What Storhamar Håndball Elite does

Storhamar Håndball Elite is a Norwegian women's handball club based in Hamar, Innlandet, competing in the country's top domestic league, the Rema 1000-ligaen, and in European club competition, including the EHF Champions League and EHF European League. The club plays its home matches at OBOS Arena and operates with a small central office of approximately 8 employees, governed as a member-based organization under the Norwegian sports federation (Norges Idrettsforbund) with Kamilla Sundmoen serving as daglig leder (daily manager). On the sporting side, the club has built a sustained record of contention, with six playoff finals since 2019, the 2025 Norwegian Championship (NM-finalen) and 2025 Norwegian playoff championship, and a 2024 European League Final4 appearance; the 2025-26 season alone produced over 50 official matches.

The organization runs a vertically integrated product set: a professional elite team (Spillerstall) is the core product, layered with match tickets (Billetter) and season passes (Sesongkort), an annual membership at 350 kr processed through the NIF system, the Eliteshop supporter merchandise storefront, and supplementary programs such as the Storhamar Elitecamp youth training program and the Storhamar Cup tournament. Underlying the elite team is a talent pipeline from Storhamar Bredde (the broad base) into the elite squad, with documented development of Norwegian national team players and internal graduates such as Ada Aalstad.

The business model is a diversified mix of matchday and membership revenue, a multi-tier sponsorship pyramid anchored by general sponsor Sparebank 1 Østlandet and main partners Eidsiva and OBOS (which also holds naming rights to the home arena), more than 60 samarbeidspartnere, broadcasting and EHF distribution via TV2, TV2Play, TV2 Sport 2, and Viaplay, and merchandise. The club has reported operational surplus for 11 consecutive years, supported by a lean cost base, deep regional sponsorship, and consistent on-court success that sustains both ticket demand and partner attractiveness.

Name

Storhamar Håndball Elite

Legal name

Storhamar Håndball Elite

Website

https://storhamar.topphandball.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Storhamar Håndball Elite is a member-owned Norwegian women's handball club based in Hamar, competing in the Rema 1000-ligaen and the EHF Champions League, monetizing through tickets, a 350 kr/yr membership, a 60+ partner sponsorship pyramid, broadcasting, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Handball Club / Elite Women's Handball

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Handball Leagues (MPAKAAAM)

Keywords

• Professional handball club
• Women's handball team
• Elite athlete development
• Sports sponsorship marketing
• Match ticketing services

Headquarters

HQ city

Hamar

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket and matchday revenue: Revenue from individual match tickets and season passes (Sesongkort) for home games played at OBOS Arena in the Rema 1000-ligaen and Champions League.
2. Membership fees: Annual membership fees at 350 kr per year, processed through NIF's membership system. Members receive access and participation benefits.
3. Sponsorship and partnership: Multi-tiered sponsorship structure including a general sponsor (Generalsponsor), main partners (Hovedsamarbeidspartnere), and regular Samarbeidspartnere. Partners include Sparebank 1 Østlandet, Eidsiva, OBOS, Coca-Cola Norge, Stange Asfalt, Credo Gruppen, Arribatec, Hartz & Co, Veksthuset, and over 60 additional partner companies.
4. Broadcasting rights and competition revenues: Revenue from participation in European competitions (Champions League, European League) with broadcasting agreements through TV2 and Viaplay for Champions League matches.
5. Merchandise and supporter shop: Revenue from the supporter shop (Eliteshop) selling branded merchandise including HOKA footwear, RE MA jerseys, and other club merchandise.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Storhamar Håndball Elite is an elite women's handball club based in Hamar, Norway, that fields a professional team competing in the Norwegian Rema 1000-ligaen and European competitions including the EHF Champions League and EHF European League. The club sells match tickets and season tickets for home games at OBOS Arena, operates an annual membership program at 350 kr/year, runs the Elitecamp youth training program and the Storhamar Cup youth tournament, and sells branded supporter merchandise through its Eliteshop. Revenue is anchored by a multi-tier corporate sponsorship network of over 60 partners.

Product overview

Storhamar Håndball Elite is a professional women's handball club based in Hamar, Norway. The organization operates a unified product: the elite handball team competing in Norsk Topphåndball's Rema 1000-ligaen and EHF Champions League/European League. The club offers supplementary products including match tickets, season tickets, annual membership, the official Eliteshop merchandise store, and the Storhamar Cup youth tournament. The club also organizes Storhamar Elitecamp, an annual training camp where participants train alongside the elite players.

Differentiator

Problem solved

Functional benefit

Products and services

• Storhamar Håndball Elite - Elite Women's Handball Team

Quantifiable outcome

• Won 2025 Norwegian Championship (NM-finalen), 2025 Norwegian playoff championship, reached European League Final4 2024
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• Sparebank 1 ØstlandetflagshipGTM or Marketing PartnerGeneral sponsor (Generalsponsor) of Storhamar Håndball Elite. Sparebank 1 Østlandet is the highest-tier sponsor of the club.
• EidsivacoreGTM or Marketing PartnerMain partner (Hovedsamarbeidspartner) of Storhamar Håndball Elite. Eidsiva is a regional energy and broadband company in Innlandet.
• OBOScoreGTM or Marketing PartnerMain partner (Hovedsamarbeidspartner) and naming rights sponsor of OBOS Arena, the club's home arena.
• Coca-Cola Norge AScoreGTM or Marketing PartnerSponsor providing beverages and brand visibility at matches. Coca-Cola has operated in Norway since 1926, with 700+ employees and production at Lørenskog.
• Stange Asfalt ASminorGTM or Marketing PartnerAsphalt and construction company founded in 2007, serving Hedmark and Oppland regions. Sponsor providing construction-related services and financial support.
• Credo Gruppen ASminorGTM or Marketing PartnerReal estate and property developer founded in 1991 by Tom Haakonsen, operating in Innlandet and Bergensregionen. Develops residential properties from single-family homes to apartment buildings.
• Hartz & CominorGTM or Marketing PartnerLaw firm (Advokatfirmaet Hartz & Co AS) established in 2018, providing legal services to businesses and private individuals. Offices in Hamar and Elverum, with 7 employees. Became sponsor in 2024.
• VeksthusetminorGTM or Marketing PartnerRecruitment company helping businesses find the right employees through tailored recruitment processes combining experience and modern technology. Located at Storgata 4, 2408 Elverum.
• Centrum Tekstil ASminorGTM or Marketing PartnerFamily-owned clothing store established over 30 years ago in Flisa, run by siblings Jan Frode Rønning and May Helen Sollien. Offers clothing for youth, women and men with both physical store and online shop.
• Hai CateringminorGTM or Marketing PartnerPartner company listed on the Samarbeidspartnere page. Catering services provider.
• Select Sport Norge ASminorGTM or Marketing PartnerSports equipment supplier — listed as a Samarbeidspartner.
• Sports Connection APSminorGTM or Marketing PartnerSports equipment supplier — listed as a Samarbeidspartner.
• AutoplanminorGTM or Marketing PartnerPartner company — listed on Samarbeidspartnere page.
• Norsk TippingcoreGTM or Marketing PartnerNorwegian state-owned gambling company. Listed as Samarbeidspartner of Storhamar.
• Frichs Hotel HamarminorGTM or Marketing PartnerHotel in Hamar, venue for the club's annual meeting (Årsmøte) in March 2026. Listed as Samarbeidspartner.
• REMA 1000coreGTM or Marketing PartnerNorwegian grocery retail chain. Naming sponsor of Rema 1000-ligaen (the Norwegian top division). Listed as partner of Storhamar.
• BDO AS avd HamarminorGTM or Marketing PartnerAccounting and audit firm with Hamar office. Listed as partner.
• Norsk TopphåndballflagshipOthersThe league organiser for Norway's top women's handball division (Rema 1000-ligaen). Located at Sognsveien 75 a, Oslo. Storhamar competes under this organisation's league structure.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Borussia Dortmund Handball (BVB): German women's handball team competing in the EHF Champions League; listed as one of Storhamar's group-stage opponents and a comparable elite women's handball operation in a major European league.
• Győri Audi ETO KC: Hungarian women's handball powerhouse and Storhamar's opponent in EHF Champions League; comparable as an elite club operating in the same European competition and sponsorship-driven model.
• Vipers Kristiansand: Top-tier Norwegian women's handball club based in Kristiansand; long-standing Rema 1000-ligaen competitor and direct rival for Norwegian titles and Champions League representation.
• Team Esbjerg: Danish women's handball club competing in EHF Champions League; Storhamar played Team Esbjerg at OBOS Arena in the Champions League, making them a directly comparable European competitor.
• Buducnost Handball (Podgorica): Montenegrin women's handball club participating in the EHF Champions League against Storhamar; comparable as an elite club built on sponsorship and European competition revenues.
• Metz Handball: French women's handball club competing in EHF Champions League; direct continental rival of Storhamar with similar sponsorship-and-matchday revenue model.
• Larvik HK: Norwegian women's handball club based in Larvik and Storhamar's primary domestic rival, competing in the same Rema 1000-ligaen and NM finals (Storhamar defeated Larvik in the 2025 NM-finalen).
• DVSC Schaeffler: Hungarian women's handball club competing in the EHF Champions League; direct group-stage rival of Storhamar with similar league-based structure and European ambitions.

Emerging players

• Odense Håndbold: Danish women's handball club competing in EHF European competitions; comparable to Storhamar as a top-flight women's handball operation in the Nordic region with European ambitions.

Broad incumbents

• CSM București (women's handball): Romanian women's handball heavyweight regularly competing in EHF Champions League; comparable broader incumbent operating in the same European women's handball ecosystem as Storhamar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/storhamarelite

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storhamar Håndball Elite