What Zoo Wrocław does

ZOO Wrocław is Poland's oldest zoological garden, founded in 1865 and operated as a private limited liability company (ZOO Wrocław Sp. z o.o.) from a single 32-hectare site in central Wrocław adjacent to Hala Stulecia. The facility houses over 12,000 animals representing more than 1,100 species, including Poland's only Afrykarium oceanarium, and serves approximately 1.8 million visitors annually. The zoo operates year-round, 365 days per year, with a core business model built on direct-to-consumer ticket sales through both physical box offices and an iKSORIS-powered online ticketing platform (bilety.zoo.wroclaw.pl), complemented by annual passes, group tickets, vouchers, education programs, food and beverage concessions operated by external partners, and corporate symbolic animal adoption sponsorships. Recent product diversification includes the July 2026 launch of a combined Zoo&Safari ticket bundling zoo admission with an XR motion-simulator attraction, and a Saving Wildlife (ZOO na ratunek) ticket variant that allocates roughly 1 PLN per ticket to conservation via the affiliated Fundacja ZOO Wrocław DODO.

The zoo's revenue mechanics span one-time admission, recurring annual subscriptions, B2B symbolic adoption contracts, donations, and event revenue (notably the annual WILD RUN charity run now in its 10th edition). Customer segments are diffuse across families with children (primary), educational institutions, senior citizens, corporate CSR partners, and experience-seekers attracted to the Safari Ride XR. Operationally, the zoo employs roughly 200 staff across animal keeping, technical/maintenance (including an in-house carpentry workshop), administration, IT, HR, accounting, marketing, and education functions. The DODO Foundation, a related but separately constituted charitable entity, deploys over 1,041,482 PLN annually across 30+ global conservation projects including European Endangered Species Programmes. Since January 2025, the zoo has employed a dedicated Animal Welfare Specialist — only the second such role in Polish zoos — and is currently constructing a new Giraffe House and hippopotamus enclosure to expand its on-site footprint.

Name

Zoo Wrocław

Legal name

ZOO Wrocław Sp. z o.o.

Website

https://zoo.wroclaw.pl

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

11–50 employees

Short description

ZOO Wrocław is Poland's oldest zoological garden (founded 1865), operating a 32-hectare facility housing 1,100+ species and serving 1.8 million annual visitors through direct-to-consumer ticketing, education programs, corporate sponsorships, and conservation fundraising via the affiliated DODO Foundation.

Ownership category

akta.pro rank

Product category

Zoo and Wildlife Park Services

NAICS

Zoos and Botanical Gardens (71213)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

akta.pro secondary industries

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Zoological garden services
• Wildlife conservation programs
• Oceanarium attractions
• Educational zoo tours
• Corporate animal sponsorship

Headquarters

HQ city

Wrocław

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Single-entry tickets, annual passes, family tickets, and group tickets sold online and at box offices. Dynamic pricing with advance purchase discounts available. E-tickets can be purchased up to 14 days in advance.
2. Symbolic Animal Adoption for Businesses: Corporate sponsorship program where companies adopt selected animal species, receiving branded signage at enclosures, digital visibility, PR materials, and employee/client visit benefits. Includes one-year promotional sponsorship contracts.
3. Conservation Donation - ZOO na ratunek: Visitors can purchase 'Saving wildlife' tickets which include a 1 PLN donation for species conservation. This generates approximately 1,041,482 PLN annually for conservation projects.
4. Food & Beverage Concessions: On-site restaurants and food outlets operated by external concessionaire companies including Laguna bistro, Restauracje Aston, Kawiarnia Pod Papugami, Bar Zooland, and seasonal venues.
5. Event Sponsorships - Wild Run: Charitable running event held annually where companies can become partners or sponsors, receiving brand exposure on promotional materials, social media, and on zoo grounds during the event.
6. General Donations: Direct donations accepted for animal care, with preset amounts of 50-250 PLN or custom amounts. Donations are dedicated entirely to animal care.
7. Vouchers and Annual Passes: Prepaid vouchers available in various denominations (normal, concession, family tickets, annual passes) valid for 180 days from purchase date.
8. Education Programs: Fees for educational workshops, school programs, day camps (polkolonie), and classes in Polish and English languages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

ZOO Wrocław operates a 32-hectare zoological garden in Wrocław, Poland, housing over 12,000 animals of more than 1,100 species. The core offering is day-visitor admission to the park, anchored by Poland's largest oceanarium (Afrykarium) and complemented by an XR Safari Ride simulator, guided tours, educational workshops, day camps, food and beverage concessions, symbolic animal adoption for corporate sponsors, and the annual Wild Run charity event. The zoo is open 365 days a year, including holidays, with tickets sold online and at on-site box offices.

Product overview

ZOO Wrocław operates as a traditional zoological garden offering admission-based access to its 32-hectare facility housing over 1,100 species and 12,000+ animals. Its primary revenue products are single-entry tickets (online and box office), annual passes, group tickets, and vouchers — all sold through its own iKSORIS-powered online ticketing platform. The zoo bundles its core admission with add-on attractions (Safari Ride XR simulator via combined Zoo&Safari tickets), educational services (guided tours, school workshops, half-day camps), food & beverage outlets (operated by external concessionaires), and special events (WILD RUN charity run). Species conservation is supported via the DODO Foundation through add-on 'Saving Wildlife' tickets, symbolic animal adoption sponsorships, and the ZOO na ratunek donation program. The zoo does not operate as a SaaS or platform product company — its offerings are entirely in-person visitor services and events.

Differentiator

Problem solved

Functional benefit

Brands

• Fundacja ZOO Wrocław DODO: Conservation foundation established by ZOO Wrocław to support global species protection projects

Products and services

• Bilet wstępu (Single Entry Tickets) Standard admission tickets to ZOO Wrocław available online (from 59 PLN concession, from 69 PLN regular) and at the box office. All tickets include access to Afrykarium. Standard single-entry, non-transferable, with free admission for children under 3 and seniors over 75.
• Karta Roczna (Annual Pass) Annual unlimited-entry passes available in regular (198 PLN) and concession (158 PLN) tiers, plus duplicate cards (50 PLN). Sold at the Customer Service Office with photo ID required.
• Bilet rodzinny (Family Tickets) Family admission bundles for 2 adults with up to 2 or 3 children/students. Available in standard and Saving Wildlife variants with dynamic online/box office pricing.
• Bilet grupowy (Group Tickets) Organized group tickets for 10+ concession persons (70 PLN/person) or 15+ regular persons (80 PLN/person), with caregiver control coupons. Mixed groups available.
• Vouchery (Pre-paid Gift Vouchers) Pre-paid gift vouchers for admission (regular 99 PLN, concession 89 PLN), family tickets, and annual passes, valid 180 days from purchase.
• Bilet łączony Zoo&Safari (Combined Zoo and Safari Ride Ticket) Combined ticket bundling ZOO Wrocław admission with Safari Ride XR simulator experience. Three variants: normal (107 PLN), concession (93 PLN), and family 2+2 (339 PLN). All tickets are fixed-price (not dynamic pricing).
• Bilet ZOO na ratunek (Saving Wildlife Ticket) Admission ticket variant (2 PLN more than standard) where 1 PLN is donated to species conservation. Supports EEP programs and field conservation via DODO Foundation. Zoo annually allocates over 500,000 PLN to 30+ conservation projects via this mechanism.
• Zwiedzanie z przewodnikiem (Guided Tours) Guided tour services led by zoo educators, available for individual visitors and groups, including on-demand personalized 'Edukator na życzenie' experiences.
• Zajęcia edukacyjne (Educational Classes) Educational workshops and classes for school groups in Polish (30 PLN/person) and English (40 PLN/person), lasting 45-60 minutes. Admission tickets must be purchased separately.
• Półkolonie Młodego Zoologa (Young Zoologist Day Camps) Day camp program for children ages 7-9 and 10-12, held during school holidays. Price 1,250 PLN per participant.
• Adopcja symboliczna (Symbolic Animal Adoption) Corporate and individual symbolic animal adoption program. Sponsors receive a plaque with company name/logo at the animal enclosure, website visibility, PR materials, and an annual contract.
• Darowizny (Donations) Direct donation functionality on the ticket platform allowing contributions of 50, 100, 150, 200, 250 PLN or custom amounts, dedicated entirely to animal care.
• WILD RUN Annual Charity Run Annual charity run event held within ZOO Wrocław grounds. 10 km adult distance, 1 km youth, ~100 m children's run. 100% of entry fee proceeds fund 10 conservation projects via DODO Foundation.
• Laguna Bistro & Cafe 193-seat bistro on the upper level of the Afrykarium 'shipwreck', overlooking African fur seal and penguin pools. Year-round operation, operated by external concessionaire.
• Restauracja Letnia Seasonal Polish cuisine restaurant near the European bison enclosure, seating up to 250 guests for weddings, communions, corporate events.
• Restauracja Przystanek Zoo Seasonal Polish cuisine restaurant offering local group lunches and private events near the main entrance area.
• Kawiarnia Pod Papugami (Café) Café located inside the Terrarium building, offering home-cooked meals and coffee with varan lizards visible through the glass.
• Bar Zooland Quick-service outlet near the main entrance opposite ticket booths, also selling ZOO souvenirs.
• Safari Ride XR Attraction Immersive XR simulator experience — a motion-based hummer ride across an African savanna with a 2D/3D film (narrated by Krzysztof Tyniec), seat motion, wind, and water spray effects. Targeted primarily at families with children.
• Afrykarium Oceanarium The largest oceanarium in Poland, featuring African manatees, fur seals, African penguins, and other aquatic species. Included with all standard tickets.
• Nocowanie w Afrykarium (Overnight Stay in Afrykarium) Overnight stay experience inside the Afrykarium, sold as a special offer ticket with separate regulations.
• Afrykarium od kuchni (Behind-the-Scenes Tour) Behind-the-scenes tour of the Afrykarium, offering visitors a look at the oceanarium's operations and animal care areas.

Quantifiable outcome

• 1,041,482 PLN per year dedicated to animal conservation
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fundacja ZOO Wrocław DODOcoreStrategic or Co-development PartnerThe DODO Foundation is the zoo's dedicated conservation arm, implementing over 30 wildlife conservation projects globally. Together with the zoo, they allocate approximately 1,041,482 PLN annually to conservation efforts including European Endangered Species Programmes (EEP). The foundation organizes the Wild Run charity event and ZOO na ratunek meetings.
• Safari RidecoreStrategic or Co-development PartnerXR entertainment attraction partnership offering combined Zoo&Safari tickets. Safari Ride provides immersive motion-simulated African safari experience using hummer vehicles with 2D/3D projection, wind effects, and water misting. The combined ticket offering represents a new product line for the zoo.
• EAZA (European Association of Zoos and Aquaria)coreStrategic or Co-development PartnerEuropean professional body providing animal welfare assessment toolkits and guidelines. ZOO Wrocław follows EAZA recommendations in species conservation and welfare, including the establishment of the Animal Welfare Specialist position. The zoo participates in EAZA European Endangered Species Programmes.
• Wild Run Partners and SponsorsminorGTM or Marketing PartnerCompanies that sponsor or partner with the annual Wild Run charity running event held at the zoo. Sponsors receive brand exposure on promotional materials, social media, and on zoo grounds during the event. Corporate contact: [email protected] or [email protected]
• Corporate Symbolic Adoption PartnersminorGTM or Marketing PartnerCompanies that participate in symbolic animal adoption programs, receiving corporate sponsorship benefits including branded signage at enclosures, digital visibility, PR materials, and employee visit benefits. Contact: [email protected]
• Various Conservation OrganizationscoreStrategic or Co-development PartnerGlobal conservation organizations supported through DODO Foundation including: SANCCOB (South Africa - penguin rescue), Altyn Dala Conservation Initiative (Kazakhstan - kulan conservation), Re:Wild (Vietnam - mouse-deer protection), African Aquatic Conservation Fund (Senegal - manatee research), HUTAN (Borneo - orangutan habitat), Durrell Wildlife Conservation Trust (India - rhino monitoring), Fundacja Katala (Philippines - hornbill protection), and Polish Towarzystwo Ochrony Przyrody SALAMANDRA (European hamster and turtle conservation).

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Chester Zoo: UK-based major zoo and aquarium operator. Broad incumbent with comparable EAZA membership, conservation funding through a dedicated trust, and educational programming — a useful benchmark for European zoo economics.
• Zoologischer Garten Berlin (Berlin Zoo): One of Europe's largest and most-visited zoos. Broad incumbent offering similar ticketed admissions, corporate sponsorship, and conservation programs at significantly larger scale.

Direct peers

• Poznański Ogród Zoologiczny (Poznań Zoo): Direct Polish zoo peer in Poznań. Comparable mid-sized zoological institution with educational programming and conservation focus, competing for the same Polish visitor pool.
• Krakowski Ogród Zoologiczny (Kraków Zoo): Direct Polish zoo peer in Kraków. Comparable in size, scope, and EAZA membership, competing for tourism and corporate sponsorship in southern Poland.
• Gdański Ogród Zoologiczny (Gdańsk Zoo): Direct Polish zoo peer operating in Gdańsk. Was the first Polish zoo with a dedicated Animal Welfare Specialist and competes with Zoo Wrocław for domestic visitors, corporate sponsorships, and conservation profile.
• Ogród Zoologiczny w Łodzi (Łódź Zoo): Direct Polish zoo peer in Łódź. Another major regional zoological attraction serving central Poland with similar EAZA-aligned operations and breeding programs.
• Miejski Ogród Zoologiczny w Warszawie (Warsaw Zoo): Major Polish zoological garden in Warsaw. Direct competitor for visitor share, educational programming, and corporate sponsorship in the largest Polish urban market.

Regional players

• Hydropolis (Wrocław): Wrocław-based science exhibition/attraction. Zoo Wrocław already bundles Zoo+Hydropolis family tickets (380 PLN), indicating direct commercial partnership and shared visitor base in the same city.
• Zoo Praha (Prague Zoo): Czech zoological garden in Prague, comparable in scale and mission. EAZA peer with similar breeding/conservation programs and Central European tourist market overlap.
• Tiergarten Schönbrunn (Vienna Zoo): World's oldest zoo, operating in Vienna, Austria. Comparable heritage institution with EAZA membership, similar scale, and similar mix of ticketed admission, sponsorship, and education revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wroclawskiezoo
• Instagraminstagram.com/zoowroclaw/?hl=pl
• TikToktiktok.com/@zoo_wroclaw
• LinkedInlinkedin.com/company/zoo-wroc%C5%82aw

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoo Wrocław