ŽRK Budućnost
ŽRK Budućnost is a professional women's handball club based in Podgorica, Montenegro, founded in 1949. It competes in the EHF Champions League and the Montenegrin domestic league, operating a sponsor-anchored, event-driven revenue model around home matches at SC Morača, European media rights, and ticket sales.
- Company typePrivate
- Founded1949
- HeadquartersPodgorica, Montenegro
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ŽRK Budućnost does
ŽRK Budućnost (Ženski Rukometni Klub Budućnost) is a professional women's handball club headquartered in Podgorica, Montenegro, founded in 1949. It fields a senior team that competes in the top-tier EHF Champions League and the Montenegrin domestic league, with home matches played at the SC Morača arena. The club is the most decorated sports collective in Montenegro, holding 77 trophies across four state formations — including 37 national championships, 31 national cups, 7 regional league titles, and 6 European trophies (2 EHF Champions League titles in 2012 and 2015, 2 EHF Cup Winners' Cups, 1 IHF Cup Winners' Cup, 1 IHF Cup).
The business model is event-driven and sponsor-anchored. Revenue streams comprise (1) corporate sponsorship — a title partnership with OTP Group via Crnogorska komercijalna banka (CKB), supplemented by a pooled sponsor base of roughly ten additional partners across financial services, energy, real estate (Eagle Hills Montenegro), automotive (Ljetopis Automotive / Mercedes-Benz), insurance (Lovćen osiguranje), fuel (Jugopetrol), distribution (CEDIS), and consumer retail (Family Pet Shop, Lob); (2) ticket sales for home matches at SC Morača; and (3) participation in EHF Champions League media-rights and broadcasting distribution, including the EHF TV streaming platform. Distribution channels are the home arena (direct ticket sales) for live attendance and the EHF media network for global streaming reach. Marketing and fan engagement run through the official website (zrkb.me), Facebook, Twitter/X, Viber, and earned-media coverage through EHF channels. Four-year equipment supply is locked in via a partnership with Kempa.
Ownership transitioned to the City of Podgorica (Glavni grad) in August 2024 after the club faced material financial difficulties, with new governance installed in July 2025 (President Dragoljub Nikolić, Director Goran Cmiljanić) and a new head coach (Zoran Abramović) appointed September 2025. The club employs 37 people and is headquartered at SC Morača. It serves live spectators in Montenegro and the regional diaspora, plus a global streaming audience via EHF channels, while conducting youth development through formal cooperation agreements with Montenegrin feeder clubs (Trebjesa, Jedinstvo, Podgorica 2013) and Hungarian side RK Sombothelj. Montenegro's reserved EHF Champions League berth, guaranteed for at least 32 consecutive seasons through 2027/28, underwrites the club's primary European competition platform.
ŽRK Budućnost firmographics
Firmographics- Name
- ŽRK Budućnost
- Legal name
- Ženski Rukometni Klub Budućnost
- Website
- https://zrkb.me
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ŽRK Budućnost is a professional women's handball club based in Podgorica, Montenegro, founded in 1949. It competes in the EHF Champions League and the Montenegrin domestic league, operating a sponsor-anchored, event-driven revenue model around home matches at SC Morača, European media rights, and ticket sales.
- Ownership category
- akta.pro rank
ŽRK Budućnost industry classification
Industry- Product category
- Professional Sports (Women's Handball Club)
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Handball Leagues (MPAKAAAM)
- akta.pro secondary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where ŽRK Budućnost is headquartered
LocationHeadquarters
- HQ city
- Podgorica
- HQ country
- Montenegro
- HQ region
- Europe
Offices1 record
Markets served
ŽRK Budućnost business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Sponsorship Revenue: Multiple sponsorship arrangements with corporate partners including OTP Group (main sponsor/title), CKB Bank, CEDIS, Jugopetrol, Eagle Hills Montenegro, Ljetopis Automotive, Lovćen osiguranje, I Razvojna banka, Lob, Family Pet Shop, and equipment supplier Kempa.
- Ticket Sales: Revenue generated from home match attendance at SC Morača arena during EHF Champions League, domestic league, and cup matches.
- Media Rights: Revenue participation from EHF Champions League media rights and broadcasting deals.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ŽRK Budućnost product offering
Product offeringCore offering
ŽRK Budućnost operates a professional women's handball club that competes in the EHF Champions League and the Montenegrin domestic league, performing home matches at the SC Morača arena in Podgorica. The club's offerings include live sports entertainment (ticket-based match attendance and streaming), elite athlete training and competition, youth development programs in cooperation with other Montenegrin and European clubs, and branded merchandise through equipment partner Kempa. Revenue is generated through sponsorship agreements, ticket sales, and participation in EHF media rights deals.
Product overview
ŽRK Budućnost (Ženski rukometni klub Budućnost) is a women's handball club based in Podgorica, Montenegro. The club's primary offering is its professional handball team that competes in the EHF Champions League and domestic Montenegro league. The digital presence is centered on the official website which serves as the main informational platform. Additional offerings include youth development programs, match attendance/ticketing, and merchandise. The club is officially sponsored by OTP Group and is one of the most successful sports collectives in Montenegro with 6 European trophies including 2 EHF Champions League titles.
Differentiator
Problem solved
Functional benefit
Products and services
- EHF Champions League match participation (OTP Group Budućnost) Professional women's handball team competing in the EHF Champions League and Montenegrin domestic league, providing elite-level match entertainment at SC Morača in Podgorica and via EHF TV streaming. Targeted at handball fans, sponsors, and partner clubs.
- Match ticket sales (home games at SC Morača) In-person ticket access to EHF Champions League and domestic league home matches hosted at the SC Morača arena in Podgorica. Aimed at local supporters, visiting fans, and handball spectators.
- Youth handball development programs Structured youth talent pipeline and training exchange programs delivered through formal cooperation agreements with Montenegrin clubs (Trebjesa, Jedinstvo, Podgorica 2013) and Hungarian club RK Sombothelj. Targeted at developing future professional handball players.
- Official club website (zrkb.me) Primary digital platform providing match schedules, player profiles, news, media gallery, team statistics, and ticketing information for the women's handball team. Targeted at fans, journalists, and sponsors.
Companies that use ŽRK Budućnost
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
ŽRK Budućnost technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ŽRK Budućnost partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- KempacoreEquipment sponsor providing sports apparel for the next four years. Kempa is one of the most recognized handball brands globally.
- Poliklinika Smart MedminorExclusive medical partner providing healthcare services and support for the team.
- Hotel voco PodgoricaminorPartnership with IHG hotel brand providing accommodation services for the club.
- Fit RevolutionminorFitness partner providing training and conditioning support.
- Glavni grad PodgoricacoreCity of Podgorica took over founding rights of the club, providing municipal support and taking on management responsibility to save the club from financial difficulties.
- RK SombotheljminorCooperation agreement signed with Hungarian club RK Sombothelj for youth development and training exchange.
- Trebjesa, Jedinstvo, Podgorica 2013minorCooperation agreements with three Montenegrin clubs for youth development and talent pipeline.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
ŽRK Budućnost competitors and assessment
Company assessmentDirect peers
- Brest Bretagne Handball: French women's handball club currently sharing the 2026/27 Champions League group with ŽRK Budućnost. Comparable as a top-tier European women's handball club with Champions League participation.
- BV Borussia Dortmund (Handball): German women's handball section affiliated with Borussia Dortmund, currently a 2026/27 Champions League group opponent. Comparable in sport, gender, and Champions League participation.
- RK Krim Ljubljana (RK Krim OTP Group Mercator): Slovenian women's handball powerhouse, current 2026/27 Champions League group opponent and formal youth-development cooperation partner. Comparable in size, sport, gender, and Champions League participation; also a regional Balkan/Adriatic neighbor.
- Storhamar Håndball Elite / Vipers Kristiansand: Top Norwegian women's handball clubs regularly competing in the EHF Champions League. Highly comparable in elite women's handball participation profile, and represent a benchmark for the wealthier-market rivals that constrain ŽRK Budućnost's talent acquisition.
- Team Esbjerg: Danish top women's handball club and current 2026/27 Champions League group opponent. Comparable in sport, gender, and Champions League competitive profile, though based in a higher-spending handball market.
- Larvik HK: Historic Norwegian women's handball club and direct opponent in the 2015 EHF Champions League final against ŽRK Budućnost. Comparable in sport, gender, and Champions League pedigree.
- Győri Audi ETO KC: Hungary's flagship women's handball club; the historical benchmark rival explicitly named alongside ŽRK Budućnost as 'one of the most successful clubs in EHF Champions League history.' Directly comparable in sport, gender category, trophy profile, and Champions League participation patterns.
- FTC-Toyota Kovács Handball: Ferencváros's women's handball section, a current 2026/27 EHF Champions League group-stage opponent of ŽRK Budućnost. Comparable as a Hungarian-based women's handball club competing for European honors with similar title-sponsor profile (Toyota).
- CSM București (CSM Bucuresti): Romanian women's handball powerhouse and current 2026/27 Champions League group opponent. Comparable as a top-tier Eastern European women's handball club with significant European trophy history (multiple EHF Champions League titles).
- Sola Håndballklubb: Norwegian women's handball club and current 2026/27 EHF Champions League group opponent of ŽRK Budućnost. Comparable in sport, gender category, and Champions League participation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
ŽRK Budućnost social profiles
Digital presenceŽRK Budućnost financial estimates
Financial estimateRevenue estimate
Valuation estimate
ŽRK Budućnost leadership team
Management profileNumber of profiles
Profiles4 records
ŽRK Budućnost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ŽRK Budućnost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ŽRK Budućnost
What does ŽRK Budućnost do?
ŽRK Budućnost operates a professional women's handball club that competes in the EHF Champions League and the Montenegrin domestic league, performing home matches at the SC Morača arena in Podgorica. The club's offerings include live sports entertainment (ticket-based match attendance and streaming), elite athlete training and competition, youth development programs in cooperation with other Montenegrin and European clubs, and branded merchandise through equipment partner Kempa. Revenue is generated through sponsorship agreements, ticket sales, and participation in EHF media rights deals.
Is ŽRK Budućnost a public or private company?
ŽRK Budućnost is a private company. It is classified as state government owned and is currently operating.
When was ŽRK Budućnost founded?
ŽRK Budućnost was founded in 1949. It employs 11 to 50 people.
Where is ŽRK Budućnost based?
ŽRK Budućnost is headquartered in Podgorica, Montenegro, in the Europe region.
How does ŽRK Budućnost make money?
Three revenue lines are on record. Sponsorship Revenue is the primary driver. The others are ticket Sales and media Rights.
Who are ŽRK Budućnost's main competitors?
Direct peers on record are Brest Bretagne Handball, BV Borussia Dortmund (Handball), RK Krim Ljubljana (RK Krim OTP Group Mercator), Storhamar Håndball Elite / Vipers Kristiansand, Team Esbjerg, Larvik HK, Győri Audi ETO KC, FTC-Toyota Kovács Handball, CSM București (CSM Bucuresti) and Sola Håndballklubb.
Does ŽRK Budućnost have an API?
No public API is recorded for ŽRK Budućnost.
What industry is ŽRK Budućnost in?
ŽRK Budućnost's product category is Professional Sports (Women's Handball Club). Its primary akta.pro industry code is MPAKAAAM, Handball Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.