Zoo Osnabruck Service Gmbh

What Zoo Osnabruck Service Gmbh does

Zoo Osnabrück Service GmbH operates the Osnabrück Zoo, a 23.5-hectare zoological park located in Lower Saxony, Germany. Founded in 1935 and opened to the public in 1936, the institution was restructured into a gemeinnützige GmbH (non-profit limited liability company) in 2012 and operates under the parent association Zoologische Gesellschaft Osnabrück e.V. The zoo houses more than 2,600 individual animals across approximately 290 species and participates in international conservation frameworks including EAZA, VdZ, and WAZA, as well as European Endangered Species Programmes (EEPs) for individual species. Its governance is led by Managing Director Philipp Bruelheide, Zoo Director Tobias Klumpe, and Chairman Fritz Brickwedde.

The zoo serves a broad public audience of families, school groups, tourists, and regional visitors, supported by a Zoologische Gesellschaft membership base of 2,304+ members (as of June 2026). Core operating products include the animal collection across themed enclosures (with recent additions such as the Auenlandschaft floodplain landscape and ongoing elephant enclosure expansion), the Dinoversum dinosaur experience, the Immotion-powered Wild Explorer VR-Experience, and ancillary offerings such as the Dino-Abenteuerpass, guided tours (Dino-Führungen), and the on-site gastronomy and shop.

Revenue is generated through a diversified non-profit model combining gate admissions (priced €17.90–€30 for day tickets), memberships and donations, corporate Gold sponsorships (Tetra, Thomas Philipps, NOZ, Sparkasse Osnabrück), animal sponsorships, on-site gastronomy and retail (via Gambio e-commerce), events, and the Jubiläumsfestwoche anniversary programming. Digital infrastructure includes Convious for ticketing, Cleverreach for email automation, Google Analytics/Tag Manager for marketing analytics, and Immotion for VR content. Major capital initiatives include the "Rüssel voraus!" elephant enclosure expansion targeting approximately €25 million and the 90th-anniversary programming scheduled for August 2026.

Name

Zoo Osnabruck Service Gmbh

Legal name

Zoo Osnabrück gGmbH

Website

https://www.zoo-osnabrueck.de

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Zoo Osnabrück Service GmbH operates the 23.5-hectare Osnabrück Zoo in Lower Saxony, Germany, housing 2,600+ animals across 290 species for regional visitors, school groups, and members under a non-profit gGmbH structure.

Ownership category

akta.pro rank

Product category

Zoological Park Services

NAICS

Zoos and Botanical Gardens (71213)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

Keywords

• Zoological park operations
• Wildlife conservation programs
• Animal sponsorship services
• Zoo educational tours
• Wildlife merchandise retail

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Admission Tickets: Day tickets, early-bird discounts, evening tickets, annual passes, and birthday free entry promotions. Core revenue stream from physical and online ticket sales.
2. Online Shop Sales: Merchandise (plush animals, clothing, books, accessories), value vouchers, zoo tour gift vouchers. E-commerce sales via Gambio platform.
3. Animal Sponsorships: Animal adoption/sponsorship packages ranging from 40 to 1,500 EUR annually, with tiered benefits including thank-you letters and certificates.
4. Gastronomy & On-site Retail: Food service, beverages, and merchandise sold at physical zoo locations.
5. Zoo Tours & Experiences: Guided tours with zoopedagogues, up to 20 participants, bookable for 149 EUR. Includes Dinoversum premium tickets (VR experience, dinosaur tours).
6. Membership Fees: Zoological Society membership (family 170 EUR/year, single 79 EUR/year) includes annual pass and member events. Förderverein membership at 60 EUR/year.
7. Corporate Sponsorship: Bronze, Silver, Gold sponsorship packages with advertising visibility, discounted tickets, event hosting opportunities, and team-building options.
8. Donations & Conservation: Auenlandschaft floodplain fundraising, Vietnamazing conservation program, Artenschutzeuro donations, species-specific fundraising (e.g., Rüssel voraus elephant enclosure 25M EUR project).
9. Venue Rental & Events: Birthday parties, corporate events, celebrations in the zoo. Jubiläumsfestwoche (90th anniversary celebration), yoga events, and seasonal festivals.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Zoo Osnabrück operates a 23.5-hectare zoological park housing 2,600+ animals from 290 species across 11 themed worlds. It sells day tickets and annual passes, operates the Dinoversum dinosaur attraction with VR experience, runs animal sponsorship programmes, guided zoo tours, an on-site retail and gastronomy operation, and an e-commerce shop for merchandise, gift vouchers and conservation-themed products.

Product overview

Zoo Osnabrück operates as a zoological park offering a diverse portfolio of products and services organized around its core mission of animal welfare, conservation, and visitor experiences. The primary offering is zoo admission (Tageskarten and Jahreskarten) granting access to over 2,600 animals across 290 species on 23.5 hectares. Major attractions include the Dinoversum (dinosaur-themed experience with VR), animal feeding demonstrations, and school programs. The company operates an e-commerce platform (shop.zoo-osnabrueck.de) powered by Gambio, selling merchandise including plush toys (Buschi-Plüschtier, Plüsch-Elefant, Tierische Kuschelfreunde), apparel (T-shirts, hoodies, beanies), the 'Wimmelbuch' anniversary book, and gift vouchers. Animal sponsorship programs (Tierpatenschaften) for animals like elephants, penguins, meerkats, and the rhino calf Liam generate revenue supporting animal care. The 90th anniversary in 2026 features special events including the Auenlandschaft opening and an anniversary festival week. A 'Rüssel voraus!' fundraising campaign supports a €25 million elephant enclosure expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Tageskarten & Jahreskarten (Day & Annual Tickets) Age-tiered zoo admission tickets (online and box office) plus annual passes; core visitor access to all 11 themed animal worlds.
• Dinoversum Dinosaur experience with 20+ life-sized animatronic dinosaurs across 17 species placed within the zoo's themed animal worlds.
• Wild Explorer VR-Experience (Dinosaurier Evolution) Immersive VR film screening with motion seats at the Dinoversum (Immotion technology), available standalone or bundled as a Dinoversum Premium Ticket.
• Dino-Führungen (Guided Dinosaur Tours) 60-minute educator-led guided tours through the Dinoversum highlights, available daily at 11:00 and 14:00.

Quantifiable outcome

• Successful white rhinoceros breeding with calf Liam born April 7, 2026 after 520-day gestation
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Tetra GmbHcoreStrategic or Co-development Partner · 1 January 2026Gold sponsor since 1999. Provides fish food and care product donations for the Tetra Aquarium. Based in Melle near Osnabrück, Tetra is one of the largest manufacturers of ornamental fish food and water care products worldwide.
• Thomas Philipps GmbH & Co. KGcoreStrategic or Co-development Partner · 1 January 2026Gold sponsor. Speciality discount retailer supporting zoo events and facilities.
• NOZ (Neue Osnabrücker Zeitung)coreStrategic or Co-development Partner · 1 January 2026Gold sponsor. Regional newspaper and media company providing editorial coverage and media visibility.
• Prowind GmbHminorStrategic or Co-development Partner · 1 January 2026Silver sponsor. Renewable energy company (wind and solar) from Osnabrück founded in 2000 with over 170 employees.
• DIGILED (BR-Wiemann)minorStrategic or Co-development Partner · 1 January 2026Silver sponsor. Digital LED signage company.
• Landkreis OsnabrückminorStrategic or Co-development Partner · 1 January 2026Silver sponsor. Local government district providing institutional support and visibility.
• Radio OsnabrückminorGTM or Marketing Partner · 1 January 2026Silver sponsor. Regional radio station broadcasting on FM and DAB+ covering city and district of Osnabrück.
• EAZA (European Association of Zoos and Aquaria)coreStrategic or Co-development Partner · 1 January 2026Zoo membership association ensuring high standards of animal care, conservation, and education. Supports European Endangered Species Programmes (EEPs).
• VdZ (Verband der Zoologischen Gärten)coreStrategic or Co-development Partner · 1 January 2026Association of Zoological Gardens of Germany and German-speaking countries.
• WAZA (World Association of Zoos and Aquariums)coreStrategic or Co-development Partner · 1 January 2026Global zoo association promoting animal welfare, conservation, and education worldwide.
• European Endangered Species Programme (EEP)coreStrategic or Co-development Partner · 1 January 2026Breeding programme coordinated by EAZA to maintain genetically stable reserve populations of endangered species in human care. Zoo Osnabrück participates in white rhinoceros EEP.
• WWF DeutschlandcoreStrategic or Co-development Partner · 1 January 2026Partnership for 'Yoga für Artenvielfalt' (Yoga for Biodiversity). Programme connects yoga practice with conservation awareness, with 5 EUR per participant donated to WWF.
• DHL Paket GmbHminorChannel Partner/ Reseller/ Distributor · 1 January 2026Logistics partner for shipping online shop orders within Germany.
• Lisa SimonminorStrategic or Co-development Partner · 1 January 2026Yoga instructor, communication consultant, and HSP coach leading 'WWF Yoga für Artenvielfalt' sessions at the zoo. Previously worked at the zoo.
• Rettet den Drill e.V.minorStrategic or Co-development Partner · 1 January 2026Conservation association protecting drills in their natural habitats. Zoo sells Drill Plüschtier with 5 EUR per unit donated to the association.
• Zoologische Gesellschaft Osnabrück e.V.coreStrategic or Co-development Partner · 1 January 2026Member society founded in 1935 that owns and governs the zoo. Converted to gemeinnützige GmbH in 2012. Offers family and single memberships with annual passes and events.
• Förderverein Osnabrücker Zoo e.V.coreStrategic or Co-development Partner · 1 January 2026Independent supporter association founded 1999 raising funds for the Zoological Society's objectives. Membership at 60 EUR/year.
• together we are stronger (Caroline Duncan-Starmann)minorStrategic or Co-development Partner · 1 January 2026Textile brand producing hoodies with elephant embroidery; 20 EUR per adult hoodie and 5 EUR per child/teen hoodie donated to 'Rüssel voraus!' elephant park campaign.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Erlebnis-Zoo Hannover: Regional zoological park in Lower Saxony, Germany, with a comparable 22-hectare footprint organised into themed 'experience worlds' (Yorkshire, Zambezi, etc.) — directly analogous to Zoo Osnabrück's themed Tierwelten (Takamanda, Manitoba, Samburu, etc.), serving similar family audiences in northern Germany.
• Wilhelma Stuttgart (Zoologisch-Botanischer Garten): Germany's only combined zoo-botanical garden; comparable in combining live animal exhibits with visitor education, conservation, and ticketed attractions — directly analogous operating model.
• Tierpark Hagenbeck (Hamburg): Historic German zoo (founded 1907) blending zoo and theme park elements with themed enclosures and family entertainment — comparable in its hybrid animal/theme-park positioning (similar to Dinoversum addition).
• Allwetterzoo Münster: Mid-sized German regional zoo in North Rhine-Westphalia with comparable biological collection, family-focused experience model and EAZA membership — directly comparable in scale, governance, and northern German climate exposure.
• Kölner Zoo: Major German city zoo with comparable EAZA participation, Elephas elephant enclosure, and family-focused ticketing — closely comparable in scale and product mix despite a larger footprint.
• Zoo Frankfurt: German city zoo with EAZA accreditation, broad species collection, and active conservation/EEP participation; comparable in size and operating structure to Zoo Osnabrück.
• Tierpark Hellabrunn (Münchner Tierpark): Geo-zoo in Munich operating across themed geographic zones, EAZA/WAZA-accredited, with similar mix of family entertainment, conservation breeding, and corporate sponsorship — directly comparable in mission and operating model.
• Zoo Duisburg: Mid-sized German regional zoo comparable in scale and family/membership-driven revenue model, with EAZA-standard animal care and education programming.

Broad incumbents

• Zoo Leipzig: World-renowned larger German zoo with internationally benchmarked themed worlds (Pongoland, Gondwanaland) — operates in the same segment with much greater scale and visitor throughput.
• Zoo Berlin: Much larger and internationally recognized German zoo operating across two sites (Zoo + Aquarium); offers overlapping memberships, ticketing and conservation activities but at substantially larger scale than Osnabrück.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ZooOsnabrueck
• Facebookfacebook.com/osnabrueck.zoo
• LinkedInde.linkedin.com/company/zoo-osnabr%C3%BCck-ggmbh
• Instagraminstagram.com/zoo_osnabrueck
• TikToktiktok.com/discover/zoo-osnabr%C3%BCck

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoo Osnabruck Service Gmbh