ZETA Movement
ZETA Movement is a Swiss nonprofit association that reduces mental health stigma among Swiss youth through peer storytelling, training young ambassadors in recovery to share their experiences in schools via workshops and social media.
- Company typePrivate
- Founded-
- HeadquartersBern, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ZETA Movement does
ZETA Movement (legal name: Youth for Mental Health Awareness Switzerland) is a Swiss nonprofit association (Verein) founded in 2019 and headquartered in Bern, operating with roughly five employees and registered volunteer contributors. Its purpose is to break the cycle of stigmatization and silence around mental illness among youth and young adults in Switzerland, on the rationale that most mental illnesses emerge before age 25 and that stigma suppresses help-seeking. The organization executes this through peer-based storytelling: it recruits and trains "Botschafter:innen" (ambassadors) — young people in advanced stages of mental health recovery — who share personal recovery experiences, primarily inside Swiss schools through the Schulbesuche program and accompanying the dance workshop (Tanzworkshop).
The underlying technology stack is minimal and non-proprietary. The primary platform is a Wix-hosted website (zetamovement.com) used for information dissemination, membership applications, donation intake, and merchandise ordering (T-shirts at 20 CHF and tote bags at 15 CHF). Outreach is delivered through a multilingual content footprint (German, French, Italian, English) distributed via Facebook, Instagram, LinkedIn, and TikTok, plus a blog/news pipeline and an email newsletter. There are no disclosed APIs, mobile applications, algorithms, or proprietary software.
ZETA's business and revenue mechanics are characteristic of a small donation-and-membership-driven nonprofit. Recurring revenue comes from annual membership fees (50 CHF regular, 30 CHF for students, apprentices, and AHV/IV recipients), with a tiered "Aktivmitgliedschaft" for more engaged contributors. One-time revenue is generated through merchandise sales (organic-cotton T-shirts and tote bags, ordered via email and paid via bank transfer or TWINT) and charitable donations accepted through the same payment rails. Membership in the SAJV youth-organization umbrella provides network legitimacy but no material revenue. There is no disclosed institutional funding, no parent company, and no evidence of equity or venture capital involvement.
ZETA Movement firmographics
Firmographics- Name
- ZETA Movement
- Legal name
- Youth for Mental Health Awareness Switzerland
- Website
- https://zetamovement.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ZETA Movement is a Swiss nonprofit association that reduces mental health stigma among Swiss youth through peer storytelling, training young ambassadors in recovery to share their experiences in schools via workshops and social media.
- Ownership category
- akta.pro rank
ZETA Movement industry classification
Industry- Product category
- Youth Mental Health Awareness Services (Nonprofit)
- NAICS
- Child and Youth Services (62411), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) NonprofitsBusiness & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development NonprofitsBehavioral Health & MTSS/RTI Tiered SEL SupportsEducation/Special Education & Learning Support Services/Social-Emotional Learning (SEL) & Mental Health Supports (School-Based)Youth Mentoring & Positive Youth Development NonprofitsBusiness & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits
Keywords
Where ZETA Movement is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
ZETA Movement business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Fees: ZETA Movement generates revenue through annual membership fees. Regular members pay 50 CHF annually, while students, apprentices, and AHV/IV recipients pay 30 CHF annually. Active membership (Aktivmitgliedschaft) is also available for those who want to actively contribute to the organization beyond passive membership.
- Merchandise Sales: The organization sells branded merchandise including T-shirts (20 CHF) and tote bags (15 CHF) to generate revenue. Orders are placed via email to [email protected] with payment accepted via bank transfer and TWINT.
- Donations: ZETA Movement accepts charitable donations to fund their mission of mental health awareness workshops in schools and support for young people. Donations are made via bank transfer or TWINT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Regular membership for general supporters |
| Subscription | Annual | Reduced membership for students and apprentices |
| Unit Pricing | Pay-as-you-go | ZETA T-Shirt in white or black |
| Unit Pricing | Pay-as-you-go | ZETA Tote Bag |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ZETA Movement product offering
Product offeringCore offering
ZETA Movement is a Swiss nonprofit association (Verein) that delivers mental health awareness and stigma-reduction programs to Swiss youth. Its core offering is the Ambassador Program, in which young adults in advanced stages of mental health recovery share personal stories in schools, supplemented by school visit workshops, a dance workshop, membership subscriptions, merchandise sales, and donation channels.
Product overview
ZETA Movement is a Swiss nonprofit mental health organization (Youth for Mental Health Awareness Switzerland) that operates as a single integrated offering combining peer-based storytelling through its Ambassador Program with educational outreach via School Visits. The core activity involves young ambassadors sharing personal mental health recovery stories in schools to break stigma. This is supplemented by membership programs, merchandise sales (T-shirts and tote bags), donation-based support, and additional programs such as dance workshops.
Differentiator
Problem solved
Functional benefit
Products and services
- Ambassador Program Peer-based storytelling initiative in which young ambassadors (Botschafter:innen) in advanced stages of mental health recovery share personal experiences to reduce stigma and encourage help-seeking behavior among Swiss youth.
- School Visits (Schulbesuche) Educational workshops conducted at schools by young ambassadors alongside mental health professionals to raise awareness about mental health among youth and break the cycle of stigmatization.
- Membership Program (Mitgliedschaft) Annual membership initiative offering passive and active membership options. Regular membership is 50 CHF annually; student, apprentice, and AHV/IV beneficiary membership is 30 CHF annually. Active members assist with organizational tasks.
- ZETA Merchandise (T-Shirts and Tote Bags) Branded merchandise including ZETA T-Shirt (20 CHF, sizes XS-L, unisex, 100% organic cotton, printed in Germany) and ZETA Tote Bag (15 CHF, 100% organic cotton, printed in Switzerland). Shipping included for Swiss customers; orders placed via email and paid via bank transfer or TWINT.
- Dance Workshop (Tanzworkshop) A creative workshop that uses dance as a medium for mental health engagement and expression for Swiss youth.
- Donation Program (Spenden) Charitable donation channel funding the organization's mission to organize mental health workshops in schools, discuss mental health, and assist young people in need. Donations accepted via bank transfer or TWINT.
Quantifiable outcome
- The organization conducts school visits and workshops on mental health awareness, reaching youth across Switzerland to reduce stigma and encourage help-seeking behavior.
Companies that use ZETA Movement
Customer profileSegments1 record
Ideal customer profiles3 records
ZETA Movement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ZETA Movement partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- SAJV (Swiss Association of Youth Organizations)minorZETA Movement is a member of SAJV (Schweizerische Arbeitsgemeinschaft der Jugendverbände), the Swiss Association of Youth Organizations. This membership connects the organization to the broader Swiss youth association network.
- Swiss Youth OrganizationsminorZETA Movement is listed as a member of Swiss Youth Organizations, indicating affiliation with the broader youth advocacy and welfare organizations in Switzerland.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ZETA Movement competitors and assessment
Company assessmentBroad incumbents
- Schweizerisches Rotes Kreuz (Swiss Red Cross): Large Swiss humanitarian organization running youth and health programs comparable to ZETA's awareness focus, but operating at national scale with much broader humanitarian and health mandates.
- Heilsarmee Schweiz (Salvation Army Switzerland): Large established Swiss social services organization addressing poverty, addiction, and mental health. Comparable as a community-based mental health and welfare provider, but operates across many social service categories well beyond youth.
- Caritas Schweiz: Major Swiss social welfare organization. Comparable operating model as a Swiss nonprofit driving community-based programs (including youth), but with a much broader welfare and humanitarian mandate.
Direct peers
- Pro Mente Sana: Swiss nonprofit focused on mental health advocacy and stigma reduction. Highly comparable to ZETA Movement in mission (breaking stigma around mental illness) and Swiss geographic scope, though it serves a broader demographic beyond youth.
- Pro Juventute: Switzerland's largest youth welfare organization, operating the 147 helpline for children and youth. Overlaps with ZETA on youth-focused services and Swiss geography, but operates at significantly larger scale and with broader welfare scope.
- Die Dargebotene Hand (Tel 143): Swiss 24/7 helpline providing emotional support and a confidential listening ear, listed directly on ZETA's contact page. Comparable peer in Swiss mental health support and a likely referral partner for crisis cases.
- Kinderseele Schweiz: Swiss nonprofit focused on the mental health of children and adolescents. Highly comparable mission to ZETA's youth mental health focus, with broader clinical and family support services.
Emerging players
- The Trevor Project: US nonprofit providing crisis intervention and mental health support for LGBTQ+ youth. Comparable in combining youth-focused mental health awareness with peer-driven support, though with a more specialized population.
- Active Minds: US-based nonprofit focused on mental health awareness and education for young adults, using peer-led chapters on college campuses. Strongly comparable peer model — peer storytelling for youth mental health — though operating in the US rather than Switzerland.
Others
- Schweizerischer Verband der Psychotherapeut:innen (psychotherapie.ch): Swiss professional association for psychotherapists. Comparable ecosystem player in Swiss youth mental health awareness and referral networks, though it operates as a professional membership body rather than a direct service provider.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ZETA Movement social profiles
Digital presenceZETA Movement financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZETA Movement leadership team
Management profileNumber of profiles
ZETA Movement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZETA Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZETA Movement
What does ZETA Movement do?
ZETA Movement is a Swiss nonprofit association (Verein) that delivers mental health awareness and stigma-reduction programs to Swiss youth. Its core offering is the Ambassador Program, in which young adults in advanced stages of mental health recovery share personal stories in schools, supplemented by school visit workshops, a dance workshop, membership subscriptions, merchandise sales, and donation channels.
Is ZETA Movement a public or private company?
ZETA Movement is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ZETA Movement founded?
ZETA Movement was founded in -1. It employs 1 to 10 people.
Where is ZETA Movement based?
ZETA Movement is headquartered in Bern, Switzerland, in the Europe region.
How does ZETA Movement make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are merchandise Sales and donations.
Who are ZETA Movement's main competitors?
Broad incumbents on record are Schweizerisches Rotes Kreuz (Swiss Red Cross), Heilsarmee Schweiz (Salvation Army Switzerland) and Caritas Schweiz. Direct peers are Pro Mente Sana, Pro Juventute, Die Dargebotene Hand (Tel 143) and Kinderseele Schweiz. Emerging players are The Trevor Project and Active Minds. Schweizerischer Verband der Psychotherapeut:innen (psychotherapie.ch) is listed as an others.
Does ZETA Movement have an API?
No public API is recorded for ZETA Movement.
What industry is ZETA Movement in?
ZETA Movement's product category is Youth Mental Health Awareness Services (Nonprofit). Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits, with a secondary code of EDAKAMAE, Behavioral Health & MTSS/RTI Tiered SEL Supports. Its NAICS code is 62411 and its SIC code is 8300.