What Zoom Marketing Oils does

Zoom Petroleum (Private) Limited, operating commercially as Zoom Marketing Oils, is a Pakistani petroleum marketing company headquartered in Lahore and founded in 2006. The company sells petrol, diesel, kerosene, ultra-furnace and super-plus fuels through owned service stations, supplemented by a dealer and distributor recruitment pipeline targeting more than 1,000 outlets nationwide. It holds the 3rd largest petroleum storage capacity in Pakistan at a Machikey, Sheikhupura facility, which underwrites its fuel-supply reliability. The company has a sales and distribution agreement with LOTOS S.A. of Poland to market LOTOS-branded international-standard lubricants (semi-synthetic, mineral, hydraulic, high-quality mineral, grease, fully synthetic), and in July 2023 launched its own motorcycle-focused sub-brand 'Thrill' under API SG, JASO MA2, and SAE 20W-50 specifications. Service-station non-fuel offerings include a Needs Store convenience format, car wash, tyre shop, oil change, VIP rest rooms, and prayer areas.

The company monetizes through transaction-based revenue across four streams: retail fuel margins, in-house and partner-branded lubricant sales, non-fuel services at stations, and a B2B Smart Fuel Card charging 1.50% on monthly corporate fleet consumption with monthly billing and security deposit or bank-guarantee requirements. It serves three primary customer segments: individual vehicle owners (consumer walk-in retail), corporate and government fleet customers (recurring B2B fuel management), and urban/semi-urban plus transient travelers passing through its station footprint. It is founder/management-controlled under the ZOOM Group of Companies, led by Chairman Mehar Arshad Mehmood and CEO Sheharyar Arshad, with no disclosed outside institutional investors, subsidiaries, or public listing.

Operationally Zoom is a capital-intensive storage and distribution business more than a labor-intensive one — 78 disclosed employees support infrastructure-heavy operations — and it has begun layering in digital dealer tools (OOMS/Zoom Sahulat, VIMS) and a stated EV charging roadmap. No proprietary technology, patents, software platforms, or AI/ML capabilities are disclosed in the available source material, and no revenue, funding-round, or audited financial data is publicly available.

Name

Zoom Marketing Oils

Legal name

Zoom Petroleum (Private) Limited

Website

https://zoom.org.pk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Zoom Marketing Oils (Zoom Petroleum (Private) Limited) is a Lahore-based Pakistani petroleum retailer founded in 2006 that sells fuel, own-brand and LOTOS-licensed lubricants, and non-fuel station services through owned service stations and a growing dealer network targeting 1,000+ outlets nationwide.

Ownership category

akta.pro rank

Product category

Petroleum Retail & Lubricants

NAICS

Gasoline Stations with Convenience Stores (457110), Petroleum Bulk Stations and Terminals (424710)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

Keywords

• Petroleum marketing
• Fuel distribution
• Retail fuel stations
• Lubricant products
• Fleet fuel management

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Fuel Sales: Sales of petroleum products including petrol, diesel, kerosene oil, ultra-furnace, and super plus fuels through retail service stations across Pakistan.
2. Lubricant Sales: Sale of lubricants including own Zoom Thrill brand and LOTOS-branded products (Semi Synthetic, Mineral, Hydraulic, High Quality Mineral, Grease, Fully Synthetic) through retail outlets and lube shops.
3. Non-Fuel Revenue: Additional revenue streams from convenience stores (Needs Store), car wash services, tyre shop, oil change facilities, VIP rest rooms, and restaurant services at service stations.
4. Fuel Card Services: Corporate fuel card program with 1.50% service charges on monthly consumption. Provides fleet management and cashless transactions for business customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Zoom Marketing Oils distributes and markets petroleum products (petrol, diesel, kerosene oil, ultra-furnace, super plus fuels) and lubricants (own-brand Zoom Lubricants and Thrill, plus LOTOS-branded products) through a network of retail service stations across Pakistan. The company also operates ancillary convenience services at stations including Needs Store, car wash, tyre shop, VIP rest rooms, and prayer areas, and offers a corporate Smart Fuel Card program for fleet fuel management.

Product overview

Zoom Marketing Oils operates as a petroleum marketing company in Pakistan offering a comprehensive range of fuel and lubricant products supplemented by convenience services at their retail outlets. The core product portfolio consists of petroleum fuels (diesel, kerosene, ultra-furnace, super plus) and own-brand lubricants branded as "Zoom Lubricants" and "Thrill." The lubricants line includes semi-synthetic, fully synthetic, mineral, hydraulic, and grease products. At their service stations, Zoom provides integrated convenience services including Needs Store (convenience shop), Car Wash, Tyre Shop, Oil Change, Smart Fuel Card for fleet management, VIP Rest Rooms, Prayer Area, and Washroom facilities. An Electric Vehicle Charger offering is in development. The company also offers business partner solutions including OOMS/Zoom Sahulat (inventory management) and VIMS (vendor invoice management).

Differentiator

Problem solved

Functional benefit

Brands

• Thrill: Lubricant brand for motorcycles and three-wheelers, launched in July 2023, compliant with API SG, JASO MA2, and SAE 20W-50 standards

Products and services

• Fuels Petroleum products including petrol, diesel, kerosene oil, ultra-furnace, and super plus fuels distributed across Zoom's retail service station network in Pakistan for individual and commercial vehicle use.
• Zoom Lubricants Own-brand lubricants for automotive, industrial, and power generation sectors, available at retail outlets throughout Pakistan through a robust distribution network and lube shops. Includes semi-synthetic, fully synthetic, mineral, high quality mineral, hydraulic oils, and greases meeting international standards via the LOTOS partnership.
• Thrill Lubricant Motorcycle engine lubricant designed for gasoline-fueled motorcycle engines and three-wheeler (auto-rickshaw) engines. Complies with API SG, JASO MA2, and SAE 20W-50 standards. Available in 0.70L and 1L packs.
• Smart Fuel Card Fleet management fuel card enabling cashless transactions, secure payments, instant receipts, and easy subscription for controlling corporate fleet fuel consumption. Includes monthly limits, consumption tracking, and 1.50% service charges on monthly consumption with security deposit or bank guarantee.
• Car Wash Car wash, car care, and maintenance services designed to keep automobiles in excellent condition year-round, available at Zoom service stations.
• Tyre Shop 24/7 tire shop offering full-service auto repair and maintenance services at Zoom service stations.
• Needs Store 24/7 convenience store at Zoom fuel stations offering travel necessities and quality services to customers.

Quantifiable outcome

• 3rd largest petroleum storage capacity in Pakistan
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LOTOS S.A. PolandcoreStrategic or Co-development PartnerZOOM has a sales and distribution agreement with LOTOS S.A., Poland's National Oil company. LOTOS has fuel stations across Europe and exports lubricants to more than 65 countries globally. This partnership enables Zoom to provide internationally-standard lubricants (Semi Synthetic, Mineral, Hydraulic, High Quality Mineral, Grease, Fully Synthetic) to Pakistani customers through Zoom's retail network and lube shops.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hascol Petroleum: Listed Pakistani fuel marketing company with a growing network of branded fuel stations and storage terminals. Highly comparable to Zoom in business model (owned stations, lubricants, bunker fuels) and life stage (sub-scale player scaling against PSO/Shell).
• Go (Gas & Oil Pakistan): Emerging Pakistani fuel retailer with a focused network of branded stations and growing lubricant and non-fuel offerings. Closely comparable to Zoom as a smaller-but-growing regional competitor.
• Attock Petroleum: Pakistan-based petroleum marketing company with retail stations, storage, and lubricant distribution. Comparable in product mix, geographic focus (Pakistan), and downstream positioning to Zoom.
• Byco Petroleum: Vertical Pakistani downstream player with refining, storage, and retail operations. Comparable to Zoom on the retail/lubricant side while having a much larger integrated supply chain.
• Total Parco Pakistan: Joint venture between TotalEnergies and Pakistani conglomerate that operates a significant branded fuel retail network in Pakistan. Closest direct competitor to Zoom with similar mid-size network positioning, paired lubricant offer, and forecourt services.

Broad incumbents

• Pakistan State Oil (PSO): Pakistan's largest state-owned fuel retailer with dominant market share (~60%). Operates a multi-thousand-station network across the country and is Zoom's primary competitor in retail fuel, lubricant distribution, and storage. Comparable on every dimension of Zoom's business but at vastly larger scale.
• Shell Pakistan: Subsidiary of Shell plc operating a national network of branded fuel stations in Pakistan with convenience retail, lubricants, and corporate fuel cards. Directly comparable to Zoom's owned-station + lubricant + non-fuel model, with stronger global brand and deeper lubricant portfolio.

Others

• LOTOS S.A. (Poland): Polish national oil company and Zoom's strategic partner for lubricant distribution. Comparable to Zoom only via the partnership aligning on lubricant portfolio, customer-facing segments, and forecourt operations in different geographies.

Regional players

• Topline Shipping (lubricant distribution): Pakistan-based lubricant manufacturer and distributor with a broad automotive and industrial lubricant portfolio. Comparable to Zoom's Zoom Lubricants and Thrill brands at the product level, though operating in a different segment of the value chain.

Emerging players

• BE Energy Pakistan: Smaller Pakistani fuel retail and lubricants startup focused on retail forecourt modernization. Comparable as a sub-scale emerging player in the same downstream category as Zoom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zoommarketingoils

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoom Marketing Oils