ziinlife Hong Kong

What ziinlife Hong Kong does

ziinlife Hong Kong is the regional retail and e-commerce arm of ziinlife, a furniture design brand founded in Shanghai in 2013 with subsequent expansion into Hong Kong. The Hong Kong operation consists of approximately five employees supported by a single physical showroom at 5/F New Media Tower, 82 Hung To Road, Kwun Tong, Kowloon, and a Shopify-hosted DTC e-commerce storefront at ziinlife.com.hk. The product catalog spans Living Room (sofas, sofa beds, TV benches, bookshelves, cabinets), Dining Room (chairs, tables, cabinets), and Bedroom (beds, wardrobes, cabinets, lighting) categories, organized around themed collections including the Mid-Century Modern-inspired '50s 60s' line (2022), Black Series, ENLIGHT, and KLEIN BLUE.

The company's design platform rests on proprietary structural innovations documented across signature SKUs: the iTrust Stool (arc-shaped legs with Eastern mortise-and-tenon joinery), Tree Folding Table (tree-like understructure with 90-degree rotation that converts the table into a room divider), Dimension Table (oval sintered stone top that maximizes standard panel utilization), 89 Degree Bench (1-degree leg tilt with arched bridge splicing), and H Chair (whale-tail backrest on stainless steel frame). Materials include solid oak, walnut, and ash from North America and Europe, E0 plywood with wood veneer, sintered stone surfaces, stainless steel, and microfiber fabrics. The brand identity explicitly fuses Western modernism with Eastern craftsmanship (榫卯工艺), and products are engineered specifically for space-constrained Hong Kong apartments through folding, multi-functional, and transformable form factors.

The revenue model is built on one-time furniture hardware sales at unit prices ranging from HKD $1,099 to HKD $7,998, supplemented by ancillary delivery and installation services (free delivery over HKD $10,000 within HK Island, Kowloon, and NT). Distribution is direct-to-consumer through e-commerce and the Kwun Tong showroom, with an additional trade channel via the Design Partnership Program targeting interior designers specifying ziinlife products for new Hong Kong estates (Koko Hills, One Soho, OMA by the Sea, THE HENLEY, LP10). The company is privately held, founder-funded with no disclosed institutional capital, and operates without patents, certifications, or regulatory actions recorded in the input.

Name

ziinlife Hong Kong

Legal name

ziinlife Design

Website

https://ziinlife.com.hk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ziinlife is a Shanghai-founded furniture design brand operating in Hong Kong through a Shopify DTC storefront and Kwun Tong showroom, selling mid-century modern-inspired, space-saving furniture (sofas, tables, chairs, beds) to homeowners, new estate movers, and interior designers via a Design Partnership Program.

Ownership category

akta.pro rank

Product category

Designer Home Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

akta.pro secondary industries

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)

Keywords

• Mid-century modern furniture
• Designer home furniture
• Space-saving furniture
• Furniture design brand
• Hong Kong furniture retail

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Product Sales: One-time sales of furniture products including sofas, beds, cabinets, tables, chairs, and accessories. Products are sold at fixed prices with various color and size options. The company offers free delivery for purchases over HKD $10,000.
2. Delivery and Installation Services: Door-to-door delivery service with premium installation options including packaging dismantling, product assembly, and old furniture disposal. Delivery fees vary by location and purchase amount.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ziinlife Hong Kong designs, sells, and delivers mid-century modern inspired furniture to consumers in Hong Kong across living room, dining room, and bedroom categories. The product line includes signature pieces such as the iTrust Stool, Dimension Table, H Chair, 89 Degree Bench, Tree Folding Table, Recess Sofa Bed, Stay With Me Lounge Chair, and Open Source Bed, sold through a Shopify-hosted e-commerce store and a Kwun Tong showroom. The company complements product sales with door-to-door delivery, premium installation, and old furniture disposal services.

Product overview

ziinlife is a Shanghai-based furniture design brand founded in 2013, operating retail operations in Hong Kong through its ziinlife.com.hk e-commerce platform and showroom. The product portfolio spans Living Room (sofas, sofabeds, TV benches, bookshelves, cabinets, beanbags, accessories), Dining Room (chairs, tables, cabinets), and Bedroom (beds, wardrobes, cabinets, lightings) categories. Signature products include the ITRUST STOOL (arc-legged design with mortise-tenon craftsmanship), DIMENSION TABLE (oval sintered stone dining table), H CHAIR (MCM-inspired dining chair), 89 DEGREE BENCH (arch bridge design), TREE FOLDING TABLE (space-saving folding design), RECESS SOFA BED (bestseller for 3 years), and Stay With Me Lounge Chair (2022 bestseller). The company also releases themed collections including the 50' 60' series (2022 MCM-inspired) and Black Series. Products utilize materials including solid wood from North America and Europe, E0 board with wood veneer, sintered stone, stainless steel, leather, and microfiber fabrics.

Differentiator

Problem solved

Functional benefit

Brands

• 50s 60s: A product collection launched in 2022, inspired by Mid-Century Modern (MCM) design styles from the 1950s-70s, featuring furniture that combines Western modernist aesthetics with Eastern craftsmanship.
• Black Series
• ENLIGHT
• KLEIN BLUE

Products and services

• iTrust Stool Signature stool featuring symmetrical arc-shaped legs that appear to rock but remain stable, crafted from ash wood with E0 plywood veneer; available in multiple colors (Natural Oak, Walnut Brown, Black, Klein Blue, Purple, Green) priced HKD $1,099-$1,499.
• Dimension Table

Quantifiable outcome

• H Chair sold out 50 pieces on first day of pre-order (September 6, 2022)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Design Partnership Program ParticipantsminorOthersziinlife operates a Designer Partnership Program offering dedicated services and exclusive offers to interior designers and design professionals who specify ziinlife products for their client projects.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ferm LIVING: Scandinavian design brand producing contemporary furniture, lighting and home accessories with a strong emphasis on sculptural form and material quality. Comparable to ziinlife on design-led positioning, premium DTC model, and sculptural/MCM-adjacent product aesthetic.
• HAY: Danish contemporary design brand known for MCM-inspired furniture, lighting and accessories sold globally through design retailers. Comparable to ziinlife on MCM design language, color-led product strategy, and emphasis on affordable-yet-design-forward pieces for the home.
• Indigo Living: Hong Kong-based contemporary home furnishing retailer with showrooms, offering modern furniture, lighting and home accessories to design-conscious consumers and trade clients. Comparable to ziinlife in HK market, modern/contemporary aesthetic, and multi-channel retail model.
• Carl Hansen & Søn: Danish heritage furniture maker famous for producing Mid-Century Modern designs by Hans Wegner and other masters. Comparable to ziinlife on MCM-inspired product DNA, sculptural chair design (paralleling ziinlife's H Chair and 89 Degree Bench), and design-led premium positioning.
• BoConcept: Danish design furniture brand with a major Hong Kong presence, specializing in modern, customizable furniture for urban living spaces. Closely comparable to ziinlife on modern Scandinavian/MCM-influenced aesthetic, urban-apartment target customer, and showroom-plus-DTC distribution.
• TREE: Hong Kong contemporary furniture brand operating showrooms and an online store, targeting homeowners with design-led pieces. Directly comparable to ziinlife on geography (HK), target customer (homeowners/design-conscious), and product positioning (modern furniture retail).
• Normann Copenhagen: Danish design house producing furniture, lighting and home accessories with a sculptural, contemporary aesthetic. Comparable to ziinlife on design-led positioning, sculptural furniture forms (chairs, tables, sofas), and DTC-plus-trade distribution through design stores globally.

Regional players

• Menu Space: Hong Kong contemporary furniture and lifestyle retailer offering curated European and Asian designer brands. Comparable to ziinlife as a fellow HK modern furniture retailer serving design-conscious homeowners, though Menu Space is multi-brand while ziinlife is single-brand.

Broad incumbents

• IKEA: Global mass-market furniture and home furnishings retailer with a major Hong Kong presence, targeting first-home buyers and renters with affordable, space-saving solutions. Comparable to ziinlife as the dominant competitive benchmark for space-saving home furniture in HK, though at a different price tier.
• Muji: Asia-headquartered global lifestyle retailer offering furniture, home goods and apparel with a minimalist Japanese aesthetic. Comparable to ziinlife as a broader incumbent competing for the same design-conscious Hong Kong consumers, with much greater scale and assortment breadth.

Market position

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgJWM8dVMszVKE-j21rDP-Q
• Facebookfacebook.com/ziinlife
• Instagraminstagram.com/ziinlife_int
• Pinterestpinterest.com/Ziinlife
• LinkedInlinkedin.com/company/ziinlife

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ziinlife Hong Kong