ZOGI Nature

What ZOGI Nature does

ZOGI Nature is the sustainable promotional products line of ZOGI Europe GmbH, a private German company headquartered in Keltern, Baden-Württemberg, with a five-person team. The line produces customized eco-friendly merchandise for corporate clients — primarily mid-to-large German enterprises seeking verifiable sustainability credentials for CSR, marketing campaigns, and EU compliance. The portfolio spans six interconnected categories: seed products (Samen & Duft) such as seed envelopes, seed balls, and seed sticks; honey and beeswax (Honig & Wachs) sourced from the company's own beeswe.love apiary in South Germany; the 2nd Matter upcycling series, which converts agricultural and industrial waste (rice husks, coffee, jeans, lemongrass, tea) into hard boards and specialty papers; gourmet items (Genuss) including ginger shots, spices, teas, olive oil, and low-mileage muesli; species protection products (Artenschutz) such as birdhouses, insect hotels, and wild bee cubes; and the beeswe.love Bienenpatenschaft corporate bee-sponsorship program, in which companies sponsor a colony and receive branded honey jars plus a marketing media package.

The underlying technology combines species-appropriate beekeeping using Dadant hives and organic Varroa treatment (operated since 2016/2017) with proprietary 2nd Matter material formulations (96% agricultural by-products plus 4% natural resins) and German in-house production across most lines. Manufacturing is largely 'Made in Germany,' supporting the authenticity claim that distinguishes the offering from generic green-marketed merchandise.

The business model is sales-led and event-driven, combining direct consultation-based enterprise sales with participation at the PSI industry trade show and an owned e-commerce storefront (zogi.biz). Revenue streams are one-time customized product sales plus recurring bee-sponsorship packages (which include 100 jars of 200g honey per colony, photo documentation, and a comprehensive media package). Pricing is quote-based and not publicly disclosed. The named customer base includes REWE Südwest (5-year premium partner), Sparkasse Karlsruhe, Stadtwerke Pforzheim, Gasversorgung Pforzheim, Karlsruher Sport-Club (KSC), and Ytong Bausatzhaus, indicating traction across retail, financial services, utilities, sports, and construction.

Name

ZOGI Nature

Legal name

ZOGI EUROPE GMBH

Website

https://zogi-nature.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ZOGI Nature is the sustainable promotional products line of ZOGI Europe GmbH, producing customized eco-friendly merchandise in Germany for corporate clients seeking credible CSR solutions. Its portfolio spans seeds, honey, upcycled materials, gourmet items, and species protection.

Ownership category

akta.pro rank

Product category

Sustainable Promotional Products

NAICS

Apiculture (11291), Apiculture (112910)

akta.pro industry

PRIMARYAFAEAHAA

Honey Production & Extraction

Agriculture & Food Production/Animal Production & Aquaculture/Apiculture (Beekeeping)

SECONDARYAFAEAHAM

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients)

Agriculture & Food Production/Animal Production & Aquaculture/Apiculture (Beekeeping)

SECONDARYAFAEAHAL

Honey Packaging, Bottling & Private Labeling

Agriculture & Food Production/Animal Production & Aquaculture/Apiculture (Beekeeping)

SECONDARYAFAEAHAB

Beeswax Production & Processing

Agriculture & Food Production/Animal Production & Aquaculture/Apiculture (Beekeeping)

Keywords

• Sustainable promotional products
• Corporate merchandise manufacturing
• Bee sponsorship programs
• Upcycled material products
• CSR branded gifts

Headquarters

HQ city

Keltern

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Customized Promotional Products Sales: One-time and recurring sales of customized sustainable promotional items including seed products, honey/wax items, 2nd Matter upcycled goods, food products (spices, teas, ginger shots, olive oil), and species protection products. Products feature corporate branding and are sold as corporate gifts and promotional merchandise.
2. beeswe.love Bienenpatenschaft (Bee Sponsorship): Corporate bee sponsorship programs where companies sponsor a bee colony. Includes colony sponsorship with branding on hive cover, 100 jars of honey (200g each) with custom labels, exclusive photo documentation, and comprehensive media package for marketing purposes.
3. Premium Honey and Beeswax Products: Sales of award-winning German honey (blossom and forest honey) and beeswax products including beeswax bags, beeswax rolls, candle craft kits, and beeswax wraps with natural wax finish lining.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ZOGI Nature designs, manufactures, and sells customized sustainable promotional products (seed products, honey and beeswax items, 2nd Matter upcycled goods, gourmet food items, and species protection products) under its own German manufacturing operations. It also offers a corporate bee sponsorship (Bienenpatenschaft) CSR program through its beeswe.love apiary, providing companies with branded bee colonies, custom-labeled honey jars, photo documentation, and a comprehensive media package for marketing use.

Product overview

ZOGI Nature is a sustainable promotional products line by ZOGI Europe GmbH featuring its own German manufacturing. The product portfolio comprises six interconnected categories: (1) Samen & Duft (Seeds & Fragrance) featuring seed packets, seed balls, and seed marbles like Artenglück and Kräuterglück; (2) Honig & Wachs (Honey & Wax) from the beeswe.love apiary offering flower and forest honey, beeswax wraps, bags, and candles; (3) 2nd Matter upcycling line with hard boards made from agricultural byproducts and specialty papers (coffee, jeans, lemongrass, tea); (4) Genuss (Gourmet) products including ginger shots, spices, teas, olive oil, and muesli; (5) Artenschutz (Species Protection) featuring birdhouses, insect hotels, and wild bee cubes; and (6) the beeswe.love Bienenpatenschaft (Bee Sponsorship) CSR program. All products emphasize eco-friendly, local, and socially responsible production 'made in Germany.'

Differentiator

Problem solved

Functional benefit

Brands

• beeswe.love: Company beekeeping operation producing honey and offering corporate bee sponsorship programs (Bienenpatenschaft) for CSR initiatives. Features multi-award-winning German honey from South German apiaries.
• 2nd Matter
• beeswe.love Bienenpatenschaft
• 2nd Matter Hartplatte

Products and services

• beeswe.love Bienenpatenschaft (Corporate Bee Sponsorship) Corporate bee sponsorship program where companies sponsor their own bee colony at the beeswe.love apiary; includes colony care by trained beekeepers, company branding on the hive lid, 100 jars of 200g custom-labeled honey, exclusive photo documentation, and a media package for partner marketing.
• Samen & Duft Seed Products (Samenbriefchen, Samenbomben, Samen-Sticks, Samenmurmeln) Creative seed products made in Germany including seed envelopes, seed bombs, seed sticks, and seed marbles in test tubes with diverse seed mixes for flowering meadows, herbs, and flowers; available with corporate branding for promotional use.
• Honig & Wachs (Honey and Beeswax Products) Range of multi-award-winning German honey (Blütenhonig flower honey and Waldhonig forest honey) and beeswax products including beeswax wraps, beeswax bags with zipper, candle craft kits, and beeswax candles, all sourced from the company's own South German beeswe.love apiary.
• 2nd Matter Upcycling Product Line (Hartplatte and Papiere) Next-level upcycling product line consisting of a robust 2nd Matter Hartplatte (96% agricultural byproducts such as rice husks or bran plus 4% natural resins) and four specialty papers (coffee paper, jeans paper, lemongrass paper, tea paper) made from industrial and agricultural waste.
• Genuss Gourmet Products (Ingwer Shots, Gewürze, Feine Tees, Olivenöl, Low Mile Müslis) Gourmet promotional food and beverage line from the Genuss Lab including ginger shots in 60ml screw-top bottles, aromatic spice compositions in reagent tubes, select tea blends in glass jars, cold-pressed unfiltered premium olive oil, and low-mileage regional muesli.
• Artenschutz Species Protection Products (Vogelfutterhäuschen, Insektenhotels, Wildbienenwürfel & Wildbienenblockhaus) Species protection promotional items including branded bird feeding houses made from natural woods (including wood sections from bee colony construction), insect hotels for biodiversity, and wild bee cubes / wild bee block houses for promoting native bee populations and habitat conservation.
• ReUse Me! Deckel (Reusable screw-top jar lids) Smart reusable lids designed for screw-top glass jars, enabling circular-economy reuse of packaging and reducing disposable packaging waste.

Quantifiable outcome

• beeswe.love honey won awards from Landesverband Badischer Imker e.V. in 2023 and 2025
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• REWE SüdwestcoreGTM or Marketing Partner · 1 January 2019Premium bee sponsorship partner for 5+ years. REWE Südwest sponsors a bee colony through beeswe.love program, receiving branded honey jars and marketing materials for biodiversity conservation efforts. Sabine Stachorski, Pressesprecherin, endorses the partnership.
• Sparkasse KarlsruhecoreGTM or Marketing PartnerPremium partner in bee sponsorship program for 2 years. Financial institution supporting environmental conservation through beeswe.love colony sponsorship.
• Stadtwerke PforzheimcoreGTM or Marketing PartnerPremium partner for 3 years in bee sponsorship initiative, supporting environmental and species protection as part of their sustainability commitments.
• Gasversorgung PforzheimcoreGTM or Marketing PartnerPremium partner for 3 years in bee sponsorship program supporting biodiversity conservation efforts in the Pforzheim region.
• LLS TeamcoreGTM or Marketing PartnerPremium partner for 2 years in bee sponsorship program.
• Karlsruher Sport-Club (KSC)coreStrategic or Co-development PartnerStrategic partnership focused on biodiversity and species diversity in Karlsruhe and the region. Part of KSC TUT GUT environmental pillar initiative. Quote from Luca Maibaum, Head of B2C & CSR, praising the authentic environmental commitment.
• Ytong BausatzhauscoreStrategic or Co-development PartnerInnovation collaboration incorporating Ytong building material into promotional product designs. Demonstrates circular economy principles. Quote from Thomas Matuszok, Chairman of Advisory Board, praising the innovative approach.
• Landesverband Badischer Imker e.V.minorStrategic or Co-development PartnerRegional beekeeping association that provides honey quality certification and awards. beeswe.love honey has been awarded by this association in 2023 and 2025.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PF Concept GmbH: One of Europe's largest promotional product distributors with a broad catalogue including sustainable lines. Comparable as a broader incumbent in the same European B2B promotional merchandise channel that ZOGI Nature competes in.
• 4imprint Group plc: Publicly listed North American/UK promotional products distributor with an extensive eco-product range. Comparable as a broad incumbent competing for the same enterprise promotional merchandise wallet, though operating at much larger scale.
• Brand Addition (LEWIS Brand Addition): Global branded merchandise and promotional product company serving enterprise clients across multiple categories with growing sustainability focus. Overlaps with ZOGI Nature's enterprise CSR/sustainable-merchandise offering but operates at significantly larger scale.
• Polyconcept (Polyconcept International): World's largest manufacturer and supplier of promotional products operating multiple brands across categories. Comparable as a top-of-funnel broad incumbent whose sustainability sub-brands compete with ZOGI Nature for European enterprise accounts.

Direct peers

• Prodir SA: Swiss manufacturer of writing instruments and promotional products with a 'Climate Neutral' sustainability positioning and in-house European production. Comparable as a European-made, sustainability-certified promotional product maker selling custom-branded merchandise to corporate accounts.
• HALFAR System GmbH: German manufacturer of bags, backpacks, and promotional products with a strong sustainability and recycling credentials focus. Comparable to ZOGI Nature's upcycled-material (2nd Matter) line and its emphasis on certified eco-friendly manufacturing for corporate merchandise.
• Inspirion GmbH: German manufacturer and supplier of sustainable promotional products with in-house design and customization. Closely comparable in terms of target customer (German/European enterprises seeking sustainable merchandise), product mix (eco-friendly branded giveaways), and Made-in-Germany positioning.
• Avalanche Branding: UK supplier of eco-friendly promotional merchandise with a curated sustainable product range and corporate CSR focus. Comparable as a Europe-headquartered competitor serving the same B2B sustainability-mandated customer base.
• Avenue (Avenue.eu / Avenue Deutschland): German-based promotional products distributor focused on mid-market and enterprise buyers across DACH with sustainability-curated assortment. Directly comparable in geography (DACH focus), customer segment, and sustainable-merchandise positioning.
• Boundless (Boundless Branded): UK-based sustainable branded merchandise provider focused on eco-friendly promotional products for purpose-led brands. Directly comparable in product category (sustainable corporate merchandise) and target buyer (enterprises prioritizing ESG credentials).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zogi-nature

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZOGI Nature