Zalaegerszegi TE

Name

Zalaegerszegi TE

Legal name

ZTE Football Club Zártkörűen Működő Részvénytársaság

Website

https://ztefc.hu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Zalaegerszeg

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Match Day Revenue: Revenue generated from individual match tickets, season tickets, VIP tickets, and VIP hospitality packages at ZTE Aréna.
2. Sponsorship: Partnership deals with corporate sponsors including OTP Bank (league sponsor), MOL (cup sponsor), Toyota Autofókusz (mobility partner), BioTechUSA, Klimatrend, Göcsej Nyomda, Alutech, Joma (equipment), and others. Sponsorship includes cash payments, in-kind support, and mobility services.
3. Merchandise Sales: Sales of official club merchandise including jerseys, streetwear, and fan accessories through ZTE Shop (both physical store and online at shop.ztefc.hu).
4. Broadcasting Rights: Revenue from TV broadcasting rights for OTP Bank Liga matches.
5. TAO (Sports Development Funding): Hungarian sports development fund contributions from corporate sponsors that can be directed to sports clubs as tax-deductible support.
6. Youth Academy: Development and potential future transfer fees from youth players developed through the club's academy system.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Zalaegerszegi TE (ZTE FC) is a Hungarian professional football club that competes in the OTP Bank Liga top division at its ZTE Aréna home stadium. The club sells individual match tickets and season tickets through ticket.ztefc.hu, operates the official ZTE Shop (shop.ztefc.hu) selling jerseys, streetwear and fan accessories, and generates additional revenue from corporate sponsorships, broadcasting rights, and TAO sports development funding.

Product overview

ZTE FC (Zalaegerszegi Torna Egylet Football Club) is a professional Hungarian football organization offering a portfolio of sports products and services centered on its competitive football operations. The core offering is the ZTE FC men's first team competing in the OTP Bank Liga (Hungarian top division), supplemented by ZTE FC II in NB III and a women's team. Supporting infrastructure includes the ZTE Aréna stadium with a mandatory named-ticket security entry system, an online ticket sales platform (ticket.ztefc.hu), an official merchandise store (ZTE Shop / shop.ztefc.hu) with both physical and online retail channels, and a press accreditation system for media coverage. The portfolio does not encompass a technology product platform; rather, it consists of sports-event, ticketing, and retail services.

Differentiator

Problem solved

Functional benefit

Products and services

• ZTE FC First Team Match Tickets Individual match tickets for the men's senior team competing in Hungary's OTP Bank Liga (NB I) and the MOL Magyar Kupa, purchased by fans and corporate attendees at ZTE Aréna.
• Season Tickets (Bérletek) Annual subscription offering fans full-season access to ZTE FC home matches at ZTE Aréna with savings equivalent to approximately three matches included and priority booking for key fixtures.
• VIP Tickets and Hospitality Packages Premium matchday hospitality offerings including VIP seating, catering, and corporate networking opportunities targeted at enterprise clients.

Quantifiable outcome

• Record season ticket sales since NB I return
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• Toyota Autofókusz ZalaegerszegcoreGTM or Marketing Partner · 16 August 2026Toyota Autofókusz Zalaegerszeg became ZTE FC's official mobility partner. The partnership provides vehicle support for the club's operations. The regional Toyota dealership joins as both a local economic stakeholder and international brand representative. President Damian Pedrosa emphasized the importance of building long-term relationships with key players in the Zalaegerszeg regional economy.
• Klimatrend Hungary Kft.coreGTM or Marketing Partner · 18 November 2024Klimatrend Hungary extended their partnership with ZTE FC for an additional two years, continuing an 18-year relationship. Klimatrend provides heating and cooling solutions, demonstrating long-term commitment to the club.
• BioTechUSAcoreGTM or Marketing PartnerBioTechUSA, one of Europe's and Hungary's largest sports nutrition supplement manufacturers, partners with ZTE FC. The partnership was extended for two additional years, providing nutritional supplements and sports nutrition support to the club.
• JomacoreGTM or Marketing PartnerJoma, one of the world's leading sports equipment manufacturers, entered a long-term strategic partnership with ZTE FC. The club is among the few Hungarian football clubs to have such a partnership, providing official playing kits and sports equipment.
• Göcsej Nyomda Kft.minorGTM or Marketing PartnerGöcsej Nyomda, a long-standing local printing company, provides printing services and support to ZTE FC. The partnership has continued for decades with the company assisting in various club printing needs.
• AlutechminorGTM or Marketing PartnerAlutech is listed as a sponsor on the club's official materials, providing branding visibility on stadium signage and official communications.
• OTP BankflagshipGTM or Marketing PartnerOTP Bank is the title sponsor of the Hungarian top football league (OTP Bank Liga). ZTE FC participates in this league, receiving broadcasting revenue and league-level marketing support through this sponsorship arrangement.
• MOLflagshipGTM or Marketing PartnerMOL is the sponsor of the Hungarian Cup (MOL Magyar Kupa), which ZTE FC participates in annually. The sponsorship provides prize money and marketing opportunities.
• TippmixminorGTM or Marketing PartnerTippmix, the Hungarian sports betting operator, is listed as a sponsor providing financial support in exchange for branding visibility.
• NK Nafta LendavacoreStrategic or Co-development PartnerNK Nafta Lendava is ZTE FC's sister club based in Slovenia. The partnership involves player loans, youth development cooperation, and joint activities. ZTE players have been loaned to the Slovenian club, and joint events like the 'Zete Fieszta' are organized.
• Zalaegerszeg Megyei Jogú Város (Zalaegerszeg City Government)coreStrategic or Co-development PartnerThe city of Zalaegerszeg is a key stakeholder and partner in ZTE FC's operations. The city owns/provides the ZTE Aréna facility and supports the club as part of local sports and community development initiatives.
• FC NagykanizsaminorStrategic or Co-development PartnerCooperation agreement for the 2026/27 season between ZTE FC and FC Nagykanizsa. Under the agreement, five U21 players from ZTE FC were to participate in matches with FC Nagykanizsa to gain experience.
• Pharos95 and HidrofiltminorGTM or Marketing PartnerSupported the installation of new drinking fountains at ZTE Aréna, enhancing fan facilities at the stadium.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ferencvárosi TC: Ferencvárosi TC is a Hungarian OTP Bank Liga club competing for the same national audience, broadcast exposure, sponsorship budgets, matchday attendance and merchandise spend. It is the closest direct sporting and commercial peer to ZTE FC.
• Puskás Akadémia FC: Puskás Akadémia FC operates a professional football club, academy and matchday commercial platform comparable to ZTE FC. It is especially relevant as a direct peer with a strong youth-development and player-monetization orientation.
• Újpest FC: Újpest FC is an established Hungarian football club with a comparable first-team, ticketing, sponsorship and supporter-merchandise offering. It is a direct peer in the same national football market.
• Paksi FC: Paksi FC is a Hungarian professional football club competing for top-flight audiences, sponsors, broadcast value and matchday spending. It has a directly comparable club and supporter business model.
• ETO FC: ETO FC is a Hungarian football club with comparable ticketing, sponsorship, hospitality, merchandise and fan-engagement activities. It is a direct domestic peer to ZTE FC.
• Diósgyőri VTK: Diósgyőri VTK is a Hungarian professional football club with a comparable stadium, ticketing, sponsorship, media and merchandise model. It is a direct peer for domestic sporting and commercial comparison.
• Nyíregyháza Spartacus FC: Nyíregyháza Spartacus FC is a Hungarian professional football organization with a similar matchday, sponsorship, ticketing and supporter-merchandise model. It is a relevant direct or adjacent domestic football peer.
• MTK Budapest FC: MTK Budapest FC operates a professional football club and commercial supporter platform with the same core revenue streams as ZTE FC. It is a direct peer in the Hungarian top-flight football category.
• Debreceni VSC: Debreceni VSC competes in Hungarian top-flight football and shares ZTE's ticketing, sponsorship, broadcasting, merchandising and matchday-revenue model. It is a direct domestic peer for sporting results and regional fan monetization.

Regional players

• NK Nafta Lendava: NK Nafta Lendava is a Slovenian professional football club and ZTE FC's sister-club partner, with an overlapping player-development, ticketing, sponsorship and matchday model. It is a regional peer rather than a direct domestic competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fc_zte
• YouTubeyoutube.com/@ZTEFCTV
• Facebookfacebook.com/ztefc.hu
• LinkedInlinkedin.com/company/zalaegerszegi-te
• Instagraminstagram.com/ztefc
• TikToktiktok.com/@ztefc.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zalaegerszegi TE