Zürcher Regionalzeitungen AG

What Zürcher Regionalzeitungen AG does

Zürcher Regionalzeitungen AG is identified in the firmographic input as a 10-employee entity based in Winterthur, Switzerland, operating at zrz.ch. However, the source data block supplied pertains comprehensively to Goldbach Group AG, a Swiss cross-media advertising broker headquartered in Küsnacht with offices in Lausanne. The following description reflects the source data provided.

Goldbach Group AG operates as a Swiss advertising broker and marketer offering a unified cross-media platform spanning television, out-of-home (OOH), audio, and online channels. Its product surface includes Linear TV, Replay Ads, Advanced TV, and the TV+ convergent measurement product; traditional and Digital OOH via the goldbachneo.com booking platform and plakat.ch; radio and digital audio through Swiss Radioworld AG; and online display, video, and gaming advertising via the Goldbach Video Network (GVN). Supporting tools include Swiss Ad Impact for advertising effectiveness measurement, the Goldbach Kampagnen Assistent for campaign planning, regional advertising solutions covering six Swiss macro-regions, and Goldbach Manufaktur for integrated product-launch campaign execution.

The business model is commission- and intermediation-based: Goldbach markets and brokers advertising inventory owned by third-party media companies (RTL, ProSieben, M6, 3+, TF1 Séries-Films, Radio 24, Energy Zürich, among others) and sells it to Swiss advertisers through direct enterprise sales, named account management, and self-service booking platforms. Pricing is quote-based and not publicly disclosed, with multi-year contracts referenced. Customers are Swiss and international brands targeting Swiss audiences across use cases including brand awareness, lead generation, website traffic, and revenue growth. Operations are organized across three wholly-owned subsidiaries: Goldbach Media AG (TV), Goldbach Audience AG (online/audience), and Swiss Radioworld AG (audio).

Note on data integrity: the company name in the task ("Zürcher Regionalzeitungen AG", Winterthur, 10 employees, zrz.ch) does not correspond to any entity in the supplied source material; the source block describes Goldbach Group AG. Analysis is built on the evidence present in the input.

Name

Zürcher Regionalzeitungen AG

Legal name

Goldbach Group AG

Website

https://zrz.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Zürcher Regionalzeitungen AG is listed as a Winterthur-based Swiss entity; source data describes Goldbach Group AG, a cross-media advertising broker offering TV, OOH, audio, and online campaign planning and sales for Swiss advertisers via subsidiaries and named account management.

Ownership category

akta.pro rank

Product category

Cross-Media Advertising Brokerage

NAICS

Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)

akta.pro secondary industries

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Programmatic Display & Video (DSP/RTB) (BPAFACAC)

Keywords

• Cross-media advertising sales
• TV advertising brokerage
• Out-of-home advertising
• Digital audio advertising
• Advertising effectiveness measurement

Headquarters

HQ city

Küsnacht

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Advertising sales commission and intermediation: Goldbach Group markets and brokers advertising. The company acts as an intermediary between advertisers seeking to reach audiences and media owners (TV stations, radio stations, OOH operators, online publishers). Revenue is generated through advertising sales commissions and intermediation fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Zürcher Regionalzeitungen AG is identified in the supplied material as a small Winterthur-based Swiss company; however, the aggregated content pertains to Goldbach Group AG, a Swiss cross-media advertising broker and marketer. Goldbach connects advertisers with media owners across TV, Out of Home, Audio, Online, and Content channels, offering campaign planning, execution, and effectiveness measurement services supported by proprietary platforms including Goldbachneo (programmatic OOH), Swiss Ad Impact (measurement), TV+ (convergent video measurement), and the Goldbach Video Network (GVN).

Product overview

Goldbach (Goldbach Group AG) operates as a Swiss advertising broker and marketer offering a unified multi-channel advertising platform. The portfolio comprises core channels including TV (Linear TV, Replay Ads, Advanced TV, TV+), Out of Home (Plakatwerbung, Digital OOH), Audio (Radio, Digital Audio via Swiss Radioworld), Online (Display/Video, Goldbach Video Network, Gaming Ads), and Content services. Supporting modules include Swiss Ad Impact for advertising effectiveness measurement, the Goldbach Kampagnen Assistent for campaign planning, Regional Advertising solutions covering all major Swiss regions, and the Goldbach Manufaktur for integrated campaign execution. The company connects advertisers with strong Swiss media brands and networks including RTL, ProSieben, M6, TF1 Séries-Films, 3plus, Energy, Radio 24, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Advertising Television advertising solutions for Swiss advertisers offering Linear TV, Replay Ads, Advanced TV, and TV+ through partnerships with broadcasters such as RTL, ProSieben, M6, and TF1 Séries-Films.
• Out of Home (OOH) Advertising Outdoor advertising solutions including traditional poster advertising and Digital Out of Home (DOOH), available via plakat.ch booking platform and Goldbachneo for programmatic access.
• Audio Advertising Radio and digital audio advertising solutions including radio stations and networks, digital audio formats, and the Swiss Audio Network, with portfolio operated through subsidiary Swiss Radioworld AG.
• Online / Display & Video Advertising Digital advertising solutions including display ads, video ads, Gaming Ads, and Advanced TV formats, operated through Goldbach Audience AG with audience targeting capabilities.
• Content Marketing Content marketing services developing engaging concepts for target audiences, combining online and offline measures within integrated campaigns.
• Goldbach Manufaktur Campaign execution service combining online and offline measures to accompany product launches and brand activations in the Swiss market.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• RTLcoreOthersMajor European TV network included in Goldbach's TV advertising portfolio. Part of Goldbach's core media network offerings.
• ProSiebencoreOthersSwiss TV network included in Goldbach's TV advertising portfolio.
• M6coreOthersFrench TV network included in Goldbach's TV advertising portfolio.
• TF1 Séries-FilmscoreOthersFrench TV channel newly added to Goldbach's TV portfolio in 2026, expanding their French-language TV inventory.
• Radio 24coreOthersSwiss radio station included in Goldbach's Audio advertising portfolio.
• Energy ZürichcoreOthersSwiss radio station included in Goldbach's Audio advertising portfolio.
• 3+coreOthersSwiss TV channel included in Goldbach's TV advertising portfolio.
• Swiss Radioworld AGcoreTechnology or IntegrationAudio advertising specialist unit within Goldbach Group. Steve Krebser serves as Head of Digital Audio and Nicolas Peggs as Key Account Manager. Ralf Brachat serves as Managing Director. The unit manages radio advertising sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• JCDecaux SA: World's largest outdoor advertising company. Comparable to Goldbach's OOH business at the inventory and DOOH technology layer, though JCDecaux owns the physical assets whereas Goldbach brokers them in Switzerland.
• Omnicom Media Group: Global media services network (OMD, Hearts & Science, PHD). Competes for the same Swiss advertiser cross-media budgets as Goldbach but with global scale and broader creative adjacency.
• GroupM (WPP): Largest global media-buying network within WPP with significant Swiss operations. Competes with Goldbach for enterprise cross-media budgets but operates as part of a much broader global holding-company portfolio rather than a Swiss-specialist.
• Clear Channel Outdoor: Global OOH media owner and seller. Overlaps with Goldbachneo's OOH marketplace proposition but at global scale and with owned inventory, contrasting with Goldbach's broker model.
• Dentsu Media: International media and creative network with Swiss presence. Overlaps with Goldbach on programmatic, video and cross-media campaign execution for Swiss advertisers.
• Publicis Media: Global media planning and buying arm of Publicis Groupe. Overlaps with Goldbach on cross-channel campaign planning and buying for Swiss enterprise clients but at a much larger, multi-geography scale.

Direct peers

• Mediaplus Group: Germany's largest independent media agency, part of the Serviceplan Group. Comparable cross-media buying and planning offering for DACH-region enterprise advertisers with a similar mix of TV, OOH and digital.
• Adform: Independent global programmatic ad buying platform with strong DACH presence. Comparable on the programmatic trading desk / DSP layer that underpins Goldbach's online and programmatic OOH inventory monetization.
• Pilot (by WPP): Germany-based independent digital media agency within WPP focused on programmatic, data and digital activation. Comparable to Goldbach's Goldbach Audience / online offering as a specialist digital buying and data counterpart in the DACH region.
• Ströer SE & Co. KGaA: German-headquartered cross-media advertising sales house covering OOH, digital out-of-home and online video. Most structurally comparable peer to Goldbach because both operate as independent broker/sales houses monetizing third-party media inventory across TV, OOH and digital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/z%C3%BCrcher-regionalzeitungen-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zürcher Regionalzeitungen AG