Zoo Hannover

Name

Zoo Hannover

Legal name

Zoo Hannover gGmbH

Website

https://zoo-hannover.de

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

51–100 employees

Short description

Erlebnis-Zoo Hannover operates as a non-profit themed zoo in Hannover, Germany, housing over 1,900 animals across 191 species in seven immersive themed worlds, and serves regional families, school groups, tourists, and corporate event clients through tickets, annual passes, educational programs, and venue rentals.

Ownership category

akta.pro rank

Product category

Zoological Park and Wildlife Conservation

NAICS

Zoos and Botanical Gardens (71213)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

akta.pro secondary industries

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL), Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD)

Keywords

• Zoo operations
• Wildlife conservation
• Environmental education
• Animal exhibits
• Event venue rental

Headquarters

HQ city

Hannover, Lower Saxony

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Admission Tickets: Day tickets and annual passes (ZooCards) for individual and family visitors. Includes discounted rates for social conditions, refugees, and school groups.
2. Annual Passes (ZooCards): Person-bound annual tickets with optional family and single-parent variants. Includes facial recognition for entry. Discounted versions available for social conditions.
3. Guided Tours and Experiences: Safari tours, animal encounters, behind-the-scenes visits, and special experiences sold as add-ons to base admission.
4. Food and Beverage: On-site dining facilities and catering throughout the zoo grounds.
5. Retail/Merchandise: Souvenir shop and online store for zoo merchandise.
6. Event Venue Rental: Corporate events, weddings, birthday parties, meetings, and team events hosted in zoo venues including Prunksaal des Maharadscha, Yukon Market Hall, Festscheune, and other themed locations.
7. Donations and Conservation Support: Donations, animal sponsorships, and conservation support. Includes direct donations, feed donations, occasion-based donations, and testamentary gifts.
8. B2B Partnerships: Partner hotel arrangements, bus tour operator commissions, and corporate sponsorship programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Zoo Hannover operates a themed zoological park featuring seven immersive themed environments (Sambesi, Afi Mountain, Yukon Bay, Dschungelpalast, Outback, Meyers Hof, Zoologicum) with over 1,900 animals from 191 species. Core services include day admission tickets, annual passes (ZooCard) with facial recognition entry, summer seasonal passes (ZooSommerPass), the Zooschule educational program for schools and kindergartens, guided Scout-Safaris tours, themed event venue rentals for corporate and private events, children's birthday party packages, and animal sponsorship/donation programs supporting conservation.

Product overview

Erlebnis-Zoo Hannover is a themed adventure zoo operating as a single unified product with integrated digital add-ons and services. The core experience comprises seven themed areas (Sambesi, Afi Mountain, Yukon Bay, Dschungelpalast, Outback, Meyers Hof, Zoologicum) housing over 1,900 animals. Digital add-ons include the ZooApp (iOS/Android), online shop, ZooCard annual pass with face recognition entry, and ZooSommerPass seasonal ticket. Education services feature the award-winning Zooschule with curriculum-aligned programs. Visitor engagement services include Scout-Safaris guided tours, children's birthday parties, and event venue rentals. Conservation services include animal sponsorships and donations via the Fundraisingbox integration. The zoo's digital ecosystem connects visitor touchpoints from ticket purchase through zoo exploration.

Differentiator

Problem solved

Functional benefit

Products and services

• Erlebnis-Zoo Hannover Day Admission Tickets Standard entry tickets for individual visitors and families to access the seven themed zoo environments (Sambesi, Afi Mountain, Yukon Bay, Dschungelpalast, Outback, Meyers Hof, Zoologicum) housing over 1,900 animals from 191 species. Includes tiered pricing for adults, children, families; children under 3 free; social conditions pricing for visitors with social support documentation and refugees.
• ZooCard (Annual Pass) Person-bound annual admission card providing 365 days of unlimited zoo access. Includes facial recognition entry capability or ID verification at Service-Point. Available in Standard, Family, and Single-with-Child variants with discounted options for social conditions.
• ZooSommerPass (Summer Season Pass) Seasonal subscription pass offering two months of unlimited zoo access from the date of purchase, marketed as a summer holiday entertainment option for families.
• Zooschule (Zoo School Educational Programs) Award-winning educational programs for schools, kindergartens, and daycare centers. Offers teaching modules, workshops, and project weeks aligned with biology curricula and BNE (Education for Sustainable Development) standards. Recognized as an outstanding out-of-school learning location.
• Scout-Safaris (Guided Tours) Guided tour experiences led by zoo scouts, including behind-the-scenes animal encounters and special themed tours sold as add-ons to base admission.
• Kindergeburtstage (Children's Birthday Parties) Celebration packages for children's birthdays held within the zoo environment, bookable via the online shop. Targeted at families seeking distinctive birthday venues.
• Event Venue Rentals (Veranstaltungslocations) Special event spaces available for rental including Prunksaal des Maharadscha, Yukon Market Hall, Yukon Queen, Café Kifaru, Festscheune on Meyers Hof, Kammerfach, and Alte Werkstatt. Covers weddings, corporate events, team celebrations, meetings, and family celebrations, managed by a dedicated Event Management team.
• Tierpatenschaften (Animal Sponsorships) Symbolic animal adoption program supporting specific animals, with full sponsorship and partial (tierisch besondere Teil-Patenschaften) sponsorship options. Funds conservation and animal care.
• Online Shop (Merchandise and Ticket Sales) E-commerce platform for purchasing day tickets, annual passes, event tickets, guided tour bookings, school group bookings, and zoo-branded merchandise/souvenirs. Supports QR code delivery for mobile tickets.

Quantifiable outcome

• Recognized as outstanding learning location for environmental education
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Partner HotelscoreChannel Partner/ Reseller/ DistributorHotels in Hannover offer discounted zoo access packages to guests. Kooperation enables hotels to provide a unique attraction as part of their guest experience. Partners include Congress Hotel am Stadtpark and other nearby hotels.
• Bus Tour OperatorscoreChannel Partner/ Reseller/ DistributorBus travel companies receive group rates and dedicated booking portal for organized zoo visits. The zoo provides special group services and streamlined entry.
• Partner Schools (Partnerschulen)coreStrategic or Co-development PartnerFormal school partnership program with educational institutions across Lower Saxony. Schools receive discounted admission, educational materials, school newsletter, and access to project weeks and special programs.
• Datenschutz nord GmbHminorImplementation/ SI/ Consulting PartnerExternal data protection officer (Datenschutzbeauftragter) providing GDPR compliance oversight and consultation.
• EAZA (European Association of Zoos and Aquaria)coreStrategic or Co-development PartnerEuropean zoo association for conservation breeding programs, research collaboration, and best practice sharing across member institutions.
• IUCN (International Union for Conservation of Nature)coreStrategic or Co-development PartnerGlobal conservation organization with species survival programs and conservation policy. Full member status provides access to international conservation networks.
• VDZ (Verband Deutscher Zoodirektoren)coreStrategic or Co-development PartnerGerman zoo directors association for industry standards, conservation programs, and professional development.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Zoo Frankfurt: Zoo Frankfurt is an established German zoo offering animal exhibits, conservation and education activities, and ticketed family visits. It serves a similar customer base and operates a comparable zoological destination model.
• Pairi Daiza: Pairi Daiza is a large Belgian destination zoo built around themed worlds, family leisure, animal encounters, and visitor amenities. Its immersive, multi-experience positioning is closely comparable to Zoo Hannover's seven-world proposition.
• Zoo Basel: Zoo Basel is an established Swiss zoo combining public animal exhibits, conservation, education, and visitor services. It is comparable in its integrated mission, institutional memberships, and mix of education and leisure activities.
• ZooParc Beauval: ZooParc Beauval is a large French zoo and aquarium with themed animal experiences, conservation activity, and a strong tourism draw. It offers a comparable destination model with significant on-site visitor monetization.
• Zoo Berlin: Zoo Berlin is a major German urban zoo and aquarium operator with ticketed animal exhibits, conservation and education programs, and family visitor offerings. It is comparable to Zoo Hannover's integrated visitor, education, conservation, and event model.
• Tierpark Berlin: Tierpark Berlin is a large German animal park with extensive species collections, family visitors, conservation work, and education offerings. It overlaps with Zoo Hannover on core zoological operations and the family and institutional customer segments.
• Serengeti-Park Hodenhagen: Serengeti-Park Hodenhagen is a Lower Saxony safari and wildlife park focused on family leisure, animal experiences, and ticketed attractions. It is a geographically close comparator for land-based animal tourism and destination attendance.
• Burgers' Zoo: Burgers' Zoo is a large Dutch zoo known for immersive habitats, high family attendance, education, and conservation. Its destination-oriented, experience-led model is comparable to Zoo Hannover's themed visitor environment.
• Zoo Osnabrück: Zoo Osnabrück is a regional German zoo with family visits, animal encounters, education, and conservation programming. Its regional position and operating scope make it a close business-model and catchment comparator.
• Zoo Leipzig: Zoo Leipzig operates a large German zoological park with immersive habitats, conservation and education activities, and destination-style visitor attractions. Its scale and experience mix closely overlap with Zoo Hannover's themed, family-oriented proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zoo-hannover

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoo Hannover