ZIAD Bielsko-Biała S.A.

What ZIAD Bielsko-Biała S.A. does

ZIAD Bielsko-Biała S.A. is a 100% municipally-owned Polish joint-stock company (Spółka Akcyjna) headquartered in Bielsko-Biała, Silesian Voivodeship, with a paid-in share capital of PLN 31,294,800. Founded in 1974 as the Center for the Implementation of Technical Progress in Power Engineering, the company was renamed ZIAD in 1986, municipalized in 1999, and converted to a joint-stock company under sole ownership of Gmina Bielsko-Biała. It operates four integrated business lines: (1) ENERGETAB, the largest international energy trade fair in Poland, hosting its 39th edition in September 2026; (2) the Professional Development Center, which delivers hands-on training courses to several thousand energy-sector workers annually; (3) the Szyndzielnia Resort, comprising a modern cable car to Szyndzielnia mountain, the Hotel Szyndzielnia (3-star) and Hotel Szyndzielnia ECO (2-star), a viewing tower, camper park, and on-mountain partner network; and (4) the Dębowiec Recreation Center, a four-person chairlift with year-round recreation and winter ski operations, plus commercial real estate leasing (offices, storage, parking, event space). The company is ISO 9001 certified and holds the Tourist Safety Guarantee certificate.

The underlying operating base is physical infrastructure rather than software: cable car systems, chairlifts, hotels, conference facilities equipped with projectors, climate control, and high-speed internet, plus ~250,057 sq m of owned land and ~292,959 sq m held in perpetual usufruct until 2089. Go-to-market is hybrid: a sales-led, relationship-driven motion for energy training and trade fair exhibitor acquisition, combined with a transactional/event-driven motion for tourism, hospitality, and venue rental. Revenue is generated from five streams: trade fair and conference organization (professional services), specialized training courses (professional services), tourism/recreation transactions (cable car, ski passes, hotel stays), recurring real estate rentals, and EU co-financing from the European Social Fund Plus and European Funds for Silesia 2021-2027. Pricing is not publicly disclosed and is negotiated per contract or ticket. The company's customer base spans energy sector professionals and businesses (primary), regional tourists and hospitality guests, and local business services tenants.

Strategically, the company is in a steady-state operating posture: it is reinvesting modestly through EU-funded capex, expanding the Szyndzielnia Resort partner ecosystem, and maintaining the annual cadence of ENERGETAB and the Energo Rodeo conference, but it is not pursuing aggressive geographic or product-line expansion. Its competitive position rests on a unique integrated cluster of energy-sector event/training assets and Beskids mountain tourism assets that is difficult to replicate, supported by 50 years of brand equity and privileged municipal ownership.

Name

ZIAD Bielsko-Biała S.A.

Legal name

ZIAD Bielsko-Biała S.A.

Website

https://ziad.bielsko.pl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

ZIAD Bielsko-Biała S.A. is a municipally-owned Polish company operating four integrated lines: the ENERGETAB energy trade fair, an energy-sector professional training center, the Szyndzielnia Resort (cable car, hotels, mountain activities), and the Dębowiec ski/recreation center, plus commercial real estate rentals.

Ownership category

akta.pro rank

Product category

Energy trade fairs and mountain tourism services

NAICS

Skiing Facilities (71392), Amusement and Theme Parks (71311), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYTHAAALAG

Cycling / MTB / E-Bike Guiding & Rentals

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure & Ecotourism Equipment Rental & Guiding Services

Keywords

• Energy trade fairs
• Professional training services
• Cable car transport
• Hotel accommodation
• Ski resort operations

Headquarters

HQ city

Bielsko-Biała

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Trade Fair and Conference Organization: Organization of ENERGETAB international trade fairs, exhibitions and conferences for the energy sector. This is a major revenue stream and the company's flagship business activity.
2. Professional Training Services: Organization of specialized courses and training programs for energy sector workers and other industries through the Professional Development Center. Trains several thousand workers annually.
3. Tourism and Recreation Services: Cable car transport to Szyndzielnia, ski center operations at Dębowiec, and hotel services. Seasonal revenue from tourist transport, accommodation, and ski passes.
4. Real Estate Rental: Rental of office space, storage facilities, parking spaces for cars, trucks and buses, and areas for mass events. Attractive location in the most touristically attractive part of Bielsko-Biała.
5. European Project Funding: Co-financing from European Funds including European Social Fund Plus and European Funds for Silesia 2021-2027 for infrastructure, employee health, and renewable energy projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

ZIAD Bielsko-Biała S.A. is a multi-business municipal company that organizes the ENERGETAB international energy trade fair (Poland's largest), runs a Professional Development Center training thousands of energy-sector workers in practical technical courses, and operates mountain-tourism infrastructure including the Szyndzielnia cable car, Hotel Szyndzielnia with conference facilities, and the Dębowiec chairlift and ski center. It also rents commercial office, storage, and parking space at its Bielsko-Biała headquarters.

Product overview

ZIAD Bielsko-Biała S.A. is a municipal company offering a diversified portfolio of business and tourism services. The core offerings include: ENERGETAB (Poland's largest international energy trade fair), Professional Development Center (specialized training for the energy sector), Szyndzielnia Resort (cable car, hotels, mountain activities), Dębowiec Recreation Center (ski and chairlift), and commercial space rental services. The company operates as a multi-service platform combining trade fair organization, professional education, and mountain tourism infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Szyndzielnia Resort: A resort brand encompassing cable car services, hotel, mountain facilities, and recreational activities on Szyndzielnia mountain.
• ENERGETAB
• Hotel Szyndzielnia
• Kolej Linowa Szyndzielnia
• Kolej Dębowiec

Products and services

• ENERGETAB International Energy Trade Fair International energy trade fair organized by ZIAD Bielsko-Biała, featuring equipment and technology for the conventional and renewable energy sectors; the largest energy trade fair in Poland, now in its 39th edition, attracting thousands of visitors annually from Poland and abroad.
• Professional Development Center (Ośrodek Doskonalenia Zawodowego) Professional training center providing specialized practical courses for energy-sector workers and employees of other economy sectors, including hands-on training on technical infrastructure; trains several thousand workers annually.
• Szyndzielnia Cable Car (Kolej Linowa Szyndzielnia) Modern cable car system transporting tourists and cyclists to higher parts of the Beskids, one of the main attractions of Bielsko-Biała, with a viewing tower at the upper station offering panoramic views of the city and surrounding mountains.
• Hotel Szyndzielnia (with Conference Center) Three-star Hotel Szyndzielnia plus two-star Szyndzielnia ECO with modern conference center, located at the foot of Szyndzielnia mountain, offering accommodation and a balance between work and recreation.
• Dębowiec Recreation and Ski Center (Ośrodek Dębowiec) Year-round four-person chairlift on Dębowiec mountain that operates as a ski slope in winter and as a recreation and scenic viewpoint in other seasons.
• Commercial Space and Parking Rental (Wynajem Powierzchni) Rental of office spaces, storage areas, parking spaces for cars/trucks/buses, and areas for mass events in the most touristically attractive part of Bielsko-Biała, with easy access and ample parking.
• Szyndzielnia Resort (integrated resort offering) Integrated resort brand combining cable car, hotels, mountain bike trails (Enduro Trails), viewing tower, camper park, and a network of partner restaurants and attractions across the Szyndzielnia mountain area.

Quantifiable outcome

• Training thousands of energy sector workers annually
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• PZU S.A.minorOthers · 1 January 2026PZU S.A. has a preventive task agreement with ZIAD related to workplace health and safety, as evidenced by their preventive program displayed at Hotel Szyndzielnia.
• FairPlay (FairPlay Program)minorOthersZIAD participates in the FairPlay program supporting fair business practices and anti-counterfeiting efforts.
• Family Plus (Rodzina Plus)minorOthersZIAD supports the Family Plus program for family-friendly workplace practices.
• European Funds for Silesia 2021-2027coreOthersEuropean Union co-financing program supporting projects including 'Healthy Employee in ZIAD' (EUR 192,998.87) and renewable energy systems (EUR 762,211.29).
• Polska Fundacja Przedsiębiorczości (Polish Entrepreneurship Foundation)minorOthersZIAD participates in programs supported by the Polish Entrepreneurship Foundation promoting entrepreneurship.
• Szyndzielnia Resort PartnerscoreStrategic or Co-development PartnerNetwork of local tourism partners including: Schronisko na Szyndzielni (mountain shelter), Enduro Trails (mountain biking), Stara Stacja restaurant, The Loop Beskidy (flight tours), Dębowa restaurant, Sledding track, Pod Dębowcem restaurant, Camping Beskid, BBOSiR Dębowiec center, Projekt Cuberniok, Dębowiec 520, and Bielsko-Biała tourist information.
• Polish Chamber of Commerce - PIPTminorOthersMember of the Polish Chamber of Commerce, Tourism and Industry.
• Silesia Convention BureauminorOthersMember of Silesia Convention Bureau supporting MICE tourism in the region.
• Beskid Chamber of CommerceminorOthersMember of Beskidzka Izba Gospodarcza (Beskid Chamber of Commerce and Industry).
• IGEOSminorOthersPartner organization related to regional economic development.

Scale indicators7 records

Recent moves13 records

Expansion highlights4 records

Direct peers

• Grupa MTP (Poznań International Fair): One of Central Europe's largest trade fair organizers operating from Poznań. Comparable to ZIAD's ENERGETAB as a competing scale Polish trade fair organizer with broad industry coverage spanning energy and industrial sectors.
• Międzynarodowe Centrum Kongresowe (MCK Katowice): Major conference and exhibition venue in Katowice in the Silesian region. Comparable to ZIAD's conference and event-hosting business at Hotel Szyndzielnia as a competing Silesian conference facility targeting corporate events, trade exhibitions, and training programs.
• Terma Bania Białka Tatrzańska: Mountain resort in southern Poland combining thermal baths, ski facilities, and hotel accommodations. Comparable to ZIAD's Szyndzielnia Resort as a multi-vertical Polish mountain destination offering accommodation, recreation, and winter sports under one operating umbrella.
• Czarna Góra Resort: Mountain resort in Stronie Śląskie offering ski facilities, hotels, and year-round recreation. Comparable to ZIAD's integrated Szyndzielnia Resort model combining ski operations, accommodation, and tourism services in a Polish mountain setting.
• Targi Kielce: One of Poland's largest trade fair and exhibition organizers hosting multiple industry fairs including energy-related events. Directly comparable to ZIAD's ENERGETAB as a competing scale Polish exhibition venue with overlapping energy and industrial audience coverage.
• Polskie Koleje Linowe (PKL): Polish state-owned cable car company operating multiple mountain attractions including the Kasprowy Wierch cable car in the Tatras. Directly comparable to ZIAD's Szyndzielnia cable car and Dębowiec chairlift operations, both running cable-car-based mountain tourism infrastructure in Polish mountain regions.
• Kolej Gondolowa Jaworzyna Krynicka: Cable car and ski facility in Krynica-Zdrój, Poland. Directly comparable to ZIAD's Szyndzielnia cable car as another Polish mountain cable car operation serving the domestic tourism and ski market with similar infrastructure and operating model.
• Szczyrk Mountain Resort (SON): Major ski resort in Szczyrk in the Silesian Beskids, near Bielsko-Biała. Directly comparable to ZIAD's Dębowiec Recreation Center as a competing regional ski facility serving the same Silesian Voivodeship market with similar chairlift and ski slope infrastructure.
• Kotelnica Białczańska: Polish ski resort near Białka Tatrzańska in the Tatras region with extensive slope infrastructure. Comparable to ZIAD's Dębowiec ski operations as a competing Polish mountain ski resort business with lift systems and ski slope operations.

Broad incumbents

• Hotel Gołębiewski: Polish hotel and resort chain with mountain properties including Hotel Gołębiewski in Wisła. Comparable to ZIAD's Hotel Szyndzielnia as a Polish mountain hospitality operator, though Gołębiewski operates at larger scale across multiple regions with broader leisure amenities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/ZIADBielskoBialaSA
• YouTubeyoutube.com/@ZIADBielsko
• Facebookfacebook.com/ZIADBielskoBialaSA
• LinkedInlinkedin.com/company/ziadbb
• Instagraminstagram.com/ziadbielskobiala

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZIAD Bielsko-Biała S.A.