Zooko
Zooko is a privately held Uruguayan multi-brand footwear and apparel retailer operating a single flagship store in Montevideo and the e-commerce site zooko.com.uy, serving men, women, and children with 1,242 SKUs across 28+ international brands including Adidas, Nike, Vans, and Puma.
- Company typePrivate
- Founded-
- HeadquartersMontevideo, Uruguay
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Zooko does
Zooko is a privately held Uruguayan multi-brand footwear and apparel retailer operating a single flagship store at José Ellauri 350 local 303 in Montevideo, a pickup point at 18 de Julio 1087, and the e-commerce site zooko.com.uy. The catalog totals 1,242 articles across men's, women's, and children's segments, sourced from 28+ international brands including Adidas, Nike, Vans, Converse, New Balance, Puma, Lacoste, EA7 Emporio Armani, Jordan, and Salomon. Prices range from $U 3,290 to $U 15,990, with free shipping on orders above $U 3,000. The company is affiliated with sister brands Global Sports, Lira, and Somos Futbol, sharing a common retail ecosystem in Uruguay.
The storefront is powered by Fenicio eCommerce Uruguay, providing catalog management, checkout, and order processing. Zooko has assembled a multi-carrier delivery network combining same-day delivery within Montevideo (PQuick, PedidosYa Express) with 72-hour nationwide shipping via UES, DAC, and Mirtrans. Payment options include Visa, Oca, Master, and MercadoPago. The company maintains organic social media presence across Instagram, Facebook, TikTok, Twitter, Pinterest, and YouTube, and operates a blog and email newsletter — all of which constitute the entirety of its marketing funnel.
The business model is straightforward direct-to-consumer retail: revenue is generated through one-time unit sales of branded inventory, with no subscription, licensing, or marketplace fees. No external funding rounds, M&A activity, or regulatory actions are disclosed. The company's core assets are its brand authorizations, local distribution density, and the multi-brand assortment that functions as a one-stop destination for athletic and casual footwear/apparel in Uruguay.
Zooko firmographics
Firmographics- Name
- Zooko
- Legal name
- Zooko
- Website
- https://zooko.com.uy
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zooko is a privately held Uruguayan multi-brand footwear and apparel retailer operating a single flagship store in Montevideo and the e-commerce site zooko.com.uy, serving men, women, and children with 1,242 SKUs across 28+ international brands including Adidas, Nike, Vans, and Puma.
- Ownership category
- akta.pro rank
Zooko industry classification
Industry- Product category
- Athletic Footwear & Apparel Retail
- NAICS
- Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Athletic Footwear & Sport Apparel Retail (CRAMABAC)
- akta.pro secondary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
Keywords
Where Zooko is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices2 records
Markets served
Zooko business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales: Zooko generates revenue through direct retail sales of branded footwear and apparel. The company operates as a multi-brand retailer offering products from major international brands including Adidas, Nike, Vans, Converse, New Balance, Puma, Lacoste, EA7 Emporio Armani, and others. Sales occur through both e-commerce website and physical store locations in Uruguay.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing per product |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Zooko product offering
Product offeringCore offering
Zooko is a multi-brand Uruguayan retailer selling branded athletic and casual footwear, sportswear, and accessories through both an e-commerce website (zooko.com.uy) and a physical retail store in Montevideo. The catalog spans over 1,242 articles from 28+ international brands including Adidas, Nike, Vans, Converse, New Balance, Puma, Lacoste, EA7 Emporio Armani, Jordan, and Salomon, organized into Men's, Women's, and Children's collections.
Product overview
Zooko is a multi-brand Uruguayan e-commerce retailer specializing in athletic and casual footwear, apparel, and accessories. The platform offers products from over 30 international brands including adidas, Nike, Vans, Converse, New Balance, Puma, EA7 Emporio Armani, Jordan, Salomon, Lacoste, and others. The core product categories are Footwear (Championes/Sneakers) and Apparel (Indumentaria), supplemented by Accessories. Products are organized by target segment: Men's, Women's, and Children's collections. The business operates as a multi-brand marketplace powered by Fenicio eCommerce Uruguay platform, with 1,242 articles available. Featured products include Nike Air Max DN8, adidas Samba series, Vans Skate Classics, New Balance 9060, and EA7 Emporio Armani Predator. The platform supports multiple payment methods and delivery options across Uruguay.
Differentiator
Problem solved
Functional benefit
Products and services
- Footwear (Sneakers/Championes) Extensive catalog of athletic and casual sneakers from major brands including adidas (Samba, Gazelle, Forum), Nike (Air Max DN8, Shox, Air Max Plus), Vans (Old Skool, Super Lowpro), Converse (Chuck Taylor All Star), New Balance (9060, 272), Puma (Palermo, Speedcat), EA7 Emporio Armani, Salomon, Lacoste, Jordan, Emerica, and others. Prices range from approximately $U 3,290 to $U 15,990.
- Apparel (Indumentaria) Sportswear and casual clothing including jackets (camperas), t-shirts (remeras), pants (pantalones), shorts, hoodies (buzos), sweatshirts (canguros), leggings (calzas), and sports jerseys from adidas, Nike, Jordan, EA7 Emporio Armani, Billabong, and other brands. Includes national team jerseys such as Germany, Argentina, Spain, and Italy. Prices typically range from $U 1,890 to $U 8,590.
- Accessories (Accesorios) Bags, backpacks (mochilas), hats (gorros), socks (medias), insoles (plantillas), and shoe protection/cleaning products from brands including JanSport, New Era, Crep Protect, and others.
- Men's Collection (Hombre) Curated range of footwear, apparel, and accessories designed for male customers, organized by subcategories including shoes, sandals (ojotas), t-shirts, pants, shorts, hoodies, jackets, tank tops (musculosas), bermudas, backpacks, hats, and socks.
- Women's Collection (Mujer) Curated range of footwear, apparel, and accessories designed for female customers, organized by subcategories including shoes, t-shirts, pants, shorts, hoodies, jackets, tank tops, leggings, backpacks, and hats.
- Children's Collection (Niños) Footwear and apparel designed for children, organized by subcategories including shoes, t-shirts, shorts, and jackets from brands like adidas, Nike, Vans, and Puma.
Companies that use Zooko
Customer profileSegments3 records
Ideal customer profiles1 record
Zooko technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zooko partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Global SportsminorSister company/affiliate brand shown in footer of website alongside Lira and Somos Futbol.
- LiraminorSister company/affiliate brand shown in footer of website alongside Global Sports and Somos Futbol.
- Somos FutbolminorSister company/affiliate brand shown in footer of website alongside Global Sports and Lira.
- Fenicio eCommerce UruguaycoreE-commerce platform provider powering Zooko's online store. The platform enables product catalog management, shopping cart, checkout, and order processing functionality.
- PQuickminorSame-day delivery partner for orders within Montevideo placed before 14:00 hours.
- PedidosYaminorExpress delivery partner for same-day delivery within coverage areas in Montevideo.
- UESminorDelivery service partner providing 72-hour shipping to interior of Uruguay and Montevideo.
- DACminorDelivery service partner providing 72-hour shipping to interior of Uruguay and Montevideo.
- MirtransminorDelivery service partner providing 72-hour shipping to interior of Uruguay.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Zooko competitors and assessment
Company assessmentBroad incumbents
- Foot Locker: Global athletic footwear and apparel specialty retailer with deep brand partnerships (Nike, Adidas, Puma). Represents a scaled version of Zooko's go-to-market model and a benchmark for category-level execution in athletic specialty retail.
- Snipes: Global streetwear and athletic footwear multi-brand retailer with a youth-focused positioning similar to Zooko's emphasis on Adidas, Vans, Jordan, and Puma. Comparable as a specialty multi-brand athletic/streetwear retailer.
- Falabella Uruguay: LatAm department store with online and physical presence in Uruguay, selling branded apparel and footwear alongside broader categories. Competes with Zooko on multi-brand apparel assortment and omnichannel shopping experience.
- MercadoLibre Uruguay: Dominant Uruguayan e-commerce marketplace/platform hosting hundreds of sellers, including those offering branded athletic footwear and apparel. Competes with Zooko on assortment breadth, pricing, and MercadoPago's payment integration—the same payment method Zooko offers.
- JD Sports: Global multi-brand athletic and casual footwear retailer with a similar SKU breadth (Nike, Adidas, New Balance, Puma). Comparable as a publicly-traded benchmark for the multi-brand athletic specialty retail model that Zooko operates at a smaller scale.
Direct peers
- Dafiti: LatAm-focused fashion and footwear e-commerce retailer operating in Uruguay, offering a similar multi-brand selection of international apparel and shoes. Directly competes with Zooko for the same branded athletic and casual footwear consumer.
- Sportline Uruguay: Uruguay-based multi-brand sporting goods retailer carrying Nike, Adidas, Puma, and other major brands. The closest direct local competitor to Zooko, operating both physical stores and e-commerce in the same market.
Regional players
- TiendaMia: Cross-border e-commerce platform serving Latin America (including Uruguay) by shipping US-based branded apparel and footwear. Competes with Zooko for Uruguayan consumer wallet share via international SKUs, though with longer delivery times.
Others
- Lira: Uruguayan footwear and apparel retailer affiliated with Zooko via shared sister-brand ecosystem (alongside Global Sports and Somos Futbol). Relevant as a directly comparable operator within the same business group, sharing back-office and digital infrastructure.
- Adidas (Direct): Global athletic brand operating its own direct-to-consumer e-commerce and stores, including in Uruguay. As Zooko's largest brand partner (376 SKUs), adidas's DTC strategy represents both a key supplier and a competitive threat on pricing and exclusivity.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Zooko social profiles
Digital presenceZooko financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zooko leadership team
Management profileNumber of profiles
Zooko funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zooko M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zooko
What does Zooko do?
Zooko is a multi-brand Uruguayan retailer selling branded athletic and casual footwear, sportswear, and accessories through both an e-commerce website (zooko.com.uy) and a physical retail store in Montevideo. The catalog spans over 1,242 articles from 28+ international brands including Adidas, Nike, Vans, Converse, New Balance, Puma, Lacoste, EA7 Emporio Armani, Jordan, and Salomon, organized into Men's, Women's, and Children's collections.
Is Zooko a public or private company?
Zooko is a private company. It is classified as unknown and is currently operating.
When was Zooko founded?
Zooko was founded in -1. It employs 1 to 10 people.
Where is Zooko based?
Zooko is headquartered in Montevideo, Uruguay, in the Latin America region.
How does Zooko make money?
One revenue line is on record: retail Sales.
Who are Zooko's main competitors?
Broad incumbents on record are Foot Locker, Snipes, Falabella Uruguay, MercadoLibre Uruguay and JD Sports. Direct peers are Dafiti and Sportline Uruguay. TiendaMia is listed as a regional player. Others are Lira and Adidas (Direct).
Does Zooko have an API?
No public API is recorded for Zooko.
What industry is Zooko in?
Zooko's product category is Athletic Footwear & Apparel Retail. Its primary akta.pro industry code is CRAMABAC, Athletic Footwear & Sport Apparel Retail, with a secondary code of CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers. Its NAICS code is 45911 and its SIC code is 5661.