevention Strategy at EDC), Senior Project Associate Amy Molloy, and Senior Project Associate Laurin Jozlin. The Institute holds registered trademarks on Zero Suicide Institute®, Zero Suicide Academy®, AMSR, and CALM, and has won Bronze Digital Health Award and Bronze Omni Award recognition for the CALM course.

Name

Zero Suicide Institute

Legal name

Education Development Center

Website

https://zerosuicideinstitute.edc.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Zero Suicide Institute, a non-profit division of Education Development Center, delivers training, consultation, and implementation tools (Zero Suicide Academy, AMSR, CALM, Zero Suicide Toolkit) to healthcare systems, behavioral health organizations, schools, and community coalitions for suicide prevention and care transformation.

Ownership category

akta.pro rank

Product category

Suicide Prevention Training & Consultation

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs (EDAKAMAI)

akta.pro secondary industries

Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH), Crisis Intervention & Suicide Prevention Services (EDALAFAD)

Keywords

• Suicide prevention training
• Behavioral health consulting
• Clinical risk assessment
• Safety planning workshops
• Mental health framework

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Training and Workshop Fees: Fee-for-service training programs including AMSR workshops ($145-$170 per person), Zero Suicide Academies ($5,500 per team), Community of Practice sessions ($4,500-$5,000 per team), and Collaborative Safety Planning workshops. Some trainings are free (CALM, free products) while others are sponsored by state agencies.
2. Grant-Funded Services: EDC receives federal grants (e.g., from SAMHSA, HHS) to support suicide prevention work. Zero Suicide Institute services are offered in conjunction with grant requirements, with EDC providing training and consultation to help organizations meet grant deliverables.
3. Sponsored Academy Programs: State agencies (e.g., Missouri Department of Mental Health, Colorado Office of Suicide Prevention) sponsor Zero Suicide Academy programs, covering costs for participant organizations. EDC delivers the programs as a contracted service provider.
4. Organizational Reporting Services: Organizations or states seeking data on individual course completion (e.g., for CALM) can purchase monthly reports for a fee. This provides a secondary revenue stream tied to training completion tracking.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Zero Suicide Institute provides expert training, consultation, and digital resources that help health and behavioral health systems implement the Zero Suicide framework and improve care for people at risk for suicide. Core offerings include the multi-part Zero Suicide Academy for organizational teams, the AMSR (Assessing and Managing Suicide Risk) one-day workshop and curricula suite, the free CALM (Counseling on Access to Lethal Means) online course, Collaborative Safety Planning workshops, the Zero Suicide Toolkit, ongoing Communities of Practice, and individual and collaborative consultation services.

Product overview

Zero Suicide Institute, part of EDC (Education Development Center), provides expert support to systems of care committed to transforming suicide prevention and treatment through continuous quality improvement practices. The organization offers a comprehensive suite of training programs including the Zero Suicide Academy (signature 3-part learning series), AMSR (Assessing and Managing Suicide Risk) training curricula suite, CALM (Counseling on Access to Lethal Means) free online course, and Collaborative Safety Planning workshops. These are complemented by the Zero Suicide Toolkit digital resource, consultation services (individual and collaborative), ongoing support through the National Zero Suicide Community of Practice, and the CLSP Academy for community-level prevention. The organization also provides educational resources through its parent EDC including MTSS pathway services and SEL assessment tools. The portfolio is organized around key initiatives: Zero Suicide (healthcare systems framework), AMSR (risk assessment training), Digital Solutions, Clinical Courses, and Beyond Healthcare (non-healthcare settings).

Differentiator

Problem solved

Functional benefit

Brands

• Zero Suicide: An adaptive, system-wide framework that transforms how health and behavioral health care systems and providers identify and treat people at risk for suicide.
• AMSR (Assessing and Managing Suicide Risk)
• Digital Solutions
• Beyond Healthcare
• Clinical Courses
• Zero Suicide Toolkit

Products and services

• Zero Suicide Academy Multi-part signature learning series for health and behavioral health organizations implementing the Zero Suicide framework, providing team-based training, strategic implementation planning, and expert facilitation. Priced at $5,500 per team of 3-6 individuals.
• Counseling on Access to Lethal Means (CALM) Free, self-paced online course that trains healthcare and social services professionals to counsel clients on reducing access to lethal means such as firearms and medications.
• Collaborative Safety Planning Training Four-hour workshop providing practical, evidence-informed strategies that combine the Stanley Brown Safety Plan and CALM strategies to support individuals experiencing suicidal ideation, emotional distress, or mental health crisis through structured safety planning.
• AMSR (Assessing and Managing Suicide Risk) Outpatient Training One-day workshop preparing outpatient health and behavioral healthcare providers to recognize, assess, and manage suicide risk using the AMSR research-informed risk formulation model. Approved for 6.5 CE credits (APA, BBS-CA, NY State Social Work, NASW).
• AMSR Curricula Suite Suite of suicide risk training curricula tailored to five specific care settings (Outpatient, Inpatient, Substance Use Disorder, Direct Care Outpatient, Direct Care Inpatient), each designed for the protocols and population of that setting.
• Zero Suicide Toolkit Free online implementation toolkit providing practical tools, resources, and guidance to help health and behavioral health organizations implement the Zero Suicide framework and improve care for people at risk for suicide.
• National Community-Led Suicide Prevention (CLSP) Academy Online academy bringing together community coalitions to learn best practices in developing comprehensive, effective, and sustainable suicide prevention through strategic planning and coalition development.
• National Zero Suicide Community of Practice Monthly virtual community of practice for teams that have completed a Zero Suicide Academy, providing group learning, access to implementation experts, and assistance with Zero Suicide implementation.
• Consultation Services Individual and collaborative consultation services providing expert guidance on implementing Zero Suicide approaches, organizational assessment, and suicide prevention strategy development for health systems, behavioral health organizations, and government agencies.

Quantifiable outcome

• AMSR-trained professionals report increased willingness, confidence, and clarity in working with clients and patients at risk of suicide.
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Missouri Department of Mental HealthcoreStrategic or Co-development PartnerThe Missouri Department of Mental Health sponsors a Zero Suicide Academy for Missouri healthcare systems in partnership with the Missouri Behavioral Health Council. The academy is held in Jefferson City, MO, with EDC's Zero Suicide Institute providing the training program, staff, and faculty.
• Missouri Behavioral Health CouncilcoreStrategic or Co-development PartnerThe Missouri Behavioral Health Council partners with the Missouri Department of Mental Health to sponsor the Zero Suicide Academy and is responsible for approving and maintaining continuing education hours for multiple Missouri professional licensing boards (18.6 CE hours).
• Colorado Office of Suicide PreventioncoreStrategic or Co-development PartnerThe Colorado Office of Suicide Prevention sponsors a Virtual Zero Suicide Academy for Colorado health systems. Priority is given to rural health systems and organizations that have not previously attended a Zero Suicide Academy.
• Suicide Prevention Resource Center (SPRC)coreStrategic or Co-development PartnerEDC serves as co-lead of the Suicide Prevention Resource Center (SPRC), a federally funded national resource center that supports the implementation of the National Strategy for Suicide Prevention. Julie Goldstein Grumet serves as Senior Health Care Advisor for SPRC.
• National Action Alliance for Suicide PreventioncoreStrategic or Co-development PartnerEDC is home to the National Action Alliance for Suicide Prevention, the nation's public-private partnership advancing suicide prevention efforts. This positions Zero Suicide Institute at the center of national suicide prevention strategy.
• SAMHSA (Substance Abuse and Mental Health Services Administration)coreStrategic or Co-development PartnerSAMHSA provides federal grant funding that supports organizations implementing suicide prevention programs. EDC offers consultation services to help SAMHSA grantees (Project AWARE, GLS, MHAT, Adult Suicide Prevention, and others) meet grant requirements through training and evaluation support.
• NASMHPD (National Association of State Mental Health Program Directors)minorGTM or Marketing PartnerNASMHPD invites Zero Suicide Institute Director Julie Goldstein Grumet to present at the NASMHPD Annual Meeting, a key national conference for state mental health commissioners and behavioral health leaders.
• Garrett Lee Smith (GLS) State/Tribal Youth Suicide Prevention Grant ProgramminorGTM or Marketing PartnerThe GLS program supports states and tribes in implementing youth suicide prevention strategies. Zero Suicide Institute staff present at GLS Grantee Meetings and provide resources and training aligned with GLS grant requirements.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Education Development Center (EDC): Parent nonprofit organization of Zero Suicide Institute with 60+ years of public health expertise. Not a competitor but the institutional host providing infrastructure, federal relationships, and cross-sell opportunities into Education & Wellbeing and Prevention Solutions.
• National Action Alliance for Suicide Prevention: Public-private partnership housed at EDC advancing the National Strategy for Suicide Prevention. Adjacent rather than competitive: ZSI serves as the implementation/training arm while the Action Alliance sets national policy and convenes stakeholders.
• Suicide Prevention Resource Center (SPRC): Federally funded national resource center for suicide prevention, co-led by EDC (Zero Suicide Institute's parent). Closely adjacent: SPRC builds the evidence base and resources while ZSI delivers the training and implementation services; same parent organization.

Broad incumbents

• Mental Health First Aid (National Council for Mental Wellbeing): Nationally scaled mental health literacy and first-aid training program covering crisis intervention including suicide. Comparable as a federally-supported, widely-adopted behavioral-health training program that overlaps with ZSI's community/employer-facing offerings.
• 988 Suicide & Crisis Lifeline (SAMHSA / Vibrant Emotional Health): Federally funded 24/7 crisis intervention service administered by SAMHSA with Vibrant Emotional Health. Adjacent to ZSI's mission: 988 handles acute crisis triage while ZSI trains upstream health systems in prevention and risk assessment.
• American Foundation for Suicide Prevention (AFSP): Largest US nonprofit dedicated to suicide prevention; funds research, runs public-awareness campaigns, and provides education programs (Talk Saves Lives, More Than Sad). Comparable as a federally-anchored suicide-prevention education provider, though broader in scope than ZSI's healthcare-systems focus.

Direct peers

• QPR Institute: Provides Question, Persuade, Refer (QPR) gatekeeper training for suicide prevention, used widely by colleges, workplaces, and community organizations. Competes with ZSI's CALM and Beyond Healthcare offerings in non-clinical suicide prevention training.
• LivingWorks (ASIST): Provider of ASIST (Applied Suicide Intervention Skills Training) and safeTALK, widely adopted gatekeeper training programs for suicide intervention. Direct competitor in the suicide-prevention training space, particularly for community and non-clinical audiences.
• CAMS-care (Collaborative Assessment and Management of Suicidality): Provides training and certification in the CAMS framework, an evidence-based clinical approach to suicide risk assessment and management that competes with ZSI's AMSR curricula for healthcare-system training budgets.

Emerging players

• Kognito Interactive: Digital health simulation company providing avatar-based training for healthcare professionals, educators, and students on conversations including suicide risk and mental health. Comparable as a technology-enabled behavioral-health training provider, though with a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoldsteiGrumetJ
• LinkedInlinkedin.com/company/zero-suicide-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zero Suicide Institute