Zukunft Fahrrad

What Zukunft Fahrrad does

Zukunft Fahrrad e.V. is a German economic association (Wirtschaftsverband) registered in Berlin that represents the interests of the innovative bicycle industry in Germany. Founded in July 2019 by 21 companies and headquartered at Reinhardtstraße 31 in Berlin, the association has grown to more than 100 member companies spanning all segments of the bicycle economy — services, manufacturing, retail, supply, and digitalization — including startups, mid-sized firms, and global players such as JobRad, nextbike/TIER, and Eco Counter.

The association's core offerings center on political advocacy, industry representation, and member networking rather than commercial products. Its portfolio includes political lobbying on transport, tax, and infrastructure policy; specialized working groups (e.g., Cargobikes, Leasing); the Politik-Briefing newsletter; the annual Branchenstudie industry study; and the 'towards tomorrow' annual congress. It also leads the Bündnis Nachhaltige Mobilitätswirtschaft, a cross-modal coalition with Allianz pro Schiene, Bundesverband Carsharing (bcs), and Verband Deutscher Verkehrsunternehmen (VDV), and in June 2026 joined Klima-Allianz Deutschland as a supporting member. The organization is governed by a six-member board chaired by Ulrich Prediger (founder/CEO of JobRad GmbH) and led operationally by CEO Wasilis von Rauch, supported by a 14-person team covering policy, strategic cooperation, communications, and senior transport-transition expertise.

The business model is a non-profit subscription: Zukunft Fahrrad e.V. generates revenue exclusively through membership fees from its 100+ member companies. Specific pricing tiers are not publicly disclosed. Marketing and member engagement are conducted through the association's website, Politik-Briefing newsletter, LinkedIn, Mastodon, and Bluesky channels, alongside events such as member forums, parliamentary briefings, and the annual congress. The association is privately held in the sense of being member-governed, with no parent company, equity investors, or external shareholders identified.

Name

Zukunft Fahrrad

Legal name

Zukunft Fahrrad e.V.

Website

https://zukunft-fahrrad.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Zukunft Fahrrad e.V. is a Berlin-based non-profit trade association representing more than 100 member companies across Germany's bicycle industry, providing policy advocacy, industry research, networking, and cross-modal sustainable mobility coalition leadership.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Cycling industry advocacy
• Bicycle trade association
• Transport policy lobbying
• Mobility network platform
• Sustainable mobility coalition

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership fees: Zukunft Fahrrad e.V. generates revenue through membership fees from companies in the bicycle industry, including services, manufacturers, startups, retailers, and suppliers. The association represents more than 100 member companies who pay dues to support advocacy efforts and gain access to the association's network and resources.

Distribution channels1 record

Marketing channels8 records

Core offering

Zukunft Fahrrad e.V. is a German Wirtschaftsverband (industry trade association) that represents the political and economic interests of the innovative bicycle industry in Germany. The association advocates for bicycle-friendly transport, tax, and infrastructure policy on behalf of more than 100 member companies spanning services, manufacturing, retail, supply, and digital startups. It delivers member services including policy representation, networking via working groups and forums, industry research (Branchenstudie), the Politik-Briefing newsletter, and the annual Towards Tomorrow congress.

Product overview

Zukunft Fahrrad e.V. is a trade association (Wirtschaftsverband) representing the innovative bicycle industry in Germany, not a product company. It does not offer commercial software products or technology services. Instead, its offerings consist of advocacy and political representation for over 100 member companies spanning services, manufacturing, retail, and supply sectors. The organization provides networking platforms through working groups and member forums, publishes industry research and market data, organizes the annual towards tomorrow congress, and delivers policy briefings to members. Key offerings include the Bündnis Nachhaltige Mobilitätswirtschaft partnership platform, specialized working groups (Cargobikes, Leasing), and member representation services.

Differentiator

Problem solved

Functional benefit

Brands

• Bündnis Nachhaltige Mobilitätswirtschaft: The association leads the Bündnis Nachhaltige Mobilitätswirtschaft (Alliance for Sustainable Mobility Economy) in cooperation with Allianz pro Schiene, Bundesverband Carsharing (bcs), and Verband Deutscher Verkehrsunternehmen (VDV).
• towards tomorrow

Products and services

• Mitgliedschaft und Interessenvertretung (Membership and Political Advocacy)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Klima-Allianz Deutschland e.V.coreStrategic or Co-development Partner · 10 June 2026Zukunft Fahrrad joined Klima-Allianz Deutschland as a supporting member (Fördermitglied) in June 2026. The Klima-Allianz is a broad civil society coalition for climate protection with more than 150 member organizations representing approximately 32 million individual members. Zukunft Fahrrad brings its expertise in cycling to the alliance.
• Allianz pro SchienecoreStrategic or Co-development PartnerAllianz pro Schiene is a strategic partner in the Bündnis Nachhaltige Mobilitätswirtschaft (Alliance for Sustainable Mobility Economy), led by Zukunft Fahrrad. The alliance brings together railway, carsharing, and public transport associations to advocate for sustainable mobility policies.
• Bundesverband Carsharing (bcs)coreStrategic or Co-development PartnerBundesverband Carsharing is a partner in the Bündnis Nachhaltige Mobilitätswirtschaft, working together with Zukunft Fahrrad and other organizations to promote sustainable mobility solutions in Germany.
• Verband Deutscher Verkehrsunternehmen (VDV)coreStrategic or Co-development PartnerVDV is a key partner in the Bündnis Nachhaltige Mobilitätswirtschaft, collaborating with Zukunft Fahrrad to advance sustainable transportation policies and intermodal mobility solutions.
• cargobike.jetztminorStrategic or Co-development PartnerZukunft Fahrrad and cargobike.jetzt collaborate to strengthen cargobike lobbying. The partnership focuses on joint work around innovation topics related to cargobikes, with staff renewal in the cargobike advocacy area.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Bundesverband Carsharing (bcs): Another Bündnis Nachhaltige Mobilitätswirtschaft partner, representing carsharing operators in Germany. Comparable as a German mobility trade association engaging in joint sustainable-transport advocacy, but focused on carsharing rather than cycling.
• Allianz pro Schiene: A strategic partner of Zukunft Fahrrad within the Bündnis Nachhaltige Mobilitätswirtschaft. Comparable as a German sustainable-mobility advocacy association, though focused on rail rather than cycling; represents an adjacent mode within the same policy coalition.

Regional players

• Cycling Industries Europe: A European-level cycling industry trade body engaging with EU institutions on regulation, standards, and market data for the cycling sector. Comparable in industry-trade-association function to Zukunft Fahrrad, but operating across European markets rather than Germany alone.
• PeopleForBikes: US-based bicycle industry coalition representing brands, retailers, and advocacy organizations. Comparable industry-association model with policy and infrastructure focus, but serves the North American market rather than Germany.
• European Cyclists' Federation (ECF): The umbrella federation for national cycling advocacy organizations across Europe, pushing EU-level cycling policy and infrastructure investment. Comparable in policy-advocacy mission to Zukunft Fahrrad, but focused on cycling as transport/recreation rather than industry representation, and EU-wide rather than German.
• Confederation of the European Bicycle Industry (CONEBI): The EU-level umbrella association for the bicycle industry, representing national bodies and manufacturers across Europe. Comparable as a bicycle industry trade association with policy advocacy, but operating at the European rather than German level.

Direct peers

• Zweirad-Industrie-Verband (ZIV): The German two-wheeler industry association representing manufacturers, importers, and retailers. It is the most direct comparator to Zukunft Fahrrad, both operating as German bicycle industry Wirtschaftsverbände advocating for member interests, though ZIV focuses more on traditional manufacturing/retail while Zukunft Fahrrad emphasizes innovative services and digitalization.
• Allgemeiner Deutscher Fahrrad-Club (ADFC): Germany's largest cycling advocacy organization, focused on consumer cyclists and cycling infrastructure. Directly comparable to Zukunft Fahrrad in its German cycling advocacy mission and policy engagement, but ADFC represents individual cyclists/members rather than industry companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/zukunftfahrrad
• LinkedInlinkedin.com/company/zukunft-fahrrad

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zukunft Fahrrad