ZorgPromotor

What ZorgPromotor does

ZorgPromotor is a Dutch communication agency founded in 2017 and headquartered in Goes, Zeeland, that serves healthcare providers exclusively. The firm delivers strategic communication, branding, photography, video, websites, social media management, and SEO under a managed-service model branded as 'Online Ontzorg Abonnementen', offered in three tiers — Instap, Get Personal, and Advanced Partnerschap — that convert project-based agency work into recurring retainers. Its client base spans physiotherapy practices, dental clinics, primary-care and home-care providers, and healthcare software vendors across the Netherlands, with named relationships including Van Zuilichem Zorg, CKZ (a 70+ member cooperative), Zorgtopics, MijnZorgApp, MedCentric, Beter Thuis, and HealthTrain.

The underlying delivery model is human-services-based: there is no proprietary software platform, no public API surface, and no disclosed technology architecture beyond standard web, content, and analytics tooling used to execute client campaigns. The business employs roughly 8–14 staff (firmographic data and website team page diverge), operates without external funding, and generates revenue through monthly subscription retainers, project fees, and longer-term brand and employer-branding engagements. Recent commercial expansion has added employer branding for healthcare recruitment and selective work outside healthcare (e.g., NoGasCo in the sustainability sector), signaling modest diversification within a still-narrow Dutch regional footprint.

Name

ZorgPromotor

Legal name

ZorgPromotor

Website

https://zorgpromotor.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ZorgPromotor is a Dutch boutique communication agency that provides branding, web, social media, SEO, and employer-branding services exclusively to Dutch healthcare providers via tiered managed-service subscriptions.

Ownership category

akta.pro rank

Product category

Healthcare Communication Services

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro industry

PRIMARYMPAAAIAC

Marketing Automation & Lifecycle/Drip Campaign Management

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

SECONDARYMPAAAIAI

Personalization, Segmentation & Customer Journey Orchestration

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

Keywords

• Healthcare communication services
• Medical practice marketing
• Online visibility management
• Healthcare branding services
• Employer branding healthcare

Headquarters

HQ city

Goes

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription-based managed communication services: ZorgPromotor generates revenue primarily through recurring subscription packages ('Online Ontzorg Abonnementen') that provide ongoing online communication management for healthcare clients. These include monthly social media content, newsletters, waitroom presentations, SEO management, and content updates. Additional revenue comes from one-time project services such as logo/branding design, website development, photography, video production, event organization, and strategic consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ZorgPromotor is a Dutch communication agency that provides end-to-end marketing and communication services exclusively to healthcare organizations, ranging from strategic communication advice, branding/logo design, photography and video, website development, social media management, SEO, employer branding, and event organization. It also sells recurring monthly subscription packages (Instap, Get Personal, Advanced Partnerschap) that fully manage a healthcare client's online communication on an ongoing basis.

Product overview

ZorgPromotor is a Dutch communication agency specialized in the healthcare sector, offering a comprehensive suite of marketing and communication services for healthcare organizations. The portfolio spans strategic communication advisory, internal communications, event organization, logo and brand identity design (huisstijl), professional photography and video content including animated videos, regional and online visibility services, website development, and employer branding for healthcare recruitment. The agency operates on both project and subscription (abonnement) bases, with three subscription tiers (Instap ontzorg abonnement, Get Personal abonnement, and Advanced partnerschap) providing ongoing support for online communication including social media management, newsletters, narrowcasting, and search engine optimization. The company also maintains an online magazine (FysioPromo Magazine via Flipsnack) as a content platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategisch communicatieadvies Strategic communication advisory for healthcare organizations covering brand positioning, messaging strategy, and market positioning from concept through execution.
• Interne communicatie Internal communication services supporting change management processes within healthcare organizations through advisory, strategy development, and execution.
• Congres of evenement organiseren Event organization services for healthcare organizations, including congresses and events connecting employees, clients, partners, and prospects.
• Logo en huisstijl Logo design and brand identity ('huisstijl') development for healthcare organizations, ensuring consistent visual identity across all communication channels.
• Fotografie en videocontent Professional photography and video content services for healthcare organizations, including practice videos, animation videos, and visual storytelling.
• Regionale zichtbaarheid Regional visibility and profiling services positioning healthcare organizations distinctively based on their identity to influence target audience perception.
• Online zichtbaarheid Online visibility services including SEO, social media content management, website development, and newsletter creation to improve the digital presence of healthcare organizations.
• Website ontwikkeling Website design and development services for healthcare organizations, including user-friendly design, content optimization for search engines, and accessibility features.
• Zorgpersoneel werven (Employer branding) Healthcare staff recruitment and employer branding services to help healthcare organizations attract and retain personnel.
• Online ontzorg abonnementen Monthly subscription packages providing ongoing online communication support for healthcare clients, including social media management, newsletters, narrowcasting content, and Google position optimization. Three tiers are offered: Instap ontzorg abonnement (entry-level), Get Personal abonnement (mid-tier), and Advanced partnerschap (premium).
• Social media content Social media content creation and management services as part of the online visibility suite, including personalized and industry-related posts for healthcare organizations.

Quantifiable outcome

• CKZ is a cooperative of over 70 small-scale healthcare entrepreneurs, representing significant market reach.
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• ABN AMRO Bank N.V.minorOthers · 8 July 2022ABN AMRO Bank N.V. organized a roundtable session together with BDO on digitalization in healthcare. ZorgPromotor representatives Kirsten and Nikita attended the session. The event brought together primary care providers and policymakers to discuss how digitalization can contribute to addressing labor scarcity and maintaining accessible healthcare. This represents a thought leadership/networking involvement rather than a formal commercial partnership.
• BDOminorOthers · 8 July 2022BDO co-organized a roundtable session with ABN AMRO Bank N.V. on digitalization in healthcare. ZorgPromotor attended as participants. The event discussed how digital applications can address healthcare challenges including labor scarcity and accessibility. This represents a thought leadership/networking involvement rather than a formal commercial partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Code d'Azur: Code d'Azur is a Dutch creative and content agency serving B2B and consumer brands with brand strategy, campaigns, and content production. It is comparable because, like ZorgPromotor, it is a Netherlands-based full-service creative agency offering branding, content, and digital marketing, though it is not vertically specialized in healthcare.
• Dept Agency: Dept Agency is a leading Dutch digital agency offering creative, technology, and marketing services to enterprise clients including healthcare organizations. It is comparable because, like ZorgPromotor, it provides digital communication and marketing services to Dutch healthcare brands but at significantly larger scale and with broader capabilities.
• Springleaf: Springleaf is a Dutch digital agency specializing in branding, content, and digital marketing for purpose-driven and B2B organizations. It is comparable because, like ZorgPromotor, it is a Dutch agency offering end-to-end brand and online communication services, though it serves broader verticals beyond healthcare.

Broad incumbents

• Havas Health Network: Havas Health Network is a global healthcare marketing and communications network offering advertising, media, and patient engagement services. It is comparable to ZorgPromotor because it provides healthcare-specialized marketing communication services, though at enterprise scale with broader geographic reach.
• Dentsu Health: Dentsu Health is the healthcare-focused division of Dentsu International, offering integrated marketing, communications, and media services to health and wellness clients. It is comparable to ZorgPromotor because it provides healthcare-specialized communication and marketing services, though at global enterprise scale.
• McCann Health: McCann Health is a global healthcare communications network offering advertising, branding, and marketing services to health and wellness clients. It is comparable to ZorgPromotor because it delivers healthcare-specialized communication and branding services, though at a global scale.
• TBWA\Worldhealth: TBWA\Worldhealth is a global healthcare advertising agency within the TBWA network, providing creative and strategic communications to health and wellness clients. It is comparable to ZorgPromotor because it delivers healthcare-specialized advertising and communication services, though at global scale.
• VML Health: VML Health (formerly Wunderman Thompson Health) is a global customer experience agency focused on health and wellness brands. It is comparable to ZorgPromotor because it offers integrated communications, content, and digital marketing services specialized in healthcare.
• Publicis Health: Publicis Health is the healthcare-focused arm of Publicis Groupe, providing communications, marketing, and consulting services to pharma, biotech, and consumer health brands. It is comparable to ZorgPromotor because it provides healthcare-specialized marketing communications, though at global enterprise scale.
• Mirum: Mirum is a global digital experience agency offering marketing, commerce, and platform services across verticals including healthcare. It is comparable to ZorgPromotor because it delivers integrated digital communication services (strategy, creative, content, social) to healthcare clients, though at much broader scale and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCbqlCrM5yhHBddo8gHQDisA
• Facebookfacebook.com/zorgpromotor
• Instagraminstagram.com/zorgpromotor
• LinkedInlinkedin.com/company/zorgpromotor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZorgPromotor