新华元电力工程设计有限公司

What 新华元电力工程设计有限公司 does

新华元电力工程设计有限公司 operates a diesel generator equipment and service business under the brand "AG真人电机" (AG Zhenren Motor Co., Ltd.) via its website zgxhy.cn. The company manufactures, sells, rents, maintains, and recycles diesel generator sets, silent/low-noise generators, large and compact generators, imported generator sets, and emergency standby power units. It holds ISO9001 international quality management system certification and claims AAA-level credit enterprise status in Henan Province. Headquartered in Zhengzhou, Henan Province, it operates on-site service delivery in Shenzhen, Dongguan, and Huizhou (Guangdong Province) and claims service offices across major cities in all Chinese provinces.

The business model combines factory-direct equipment sales, short- and long-term generator rental, professional maintenance and repair services, and used generator buyback/recycling, targeting horizontal B2B segments including hotels, corporate enterprises, schools, telecom infrastructure, oil fields and mining, banks, hospitals, and hydropower projects. Pricing is quote-based with no published tiers; customer acquisition relies on the company website, phone and WeChat inquiry, QQ messaging, and search engine optimization. The company has 9 disclosed employees.

Material caveats from the input data: the registered legal entity name (新华元电力工程设计有限公司 — a power engineering design firm) differs materially from the operating brand name (AG真人 / AG Zhenren Motor — a generator equipment company); revenue is not publicly disclosed; the website's "friend links" reference gambling platforms (九游会J9, 杏彩体育, PG电子); and the news section contains SEO-style content unrelated to the generator business (missile strikes, rare earth stocks, unrelated wind power project approvals). These inconsistencies warrant pre-investment verification of legal entity, actual operating activity, and website legitimacy.

Name

新华元电力工程设计有限公司

Legal name

AG真人发电机有限公司

Website

https://zgxhy.cn

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

新华元电力工程设计有限公司 (operating as AG Zhenren Motor) is a privately held, Zhengzhou-based diesel generator equipment manufacturer and service provider offering sales, rental, repair, and recycling of gensets to B2B customers across hotels, telecom, oil/mining, hospitals, and infrastructure sectors in China.

Ownership category

akta.pro rank

Product category

Power Generation Equipment

NAICS

Motor and Generator Manufacturing (335312), Engine, Turbine, and Power Transmission Equipment Manufacturing (33361)

SIC

Motors & Generators (3621), Engines & Turbines (3510)

akta.pro primary industry

Mobile & Temporary Diesel Power Generation (Rental/Containerized) (EUACACAI)

akta.pro secondary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

Keywords

• Diesel generator sets
• Power generation equipment
• Generator rental services
• Emergency backup power
• Generator maintenance repair

Headquarters

HQ city

Zhengzhou

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. Generator Equipment Sales: Direct sale of diesel generator sets, generators, electrical accessories, distribution control panels, and related equipment. The company operates as a manufacturer-direct seller, eliminating middlemen to protect customer interests.
2. Generator Rental: Short-term and long-term rental of generators and generator trucks. Services available in Shenzhen, Dongguan, Huizhou and surrounding areas, with on-site service capability.
3. Maintenance and Repair Services: Professional generator repair, maintenance, and technical support services. Includes regular maintenance, troubleshooting, and parts replacement for diesel and gasoline generators.
4. Generator Recycling: Used generator buyback and recycling services offered as part of the company's full lifecycle generator solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

新华元电力工程设计有限公司 (operating as AG真人电机 / AG Zhenren Motor) manufactures, sells, rents, and services diesel generator sets and related power generation equipment. The company's core offerings include diesel generator sets, silent/low-noise generators, large and small generator units, imported generator sets, and emergency standby generators, complemented by rental, repair, recycling, and resale services. The company operates a factory-direct sales model serving B2B customers across China.

Product overview

AG Zhenren Motor Co., Ltd. (AG真人电机) operates as a unified generator equipment and services platform with diesel generator sets as its core product, complemented by rental, sales, repair, and recycling services. The product portfolio spans generator rentals (including A60, A121, A310, A130, B210, A102 models), silent generators (A30, B30, A80, R60, A30S, T70), large-scale units, compact units, imported generator sets, and emergency standby generators. The company also offers electrical accessories and power distribution control screens. Services include professional on-site repair, recycling, resale, and leasing across Shenzhen, Huizhou, and Dongguan, backed by 13 years of manufacturing experience and ISO9001 quality management certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Diesel Generator Sets (柴油发电机组) The company's flagship product line, providing stable diesel-powered electricity generation for industrial, commercial, and infrastructure applications across multiple sectors including construction, telecommunications, oil fields, and mining.
• Generator Rental (发电机出租) Short-term and long-term rental service for generators and generator trucks, available in Shenzhen, Dongguan, Huizhou and surrounding areas with on-site delivery and setup capability.
• Silent/Low-Noise Generators (静音发电机) Soundproof generator series designed for environments requiring minimal sound disturbance, including hotels, hospitals, schools, and residential-adjacent commercial settings; available in multiple power capacities.
• Large Generator Sets (大型发电机组) High-capacity power generation units designed for industrial, commercial, and infrastructure applications requiring large power output.
• Small/Portable Generators (小型发电机) Compact and portable generator units suitable for small-scale applications and mobile power needs in field operations, construction sites, and small businesses.
• Imported Generator Sets (进口发电机组) Imported generator sets sourced from international manufacturers for customers requiring premium-quality power generation equipment.
• Emergency Standby Generators (应急发电机) Emergency standby generators for critical power backup applications including hospitals, banks, data centers, and other facilities requiring rapid-response power during outages.
• Generator Repair, Recycling, Resale and Leasing (发电机维修、回收、出售和租赁) Full after-sales service suite including professional generator repair, used-generator buyback/recycling, resale, and leasing services supported by technical teams providing on-site service in Shenzhen, Huizhou, and Dongguan.
• Electrical Accessories (电器配件) Electrical components and spare parts supporting the operation, maintenance, and repair of diesel and gasoline generators.
• Power Distribution Control Screens (配电控制屏) Power distribution control panels for managing, monitoring, and distributing generator electrical output across facility loads.

Quantifiable outcome

• Products applied in construction, road, post, telecommunications, and mineral drilling sectors for field and mobile operations

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Kirloskar Electric Company: Indian manufacturer of generators, alternators, and electrical equipment for industrial and commercial use. Comparable product line to AG Zhenren's diesel gensets and accessories, with regional focus on India.
• Mahindra Powerol: Manufacturer of diesel generators and power solutions primarily serving the Indian market. Comparable to AG Zhenren in product mix (diesel gensets, soundproof units, rentals) but focused on India rather than China.

Broad incumbents

• Caterpillar Inc. Global manufacturer of diesel generator sets (including the FG Wilson brand) covering industrial, commercial, and standby power. Directly comparable product line to AG Zhenren's diesel gensets, with much broader global distribution and service network.
• Atlas Copco (Power & Flow): Major manufacturer and rental provider of mobile generators, light towers, and power equipment. Comparable to AG Zhenren's mobile/rental generator offerings, with a far larger global rental fleet and service network.
• MTU / Rolls-Royce Power Systems: Manufacturer of diesel and gas generator sets for backup, prime power, and mission-critical applications including data centers and hospitals. Overlaps with AG Zhenren's standby/emergency generator segment.
• Aksa Power Generation: Global generator manufacturer producing diesel, gas, and portable gensets across a wide power range. Directly comparable to AG Zhenren across diesel product lines, with a stronger international footprint.
• Cummins Inc. One of the world's largest diesel and natural gas generator manufacturers, with a strong presence in China. Comparable to AG Zhenren in selling diesel generator sets for commercial, industrial, and standby power applications, but at vastly larger scale and with proprietary engine technology.

Emerging players

• Aggreko: World leader in temporary power rental, including large diesel and gas generator fleets for industrial, events, and grid support. Comparable to AG Zhenren's rental service line but with global scale, energy storage offerings, and a pure-rental business model.

Direct peers

• Weichai Power: One of China's largest diesel engine and power generation equipment manufacturers. Comparable to AG Zhenren across diesel genset products, with broader product portfolio (engines, powertrains, complete gensets) and integrated manufacturing.
• Yuchai Diesel Engine (Guangxi Yuchai Machinery): Major Chinese diesel engine and generator set manufacturer with both OEM and end-customer sales. Directly comparable to AG Zhenren in producing diesel generator sets for the Chinese B2B market, but at substantially larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%96%B0%E5%8D%8E%E5%85%83%E7%94%B5%E5%8A%9B%E5%B7%A5%E7%A8%8B%E8%AE%BE%E8%AE%A1%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 新华元电力工程设计有限公司