What Zoopark.lt does

Zoopark.lt is a Lithuania-based indoor contact zoo operator operating under Všį "Zoopark.lt", a non-profit public institution (company code 304402227). The company runs two physical sites — the original Vilnius location at Verkių g. 27 inside Ogmios miestas shopping centre (housing approximately 90 animal species) and a second Kaunas location at Islandijos pl. 32 inside the PLC Mega shopping centre — both open daily 10:00–20:00. Its distinguishing format is supervised, hands-on contact between visitors and animals: visitors may touch, feed, and closely observe the animals, which positions Zoopark as an alternative to traditional observation-only zoos.

The product surface extends well beyond a standard zoo admission. Core access is sold through day tickets (€9–€15, with weekday/weekend differentiation and group rates), 6-month and annual subscriptions (€50 and €70), and gift vouchers. The company layers in private themed birthday party rooms (€120–€290), week-long summer camps for children aged 7–12 (€275–€295), the Young Zoologist Club with monthly and multi-month membership (€80/month, €210/3 months, €350/6 months), curriculum-aligned guided tours (€25–€35 plus ticket), Lithuanian-language educational video lessons for grades 1–9, and a three-tier animal guardianship/sponsorship program (€65–€150/year) that converts supporters into recurring donors. Marketing is primarily local and direct: the company's own e-commerce website, social media (Facebook, Instagram), newsletter, visitor testimonials, the Kultūros Pasas (Culture Passport) school-booking platform, and a 1.2% personal income tax donation option.

The underlying technology is conventional: a standard e-commerce website (Next.js front end with WordPress media handling) for ticket, voucher, and merchandise sales, an interactive animal map with educational content, and a planned EU-co-funded digitalization project (€75,830.90 total, €37,915.45 EU-funded, April 2024–June 2025) to upgrade e-commerce and visual configuration. No proprietary platform, API, mobile application, or AI/ML capability is disclosed. Go-to-market is event- and location-driven: walk-in visits, birthday party and excursion bookings, summer camp registration, and e-commerce ticket and gift-voucher sales targeting Lithuanian families with children, school and kindergarten groups, and community organizations.

Name

Zoopark.lt

Legal name

VšĮ "Zoopark.lt"

Website

https://zoopark.lt

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Zoopark.lt operates two indoor contact zoos in Lithuania (Vilnius and Kaunas) where visitors can touch, feed, and observe approximately 90 animal species. The company monetizes day tickets, subscriptions, birthday parties, summer camps, an after-school club, and animal sponsorship programs targeting families, schools, and kindergartens.

Ownership category

akta.pro rank

Product category

Indoor Zoo & Animal Education Services

NAICS

Zoos and Botanical Gardens (71213), Zoos and Botanical Gardens (712130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wildlife Watching & Encounters (Birding, Whale Watching, Primates) (THAJAIAC)

Keywords

• Indoor zoo operations
• Animal education programs
• Children's entertainment venues
• Interactive wildlife experiences
• Educational tourism services

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket sales: Day tickets sold at the door and online, ranging from €9–€15 per person depending on weekday/weekend pricing, with family bundles and school group rates. Tickets are valid for 1 year from purchase date.
2. Annual and semi-annual subscriptions: Unlimited entry passes sold as 6-month (€50) or annual (€70) subscriptions per person.
3. Birthday party room rentals: Private themed rooms rented for children's birthday parties at the Vilnius location, priced from €120–€290 depending on room capacity and day of week. Includes allocated tickets for guests.
4. Summer camps: Week-long summer camp programs for children aged 7–12, priced at €295 per child (€275 per child when registering two siblings), including meals and activities.
5. Animal food sales: Specialized animal food sold on-site for visitor feeding experiences with rabbits, guinea pigs, birds, and other animals. Price approximately €2 per portion.
6. Guide services: Guided tours for groups, priced €25–€35 depending on day of week, in addition to entry tickets.
7. Club membership fees: Monthly fees for the Young Zoologist club — €80/month, €210 for 3 months, €350 for 6 months.
8. Animal sponsorship / guardianship programs: Three-tiered animal guardianship programs: Supporter (€65/year), Enthusiast (€90/year), and Advocate (€150/year), each offering progressive benefits including thank-you plaques, social media recognition, discounts, and educational materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Zoopark.lt operates two indoor contact zoo locations in Lithuania (Vilnius and Kaunas) where visitors can touch, feed, and observe approximately 90 animal species from around the world in a weather-independent, year-round setting. The core experience is the zoo visit itself, with day tickets, subscriptions, and gift vouchers providing entry, complemented by themed birthday party rooms, guided educational tours, summer camps, after-school Young Zoologist Club sessions, video lessons, animal sponsorship programs, and on-site animal feeding experiences.

Product overview

Zoopark.lt is an indoor zoo operator with two locations in Lithuania (Vilnius and Kaunas) offering interactive animal experiences. The core offering is the zoo visit experience where visitors can touch, feed, and observe animals up close. The product portfolio includes daily tickets, subscriptions, and gift vouchers for access; birthday party rooms with themed spaces; educational programs including tours, summer camps, the Young Zoologist Club, and video lessons; animal sponsorship programs; and interactive animal experiences. The Vilnius location houses approximately 90 different animal species.

Differentiator

Problem solved

Functional benefit

Products and services

• Zoopark Vilnius (Indoor Zoo Location) Indoor contact zoo in Vilnius at Verkių g. 27 (Ogmios miestas shopping center), housing approximately 90 animal species from around the world. Visitors can touch, feed, and closely observe animals. Open daily 10:00–20:00, closed the first Monday of each month for sanitation. Targets families, school groups, and event hosts.
• Zoopark Kaunas (Indoor Zoo Location) Indoor contact zoo in Kaunas at Islandijos pl. 32 (Mega shopping center, 2nd floor), featuring friendly domestic animals where visitors can touch, feed, and learn about animals. Open daily 10:00–20:00. Targets families and event hosts.
• Daily Tickets (Dienos bilietas) Day tickets for single visits to the indoor zoos. Weekday pricing €12 per person; weekend/holiday pricing €15 per person (€14 students/seniors). Family bundle €55 weekday / €65 weekend for 5 people. Valid for 1 year from purchase. Children under 2 free; 50% disability discount.
• Unlimited Subscriptions (Abonementai) Recurring unlimited-visit passes for single individuals: 6-month subscription at €50 per person and 12-month annual subscription at €70 per person. Provide unlimited entry from first visit over the subscription period.
• Gift Vouchers (Dovanų kuponas) Gift vouchers priced at €50 each, valid for 1 year from purchase, redeemable for zoo admission. Marketed for gifting to families and children.
• Birthday Party Rooms (Gimtadienių kambariai) Private themed birthday party room rentals at the Vilnius location. Five themed rooms: Elephant (€120–€150, 10 tickets), Crocodile (€180–€220, 15 tickets), Giraffe (€180–€220, 15 tickets), Cheetah (€240–€290, 20 tickets), Monkey (€240–€290, 20 tickets). Each booking includes allocated guest tickets and 2.5-hour room reservation. Weekend rates apply during school holidays.
• Educational Tours (Ekskursijos) Guided educational tours covering different continents and animal habitats, priced €25 (weekday) to €35 (weekend) per group plus entry tickets. Targeted at schools, kindergartens, families, and small groups seeking structured biology/zoology learning.
• Summer Camps (Stovyklos) Week-long Young Animal Caretaker summer camp for children aged 7–12, running Monday–Friday from 8:00 to 17:00. Priced at €295 per child, reduced to €275 per child when registering two siblings. Includes lunch, snacks, and animal-themed activities.
• Young Zoologist Club (Jaunojo zoologo būrelis) Recurring weekly educational after-school club for children aged 7–12, held Mondays and Wednesdays in 1-hour sessions (16:00–17:00 or 17:00–18:00) in groups of up to 10. Priced at €80/month, €210 for 3 months, or €350 for 6 months. Includes 8–9 sessions per month; does not run during school holidays.
• Video Lessons (Video pamokos) Pre-recorded educational video lessons of approximately 13 minutes each, covering mammals, birds, spiders, and insects. Aimed at Lithuanian school grades 1–9 as supplementary curriculum content.
• Animal Sponsorship Program (Gyvūnų globa) Three-tiered annual animal guardianship/sponsorship program for ongoing supporter engagement. Supporter tier €65/year includes thank-you plaque at enclosure, social media recognition, and 10% discount on tickets and party rooms. Enthusiast tier €90/year adds 2 free visitor tickets per month. Advocate tier €150/year adds 20–30% discounts, education about the sponsored animal, and naming rights for offspring if applicable.
• Animal Feeding Experiences Scheduled interactive animal feeding experiences with rabbits, guinea pigs, koi carp, and other animals throughout the day. Specialized animal food is sold on-site at approximately €2 per portion (koi carp feed €1). Enables visitors to physically feed animals as part of the visit.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Lopšelis-darželis Mažieji StebuklaiminorOthersKindergarten partner featured in the Partneriai (Partners) section of the Kaunas location website. Nature of partnership not further detailed.
• SNACK BOXminorOthersSnack/food partner displayed in the Partneriai (Partners) section of the Kaunas location. Nature of partnership not further detailed.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Folly Farm: UK family attraction combining a traditional zoo with extensive hands-on animal interaction areas, petting zones, and on-site birthday party/event hosting. Most directly comparable peer given its contact-zoo format, family and school-group focus, and event-driven monetization model.
• Paradise Wildlife Park: UK wildlife park with designated contact-zoo and petting areas alongside educational programming for schools and family events. Comparable as a mixed indoor/outdoor facility emphasizing hands-on animal interaction, family memberships, and educational visits.
• Cotswold Wildlife Park: UK zoological collection with an active education department, family memberships, and structured school visit programs. Comparable as a mid-sized zoo operator monetizing through tickets, memberships, and school programming, with partial hands-on elements.

Emerging players

• Druskininkai Aqua Park: Lithuania's largest indoor water park and family entertainment complex, located in a resort town. Comparable as a Lithuanian family entertainment venue monetizing through ticket sales, events, and group bookings — a regional competitor for Lithuanian family leisure spend.

Broad incumbents

• Lietuvos zoologijos sodas: Lithuania's traditional national zoo located in Kaunas. Directly comparable as a Lithuanian zoo operator serving families and school groups, though it operates an outdoor, large-format traditional zoo model rather than Zoopark's indoor contact format.
• SEA LIFE (Merlin Entertainments): Global chain of indoor aquariums operated by Merlin Entertainments. Highly comparable as an indoor, weather-independent, family and school-group-oriented paid animal attraction with educational programming, though focused on marine species rather than Zoopark's mixed terrestrial collection.

Regional players

• Riga Zoo: The principal zoo in Latvia, operated as a municipal institution. Comparable as a regional zoo serving Baltic families and school groups, though traditional outdoor format and located in a different geography (Riga).
• Tallinn Zoo: Estonia's national zoo, a long-established family and educational attraction in Tallinn. Comparable as a Baltic regional zoo with school and family programming, though operates as a traditional outdoor zoo in a different national market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zoopark-lt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoopark.lt