全日本通商（株）

What 全日本通商（株） does

ZENNIHONTSUSHO Co., Ltd. (全日本通商株式会社) is a privately held Japanese general trading company founded in December 2017 and headquartered in Toshima-ku, Tokyo. The company specializes in the global procurement, refurbishment, and distribution of used and refurbished consumer electronics — smartphones, gaming devices, and home appliances — across three integrated business lines: (1) international Trade & Wholesale export to 17 countries anchored by an Asia-centered network; (2) E-commerce sales through its own storefront and the major Japanese marketplaces Rakuten, Amazon Japan, and Yahoo! Shopping; and (3) Reuse Buy & Sell operations through 6 'Kaitori 1-chome' retail stores in major Tokyo areas plus centralized logistics facilities serving both individual and corporate customers.

The company monetizes via one-time purchase-and-resale transactions in each channel rather than recurring subscriptions or licensing, with revenue split across B2B wholesale, B2C e-commerce, and B2C/B2B retail. Its core operational technology is a cross-border logistics infrastructure designed to handle region-specific customs and transport conditions, with lead-time-oriented shipping planning to mitigate delay risk. The firm holds a Secondhand Goods Dealer License (No. 431010037672) from the Saitama Prefecture Public Safety Commission, a regulatory prerequisite for its business model.

For the fiscal year ending March 2024, ZENNIHONTSUSHO reported annual revenue of 93.2 billion JPY with 86 employees (including part-time staff). The founder and Representative Director, Yuzuru Sugimoto, leads the company, which operates a multilingual website supporting Japanese, English, Chinese, Arabic, and Thai — signaling intent to extend international trade reach, particularly into the Middle East and Southeast Asia.

Name

全日本通商（株）

Legal name

全日本通商株式会社 (ZENNIHONTSUSHO Co., Ltd.)

Website

https://znt-to.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Used and Refurbished Electronics Trading

NAICS

Used Merchandise Retailers (459510), Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Variety Stores (5331)

akta.pro industry

PRIMARYCRAFAAAF

Wholesale/B2B Generalist Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Generalist Online Marketplaces

SECONDARYBPAMAGAD

B2B Marketplaces & Wholesale Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

SECONDARYCRAKAKAK

B2B Trade-in, Buyback & Recommerce Programs

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Pre-owned, Vintage & Resale Luxury

Keywords

• Used electronics trading
• Refurbished electronics wholesale
• Cross-border electronics export
• Secondhand consumer electronics
• Reuse electronics retail

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Trade & Wholesale: Import/export and manufacturing/sales of used and refurbished consumer electronics and home appliances. Global procurement and distribution leveraging an Asia-centered network across 17 countries.
2. E-commerce: Online sales via self-operated EC site plus major Japanese marketplace platforms (Rakuten, Amazon, Yahoo! Shopping). Targets domestic B2C expansion with high growth rates and future overseas expansion plans.
3. Reuse Buy & Sell: Purchase and resale of used smartphones, gaming devices, and consumer electronics through retail stores ('Kaitori 1-chome') and logistics centers. Serves both individual and corporate customers, contributing to a sustainable circular business model.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

ZENNIHONTSUSHO is a Japanese general trading company specializing in used and refurbished consumer electronics. It sources secondhand and refurbished home appliances, smartphones, gaming devices, and communication equipment globally and sells them via three channels: B2B wholesale/export to partners in 17 countries, B2C e-commerce on its own site and major Japanese marketplaces (Rakuten, Amazon, Yahoo! Shopping), and B2B/B2C reuse buy-and-sell operations through six "Kaitori 1-chome" physical retail stores in Tokyo.

Product overview

ZenNihonTsusho operates as a general trading company specializing in used and refurbished electronics, organized around three core business segments: (1) Trade & Wholesale for international sourcing and export across 17 countries, (2) E-commerce through both their proprietary platform and major Japanese marketplaces (Rakuten, Amazon, Yahoo Shopping), and (3) Reuse Buy & Sell operations through their 'Kaitori 1-chome' retail brand and logistics infrastructure. The company functions as both a B2B wholesale supplier and B2C retailer, managing the complete lifecycle of secondhand electronics from procurement through resale.

Differentiator

Problem solved

Functional benefit

Brands

• 收购1丁目: Reuse Buy & Sell brand operated by ZENNIHONTSUSHO for purchasing and selling second-hand goods, including smartphones and home appliances, targeting both individual and corporate customers in major Tokyo areas.
• Kauf1-chome

Products and services

• Trade & Wholesale Export (輸出入・製造・販売事業)
• E-commerce Sales (通信販売事業)
• Reuse Buy & Sell (古物・中古品の買取・販売事業 / 買取1丁目)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered minor.

• 公益社団法人豊島法人会minorOthersMembership in a public interest incorporated association of corporations in Toshima Ward. Affiliation provides networking and compliance benefits within the local business community.
• 東京商工会議所minorOthersMembership in the Tokyo Chamber of Commerce and Industry, providing access to business support services, networking, and policy advocacy resources.
• ダイヤモンド経営者俱樂部 (Diamond Managers Club)minorOthersMember of the Diamond Managers Club, a business networking and peer group organization for company executives.
• TP PRIME MEMBERSminorOthersPrime membership status with TP (likely a trade platform or B2B marketplace), indicating an enhanced business relationship or preferential trading terms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Back Market: Global online marketplace for refurbished consumer electronics. While not a direct Japanese competitor, Back Market represents the type of platform-led refurbs model ZENNIHONTSUSHO is positioning against and could eventually partner with for cross-border distribution.

Broad incumbents

• GameStop: US-listed retailer that historically dominated used video games and consumer electronics trade-in plus resale. GameStop's buy/sell/trade-in mechanics mirror ZENNIHONTSUSHO's gaming-device reuse model, although GameStop is a much broader specialty retailer.
• メルカリ (Mercari): Japan-headquartered C2C marketplace for used goods including electronics. Mercari represents a broader-incumbent comparison case for the circular-economy / reuse-of-electronics theme ZENNIHONTSUSHO operates in, with very different unit economics.

Direct peers

• ソフマップ (Sofmap): Japanese specialty retailer of used and new PCs, computer components, software, and consumer electronics, now operating within the Bic Camera group. Sofmap competes directly with ZENNIHONTSUSHO's computer/electronics retail assortment and trade-in channels.
• じゃんぱら (Janpara): Japanese used PC, smartphone, and consumer electronics retailer with both online and physical storefronts. Overlaps directly with ZENNIHONTSUSHO's reuse buy/sell and online marketplace presence for used computing and mobile devices.
• ブックオフ (BookOff Group Holdings): Japan's largest reuse chain, buying and reselling used books, CDs/DVDs, software, and increasingly electronics and smartphones. BookOff shares ZENNIHONTSUSHO's reuse-retail plus buyback positioning at much larger scale.
• エコリング (EcoRing): Japanese reuse buyback chain purchasing and reselling used brand goods, watches, jewelry, and electronics from consumers. EcoRing's buyback-to-resale model and multi-channel distribution overlap with ZENNIHONTSUSHO's 'Kaitori 1-chome' reuse segment.
• ゲオ (Geo Holdings): Japanese listed retailer operating one of the largest used electronics, games, DVD/CD, and second-hand media store networks in Japan, alongside a rental business. ZENNIHONTSUSHO's 'Kaitori 1-chome' stores and used gaming-device focus compete for an overlapping Japanese customer base.
• イオシス (Iosys): Japan-focused retailer specializing in used smartphones, tablets, and consumer electronics via both physical stores and e-commerce. Iosys's mobile-device-centric reuse model is closely comparable to ZENNIHONTSUSHO's smartphone buy/sell and B2C e-commerce operations.
• CeX (Complete Entertainment Exchange): UK-headquartered global retailer that buys and sells used consumer electronics, gaming devices, and smartphones across both physical stores and online. CeX's B2C retail-plus-trade model and international footprint make it the closest direct comparable to ZENNIHONTSUSHO's reuse buy/sell plus cross-border trading business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%85%A8%E6%97%A5%E6%9C%AC%E9%80%9A%E5%95%86%EF%BC%88%E6%A0%AA%EF%BC%89

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 全日本通商（株）