Zöldövezet Társulás Egyesület

What Zöldövezet Társulás Egyesület does

Zöldövezet Társulás Egyesület is a Hungarian nonprofit association (egyesület) headquartered in Nadap, Fejér megye, focused on environmental sustainability. Its operational core is the Ökotipegő program, launched in 2016, which offers a reusable cloth diaper rental service through a webshop and a companion mobile app available on Google Play and the Apple App Store, supported by Magyar Posta, FoxPost, and Barion payment infrastructure. The organization serves families, schools, and corporate clients in Hungary with a portfolio of programs including event greening (Rendezvényzöldítés), corporate sustainability programs (Vállalati programok), sustainable menstruation advocacy, and environmental education (Környezeti nevelés).

The association operates as a small, mission-driven organization with 7 employees and co-presidents Lászlóné Csobay Krisztina and Sidóné Koller Andrea. Revenue/operating budget is not disclosed; the model blends small e-commerce revenue from diaper rentals, donations, grants (including Visegrád Fund and Erasmus+), and corporate program fees. International affiliations include the Nappy Task Force (since 2020) and the Erasmus+ MENSY project, positioning the association within a broader European network of reusable diaper and menstrual sustainability initiatives while keeping physical operations confined to Hungary.

Name

Zöldövezet Társulás Egyesület

Legal name

Zöldövezet Társulás Környezetvédelmi Egyesület

Website

https://zoldovezet.info

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Zöldövezet Társulás Egyesület is a Hungarian environmental nonprofit operating a reusable cloth diaper rental service (Ökotipegő), sustainable menstruation programs, corporate greening services, and environmental education for Hungarian families, schools, and corporate clients.

Ownership category

akta.pro rank

Product category

Environmental Education Services

NAICS

Drycleaning and Laundry Services (8123)

SIC

Sanitary Services (4950)

akta.pro primary industry

Material Reuse & Upcycling Services (Non-recycling Transformation) (EUAIANAJ)

Keywords

• Reusable diaper rental
• Environmental education services
• Sustainable menstruation advocacy
• Corporate sustainability consulting
• Zero waste event greening

Headquarters

HQ city

Nadap

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Reusable Diaper Rental: Rental of reusable diaper packages (14 or 21 days) via a dedicated webshop, with shipping via MPL or FoxPost across Hungary. The revenue model is one-time rental fees per package cycle.
2. Product Sales (Webshop): Sale of accessories, educational publications, and sustainable products through the organization's own e-commerce platform. Prices are gross (VAT-inclusive) in HUF.
3. Corporate and Educational Workshops: Paid workshops and consulting services delivered to corporate clients, schools, and community groups under programs such as 'Segéd-kezek' charitable team-building and 'Zöld Challenge'.
4. 1% Tax Donation (Donation-based): The organization is registered as a public benefit association (Egyesület) eligible to receive the Hungarian 1% personal income tax donation (adószám: 18250767-2-07), providing a recurring source of charitable revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Zöldövezet Társulás Egyesület operates a Hungarian reusable cloth diaper rental service (Mosható pelenka kölcsönző) and companion Ökotipedő mobile app through its own e-commerce webshop, complemented by environmental education programs, corporate CSR workshops, event greening services, sustainable menstruation advocacy, and downloadable educational materials (Eco Superhero comic, guides).

Product overview

Zöldövezet Társulás is a Hungarian nonprofit environmental association operating a portfolio of sustainability-focused products and services. The core offering is the Ökotipedő Program, which combines a cloth diaper rental service (Mosható pelenka kölcsönző), the companion Ökotipedő mobile application for tracking and selecting diapers, and educational resources. Additional offerings include corporate event greening services (Rendezvényzöldítés), the Zero Waste Szemléletformáló Stand for environmental education at events, the RePlacc upcycled play installation, the Eco Superhero educational comic, and corporate sustainability programs (Vállalati Programok) including Green Challenge. The organization also advocates for sustainable menstruation through its Fenntartható menstruáció program and operates a webshop for eco-products. The company operates primarily in Hungary, with services including rental periods of 14 or 21 days, delivery via MPL or FoxPost, and payment through Barion.

Differentiator

Problem solved

Functional benefit

Products and services

• Mosható pelenka kölcsönző (Cloth Diaper Rental)
• Ökotipedő Application
• Rendezvényzöldítés (Event Greening)
• Vállalati Programok (Corporate Sustainability Programs)
• Zero Waste Szemléletformáló Stand
• RePlacc
• Eco Superhero (Öko-szuperhős)
• Segéd-Kezek Karitatív Csapatépítő
• Fenntartható menstruáció (Sustainable Menstruation Program)
• Green Challenge
• Rescue the Bite Program
• Madárbarát Kert (Bird-Friendly Garden)
• Zöld Út

Quantifiable outcome

• One child using disposable diapers from birth to toilet training (2.5–3 years) produces approximately 1.5–2 tonnes of dangerous waste, or approximately 6,000 disposable diapers, which end up in mixed waste, landfill, or incineration.
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core and supporting.

• Barion Payment Zrt.coreTechnology or IntegrationBarion Payment Zrt. (headquartered at 1117 Budapest, Infopark sétány 1.) provides secure online payment processing for the Zöldövezet webshop via its PCI DSS-certified system. Card data is never transmitted to Zöldövezet; transactions are processed directly through Barion's secure infrastructure.
• Magyar Posta Zrt.coreChannel Partner/ Reseller/ DistributorMagyar Posta Zrt. (1138 Budapest, Dunavirág utca 2–6.) handles postal package delivery for the reusable diaper rental service, fulfilling orders placed through the webshop across Hungary.
• FoxPost Zrt.coreChannel Partner/ Reseller/ DistributorFoxPost Zrt. (3200 Gyöngyös, Karácsondi út 2.) provides parcel locker delivery for webshop orders, offering an alternative to traditional postal delivery for diaper rental shipments across Hungary.
• TRUST IT Kft.supportingTechnology or IntegrationTRUST IT Kft. (1181 Budapest, Csontváry Kosztka Tivadar u. 9/17.) provides web hosting and website services for zoldovezet.info.
• MailerLite LimitedsupportingTechnology or IntegrationMailerLite Limited (38 Mount Street Upper, Dublin 2, D02 PR89, Ireland) provides newsletter delivery services for Zöldövezet's communication and educational email campaigns.
• Ódor Patrícia individual entrepreneur (accountant)supportingOthersÓdor Patrícia is an independent bookkeeper engaged as a data processor for accounting record-keeping.
• Nappy Task ForcecoreStrategic or Co-development PartnerZöldövezet has been a member of the international Nappy Task Force since 2020, co-leading efforts alongside organizations from England, Ireland, Catalonia, Ukraine, the Netherlands, and Italy. Monthly online meetings coordinate the latest diaper waste reduction actions, share research and lifecycle analyses, and share professional materials on reusable diapers and early toilet training. Zöldövezet served in a co-leadership role as of the Big Toilet Project (UCL) involvement in 2024.
• MENSY (Menstruation: Empowerment and Sustainability) Erasmus+ projectcoreStrategic or Co-development PartnerThe MENSY Erasmus+ project brings together 8 countries to deliver menstrual health education — tab-free and in a sustainable way — to young people. Zöldövezet participates as a partner, distributing training manuals (in Hungarian and English), workshop materials, and supporting the campaign for free menstrual cup distribution in Hungary.
• UCL Plastic Waste Innovation Hub (London)coreStrategic or Co-development PartnerThe London-based UCL Plastic Waste Innovation Hub is conducting the world's largest toilet training research (Big Toilet Project). Zöldövezet participates as a co-leader within the Nappy Task Force, helping bring the research to Hungarian families. Participation in the research also helps inform policy recommendations on reducing plastic waste from disposable diapers.
• Expodom Kft.supportingOthersExpodom Kft. provided a 3×3 tent donation to support the Zöldövezet environmental education program's stand and event operations.
• KEHOST (KEHOP project partners)coreStrategic or Co-development PartnerZöldövezet partners with KEHOST under the Zöld Út program. Contact for the project is [email protected] and [email protected]. A press release was issued regarding this environmental program.
• Fundacja Strefa Inspiracji i Rozwoju (Poland)coreStrategic or Co-development PartnerThe Polish Fundacja Strefa Inspiracji i Rozwoju coordinates the Eco superhero (Öko-szuperhős) project, collaborating with Slovak SYTEV and Hungarian Zöldövezet to create an educational comic book for kindergartens about ecological issues.
• Hungarian WAHM (Work At Home Mom) reusable diaper manufacturerssupportingOthersZöldövezet aggregates and promotes Hungarian-made reusable diaper products through the Ökotipedő app's knowledge base, directing customers to domestic manufacturers and supporting the local small-scale production community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fundacja Strefa Inspiracji i Rozwoju: Polish foundation co-developing the Eco Superhero comic with Zöldövezet and Slovak SYTEV. Direct comparable in environmental education content and Visegrad-funded sustainability programming for kindergarten audiences.
• ImseVimse: Swedish reusable diaper and menstrual product brand. Closely comparable to Zöldövezet's product categories (reusable diapers + sustainable menstruation) with European market reach.
• TotsBots: UK-based reusable cloth diaper brand. Direct comparable offering reusable diaper products through retail and rental with strong sustainability positioning, overlapping Zöldövezet's mission to displace single-use diapers.

Broad incumbents

• Bambo Nature (Abena): Denmark-headquartered eco-certified diaper brand owned by Abena. Comparable in the eco-diaper category but operates a manufacturing/wholesale model versus Zöldövezet's domestic rental and education focus.
• Naty AB: Sweden-based manufacturer and retailer of eco-friendly diapers and feminine hygiene products. Comparable as a direct reusable diaper / sustainable hygiene product competitor operating across Europe at a much larger scale than Zöldövezet's rental model.

Others

• MENstruation: Empowerment and Sustainability (MENSY) consortium: Erasmus+ project consortium of 8 countries running menstrual health education. Zöldövezet is a partner; consortium peers coordinate similar sustainable menstruation advocacy in their respective national markets.
• Nappy Task Force member organizations: International working group including organizations from England, Ireland, Catalonia, Ukraine, the Netherlands, and Italy collaborating on diaper waste reduction. Direct thematic peers in reusable diaper advocacy and circular diaper economy policy.

Regional players

• Ökotárs Alapítvány: Hungarian environmental NGO operating as a grant distributor and civil society funder. Domestic regional peer in environmental advocacy and sustainability programming with similar nonprofit structure and Hungarian geography.
• SYTEV: Slovak environmental education partner in the Eco Superhero project. Regional peer in Central European environmental education programming and Visegrad-funded sustainability content delivery.

Emerging players

• WUKA (Wearable Kit for All): UK-based period underwear and reusable menstrual products brand. Comparable in the sustainable menstruation segment where Zöldövezet operates its Fenntartható menstruáció program and '100 kehely, 100 sors' initiative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xfacebook.com/zoldovezettarsulas
• Facebookfacebook.com/zoldovezettarsulas
• Instagraminstagram.com/zoldovezet
• YouTubeyoutube.com/@zoldovezet
• LinkedInlinkedin.com/company/z%C3%B6ld%C3%B6vezet-t%C3%A1rsul%C3%A1s-egyes%C3%BClet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zöldövezet Társulás Egyesület