ProWeinland - Regionalmanagement Zürcher Weinland

Name

ProWeinland - Regionalmanagement Zürcher Weinland

Legal name

Standortförderung Zürcher Weinland

Website

https://zuercher-weinland.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Regional Development Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Resort/Second-Home Community Association Management (BPAJAHAI)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Supplier Management & Preferred Vendor Programs (Meetings) (THACAFAL)

Keywords

• Regional development services
• Tourism marketing
• Regional product certification
• Guided wine tours
• Community economic development

Headquarters

HQ city

Andelfingen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tour and Experience Sales: Revenue from selling tickets for guided tours (Mühlendorf Führungen, wine experiences, public tours), golf experiences, and other regional activities through their booking platform
2. Merchandise Sales: Sale of branded merchandise products such as socks and umbrellas through their online shop
3. Gutschein Sales: Sale of gift vouchers (Weinländer Genüssler, experience vouchers) valid for 2 years
4. Membership Fees: Annual membership fees from businesses, municipalities, and individuals supporting the regional development association
5. NRP Project Funding Administration: Administers Neue Regionalpolitik (NRP) funding from federal and cantonal government for regional development projects

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Standortförderung Zürcher Weinland operates as a non-profit regional management association coordinating tourism promotion, regional product certification (Regionalmarke/regio.garantie), guided wine and cultural tours, event organization, and NRP (Neue Regionalpolitik) project funding administration across 20 municipalities in the Zürcher Weinland area of Switzerland. It also runs an online booking platform, sells gift vouchers and merchandise, and provides a Virtual Concierge 'Pinot' chatbot for visitor inquiries.

Product overview

ProWeinland - Regionalmanagement Zürcher Weinland operates as a regional development organization offering a portfolio of tourism, economic development, and cultural promotion services. The core offerings include guided tours and wine experiences (Mühlendorf Führungen, Weinerlebnisse), an online booking platform for tickets and vouchers, regional product certification through the Regionalmarke label (regio.garantie), and NRP project funding for regional initiatives. Additional services encompass a newsletter subscription (Freizeit-News and Wirtschaft & Bildungs-News) and an AI-powered Virtual Concierge 'Pinot' for visitor assistance via WhatsApp. The organization functions as a coordination hub connecting visitors, residents, and businesses rather than offering a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Experiences & Guided Tours Organized public and private guided tours including Mühlendorf Führungen (mill village tours), wine experiences, wine hikes, themed tours, and private bike tours for individual visitors, groups, and corporate outings in the Zürcher Weinland.
• Regional Product Certification (Regionalmarke / regio.garantie) Certification service enabling regional producers to obtain the regio.garantie quality seal for products meeting the criteria of at least 80% regional ingredients and two-thirds local value creation, covering 29 municipalities in Zurich and Thurgau cantons.
• NRP Project Funding Administration Administration of Neue Regionalpolitik (NRP) financing providing grants and interest-free loans to support regional projects in tourism, industry, services, and living/economic spaces in the Zürcher Weinland.
• Gift Vouchers (Gutscheine) Gift vouchers including Weinländer Genüssler, experience vouchers, and wine experience vouchers, valid for 2 years and redeemable at partner establishments throughout the region.

Quantifiable outcome

• Up to 40% cost reimbursement for collective marketing and sales promotion activities for certified businesses
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, minor and moderate.

• Golfclub GoldenbergcoreStrategic or Co-development Partner · 1 January 2025Partnership since 2025 for golf experiences. Combined golf with regional tourism offerings, offering introductory golf experiences as an alternative to traditional company tours. Located at Schloss Goldenberg in Dorf.
• Stiftung PanEcominorStrategic or Co-development PartnerCollaborates on biodiversity initiatives, supporting the Weinländer Biodiversitätstage events as part of the national Festival der Natur.
• Zürcher Planungsgruppe Weinland (ZPW)coreStrategic or Co-development PartnerRegional planning group representing municipal interests in the Weinland area. Delegates participate in the SZW board.
• Gemeindepräsidentenverband Bezirk Andelfingen (GPVA)coreStrategic or Co-development PartnerAssociation of municipal presidents in the Andelfingen district. Delegates participate in the SZW board.
• Weinland WeinmoderateGTM or Marketing PartnerRegional wine organization promoting wine producers and wine tourism in the Zürcher Weinland.
• Gastro Weinland ZürichmoderateGTM or Marketing PartnerGastronomy association representing restaurants and hospitality businesses in the wine region.
• Winterthur TourismusmoderateGTM or Marketing PartnerTourism organization for Winterthur area, cross-promotional partnership for regional tourism.
• ZVV (Zürcher Verkehrsverbund)moderateGTM or Marketing PartnerZurich public transport association, promoting sustainable travel to regional destinations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zürich Tourismus: City and regional tourism/convention bureau for Zurich, operating visitor information, tours, and convention services. Overlaps with SZW's visitor-services mandate at a larger urban scale within the same canton.
• Switzerland Tourism: National destination marketing organization for Switzerland. Not a direct competitor for tour bookings, but its national campaigns frame and partially commoditize the regional marketing that DMOs like SZW execute.
• Graubünden Ferien: Large cantonal tourism organization with a broad mandate across hiking, alpine tourism, and regional experiences. Comparable DMO model to SZW but with substantially greater scale, budget, and brand reach.
• Vaud Promotion: Cantonal economic and regional promotion body covering tourism, investment promotion, and regional branding for Vaud. Operates a comparable integrated regional-promotion mandate at cantonal scale.

Direct peers

• Luzern Tourismus: Established regional DMO for the Lucerne region, offering guided tours, experience packages, and regional brand stewardship. Comparable in operating model to SZW, with a larger destination scale.
• Schwyz Tourismus: Regional tourism organization for the canton of Schwyz, running guided tours, experience packages, and regional brand promotion. Operates a comparable Swiss regional DMO structure with mixed public-private funding.
• St. Gallen-Bodensee Tourismus: Cantonal/regional DMO covering eastern Switzerland with a comparable mix of tourism marketing, regional product promotion, and event programming. Similar scale and Swiss regional-DMO operating model.
• Basel Tourismus: City-regional tourism organization for Basel running visitor information, guided tours, event coordination, and partner programs. Comparable visitor-services and DMO function in a Swiss context.
• Bern Welcome: Regional tourism and convention bureau for the Bern area, combining destination marketing with experience curation and partner coordination. Operates a similar visitor-services and DMO function for a Swiss region.
• Winterthur Tourismus: Regional tourism organization for the Winterthur area, adjacent to the Zürcher Weinland region and already a cross-promotional partner of SZW. Operates a similar destination-marketing mandate combining city tourism, regional experiences, and stakeholder coordination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ZuercherWeinland.ch
• LinkedInlinkedin.com/company/zuercherweinland
• Instagraminstagram.com/zuercherweinland

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProWeinland - Regionalmanagement Zürcher Weinland